# Base Reviews **Vendor:** Base **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.4/5.0 **Total Reviews:** 50 ## About Base Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention. The Base platform analyzes customer signals across product usage, lifecycle milestones, and engagement touchpoints, and turns them into AI-driven customer journeys that run at scale. This enables companies to move from reactive customer management to proactive, automated lifecycle engagement. With Base, teams can: • Drive product adoption and activation • Identify and capture expansion opportunities • Turn customers into advocates • Increase retention and lifetime value • Run lifecycle engagement programs at scale Customer-Led Growth is the next phase of B2B revenue. Base is building the operating system that powers it. ## Base Pros & Cons **What users like:** - Users find the **ease of use** of Base invaluable, simplifying campaign management and enhancing customer interactions effortlessly. (8 reviews) - Users value the **intuitive interface and automation features** of Base, simplifying customer marketing and enhancing engagement. (8 reviews) - Users appreciate the **AI automation features** of Base, simplifying customer marketing management and enhancing campaign effectiveness. (5 reviews) - Users praise the **excellent and responsive customer support** of Base, enhancing their experience and advocacy efforts. (5 reviews) - Users enjoy the **clean and intuitive interface** of Base, enhancing their customer advocacy and management experience. (5 reviews) - Users commend the **easy setup** of Base, facilitating smooth campaign management and data loading processes. (4 reviews) - Users find Base to be **intuitive and easy to use** , streamlining campaign management and enhancing productivity significantly. (4 reviews) - Integrations (4 reviews) - Intuitive (4 reviews) - Rewards Program (4 reviews) **What users dislike:** - Users feel there are **missing features** in Base, particularly in reporting and overall intuitiveness, impacting usability. (5 reviews) - Users find **poor customer support** due to limited functionality and challenges in data integration, impacting overall satisfaction. (4 reviews) - Users face **feature limitations** in the Base product, impacting communication, customization, and data management capabilities. (3 reviews) - Users feel constrained by the **limited customization** options, hindering flexibility and efficiency in their workflow. (3 reviews) - Users feel restricted by **limited features** , facing challenges with customization, data tracking, and integration options. (3 reviews) - Bugs (2 reviews) - Users highlight **integration issues** , struggling with API management and the lack of data tracking capabilities. (2 reviews) - Lack of Integrations (2 reviews) - Limited Functionality (2 reviews) - Not Intuitive (2 reviews) ## Base Reviews ### 1. Easy, Self-Service Advocacy That Scales with Customizable Rewards **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about Base?** The ability to customize asks for advocates—so they can redeem prizes—makes the process self-service and allows us to scale our advocacy requests. It’s easy to use for our customers and makes them feel special - and it allows us to scale our advocacy activities so we can focus on strategic projects. **What do you dislike about Base?** We ran into some early issues with customers logging in. The login process still needs additional QA across different browsers and devices to make sure it works consistently. **What problems is Base solving and how is that benefiting you?** Base is helping us scale our customer advocacy program by letting us learn more about our customers, giving us a place to nurture customer advocates, and enabling us to solicit feedback. It also helps us encourage customers to speak at events, post third-party reviews, and more. In addition, we can see how many advocates are taking action for us each month, and we can use that data for reporting purposes. ### 2. A Strong, Easy-to-Use Advocacy Platform with Room to Grow **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2025 **What do you like best about Base?** Base.ai offers a clean, intuitive interface, and their recent enhancements have made the platform even stronger. It’s one of the closest replacements for Influitive, making the migration feel familiar. Features like reference management, ROI tracking, and gamification really help make advocacy seamless and engaging for customers. **What do you dislike about Base?** When I first joined, the platform felt a bit oversold. As someone who migrated from Influitive (like many others), I noticed a few features were missing. That said, Base has rolled out meaningful improvements since, which shows they are listening and evolving. I’ve also experienced some technical hiccups (particularly with the "Ask" workflow) but managed to find some workarounds that are a bit more time consuming but do the trick. **What problems is Base solving and how is that benefiting you?** Base has given us a centralized hub for customer advocacy, making it easier to manage references, track ROI, and keep customers engaged through gamification. Instead of juggling spreadsheets and manual processes, we can now streamline advocacy activities, connect the right customers to the right opportunities, and measure impact more clearly. This not only saves time but also helps us prove value back to leadership. ### 3. A Well-Rounded Platform with a Fresh UI and Strong Features, but Technical Agility Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Base?** I really like the fresh UI of the user version of the Base tool compared to what we had before. It’s a great platform to share, connect, and manage users on Base. The Base team is efficient with integrations, and the tool offers many features for categorizing different sets of user activities, making it easy to organize them. Creating a rewards catalog is simple, and the admin interface is intuitive, making it easy for new users to navigate. Overall, it’s a solid package for both user-facing and admin-facing needs. **What do you dislike about Base?