# Top 10 Base Alternatives & Competitors
**Average Rating:** 4.4/5
**Total Number of Reviews:** 56
The Customer Advocacy Software solutions below are the most common alternatives that users and reviewers compare with Base. Customer Advocacy Software is a widely used technology, and many people are seeking sophisticated, innovative software solutions with social network integration, community insights, and community engagement analytics. Other important factors to consider when researching alternatives to Base include features and functionality. The best overall Base alternative is Influitive. Other similar apps like Base are Higher Logic Thrive, Birdeye, NiceJob, and Gainsight Customer Success. Base alternatives can be found in [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) but may also be in [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) or [Customer Success Software](https://www.g2.com/categories/customer-success).


## Best Paid & Free Alternatives to Base
  - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews)
  - [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews)
  - [Birdeye](https://www.g2.com/products/birdeye/reviews)
  - [NiceJob](https://www.g2.com/products/nicejob/reviews)
  - [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews)
  - [Clari](https://www.g2.com/products/clari/reviews)
  - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  - [Aligned](https://www.g2.com/products/teamaligned/reviews)
  - [Aviso](https://www.g2.com/products/aviso/reviews)
  - [Planhat](https://www.g2.com/products/planhat/reviews)

## Top 10 Alternatives to Base Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Base stacks up to the competition, check reviews from current & previous users in industries like Computer Software, E-Learning, and Research, and find the best product for your business.


  ### 1. [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews)
By Jigsaw Interactive
**Average Rating:** 4.4/5
**Total Reviews:** 396
Influitive helps B2B marketers capture customer enthusiasm and use it to turbocharge marketing and sales efforts.


Reviewers say compared to Base, Influitive is:
- Slower to reach roi
- More usable
- Better at support
Categories in common with Base: [Customer Advocacy](https://www.g2.com/categories/customer-advocacy), [Online Community Management](https://www.g2.com/categories/online-community-management)

**Compare:** [Base vs Influitive](https://www.g2.com/compare/base-vs-jigsaw-interactive-influitive)
**Compare Influitive with other alternatives:**
- [Influitive vs Higher Logic Thrive](https://www.g2.com/compare/higher-logic-thrive-vs-jigsaw-interactive-influitive)
- [Influitive vs Birdeye](https://www.g2.com/compare/birdeye-vs-jigsaw-interactive-influitive)
- [Influitive vs NiceJob](https://www.g2.com/compare/jigsaw-interactive-influitive-vs-nicejob)
- [Influitive vs Gainsight Customer Success](https://www.g2.com/compare/gainsight-customer-success-vs-jigsaw-interactive-influitive)
- [Influitive vs Clari](https://www.g2.com/compare/clari-vs-jigsaw-interactive-influitive)
- [Influitive vs Zoho CRM](https://www.g2.com/compare/jigsaw-interactive-influitive-vs-zoho-crm)
- [Influitive vs Aligned](https://www.g2.com/compare/teamaligned-vs-jigsaw-interactive-influitive)
- [Influitive vs Aviso](https://www.g2.com/compare/aviso-vs-jigsaw-interactive-influitive)
- [Influitive vs Planhat](https://www.g2.com/compare/jigsaw-interactive-influitive-vs-planhat)

  ### 2. [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews)
By Higher Logic
**Average Rating:** 4.4/5
**Total Reviews:** 435
Higher Logic is an industry leader in cloud-based community platforms, with over 25 million engaged members in more than 200,000 communities. Organizations worldwide use Higher Logic to bring like-minded people all together, by giving their community a home where they can share ideas, answer questions and stay connected.


Reviewers say compared to Base, Higher Logic Thrive is:
- Slower to reach roi
- Better at meeting requirements
- Better at support
Categories in common with Base: [Online Community Management](https://www.g2.com/categories/online-community-management)

**Compare:** [Base vs Higher Logic Thrive](https://www.g2.com/compare/base-vs-higher-logic-thrive)
**Compare Higher Logic Thrive with other alternatives:**
- [Higher Logic Thrive vs Influitive](https://www.g2.com/compare/higher-logic-thrive-vs-jigsaw-interactive-influitive)
- [Higher Logic Thrive vs Birdeye](https://www.g2.com/compare/birdeye-vs-higher-logic-thrive)
- [Higher Logic Thrive vs NiceJob](https://www.g2.com/compare/higher-logic-thrive-vs-nicejob)
- [Higher Logic Thrive vs Gainsight Customer Success](https://www.g2.com/compare/gainsight-customer-success-vs-higher-logic-thrive)
- [Higher Logic Thrive vs Clari](https://www.g2.com/compare/clari-vs-higher-logic-thrive)
- [Higher Logic Thrive vs Zoho CRM](https://www.g2.com/compare/higher-logic-thrive-vs-zoho-crm)
- [Higher Logic Thrive vs Aligned](https://www.g2.com/compare/teamaligned-vs-higher-logic-thrive)
- [Higher Logic Thrive vs Aviso](https://www.g2.com/compare/aviso-vs-higher-logic-thrive)
- [Higher Logic Thrive vs Planhat](https://www.g2.com/compare/higher-logic-thrive-vs-planhat)

