---
title: Crystal Reviews
meta_title: 'Crystal Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 457 reviews by the users' company size, role or industry
  to find out how Crystal works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 457
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Sales Tools
  url: https://www.g2.com/categories/sales-tools
---

# Crystal Reviews
**Vendor:** Crystal  
**Category:** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 457
## About Crystal
Crystal is a personality intelligence platform that analyzes behavioral data to predict how individuals prefer to communicate, make decisions, and collaborate. It is used by sales teams, business leaders, hiring managers, and professionals across a wide range of industries to prepare for conversations and tailor communication strategies to different personality types. Crystal combines DISC-based personality models with AI-driven analysis to generate communication profiles for prospects, colleagues, and candidates. These profiles provide guidance on how to approach conversations, structure messages, ask questions, and navigate interpersonal dynamics more effectively. By offering practical insights before important interactions, the platform helps users reduce uncertainty, improve relationship-building, and adapt their communication to fit the needs of each person they engage with. The software supports several core use cases: Sales and Revenue Teams Sales professionals use Crystal to prepare for discovery calls, demos, negotiations, and outreach. Personality insights help sellers understand how buyers evaluate information, their preferred pacing, and their likely decision-making style—supporting more personalized and effective communication throughout the sales cycle. Leadership and Team Development Managers and team leaders use Crystal to improve day-to-day collaboration, run meetings, deliver feedback, and understand working styles across their teams. Insights help identify strengths, areas of tension, and team dynamics, enabling more empathetic communication and structured development conversations. Hiring and Talent Management Talent teams use Crystal to support structured interviewing, compare candidate communication styles, and understand behavioral tendencies that may affect role fit. This helps standardize interview conversations and reduce misalignment during the hiring process. General Professional Use Individuals across functions use Crystal to prepare for one-on-one meetings, cross-functional collaborations, presentations, and client interactions. The platform supports professionals who want to improve communication skills and reduce guesswork in interpersonal settings. Key features and value include: → Personality profiles based on DISC and behavioral indicators → Communication guidance for emails, calls, interviews, and meetings → AI-assisted meeting preparation based on participant personalities → Tools designed for sales teams, leaders, hiring managers, and general professionals → Team dynamics insights for groups, departments, and entire organizations Crystal helps organizations and individuals understand interpersonal differences and prepare for meaningful interactions with more clarity and confidence. The platform is used by both small teams and large enterprises to improve communication, strengthen relationships, and support more effective meetings and conversations across the business.



## Crystal Pros & Cons
**What users like:**

- Users find the **LinkedIn integration** of Crystal invaluable, enhancing their communication and understanding when joining new teams. (5 reviews)
- Users commend Crystal&#39;s **intuitive design** , making it easy to understand personalities and engage effectively with prospects. (4 reviews)
- Users are impressed by Crystal&#39;s **data accuracy** , finding it reliable and fast for LinkedIn insights. (3 reviews)
- Users find the **easy setup** of Crystal ensures smooth integration and efficient use in understanding client relationships. (3 reviews)
- Users value the **efficiency** of Crystal, simplifying client interactions and reducing anxiety with quick insights. (3 reviews)
- Users find Crystal&#39;s **communication tips** invaluable, enhancing interactions and providing accurate insights for effective collaboration. (3 reviews)
- Customer Support (2 reviews)
- Users find Crystal&#39;s **ease of use** impressive, simplifying communication and integration on various social platforms. (2 reviews)
- Easy Integrations (2 reviews)
- Lead Generation (2 reviews)

**What users dislike:**

- Users find the **insufficient information** on methodology limits understanding and verification of Crystal&#39;s personality analysis tool. (9 reviews)
- Users find the **limited options** for profiles and pricing insufficient for their needs and market potential. (9 reviews)
- Users express concern over **inaccuracy** in selections, desiring more transparency in the algorithm&#39;s underlying science. (8 reviews)
- Users are frustrated by the **limited number of profiles** accessible in Crystal&#39;s free version, hindering full functionality. (6 reviews)
- Users experience **confusion due to question phrasing** and face challenges with login details impacting their experience. (3 reviews)
- Users find the **price per credit too high** , making initial usage feel expensive despite the tool&#39;s potential value. (3 reviews)
- Clarity Issues (2 reviews)
- Limitation Issues (2 reviews)
- Limited Functionality (2 reviews)
- Users feel the **limited pricing options** of Crystal are not budget-friendly, preferring more flexible subscription plans. (2 reviews)

## Crystal Reviews
  ### 1. Amazing resource

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julie S. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2024

**What do you like best about Crystal?**

Crystal is an amazing resource that I am glad to have finally tapped into it is helping me identify gaps in my communication, with the help of AI.