** They need to improve their technical capabilities, particularly in managing APIs and identifying the root cause of issues more quickly. While they have a talented team handling the technical side, it’s unclear whether the challenge lies in resourcing or having the right mix of expertise. **What problems is Base solving and how is that benefiting you?** The Base tool helps us efficiently manage and engage our Community Experts or C-Pro User by providing an intuitive, user-friendly platform for both users and admins. It streamlines sharing, connecting, and organizing user activities, simplifies creating and managing rewards catalogs, and supports integrations that enhance workflow. This reduces manual effort, improves engagement tracking, and makes it easier to deliver a seamless experience for both end users and administrators. ### 4. Base: a beautiful discovery and a savior **Rating:** 4.0/5.0 stars **Reviewed by:** Laurence C. | Chef d’équipe communications, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Base?** I love the fact that the transition from our old tool to this one was very easy and well prepared with the team. The UI is also very customizable and easy to use for our admins but also from the client's perspective. We just love the product. **What do you dislike about Base?** There's some bugs we're encountering along the way and the support team sometimes takes longer time to answer to tickets. But it's not dramatic, the main issues we encounter are usually fixed quite rapidly. **What problems is Base solving and how is that benefiting you?** They solved the main problem we add in the beginning when we were using another product. We had some many issues that we're not only impacting our clients but our reputation as well. When we discovered Base, they offered a very customizable platform and a better user experience. They evolved so much in the last year and are offering more features every months! ### 5. Easy-to-Use Advocate Program with Strong Support, but Some Limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Base?** We use Base for our advocate program, and it’s been great for managing a variety of activities. The platform makes it easy to set up and run campaigns, and the post-activity data analytics are straightforward and insightful. Additionally, their customer support is excellent and very responsive. **What do you dislike about Base?** There are some limitations in the advocate program, particularly around customer communication channels. It’s also difficult to generate different templates for each ask, and user database management is somewhat restrictive. Features like multi-selection for updating the database could be improved. **What problems is Base solving and how is that benefiting you?** Base helps us streamline the management of our advocate program by making it easy to create and run a variety of activities. It solves the problem of tracking engagement and measuring the impact of our campaigns, providing clear post-activity analytics that help us understand what works and where improvements are needed. ### 6. A Powerful Advocacy Platform Backed by a Amazing Team **Rating:** 5.0/5.0 stars **Reviewed by:** Caity C. | Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Base?** Base is a truly intuitive and purpose-built platform for customer advocacy, references, and community engagement. I use it daily, and it has significantly streamlined how we manage advocacy activities, scale references, and reward customers. The implementation support was seamless, and the ongoing customer support is some of the best I've experienced, responsive, proactive, and genuinely collaborative. The team behind Base consistently delivers new innovations and listens to feedback. They’re clearly invested in making the product even better over time. Unlike many other tools, Base provides a holistic approach to advocacy, it's more than just a platform; it's a partner in your program's success. **What do you dislike about Base?** The integration capabilities are solid but still evolving. There’s room for deeper automation and flexibility across some CRM, and CX tools. That said, the team is already working on improvements and has been transparent about their roadmap. Also, while the tool is fantastic, it's important to understand that results depend on how you use it. Base is an enabler, you still need a clear program strategy and internal alignment to get the most out of it. It’s not a set-and-forget solution, and onboarding and adoption will take some time (as they should). **What problems is Base solving and how is that benefiting you?** Base has helped us solve several key challenges around scaling and operationalising customer advocacy. It’s enabled us to automate previously manual processes, structure our advocacy program, and track engagement in a meaningful way. We can now seamlessly manage references, collect customer stories, and reward advocates, all within one platform. This has saved us significant time, improved visibility across the business, and helped create a more engaging and rewarding experience for our customers. The automation and reporting features mean we spend less time on admin and more time growing strategic relationships. Base has become a central hub for advocacy, helping us build a program that’s structured, scalable, and measurable. ### 7. Great platform for Customer Advocacy **Rating:** 4.5/5.0 stars **Reviewed by:** Sharon L. | Customer Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Base?** We’ve seen real progress in our customer advocacy efforts since we started using BASE. One of the things I value most is the Oracle integration—it’s something other vendors couldn’t offer, and it made a big difference for us. It feels like BASE really treats us as a customer they want to grow with. Our CSM is excellent—responsive, proactive, and always willing to help. The platform keeps improving, and the recent addition of a community feature was a big win. It really brings everything together in one place. **What do you dislike about Base?