  ### 3. [Birdeye](https://www.g2.com/products/birdeye/reviews)
By Birdeye
**Average Rating:** 4.7/5
**Total Reviews:** 4,205
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into consumer behavior and competitor activity. The result: more leads and foot traffic, reduced costs, and accelerated revenue growth. At the core of Birdeye is its Agentic Platform, which powers a growing suite of specialized AI agents designed to function like always-on teammates. These agents manage reviews, engage leads, respond to customers, streamline social media, run surveys, maintain listings, send reminders, provide insights, and coordinate across locations. By collaborating seamlessly, they form a scalable digital workforce—always learning, always on-brand, and always driving outcomes. Birdeye stands apart with its agentic AI platform that brands can customize using Birdeye’s unique outcome-framework. Businesses can configure agents with specific triggers that deliver measurable tasks and results for each location, while maintaining the authentic voice of the brand across every interaction. With location-aware AI and a fully integrated platform that brings together reputation, messaging, social, surveys, listings, insights, and more, Birdeye eliminates the need for fragmented point solutions. For multi-location and franchise brands in industries such as healthcare, retail, financial services, real estate, restaurants, and beyond, Birdeye delivers scalability without sacrificing precision. By uniting automation with actionable insights, Birdeye enables organizations to boost visibility, increase customer engagement, and grow revenue—faster and more efficiently. With Birdeye, businesses don’t just adopt AI—they gain an agentic workforce dedicated to delivering real business outcomes. Birdeye: Always On. Always On-Brand. Always Driving Outcomes.


Reviewers say compared to Base, Birdeye is:
- Easier to set up
- More usable
- Easier to admin
Categories in common with Base: [Customer Advocacy](https://www.g2.com/categories/customer-advocacy)

**Compare:** [Base vs Birdeye](https://www.g2.com/compare/base-vs-birdeye)
**Compare Birdeye with other alternatives:**
- [Birdeye vs Influitive](https://www.g2.com/compare/birdeye-vs-jigsaw-interactive-influitive)
- [Birdeye vs Higher Logic Thrive](https://www.g2.com/compare/birdeye-vs-higher-logic-thrive)
- [Birdeye vs NiceJob](https://www.g2.com/compare/birdeye-vs-nicejob)
- [Birdeye vs Gainsight Customer Success](https://www.g2.com/compare/birdeye-vs-gainsight-customer-success)
- [Birdeye vs Clari](https://www.g2.com/compare/birdeye-vs-clari)
- [Birdeye vs Zoho CRM](https://www.g2.com/compare/birdeye-vs-zoho-crm)
- [Birdeye vs Aligned](https://www.g2.com/compare/teamaligned-vs-birdeye)
- [Birdeye vs Aviso](https://www.g2.com/compare/aviso-vs-birdeye)
- [Birdeye vs Planhat](https://www.g2.com/compare/birdeye-vs-planhat)

  ### 4. [NiceJob](https://www.g2.com/products/nicejob/reviews)
By Paystone
**Average Rating:** 4.8/5
**Total Reviews:** 419
Inbound Marketing Platform


Reviewers say compared to Base, NiceJob is:
- Easier to set up
- More usable
- Easier to admin
Categories in common with Base: [Customer Advocacy](https://www.g2.com/categories/customer-advocacy)

**Compare:** [Base vs NiceJob](https://www.g2.com/compare/base-vs-nicejob)
**Compare NiceJob with other alternatives:**
- [NiceJob vs Influitive](https://www.g2.com/compare/jigsaw-interactive-influitive-vs-nicejob)
- [NiceJob vs Higher Logic Thrive](https://www.g2.com/compare/higher-logic-thrive-vs-nicejob)
- [NiceJob vs Birdeye](https://www.g2.com/compare/birdeye-vs-nicejob)
- [NiceJob vs Gainsight Customer Success](https://www.g2.com/compare/gainsight-customer-success-vs-nicejob)
- [NiceJob vs Clari](https://www.g2.com/compare/clari-vs-nicejob)
- [NiceJob vs Zoho CRM](https://www.g2.com/compare/nicejob-vs-zoho-crm)
- [NiceJob vs Aligned](https://www.g2.com/compare/teamaligned-vs-nicejob)
- [NiceJob vs Aviso](https://www.g2.com/compare/aviso-vs-nicejob)
- [NiceJob vs Planhat](https://www.g2.com/compare/nicejob-vs-planhat)

  ### 5. [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews)
By Gainsight Inc.
**Average Rating:** 4.5/5
**Total Reviews:** 1,757
Gainsight CS is a complete Customer Success Platform.