**What do you dislike about Crystal?**

I would like there to be a monthly subscription because the yearly is just too costly

**What problems is Crystal solving and how is that benefiting you?**

Gaps in communication and targeting personality types

  ### 2. Minimal experience so far, but it seems great!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2024

**What do you like best about Crystal?**

Advising on how to sell to others, using their predicted DISC profile

**What do you dislike about Crystal?**

the limit of profiles on the free version!

**What problems is Crystal solving and how is that benefiting you?**

I've only just started using the software

  ### 3. Perfect tool to better know what to expect from clients

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mirjam D. | Interaction Designerin, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 29, 2024

**What do you like best about Crystal?**

Crystal is an extremly powerful tool to get no know clients, before you even meet them. In a highly remote working situation, this is so useful to me when I do my work as an UX Designer & Researcher.

Highly recommend!

**What do you dislike about Crystal?**

I'm not sure if I can trust the tool with privacy issues. But I was to lazy to read the documents.

**What problems is Crystal solving and how is that benefiting you?**

Getting to know clients, business partner & employees before meeting them in real life.

  ### 4. It is very simple and gives a fairly accurate picture of your interlocutor's personality.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juan M. M. | Gerente Ventas, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Crystal?**

Its simplicity and clarity. I have installed the extension in Chrome and the truth is that it is very comfortable.

**What do you dislike about Crystal?**

So far I haven't found any disadvantages...

**What problems is Crystal solving and how is that benefiting you?**

Knowing how to approach the meeting with an understanding of the person's character.

  ### 5. Accurate tool for sales, business relattions, and marketing!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sandra B. | Partner Relations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2024

**What do you like best about Crystal?**

I've been so surprised how accurate Crystal is, and how easily I can use it in my work - it provides me with perfect tips to communicate to my business relations, and I can definitely recommend it to colleagues and peers.

**What do you dislike about Crystal?**

You get addicted! ;-) It not only becomes a neccesary tool in my work, but it adds the extra "oompf"!

**What problems is Crystal solving and how is that benefiting you?**

It helps me communicate to potential business relations before I approach them, or understand how I should communicate with current relations in an effective manner.

  ### 6. My new secret weapon in communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Madalina I. | President & CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 23, 2024

**What do you like best about Crystal?**

It's incredibly easy to use and accurate, too. The tips it gives are immediately applicable. I use it before a write an email to a new prospect, to adapt my style to their preferences. Once you set it up, it's right there in LinkedIn, so as soon as I view the prospect's profile I can learn more about them.

**What do you dislike about Crystal?**

Nothing! It does exactly what it says it does.

**What problems is Crystal solving and how is that benefiting you?**

Understanding a new prospect better - I can adapt my style to what speaks to them.

  ### 7. Unbelievable suprising helpful tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2024

**What do you like best about Crystal?**

The predictions and character descriptions are suprisnlgy precise

**What do you dislike about Crystal?**

The price is too high. 50 Dollars a month is a no, but 30 would seal the deal

**What problems is Crystal solving and how is that benefiting you?**

If I do not know how to approach a lead, I ask Crystal

  ### 8. Quick, useful information to prepare you for any business interaction

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 01, 2024

**What do you like best about Crystal?**

With the Crystal browser extension, when on anyone's LinkedIn profile, you can get detailed information on their personality (map or DISC) and tips on how to engage them via email or in a meeting in a range of situations.

**What do you dislike about Crystal?**

That there's only a browser extension for Chrome and not for Safari.

**What problems is Crystal solving and how is that benefiting you?**

Understanding how to influence business stakeholders.

  ### 9. Very unique communication tool!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jacquelyn B. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 27, 2024

**What do you like best about Crystal?**

I love getting suggestions in emails and while on calls for how to best communicate with colleagues, leadership and with clients. It is very helpful and gives me good ideas for each person. It's well integrated into my everyday systems and that made it easy to use.

**What do you dislike about Crystal?**

I wish there wasn't a limit on how many profiles you get. :)

**What problems is Crystal solving and how is that benefiting you?**

How to best communicate with others.

  ### 10. Lovely tool that I wish I know this sooner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel C. | Product Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 03, 2024

**What do you like best about Crystal?**

They give you the DiSC profile of each person on Linkedin

**What do you dislike about Crystal?**

Sometimes they predict could be wrong about the person

**What problems is Crystal solving and how is that benefiting you?**

Knowing the tactic to handle the prospect that I am meeting with.

  ### 11. Very useful tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2024

**What do you like best about Crystal?**

very easy to use and the integration works in our hubspot crm

**What do you dislike about Crystal?**

the price is too expensive for small companies

**What problems is Crystal solving and how is that benefiting you?**

It helps us prepare better appointments

  ### 12. Awesome Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shashank R. | Founder & Partner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 10, 2024

**What do you like best about Crystal?**

I provides all important details with good analyticals. Very Easy to use.