** The addition of the community feature was a great move and adds real value. However, I do wish it included better reporting capabilities, which are currently missing. Also, we’ve experienced occasional instability in the platform—features that suddenly stop working or behave unexpectedly. It’s not constant, but it does impact the experience. **What problems is Base solving and how is that benefiting you?** The platform enables us to connect to our customers directly, to share with them knowledge ask for advocacy engagement and reward the customers. Everything in one platform. ### 8. It has potential! **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Base?** The alternative to Influitive is its biggest sell. The reference program sync and ability are great **What do you dislike about Base?** You are bound to work with limited functionality, as little as choosing options with an Ask is limited to the advocacy type. The lack of customization possibilities makes you feel stuck at times. Not being able to download activity data truly matters. Imagine sitting with 200 testimonials that you can't bulk download, and keep clicking one by one for what you need. **What problems is Base solving and how is that benefiting you?** Having an advocacy platform that is easy on the eye, has a great feature like journeys ### 9. Moving our Advocacy Community from an existing platform to Base **Rating:** 5.0/5.0 stars **Reviewed by:** Sukhpal S. | Global Customer Advocacy, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2024 **What do you like best about Base?** We have been using an existing well-known Advocacy platform for nearly 2 years and were looking for another vendor. Our research led us to shortlist base as our new vendor of choice. The reason we chose Base was mainly for the ease of doing business with the company and its team, the promised quick migration of our old system to Base in one platform (user management, crisp look and feel of the system, integration with tools such as zoom, tango card etc. **What do you dislike about Base?** I haven't come across any as of yet. I will update this later I do. **What problems is Base solving and how is that benefiting you?** Creating a one stop shop for al of Advocates and online advocacy community. ### 10. Getting great by the day **Rating:** 4.0/5.0 stars **Reviewed by:** Mark K. | Head, Customer Marketing APJ, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Base?** The willingness of the customer success team to take in feedback and implement changes and feature upgrades makes Base a platform that is highly customizable for our enterprise needs. However, the team is relatively lean so changes take some time to implement. UI is much cleaner and modern compared to the platform we used previously. **What do you dislike about Base?** The product is still relatively bare-bones, but this is a good thing for a mature enterprise looking for a customizable tool rather than an out-of-the-box solution. **What problems is Base solving and how is that benefiting you?** Base is enabling us to manage our customers throughout the entire customer advocacy and loyalty journey. Previously, we used one tool for community engagement and another for content management. With Base, we are able to integrate these together and have a holistic view of a customer from engagement to advocacy which streamlines our resources and gives us better insights and management of our programs. ### 11. Great product offerings, limited reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Base?** Great 2-in-1 tool for an advocacy hub and automated reference management. **What do you dislike about Base?** No Snowflake integration or any API for reporting. Very limited to track data outside of the instance. We are still trying to figure out how to get this into Snowflake **What problems is Base solving and how is that benefiting you?** Automating our reference management process, it was very manual before. ### 12. Streamlined Customer Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Angela K. | Customer Lifecycle Marketing Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Base?** The Base platform was a lifesaver for me by making the management of customer marketing a lot easier. It literally brings everything you need into one place and offers a host of automation features to simplify your life on a daily basis. E.g. • It securely centralizes all of your customer data thus giving you a complete view of your audience which allows you to personalize your campaigns and customer interactions with ease. • You can run multiple campaigns at the same time through the intuitive tools for setup, management and tracking. • Ease of use and automation features free up bucket loads of time allowing you to concentrate on strategy knowing the platform is taking care of all the back-end stuff. • Real-time insights and detailed analytics ensure you are always ready to prove ROI, as well as being able to examine and tweak campaigns and strategies on the go. • SFDC integration means you can work with the latest customer data in real-time. **What do you dislike about Base?** No downsides to using Base. If anything our customer marketing programs improved 100% after implementation. It is easy to use and implement, and the customer support is top notch. **What problems is Base solving and how is that benefiting you?** Implementing Base allowed us to tackle a number of problems we were experiencing head-on and we soon realized the clear benefits it brought to the organization. E.g. • Our customer data was fragmented and messy. Base allowed us to centralize everything in one platform meaning we no longer had to jump between different tools and spreadsheets while trying to track customer interactions and engagements. This save a massive amount of time, and ultimately reduced the risk of us losing important customer information along the way. • Coordinating multiple campaigns was a mess and totally overwhelming. Base allowed us to streamline the process making it easier to setup, track and adjust campaigns in real time. • Without a platform in place, we were battling to segment our customer data. Base’s segmentation and tracking capabilities allowed us to tailor our marketing efforts to particular customer behaviors and preferences. This ultimately led to far more meaningful and effective customer engagement. ### 13. An agile, fast and responsive loyalty and advocacy platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2024 **What do you like best about Base?