Reviewers say compared to Base, Gainsight Customer Success is:
- Slower to reach roi
- More expensive
- Better at meeting requirements
Categories in common with Base: [Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)

**Compare:** [Base vs Gainsight Customer Success](https://www.g2.com/compare/base-vs-gainsight-customer-success)
**Compare Gainsight Customer Success with other alternatives:**
- [Gainsight Customer Success vs Influitive](https://www.g2.com/compare/gainsight-customer-success-vs-jigsaw-interactive-influitive)
- [Gainsight Customer Success vs Higher Logic Thrive](https://www.g2.com/compare/gainsight-customer-success-vs-higher-logic-thrive)
- [Gainsight Customer Success vs Birdeye](https://www.g2.com/compare/birdeye-vs-gainsight-customer-success)
- [Gainsight Customer Success vs NiceJob](https://www.g2.com/compare/gainsight-customer-success-vs-nicejob)
- [Gainsight Customer Success vs Clari](https://www.g2.com/compare/clari-vs-gainsight-customer-success)
- [Gainsight Customer Success vs Zoho CRM](https://www.g2.com/compare/gainsight-customer-success-vs-zoho-crm)
- [Gainsight Customer Success vs Aligned](https://www.g2.com/compare/teamaligned-vs-gainsight-customer-success)
- [Gainsight Customer Success vs Aviso](https://www.g2.com/compare/aviso-vs-gainsight-customer-success)
- [Gainsight Customer Success vs Planhat](https://www.g2.com/compare/gainsight-customer-success-vs-planhat)

  ### 6. [Clari](https://www.g2.com/products/clari/reviews)
By Salesloft
**Average Rating:** 4.6/5
**Total Reviews:** 5,610
With Clari, sales leaders get instant insight about their forecast and deal progress, with a direct line to reps to coach and align on next steps to close.


Reviewers say compared to Base, Clari is:
- Slower to reach roi
- More usable
- Better at meeting requirements
Categories in common with Base: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)

**Compare:** [Base vs Clari](https://www.g2.com/compare/base-vs-clari)
**Compare Clari with other alternatives:**
- [Clari vs Influitive](https://www.g2.com/compare/clari-vs-jigsaw-interactive-influitive)
- [Clari vs Higher Logic Thrive](https://www.g2.com/compare/clari-vs-higher-logic-thrive)
- [Clari vs Birdeye](https://www.g2.com/compare/birdeye-vs-clari)
- [Clari vs NiceJob](https://www.g2.com/compare/clari-vs-nicejob)
- [Clari vs Gainsight Customer Success](https://www.g2.com/compare/clari-vs-gainsight-customer-success)
- [Clari vs Zoho CRM](https://www.g2.com/compare/clari-vs-zoho-crm)
- [Clari vs Aligned](https://www.g2.com/compare/teamaligned-vs-clari)
- [Clari vs Aviso](https://www.g2.com/compare/aviso-vs-clari)
- [Clari vs Planhat](https://www.g2.com/compare/clari-vs-planhat)

  ### 7. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
By Zoho
**Average Rating:** 4.1/5
**Total Reviews:** 2,948
Zoho CRM helps you to attract, retain, delight customers and grow your company into a customer-focused organization.


Reviewers say compared to Base, Zoho CRM is:
- Slower to reach roi
- More usable
- Easier to set up
Categories in common with Base: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Client Portal](https://www.g2.com/categories/client-portal)