**What do you dislike about Crystal?**

Only 5 Profiles are free. It should be atleast 10-15.

**What problems is Crystal solving and how is that benefiting you?**

It is providing details about the candidate which is best part in assessment.

  ### 13. Good tool to prepare for sales meetings

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 27, 2024

**What do you like best about Crystal?**

It is a good way to get to know the person better, before you actually talk to them. You get a better understanding of what a person is looking for in a meeting, how you can approach them, how to introduce yourself (short or longer), go for small talk or go straight to business.

**What do you dislike about Crystal?**

I would love to see a cheaper option for 20-30 dollars, as I don't have that many sales meetings per month that it is worth the money (yet).

**What problems is Crystal solving and how is that benefiting you?**

Preparing sales meetings in a good way without knowing the person yet.

  ### 14. Great Insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Paul D. | Advisor, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 06, 2024

**What do you like best about Crystal?**

Helps broaden the thinking about interactions

**What do you dislike about Crystal?**

Works as expected - no issues with the service

**What problems is Crystal solving and how is that benefiting you?**

Understanding how to interact with people

  ### 15. I really like the tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aldemar C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 07, 2024

**What do you like best about Crystal?**

The ease of use and its accuracy, with the selected profiles I have conducted tests with known people and it comes very close to reality despite not using the same language.

**What do you dislike about Crystal?**

The information provided is only available in English. I have only been able to apply it on a social network and it does not integrate with WhatsApp, which would be great.

**What problems is Crystal solving and how is that benefiting you?**

Save time in identifying the best communication channels with decision-makers and help me better prepare meetings to ensure the correct dynamics.

  ### 16. Crystal is a game changer when it comes to sales support!

**Rating:** 5.0/5.0 stars

**Reviewed by:** José Miguel G. | Training and Development Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2022

**What do you like best about Crystal?**

It is very easy to use. I added the plug-in for LinkedIn and it worked perfectly! I have had amazing meetings based on the information and guidance that Crystal provides.

**What do you dislike about Crystal?**

It is difficult to find something that is a downside to Crystal. I feel that the feedback I can give is to facilitate access to it by releasing a cheaper plan for early startups like mine.

**What problems is Crystal solving and how is that benefiting you?**

When you are starting to sell your services, you require to contact people through cold calls, or nowadays, cold mail or messages. Having Crystal assisted me to know better my lead before the contact. This helps a lot to know how to address the person and get the attention requiered.

  ### 17. The information provided is very helpful in the sales process

**Rating:** 4.0/5.0 stars

**Reviewed by:** Clark L. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 15, 2024

**What do you like best about Crystal?**

I find the information accurate and useful in developing sales strategies for approaching prospects and managing accounts.  I recommend this tool for the true hunters in the sales world.

**What do you dislike about Crystal?**

I'm not a fan of the automatic addition of LinkedIn lookups going against your allotted count  - I wasted numerous credits on searches for the "right" targets. As well, I wish they provided more subscription options.l

**What problems is Crystal solving and how is that benefiting you?**

I use the information to be understand how my prospects make decisions and formulate a sales strategy accordingly.

  ### 18. Easy navigation and with very useful data

**Rating:** 3.5/5.0 stars

**Reviewed by:** Fabio D. | Strategic Planning Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 02, 2024

**What do you like best about Crystal?**

Ease of use and interpretation of results.

**What do you dislike about Crystal?**

I don't know yet if the algorithm is correct.

**What problems is Crystal solving and how is that benefiting you?**

Adapt the ideal language for communications

  ### 19. Extremely useful and quite accurate

**Rating:** 5.0/5.0 stars

**Reviewed by:** Audrey C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2024

**What do you like best about Crystal?**

Accuracy, speed, esay to integrate with Google.

**What do you dislike about Crystal?**

Only 10 profiles and when you look back at a profile already analized it counts another crdir. It does not recognize the profiles you have already analized.

**What problems is Crystal solving and how is that benefiting you?**

Prepare interviews and know how to interact with people

  ### 20. Inciteful Analysis of Personality Traits

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mark M. | Consultant, Engineer, and Scientist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2024

**What do you like best about Crystal?**

Crystal provides useful insights into networking contacts, interviewers, and potential managers. It helps me understand how to best interact with people.

**What do you dislike about Crystal?**

I liked Crystal., The downside was the charge for the paid version which exceeds what I am able to pay while looking for a new position.

**What problems is Crystal solving and how is that benefiting you?**

Crystal helps me better understand people I am interacting with.