** Base is very intuitive and easy to use. Once you understand the basic functionality, you are ready and well-prepared to launch a new campaign. There are many ASK types available on Base, catering to our various need. Whether it's a template to share a normal educational post, set-up a quiz, ask for a survey or review, all of these ASK types are already available on Base. The targeting capabilities of Base is also very robust. It's easy to set up audiences directly for ASK, or pre-create audiences using customer lists. This allows us to go granular into targeting, which is always well-appreciated. Our feedback on Base's products and services are taken seriously by the R&D and Customer Support/Success team. We see actual, positive changes based on our feedback. **What do you dislike about Base?** Nothing too bad. Perhaps stronger integration with review platforms like G2. **What problems is Base solving and how is that benefiting you?** Allows us to integrate our customer advocacy and loyalty programs together so we can see users and their journey in a single platform. ### 14. Great platform for managing an advocacy program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Base?** A great tool to manage interactions and engagement with your customers. The ability to create custom attributes on your customers is helpful to capture what makes the most sense for your organization. **What do you dislike about Base?** Would like to see more robust reference profile information. i.e. a way to indicate what products a customer is referenceable for and what products they are not referenceable for. You can do this by creating some custom attributes, but not a native way to flag certain areas as referenceable and others as not. Would like an easier way to import advocates or content **What problems is Base solving and how is that benefiting you?** Allows me to manage our Advocacy Program, keeping track of activities and points our advocates are participating in, and provides a source for marketing and sales for the different customer needs. ### 15. One of the Leaders in Customer Reference Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Base?** Our Base CSM has been awesome. She's knowledgeable and responsive, which helps us execute and improve. The process of loading data into Base is easy and hassle-free. So, getting started with the tool is straightforward. I think the customization throughout the reference request process with Base is great, really allows you to make it feel like your brand. **What do you dislike about Base?** Base needs to enhance their API to support webhook subscriptions. This would allow us to customize the experience even further and integrate with other systems. I also think they need to improve the filtering ability when searching for advocates to include "AND" and "OR" logic. **What problems is Base solving and how is that benefiting you?** Helping us match prospective customers with customer advocates closes more deals at a faster rate. ### 16. Improving Rapidly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 29, 2024 **What do you like best about Base?** The customer support teams have been fantastic. We do find that the product needs some development, but usually, when we bring up a desired feature, they are in the middle of working on it and it's on the roadmap. **What do you dislike about Base?** It could use some more features. It's also not the most intuitive tool but the support team has been great with that. **What problems is Base solving and how is that benefiting you?** Running a customer advocacy program that let's us see analytics and the involvement of users. ### 17. Good tool GREAT service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Base?** The platform provides a solid base for "automated-personal" management of a small group of loyal advocates, with a smooth, embedded reward system. The CSM and support teams are highly efficient and helpful, showcasing how a B2B company can genuinely empower its customers. **What do you dislike about Base?** The platform requires a significant amount of customization and is not very intuitive, which explains the heavy reliance on CSM and customer service. **What problems is Base solving and how is that benefiting you?** manage Online brand reputation and reviews sites ### 18. Great product for advocate communities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Base?** Base provides great ways to connect with your advocate community. It's easy to onboard customers and create specialized groups. It's also self-service for the customer, so they can determine what works best for them. I've only been using it for a short time, but already see that they take user feedback seriously and are constantly making updates and improvements to the tool. And, our rep is very knowledgable and great to work with! **What do you dislike about Base?** There are a lot of ways to customize things, but they aren't always the most intuitive. I think it would be helpful to have some video tutorials in the Help section to walk through ways to create various Asks, run reports and showcase how to use new features. **What problems is Base solving and how is that benefiting you?** Base provides a great way to connect with your customer advocates. It allows us to scale up our group of advocates very easily and allows us to be as hands-on or hands-off as we like. It also provides good reporting so we can easily see which customers are participating, and at what frequency. We can also segment our advocates into groups when needed, allowing us to reach out to a select few easily. ### 19. Base - Good platform with a lot of potential to scale customer advocacy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Base?