**Compare:** [Base vs Zoho CRM](https://www.g2.com/compare/base-vs-zoho-crm)
**Compare Zoho CRM with other alternatives:**
- [Zoho CRM vs Influitive](https://www.g2.com/compare/jigsaw-interactive-influitive-vs-zoho-crm)
- [Zoho CRM vs Higher Logic Thrive](https://www.g2.com/compare/higher-logic-thrive-vs-zoho-crm)
- [Zoho CRM vs Birdeye](https://www.g2.com/compare/birdeye-vs-zoho-crm)
- [Zoho CRM vs NiceJob](https://www.g2.com/compare/nicejob-vs-zoho-crm)
- [Zoho CRM vs Gainsight Customer Success](https://www.g2.com/compare/gainsight-customer-success-vs-zoho-crm)
- [Zoho CRM vs Clari](https://www.g2.com/compare/clari-vs-zoho-crm)
- [Zoho CRM vs Aligned](https://www.g2.com/compare/teamaligned-vs-zoho-crm)
- [Zoho CRM vs Aviso](https://www.g2.com/compare/aviso-vs-zoho-crm)
- [Zoho CRM vs Planhat](https://www.g2.com/compare/planhat-vs-zoho-crm)

  ### 8. [Aligned](https://www.g2.com/products/teamaligned/reviews)
By Aligned
**Average Rating:** 4.6/5
**Total Reviews:** 1,313
Aligned is a collaborative workspace for B2B sellers & buyers. It allows reps to create a digital environment for each deal in which they can communicate more effectively with all stakeholders, better collaborate on resources, and create accountability for timelines, plans, and next steps. It also provides analytics on all buyer interactions between calls. Revenue teams use Aligned to better control complex deals, differentiate their customer experience, and gain visibility on the blind spots in the buyers' journey.


Reviewers say compared to Base, Aligned is:
- Easier to set up
- More usable
- Easier to admin
Categories in common with Base: [Client Portal](https://www.g2.com/categories/client-portal), [Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)

**Compare:** [Base vs Aligned](https://www.g2.com/compare/teamaligned-vs-base)
**Compare Aligned with other alternatives:**
- [Aligned vs Influitive](https://www.g2.com/compare/teamaligned-vs-jigsaw-interactive-influitive)
- [Aligned vs Higher Logic Thrive](https://www.g2.com/compare/teamaligned-vs-higher-logic-thrive)
- [Aligned vs Birdeye](https://www.g2.com/compare/teamaligned-vs-birdeye)
- [Aligned vs NiceJob](https://www.g2.com/compare/teamaligned-vs-nicejob)
- [Aligned vs Gainsight Customer Success](https://www.g2.com/compare/teamaligned-vs-gainsight-customer-success)
- [Aligned vs Clari](https://www.g2.com/compare/teamaligned-vs-clari)
- [Aligned vs Zoho CRM](https://www.g2.com/compare/teamaligned-vs-zoho-crm)
- [Aligned vs Aviso](https://www.g2.com/compare/teamaligned-vs-aviso)
- [Aligned vs Planhat](https://www.g2.com/compare/teamaligned-vs-planhat)

  ### 9. [Aviso](https://www.g2.com/products/aviso/reviews)
By Aviso, Inc.
**Average Rating:** 4.3/5
**Total Reviews:** 989
Aviso helps sales teams close more deals and forecast more accurately with highly accurate AI-powered WinScores and actionable Opportunity Insights.


Reviewers say compared to Base, Aviso is:
- Slower to reach roi
- Easier to set up
- More expensive
Categories in common with Base: [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant), [Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)

**Compare:** [Base vs Aviso](https://www.g2.com/compare/aviso-vs-base)
**Compare Aviso with other alternatives:**
- [Aviso vs Influitive](https://www.g2.com/compare/aviso-vs-jigsaw-interactive-influitive)
- [Aviso vs Higher Logic Thrive](https://www.g2.com/compare/aviso-vs-higher-logic-thrive)
- [Aviso vs Birdeye](https://www.g2.com/compare/aviso-vs-birdeye)
- [Aviso vs NiceJob](https://www.g2.com/compare/aviso-vs-nicejob)
- [Aviso vs Gainsight Customer Success](https://www.g2.com/compare/aviso-vs-gainsight-customer-success)
- [Aviso vs Clari](https://www.g2.com/compare/aviso-vs-clari)
- [Aviso vs Zoho CRM](https://www.g2.com/compare/aviso-vs-zoho-crm)
- [Aviso vs Aligned](https://www.g2.com/compare/teamaligned-vs-aviso)
- [Aviso vs Planhat](https://www.g2.com/compare/aviso-vs-planhat)

  ### 10. [Planhat](https://www.g2.com/products/planhat/reviews)
By Planhat
**Average Rating:** 4.5/5
**Total Reviews:** 955
Connect customer data, get actionable insights and drive customer actions. Planhat is a beautiful and intuitive Customer Success Software for SaaS.