  ### 21. Quite useful to understand your approach for key customers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 20, 2024

**What do you like best about Crystal?**

- easy to use
- a few clicks to install
- more than just viewing personalities as there is solid guidance on how to sell to the individual 
- very accurate in reading profiles

**What do you dislike about Crystal?**

- I see it as expensive - for the individual license you're still limited to 200 profiles annually.
- the templates for outreach could be updated

**What problems is Crystal solving and how is that benefiting you?**

Aligning my messaging to fit the personality of the person of interest

  ### 22. So good it's scary

**Rating:** 4.5/5.0 stars

**Reviewed by:** Erica P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2024

**What do you like best about Crystal?**

The amount of information it provides, how to gives tips on writing an email vs speaking to the person on the phone, and the Dos and Donts!

**What do you dislike about Crystal?**

I only got 10 free profile predictions when I first signed up and I don't remember actually using any more than 1 of them. I think it should ask you to confirm "Do you want to use 1 of your 10 predictions?" before it automatically does it for you.

**What problems is Crystal solving and how is that benefiting you?**

It's helping to know how to communicate with someone right off the bat - no guessing on communication style!

  ### 23. Perfect preparation tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Frouke M. | Resource Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 25, 2024

**What do you like best about Crystal?**

If you are having any first conversation it could be a really great tool to decide how you want to dive into this conversation according to the personality types

**What do you dislike about Crystal?**

The limited credits and the limited free acces

**What problems is Crystal solving and how is that benefiting you?**

The uncertain part of not knowing what kind of person you will have to impres

  ### 24. It asks me how likely I would be to recommend Crystal... but I've already told many people about it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 14, 2024

**What do you like best about Crystal?**

It's crazy accurate and fun.  I had someone interviewing me specifically shout out something I learned from Crystal.  Pretty awesome.

**What do you dislike about Crystal?**

Pricing is a little high for me.  I've only used the free credits as of now.  I wish it was more approachable.

**What problems is Crystal solving and how is that benefiting you?**

Hyper personalization when it comes to outreach.  It is incredibly helpful for top of funnel.

  ### 25. Amazing product for HR

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 07, 2023

**What do you like best about Crystal?**

Getting insights on how to interact with someone by checking their LinkedIn profile was awesome. It is like hitting the right note to connect that may end up in a positive interaction instead of being at the mercy of guesswork on how to deal with, what to say, and what not to say. This is one product I landed in 2023 and I must say I loved this product and already recommended it to a few friends.

**What do you dislike about Crystal?**

I would suggest instead of automatically giving me the profile information, if it could ask me if i would like to know more about the profile, as sometimes we could land on a page by error and may not have meant to check on the profile. This will help me save up on my profile view counts

**What problems is Crystal solving and how is that benefiting you?**

Giving me an inside view on the profile that would help me know before investing time if that person is a good fit for the culture to begin with

  ### 26. Impressive accurancy on professional´s behavior. Perfect to plan business meetings.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adriano V. | Diretor comercial, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 21, 2023

**What do you like best about Crystal?**

What I like most about Crystal Knows is the fact that I can better understand the social and professional behavior of the person with whom I want to establish a business relationship and be more assertive with the message I want to present. Knowing what the personality tendency is, I can tailor my presentation to the target person's behavioral profile, increasing my chances of having the message accepted and sparking engagement with what is proposed.

**What do you dislike about Crystal?**

So far, I haven't found anything that discredits Crystal Knows' presentation. By the way, I think that the range of information I have obtained has even exceeded my expectations.

**What problems is Crystal solving and how is that benefiting you?**

One of the key points in a commercial journey, especially in the initial phases, is knowing how the lead or target professional for communication behaves and sees the world around them. As we know, the commercial relationship is, in essence, a relationship of trust. Therefore, knowing the behavior of the lead or target professional solves a fundamental step for business. As I work in the insurance area, as a broker, one of the biggest problems I faced (until Crystal Knows arrived) was exactly how to 'gain the trust' of the lead.

  ### 27. Very Useful Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2024

**What do you like best about Crystal?**

Quick and easy to use once set up.  Offers huge insight into prospect

**What do you dislike about Crystal?**

Some of the installation information wasn't very easy to follow

**What problems is Crystal solving and how is that benefiting you?**

Helping us understand our prospects and customers before we reach out to them.

  ### 28. Invaluable Insights for Hiring and Effective Communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** C David C. | President, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2023

**What do you like best about Crystal?**

Since 2019, we have relied heavily on Crystal Knows as an essential asset in our arsenal. This invaluable tool has revolutionized both our hiring process and communication strategies by offering two key functions.