** There are elements in Base that allows a customer engagement or customer advocacy professional to run an end to end campaign, be it to source reviews, case studies, testimonials or create a pipeline of customer references and much more. The ASKs to rewards system is pretty good and works well for our programme. The customer learning curve is a little long but the customer success manager assigned to us is great. Currently I use Base everyday and have started automating my capaign level ASKs. **What do you dislike about Base?** The system is not completely intuitive and reporting needs a lot more work when working on scaling practices. I would also like to see 3rd party integrations with Salesforce classic and Reachdesk become much better. It takes a little time to move from adoption to execution as you always need a CRM and a reward platform to be integrated. **What problems is Base solving and how is that benefiting you?** It is helping me scale my customer advocacy function and also measure and track our advocacy practice. ### 20. Base is good, but could be great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Base?** The UI is intuitive and provides an exceptional experience for our customer champions. I have had very few technical issues with Base. The reports are also top-notch! There are no manual data pulls to provide snapshots to my executives -- I have metrics at my fingertips to share out instantaneously. **What do you dislike about Base?** Deploying took a bit longer than expected, but this was resolved after many calls with support/product teams. Before purchasing this tool, I recommend bringing in your CRM team to ensure they are partners throughout the process. Second - my account team at Base has switched several times and the quality of support and responsiveness has taken a dip. Feature requests have been dismissed. **What problems is Base solving and how is that benefiting you?** Creating a customer community and identifying our true customer champions. In addition, we're looking to increase cross-sell, upsell and reduce churn throughout the current customer base. ### 21. Took awhile to take off with the platform but now it's great! **Rating:** 3.5/5.0 stars **Reviewed by:** Devin D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Base?** Our company liked that we could keep track of all the Asks we post and give points accordingly. This also helped us educate and have a forum for our members. **What do you dislike about Base?** Very limited changes/customizations we could do to the website. We still waiting on the academy and quiz aspect of the platform. **What problems is Base solving and how is that benefiting you?** Base solves having a platform to reach our customers in totality, and for us to get the information needed in our business. ### 22. Vendor as Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Base?** Our success team is invested in realizing the goals and outcomes of our customer advocacy program. When we have questions about the solution, or ideas and requests, they listen. And not just listen, they plan and execute. Base is a partner for our program, not just a solution provider. **What do you dislike about Base?** Sometimes, when significant enhancements are made (which is great!) we don't know about them immediately and just encounter them in the platform before we meet with Base again. Also, it can be challenging to schedule calls across all of the timezones of our team members, but that's a reality for distributed, global teams. **What problems is Base solving and how is that benefiting you?** Base lets us manage community, engagement, rewards, and references. We're able to manage a larger scope and volume of work with a smaller team that we might otherwise need. ### 23. Customer Marketing and Advocacy made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Anat O. | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2023 **What do you like best about Base?** CRM integration is key! The Base platform allows us to retrieve user data directly from the CRM, feed it back and create opportunities. For Marketing, the direct customer-base engagement and the ability to reduce e-mail marketing dependency is golden. **What do you dislike about Base?** Some features can still be "polished", but the roadmap is transparent. **What problems is Base solving and how is that benefiting you?** Not relying on sales for advocacy is SOOO important. This platform helped us create a direct channel with customers, which makes the lives of our sales team so much easier. Case studies, references, referrals, customer logos and much more – is coming directly from customers. ### 24. Great Customer advocacy tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Base?** Great tool to engage with our advocates, get insights from them and learn about us. Good to manage referenceable accounts and the reference call processes. Great team to support when changes needs to be made to support our processes. **What do you dislike about Base?** Although our onboading and migration to Base platform went well, maybe to spend more time on what we have for specifc processes or fields and how to best map them to Base **What problems is Base solving and how is that benefiting you?** Managing our references database and reference call processes; managing our advocates database and their activities; managing the points earned from activities and rewards redeemed; having a great external portal where we can keep customers engaged. ### 25. Exceptional customer advocacy platform **Rating:** 5.0/5.0 stars **Reviewed by:** Angela K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Base?** Early days yet, but I have really enjoyed the experience working with Base to set up and build out our new customer advocacy program. Jessie has been amazing with onboarding, and no question is beyond her expertise. The customer truly seems to be at the heart of this company and product. Base has the capability to do it all – advocacy management, reference management and customer marketing. **What do you dislike about Base?