Reviewers say compared to Base, Planhat is:
- Slower to reach roi
- Better at support
- Easier to do business with
Categories in common with Base: [Client Portal](https://www.g2.com/categories/client-portal), [Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)

**Compare:** [Base vs Planhat](https://www.g2.com/compare/base-vs-planhat)
**Compare Planhat with other alternatives:**
- [Planhat vs Influitive](https://www.g2.com/compare/jigsaw-interactive-influitive-vs-planhat)
- [Planhat vs Higher Logic Thrive](https://www.g2.com/compare/higher-logic-thrive-vs-planhat)
- [Planhat vs Birdeye](https://www.g2.com/compare/birdeye-vs-planhat)
- [Planhat vs NiceJob](https://www.g2.com/compare/nicejob-vs-planhat)
- [Planhat vs Gainsight Customer Success](https://www.g2.com/compare/gainsight-customer-success-vs-planhat)
- [Planhat vs Clari](https://www.g2.com/compare/clari-vs-planhat)
- [Planhat vs Zoho CRM](https://www.g2.com/compare/planhat-vs-zoho-crm)
- [Planhat vs Aligned](https://www.g2.com/compare/teamaligned-vs-planhat)
- [Planhat vs Aviso](https://www.g2.com/compare/aviso-vs-planhat)


---
## Base Alternatives FAQs

### How does Base compare to Influitive?

According to G2 data, both [Base](https://www.g2.com/products/base/reviews) and [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) share an identical average rating of 4.4 out of 5. Influitive leads Base in several key reviewer-rated dimensions: it scores 0.3 points higher in Meeting Requirements (8.6 vs 8.3), 0.7 points higher in Usability (8.6 vs 7.9), 0.3 points higher in Ease of Admin (8.4 vs 8.1), 0.5 points higher in Support (9.2 vs 8.7), and 0.2 points higher in Ease of Doing Business With (9.1 vs 8.9). Base holds a slight 0.1-point advantage in Ease of Setup (7.8 vs 7.7). User reviews highlight Base's strengths in features (8 mentions), ease of use (8 mentions), and customer support (5 mentions), while Influitive is praised for ease of use (5 mentions), community engagement (4 mentions), and gamification (2 mentions). Both platforms report some technical issues and feature limitations, but Influitive users emphasize its gamification and engagement capabilities, whereas Base users note its AI automation and integration features. Overall, Influitive is favored for usability, support, and meeting requirements, while Base is recognized for its feature set and integration capabilities.



### What are the best alternatives to Base?

According to G2, the best alternatives to Base in the Customer Advocacy category include [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) (4.4/5 stars, 396 reviews), [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) (4.4/5 stars, 435 reviews), [Birdeye](https://www.g2.com/products/birdeye/reviews) (4.7/5 stars, 4,075 reviews), and [NiceJob](https://www.g2.com/products/nicejob/reviews) (4.8/5 stars, 417 reviews). These platforms offer higher review counts and comparable or higher ratings, with strengths in usability, support, and feature sets.



### What features do alternatives offer that Base does not?

Base lacks advanced reporting capabilities, multi-selection for database updates, robust API support for integrations like Snowflake, and more intuitive user interface elements. It also has limited customization options for email templates and advocate communication channels, and lacks native features for bulk downloading of activity data and advanced filtering logic for advocate searches.



### Which Customer Advocacy tools do reviewers recommend instead of Base?

Reviewers recommend [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) for its gamification, extensive customization, and strong customer support, which enhance engagement and advocacy program management. [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) is favored for its robust community features, integration with association management systems, and excellent customer service. [Birdeye](https://www.g2.com/products/birdeye/reviews) is highly recommended for multi-location reputation management, AI-driven automation, and centralized review and social media management. [NiceJob](https://www.g2.com/products/nicejob/reviews) is praised for its ease of use, automation of review requests, seamless CRM integrations, and effective customer service, making it ideal for small to medium service businesses seeking to grow their online reputation efficiently.



### Why do users choose Influitive over Base?

Users choose [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) over Base primarily due to its superior usability and support experience. Influitive holds a 0.7-point lead in Usability (8.6 vs 7.9) and a 0.5-point advantage in Support (9.2 vs 8.7), reflecting a more user-friendly interface and more responsive customer service. Reviewers frequently cite Influitive's gamification features, community engagement, and intuitive platform as key reasons for preference, with 4 mentions of community engagement and 2 mentions of gamification. Additionally, Influitive's higher scores in Meeting Requirements (8.6 vs 8.3) and Ease of Admin (8.4 vs 8.1) indicate it better aligns with user needs and administrative ease. Despite some reported technical issues and a learning curve, Influitive's engaging user experience, robust support, and comprehensive advocacy tools drive users to select it over Base.




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