Firstly, Crystal Knows excels at streamlining our hiring processes. Its standout feature lies in its remarkable ability to analyze job descriptions and generate profiles of ideal candidates for specific positions. Gone are the days of laboriously sifting through countless resumes or conducting interviews with ill-suited applicants; now all it takes is a simple copy-and-paste action to receive valuable insights into potential candidates.

What truly sets Crystal Knows apart from other tools is its seamless integration with the DISC assessment. By providing a universal link to prospective candidates, we can effortlessly glean comprehensive understandings of their compatibility within team dynamics and suitability for the role at hand. The power to make informed decisions during the hiring process has never been so accessible.

Secondly, Crystal Knows enhances email communication like no other platform out there. By leveraging its vast data resources, this ingenious tool assists us in crafting personalized emails tailored precisely to each recipient's unique communication preferences. As a result, our response rates have skyrocketed while overall communication effectiveness has reached new heights—it feels as if we have acquired virtual communication coaches right at our fingertips.

**What do you dislike about Crystal?**

Our experience with Crystal Knows has been generally positive, due to its ability to improve our systems and email communications. However, there are some important areas where the software fails, affecting overall usability.

The most important problem is the limited integration options. Currently, Crystal Knows only integrates with a handful of platforms, which may be limiting for businesses that use other email platforms or recruitment software. Zapier integration will significantly increase its functionality and functionality.

Connecting with popular recruitment software like Recruiterflow is a missed opportunity. Many companies rely on these tools for their hiring processes, and the simple integration will simplify operations.

Another notable limitation is the inability to provide insight into candidate secondary attributes when it comes to the DISC analysis. Understanding this second characteristic gives us a more comprehensive view of a leader’s actions and how he or she fits into our team.

Crystal Knows is a valuable tool for improving recruitment and email communications. But with limited integration options, incompatibility with popular recruitment softwares. We hope to see growth in this area in the future, as this will make Crystal Knows a versatile and indispensable tool for projects of all sizes.

**What problems is Crystal solving and how is that benefiting you?**

Crystal Knows is designed to solve many of the most common recruiting and networking problems, and its solutions deliver many benefits:

1. Facilitating business recruitment:
The problem: Traditional hiring methods can be time-consuming and subjective. Determining eligibility based solely on application form and interview.
Solution: Crystal Knows helps create a more data-driven hiring process by analyzing job descriptions and providing insights into the right candidate’s communication style and personality traits.

2. Increased team collaboration:
The Problem: Building cohesive and effective teams can be difficult when team members have different communication styles and personalities.
Solution: Crystal Knows helps team members understand communication preferences, leading to improved productivity and conflict resolution.

3. Improving sales and marketing communications:
The problem: Sales and marketing professionals often struggle to tailor their messages to effectively connect with potential customers and clients.
Solution: Crystal Knows analyzes online recipients to provide personalized suggestions on how to interact with them.

4. Developing email communications:
The problem: Ineffective email communication can lead to low response rates and missed opportunities.
Solution: Crystal Knows helps tailor emails to the recipient’s communication style, increasing the chances of a response and fostering a positive relationship

  ### 29. It was very useful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bodine A. | Marketing- en communicatie adviseur, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 16, 2024

**What do you like best about Crystal?**

I was glad that I could prepare well for my job interview. It was interesting to see how I should approach people and it was very comprehensive. Ease of use.

**What do you dislike about Crystal?**

That you have so few points and can try it with so few people. I really find the costs too high for personal use.

**What problems is Crystal solving and how is that benefiting you?**

That I could prepare well on how and in what tone I can approach people.

  ### 30. Good insights, need individual subscriber options

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cherisa Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2023

**What do you like best about Crystal?**

Crystal provides quick, clear insights and suggestions for engaging with others from mulitple perspectives and purposes. For example, it will allow you to tailor the insights based on the type of communication you expect to have (e.g., email, face-to-face meeting, etc.) and the primary focus of the engagement (e.g., close the deal, talk about pricing, etc.). I'm certified in Everything DiSC, MBTI, Tilt 365, and I'm familiar with a number of personality assessments. I like that Crystal also provides several additional assessments that can be helpful in self-awareness and interpersonal communication.

**What do you dislike about Crystal?**

As a small business owner, I can't afford $50/month for a premium plan, but I would pay maybe $10/month for access to even some of the resources or a limited number of profiles per month if Crystal offered it. I've tried reaching out to their sales team, but they seem mostly interested in large corporate accounts.

**What problems is Crystal solving and how is that benefiting you?**

Meeting with potential clients and going in blind can be tricky. Crystal helps me to have some sense of how to approach these meetings and what to focus on when trying to close a deal.