** Nothing at this time. The Base team take all suggestions on board and work hard to find rapid solutions. The platform is always evolving and improving with nifty features. **What problems is Base solving and how is that benefiting you?** Base allows us to handle advocacy management, reference management and customer marketing all within one easy to use platform. ### 26. Global Customer advocacy with a few clicks **Rating:** 5.0/5.0 stars **Reviewed by:** Luis G. | Director, Customer Advocacy, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Base?** The best part about BASE is the ease of engaging and nurturing the advocacy community with a few clicks. We needed this level of efficiency to quickly communicate and engage our global advocate force. With maybe an hour or 2 a week, you can set up a nurture campaign for a month or 2 **What do you dislike about Base?** We work in a complex environment with many tech platforms- it does take time to gain buy-in and trust from IT to allow BASE to communicate via API to other areas of the business **What problems is Base solving and how is that benefiting you?** Currently, CMA practitioners require 2 platforms: One for Ref management and one for avocate nurture and engagement. BASE is the one and only holistic solution for both. ### 27. Great tool for customer advocacy program and references **Rating:** 4.0/5.0 stars **Reviewed by:** Christine C. | Customer Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Base?** The team is great to work with - Victoria has been fantastic in helping me send out weekly ASKs to our advocates and addressing any bugs that have popped up. Once you create ASKs and set up your reference process a few times, you get the hang of it. The gamification and rewards portal is fun for advocates and easy to use. The analytics and reports have been helpful when I need to report metrics. I can see how many ASKs have been completed in a specific timeframe and who is completing which activities, which ultimately helps me decide what to focus on and how to engage customers next time. The SalesForce integration also makes it easy to request a reference or nominate someone for the advocacy program. **What do you dislike about Base?** I wish we were able to edit the email html copy ourselves. It seems like an extra step. We had run into bugs that prevented an email from going out when it needed to go out and a few other bugs. That being said, I have noticed an improvement in the last couple of months, and the bugs were fixed quickly. **What problems is Base solving and how is that benefiting you?** Base provides us with a platform where our customers can engage in fun activities and be rewarded for their participation and I can do less manual work. ### 28. Communicative and dedicated. **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer L. | Sales Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2021 **What do you like best about Base?** The Base team is extremely helpful and open to improvement ideas to make the product fit our needs. They have worked with our limitations and we have requested a number of specific needs, features and reports and each time have come back with suggestions or solutions to fit our needs. They have been patient while waiting for things on our end to sync up and have continued to work towards our company's ultimate goals. We have seen a 5% increase in our product champions from our Clients. We have used the data gathered around what our clients interact with within the portal to either focus on those aspects in our Client outreach or push our Clients into other areas we want to have them engage with more. They continue to improve and provide new features and take the time to ensure we know how to utilize them if any major updates happened. **What do you dislike about Base?** We have some very specific targeting needs that are not currently available due in part to how we choose to use and set up Base for our clients but those needs are in development as we understand. **What problems is Base solving and how is that benefiting you?** We are improving our client engagement and increasing client referrals bringing more value to our clients and their colleagues. ### 29. Base is on the right track! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Base?** What I've found most appealing about Base is their willingness to work with me and my team on feature requests, implementation, training, etc. They have always gone above and beyond with any requests we've had, even if it's outside the typical scope of their work. **What do you dislike about Base?** Some of the struggles we've had have been around the fact that it's a smaller, scrappier team and that they are still working hard to build up the product, so there have been gaps in features and availability. **What problems is Base solving and how is that benefiting you?** Base brings all of the components of advocacy into one platform for us (customer engagement, sales reference requests, etc.) and makes the work we are doing visible and able to be reported on from one central place. ### 30. Easy to start an Advocacy Program **Rating:** 4.5/5.0 stars **Reviewed by:** Allison S. | Customer Advocacy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Base?** I really like the admin portal. I have a great view into how my customers are engaging in the program - and we are able to completely customize the experience. We've heard great feedback on how fun and engaging their time in our 'Champions Program' has been. **What do you dislike about Base?** I struggle to take the great content from base into our content management process, and we are still figuring out the best way to mobilize the great information we receive from the platform. **What problems is Base solving and how is that benefiting you?** Base provides us with a platform to give our cusomers a place to share their experiences, engage in fun content and be rewarded for their contributions. Prior to Base, we just had a google sheet we were tracking customers contributions and point awarded. This has solved a ton of problems, and allowed us to streamline our program ### 31. A good product that is easy and convenient to use and customize! