
I appreciate how instrumental CS2 has been in launching various initiatives across our GTM organization, including lead scoring and improved tracking across sales and marketing lifecycles. Through their consulting services, CS2 has greatly improved our approach to our GTM strategy and continues to play a pivotal role in its iteration moving forward. Their approach allows us to be dynamic in sourcing top-tier leads to our sales team, a significant improvement from our previous stagnant and manual methods. Their multi-faceted lead scoring model is incredibly beneficial, as it integrates various factors such as job title and account propensity to buy, based on previous closed won data, set up in an easily trackable format. Lifecycle tracking provided by CS2 is another area I value, as it maps a prospect's journey from pre-qualified to Closed Won, offering crucial data that was previously unavailable to us. CS2's expertise is further demonstrated in their insights into the Lifecycle object within Salesforce, alongside their invaluable scoring model methodology, which has greatly helped in conceptualizing and implementing effective workflows between tools like Salesforce and Marketo. I admire their unwavering availability and willingness to assist in any capacity, as well as their extensive expertise across various business intangibles from both a marketing and revenue operations perspective. Review collected by and hosted on G2.com.
No complaints really, they have been an amazing resource from start to finish Review collected by and hosted on G2.com.