  ### 31. You may think you really have found a crystal ball

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sanjeet K. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 07, 2023

**What do you like best about Crystal?**

Crystal's seamless integration with LinkedIn adds to its appeal. The ease of implementation, coupled with insightful personality analysis, creates a powerful combination for enhancing professional interactions. It simplifies understanding and adapting communication styles within the context of LinkedIn engagements.

**What do you dislike about Crystal?**

You might find fault in Crystal's occasional oversimplification, potentially missing the nuances of individual personalities. The pricing structure could also be a drawback for some users, depending on their budget constraints.

**What problems is Crystal solving and how is that benefiting you?**

Crystal addresses communication challenges by providing nuanced insights into personalities, aiding in tailored interactions. This benefits by fostering better understanding, smoother collaborations, and improved relationships. It enhances my ability to adapt communication styles, contributing to more effective and harmonious engagements.

  ### 32. Cool tool that describes people to a T

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 22, 2024

**What do you like best about Crystal?**

Fairly easy to use and navigate. Descriptions were accurate and help you decide how to manage messaging. Maybe not a tool to use all the time, but if there's someone new, it can be really helpful

**What do you dislike about Crystal?**

With plugin, profiles get used up very quicklu. This could end up making it very pricey

**What problems is Crystal solving and how is that benefiting you?**

It's helping me understand communication techniques and how to work better with people

  ### 33. Helps Streamline Correspondence

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2024

**What do you like best about Crystal?**

The integrated real-time prompts that help guide my email tone. These allow me to adjust my writing style in a way that is more likely to be effective while still sounding like "me". I've also noticed I'm able to write emails quicker when Crystal is turned on.

**What do you dislike about Crystal?**

Nothing yet. I haven't committed to the paid version yet because the price point feels a little hight. It's too bad there isn't a lower tier available to help easy new users in.

**What problems is Crystal solving and how is that benefiting you?**

Bespoke sales communications can take a lot of time to craft. Crystal has streamlined my writing by removing all my second guessing about tone and reduced the iterative nature of my writing. I'm more frequently getting it "right" the first time.

  ### 34. Great assessments to help you tailor your communication

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zane D. | Talent, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2023

**What do you like best about Crystal?**

It's very useful & as accurate as a personality assessment of this sort can be, really helps determine the tone, length, & other items in your outreach messages or even in day to day communications with colleagues! Never had to use customer support, it works quite well, it was very easy to implement, & integrate with email, linkedin, or other messaging platfroms. I use it daily now!

**What do you dislike about Crystal?**

I haven't found anything yet, I suppose personalities assessments are generally broad strokes & people can be so unique so its hard to really nail it down everytime, but Crystal does a great job!

**What problems is Crystal solving and how is that benefiting you?**

Helping determine my communication tone in outreaches.

  ### 35. I recommend this...... often.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cady M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 28, 2023

**What do you like best about Crystal?**

I love being able to hop onto LinkedIn to get a quick pulse check for how to moderate my tone. 

I seem to switch between a "please get to the point" Di and an ebullient DiSC iD, so it's nice to know when to reign it in (...lest I inadvertently overwhelm the other types with unsolicited GUSTO).

It's easy to use.
It's elegant.
It's easy to implement.
The features have just the right number.
It integrates into my existing LinkedIn sleuthing flawlessly.
I used this all the time when I had a physical product to sell, and I think it helped me get my product into Bloomberg (schwing!).

**What do you dislike about Crystal?**

I don't like that they haven't recognized that we're soulmates, that I should somehow be vaguely involved in working/playing there with my imaginary bonus/extra life/hologram, and that I don't get automatic checks from them once a month for sheer good karma.

I also don't like that a product I am wholeheartedly obsessed with is not, in fact, a universal love language. What gives??????

**What problems is Crystal solving and how is that benefiting you?**

It helps me know how to meter my personality to get the best possible response on a cold call. It helps me to get my foot in the door for opportunities that can (and sometimes do!) positively alter the trajectory of my life.

  ### 36. I love this product!!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 27, 2023

**What do you like best about Crystal?**

I have found that my success in business dcepends on beinbg able to speak to people in a way thats most effective for them.  I am very interested in learning about the different personality styles and Crystal allows me to use that information to make by professional life more productive.  Its incrediby user friendly and easy to implement.

**What do you dislike about Crystal?**

I havent used it enough to have a dislike.  I absolutley love this productr.

**What problems is Crystal solving and how is that benefiting you?**

It is helping me communicate more effectivley.  I dont sell an actual product, but using Crystal allows me to create more awareness of my brand by helping me uncover communication tips based on the person/pwoplw I am trying to reach.

  ### 37. Immediately helps build trust in the sales process

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gray M. | CEO, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 26, 2023

**What do you like best about Crystal?**

Better understanding your prospects and current clients before you even walk in the room or jump on the call is the best part.  We build trust faster by having a better idea of how to work with the group from the start and having more effective follow up conversations.