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2023 **What do you like best about Base?** I like the most Base analytics and reports. **What do you dislike about Base?** There can sometimes be technical issues. **What problems is Base solving and how is that benefiting you?** It's a good platform for customer advocacy and user-generated content. ### 32. Do not waste your time with this product **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Base?** The customer success team at Base is great! Whenever I have things about the product that do not work they are always fast to respond with something to help me. **What do you dislike about Base?** This product does not work. The onboarding was extremely long, I believe we were told we could be up and running in three weeks and the process took more than three months. The reference matching does not work even if it is a very simple reference based on industry and company size. **What problems is Base solving and how is that benefiting you?** Base was supposed to create a more automated way to match references, but it does not work. I'm still using spreadsheets and reports through Salesforce. Nothing works as it was shown to us during the sales process. ### 33. Good product, great customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Base?** Our customer success manager has been with us every step of the way to ensure a successful build and rollout. She is creative, knows the product well, provides best practices, and shares our goal: creating and growing a successful program. **What do you dislike about Base?** There are a LOT of click-throughs required on the back end to perform basic functions like build and edit tasks, manage users and activities, and generate reports. **What problems is Base solving and how is that benefiting you?** Base is helping us to engage with our extensive, global customer base. Engaged customers tell us what we're doing right (and wrong), they're more receptive to our outreach, and, if we do our jobs well and provide them with lots of value, they're more likely to recommend us to a colleague or friend. ### 34. Doing a pilot with Crowdvocate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Base?** The team has been professional, thorough, and fun to work with. They are available, despite a big time difference. So far, I like the platform. It addresses many of our program needs and I'm excited to build relationships, grow our program, support sales and marketing, and drive revenue with the help of this platform. It has all the components to make that happen. **What do you dislike about Base?** I'm just learning the platform so I can't say if I have dislikes or if they are adjustments that I need to make. Time will tell. **What problems is Base solving and how is that benefiting you?** Targeting for peer to peer references, finding speakers, reducing current reference fatique. ### 35. I didn't know a platform like this existed previously - VERY HAPPY I DISCOVERED THEM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Base?** The modern UI, flexibility, and customer success team. I've worked with several customer advocacy/marketing automation tools in the past. Most have either been too rigid, requiring constant backend development and customization, or too small and only offer a piece of the pain we're looking to solve for. Crowdvocate is flexible, easy to address, comes out with new features weekly, and is always there to take our feedback. I was surprised to find out how much they actually solve for, while having an MVP approach that allowed us to plan for a scaled launch, solving for the most immediate pains first, then tackling some of the secondary and tertiary pains as we matured and got internal adoption. **What do you dislike about Base?** Not much, but having some more insight into the roadmap would be nice. Overall, they check the box on so many of our needs, it's hard to find the areas that they're not already working to improve. **Recommendations to others considering Base:** Take the time to lean on them for a consultative approach. We couldn't use all of the platform for existing governance and regulations, so we brought in what we could use and then after achieving more buy-in and value, were able to expand into the other offerings. Make sure you understand how much backend work goes into the other programs as well as how much is actually out of the box. Some want to be your entire community or customer portal, that didn't work for us, we already had a robust community, we needed more flexibility of where we could use it as a lighter touch, so that's was a main factor for why we chose Crowdvocate. **What problems is Base solving and how is that benefiting you?** Reference automation - not only removing the internal effort required to manually find, request, track, and follow up, but the fatigue some of our best customers are feeling due to repeated asks and not having an easy way to monitor thresholds Case Study - we have several LOBs and Segments, so we have had a need to build out content where we have gaps. This has historically been hard to source, request, track, and update. Crowdvocate allows to make the ask once, but automate who it goes out to, looking for hand raises, rather than making individual requests. This dramatically improves the effort customers perceive when engaging with us. Reviews - again, the automation through the advocate portal, emails, and in-app messaging have allowed us to scale our requests across the varying review sites. Recognition - not having to guess what our customers want and instead, having them build points for the leaderboard and then gain access to gifts they can choose from has saved more time than most of us previously expected. They can choose between gift cards, tangible gifts, donations, services - it really is wide open and since it connects with Sendoso, it brings it all into one space, creating a more seamless experience. ### 36. Customer Engagement Engine **Rating:** 4.5/5.0 stars **Reviewed by:** Scott W. | Head of Customer Engagement and Community., Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Base?