The playbook feature is the absolute best part of the tool.  It allows us to visually see the group dynamics.

**What do you dislike about Crystal?**

Outlook plug in is resource intensive (365 and google work fine).  Wish there was a flat rate option for unlimited profiles per user.  I'd love to extend this beyond our sales team but it's cost prohibitive to do so.

**What problems is Crystal solving and how is that benefiting you?**

Helping us build trust with prospects and clients faster. Helping us fine tune our communication during and after the sale.

  ### 38. Great life hack!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gracia P. | Directora comercial, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about Crystal?**

I think Crystal is a great life hack for preparing yourself for meetings and reaching clients prospects.
Its really easy to use and I love how's integrated with gmail not just Linkedin.

**What do you dislike about Crystal?**

That is not free. I would like to use it more frecuently.

**What problems is Crystal solving and how is that benefiting you?**

Make a better overview of people I'm having meetings with. I my case, crystal helped me for a job enterview, let me to profiling my intwervier before we met.

  ### 39. Valuable insight of your counterpart before a meeting

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 13, 2024

**What do you like best about Crystal?**

Crystal has given me valuable insight of my counterpart before a meeting. It helped me greatly with putting a list together with questions and actions that would appeal to the personality of the person I was meeting. It even helped me a lot with getting a new job by scanning the interviewers beforehand. I can very much recommend the playbook feature and especially the playbook Building Rapport.

The integration with LinkedIn went very smoothly and the application is easy to use.

**What do you dislike about Crystal?**

For me there were no downsides at all. It was very helpfull.

**What problems is Crystal solving and how is that benefiting you?**

I used it for making rapport with the people that were interviewing me for a position.

  ### 40. INCREDIBLE

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robin A. | Marketing Assistant, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 08, 2024

**What do you like best about Crystal?**

I work with a large and diverse team, and this allows me to communicate with them in the best way possible.

**What do you dislike about Crystal?**

The price is too high for individual use.

**What problems is Crystal solving and how is that benefiting you?**

Allows me to communicate with my large team better.

  ### 41. Crystal knows!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kelli S. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 21, 2024

**What do you like best about Crystal?**

I checked my profile and profiles of people that I already know to see what came up...spot on! Crystal removes the guess work for me.

**What do you dislike about Crystal?**

I'm using the free version so I don't have access to everything, but that isn't Crystal's fault.

**What problems is Crystal solving and how is that benefiting you?**

I know the names of the people I want to talk to; Crystal knows their personalities and gives me insights to talk to them.

  ### 42. Critical Personality Insights to Support Sales &  Marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** John B. | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2023

**What do you like best about Crystal?**

Crystal helps you take the guesswork out of understanding people's personality preferences. By using Crystal, you can more genuinely connect with people in the way they prefer and gain a competitive advantage over companies that don't use it. It's easy to understand, use, implement, and integrate with other CRM systems. Customer support is very responsive.

**What do you dislike about Crystal?**

Sometimes people's online personas don't match their true selves. Because Crystal assesses online information, you may have to adjust to each person based on his/her demonstrated behaviors during videoconference, phone calls, or in person. Crystal helps you more rapidly assess other people's communication preferences.

**What problems is Crystal solving and how is that benefiting you?**

It helps me rapidaly understand people's personalities and communication preferences. This benefits me because it helps me connect with clients in a more authentic and genuine manner, and it helps me avoid things that may irritate clients.

  ### 43. Crystal Knows has elevated our ability to connect with and understand our clients

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 29, 2023

**What do you like best about Crystal?**

With Crystal Knows' insights into our clients' personalities and communication preferences, we've cultivated deeper relationships, gained valuable insights into their business needs, and delivered tailored solutions that resonate with their unique perspectives.

Specifically, Crystal Knows has enabled us to:

Personalize our consulting engagements to address client's specific needs
Anticipate and address client concerns effectively
Build stronger rapport and trust with clients
Facilitate more productive and engaging consulting sessions

**What do you dislike about Crystal?**

Crystal can create a false sense of intimacy. It is important to remember that Crystal is based on algorithms and data, and it cannot truly replicate human understanding.
Crystal can be used to stereotype people. It is important to use Crystal's insights in a way that is nuanced and individualized.

**What problems is Crystal solving and how is that benefiting you?**

Difficulty understanding people's motivations and behavior
Challenges in communicating effectively with people from different backgrounds
Struggles in building strong relationships with colleagues, clients, and customers

  ### 44. Accurate stats

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stan V. |  Consultant - Business Intelligence, Data & Analytics, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2024

**What do you like best about Crystal?**

I think that Crystal shows accurately how someone's attitude can be approached

**What do you dislike about Crystal?**

I dislike that I don't have unlimited credits

**What problems is Crystal solving and how is that benefiting you?**

How you can best approach peope.

  ### 45. Amaizing Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ezequiel T. | Talent Acquisition Lead / Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 01, 2024

**What do you like best about Crystal?**

So impressed with the technology used, I would like to use it for ever

**What do you dislike about Crystal?**

The info provided is more accurate if the person has more interaction on linkedin

**What problems is Crystal solving and how is that benefiting you?**

To know how to approach to each candidate

  ### 46. Helpful tool

**Rating:** 3.5/5.0 stars

**Reviewed by:** Neha K. | Sales Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 06, 2024

**What do you like best about Crystal?**

It infroms you in advance about the personality and the tone in which you should approach your prospect. Ease of Use, Number of Features are few things which i like about the crystal

**What do you dislike about Crystal?**

Sometimes the suggestion shared are repeating.

**What problems is Crystal solving and how is that benefiting you?**

in understanding the things prospect would wanna see

  ### 47. Accurate!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andries V. | Sales Improvement Professional, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 27, 2024

**What do you like best about Crystal?**

The results are very accurate, which is why I continue to use Crystal!

**What do you dislike about Crystal?**

The payment is in my opinion, for me,  to much money per month:)

**What problems is Crystal solving and how is that benefiting you?**

THe way to communicate with prospects or leads

  ### 48. Excellent insights,

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gabriel O. | Partner, Head of Special Situations, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 07, 2024

**What do you like best about Crystal?**

Prepares for meetigs well, very easy to use

**What do you dislike about Crystal?**

The number of interactions is small for my purposes as I regularly have 1500 BD meetings annually

**What problems is Crystal solving and how is that benefiting you?**

it prepare me well for business development meetings and interactions

  ### 49. How I Use CrystalKnows

**Rating:** 4.5/5.0 stars

**Reviewed by:** Filiz A. | Co-founder & Training and Organizational Change Management Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 17, 2024

**What do you like best about Crystal?**

As I explore my next job adventure, I reach out to many people to enhance my network. CrystalKnows helps me identify the person's style and guides me through how to approach that person. It is straightforward to use, and I use it very often.

**What do you dislike about Crystal?**

There is a limited number of people whom I can review. Even with almost 50 dollars monthly, it only allows me to review 200 people. That is very expensive.

**What problems is Crystal solving and how is that benefiting you?**

NA

  ### 50. Invaluable to establish personality types

**Rating:** 4.5/5.0 stars

**Reviewed by:** Wouter D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 21, 2024

**What do you like best about Crystal?**

At-a-glance recommendations about how to talk to someone. Very easy to use and implement on LinkedIn. Also has Google meet integration. Use it frequently, can highly recommend.

**What do you dislike about Crystal?**

Pricing is a tad expensive for SMBs or solopreneurs.

**What problems is Crystal solving and how is that benefiting you?**

Not knowing how to talk to anyone or using the wrong language type.


## Crystal Discussions
  - [Does anyone still use Crystal Reports?](https://www.g2.com/discussions/does-anyone-still-use-crystal-reports) - 1 comment

- [View Crystal pricing details and edition comparison](https://www.g2.com/products/crystal/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-03+21%3A54%3A38+-0500&secure%5Bsession_id%5D=41a794f0-b3aa-4522-8a1e-2789bdf85ffe&secure%5Btoken%5D=ab19fbe3456b34637901ec80450a4a0cf96aa6c75838ce5caee77cd840753776&format=llm_user)

## Crystal Features
**Lead Facilitation**
- Customer-facing Chatbot
- Lead Qualification
- Lead Follow-up
- Meeting Scheduling 

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Organization**
- Opportunity and Pipeline Management 
- Data Entry
- Integrations / APIs

**Platform Content - Talent Assessment**
- Candidate Screening
- Assessment
- Portal
- Emotional Intelligence
- Logical Reasoning
- Big Five
- Psychometric

**Performance Analysis**
- Coaching 
- Peformance Tracking

**Platform Performance - Talent Assessment**
- Uptime
- Analytics
- Monitoring

**Sales Analysis**
- ROI Forecasting 
- Sales Forecasting 

**Platform Additional Functionality - Talent Assessment**
- Mobility
- Messaging
- Video Interview
- Simulation

**Platform**
- User, Role, and Access Management
- Dashboards

**Platform Basics - Talent Assessment**
- Analytics
- Automation

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - AI Sales Assistant**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**AI Capabilities - Talent Assessment**
- AI Personalization
- AI Predictive Insights
- AI Scoring
- Assessment Generation
- AI Bias Detection

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