** *Ability to track customer journey and score customer behavior *Flexibility of customer success and product teams to address our needs *Ability to embed Crowdvocate's solution into our Community platform. **What do you dislike about Base?** Nothing at this time. The company meets our business needs. **What problems is Base solving and how is that benefiting you?** *Needed an 'engine' to drive our customer advocacy and reference programs. *We are still in the early stages of both programs, but they are growing quickly. ### 37. Customer Advocacy Expert **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan G. | Director, Customer Success Marketing & Analyst Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Base?** The Crowdvocate platform is excellent. It has all the functionality for a successful and scalable customer advocacy program and it's very flexible. They've taken a very cool and impactful approach with their program analytics. Crowdvocate has good backend integrations and they're continuously building more. The support is excellent. The relationship with Crowdvocate, as a SaaS platform, feels like a genuine partnership. **What do you dislike about Base?** They are a younger company and have fewer resources than a large company, but this is made up for by the enthusiasm of the CEO and founder, who's a strong stakeholder. They spend the time with us, listen to us and are very quick to respond. They could modernize their backend GUI a bit but I know they are working on this now. **What problems is Base solving and how is that benefiting you?** Crowdvocate enables us to create a scaleable customer advocacy program which allows fine tuned targeting, and automates the incentivization and reward process. Would be nearly impossible to create a scalable program without them. ### 38. Great start to implementation **Rating:** 4.5/5.0 stars **Reviewed by:** Amber H. | Director Corporate Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Base?** They won our business based on the balance of features, functionality, and price. While the interface is important, our key decision driver was the ability to automate and streamline (and appropriately reward) activities as it relates to revenue generation - so references, testimonials, etc. Out of the options we looked at, Crowdvocate filled that need the best. We haven't officially launched but so far the implementation has been great. We are starting from scratch and the direction and examples provided have been extremely helpful as we build out our advocate program. **What do you dislike about Base?** The back-end administration interface feels a little dated. The functionality is all there, it's just the look. This isn't important for what we need but is the one "dislike" I've experienced. **What problems is Base solving and how is that benefiting you?** The problem Crodvocate is solving is our ability to create a cohesive program where we can actively recruit advocates, structure our asks, and appropriately reward advocates. While we are not at a point to realize the final benefits (i.e. new advocates that are participating), we've already experienced an immediate benefit of having a 'cheat sheet' to build our program structure. Also, this program can live on a platform without the need for website development of our own. ### 39. Great platform for scaling your customer advocacy program **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Base?** Crowdvocate makes it easy to scale our customer advocacy program and engage our entire base of advocates with the click of a button. Prior to launching the Crowdvocate, our team of advocacy managers relied on email and spreadsheets to manage our program and track activities, with any reporting on these activities being manual as well. With Crowdvocate we can monitor our program using the platform’s built in dashboards and reporting features, which make it easy to share results with internal stakeholders. The team at Crowdvocate has also been supportive and committed to ensuring we're set up for success! **What do you dislike about Base?** Certain aspects of platform customization or management need to be managed by Crowdvocate, such as updating emails triggered through the platform, or adding rewards. Other things like copy within the customer-facing portal cannot be changed. It would be great if we could customize what appears in the dashboards to better align with our reporting needs. It'd also be easier to review and approve content if things like quotes and testimonials could be reviewed in the backend without having to download each one as a separate file to review. **What problems is Base solving and how is that benefiting you?** We launched just under two months ago and have been focused on bringing our existing base of advocates into the platform, while adding new advocates as well. So far, advocates have completed activities such as sharing quotes and testimonials, suggesting ideas for content, referring other organizations to us, and reviewing resources (such as whitepapers) created by our organization. Being able to connect with our entire base of advocates about new activities or opportunities provides significant time savings. The customer-facing portal provides an engaging, transparent experience for our advocates. Advocates can see how many points they’ve earned and decide how to redeem them. For rewards, we’re able to offer digital gift cards through a Crowdvocate partner. We are also able to offer physical items (such as swag), though we are managing distribution through an external vendor. Once approved through the platform, customer content such as stories, testimonials, videos, etc., are available in Salesforce at the account and contact level. We not currently using the platform to manage a reference program. ### 40. Awesome Customer Advocacy Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2021 **What do you like best about Base?** Crowdvocate is an excellent platform that helps engage our customers and turn them into true advocates through engagements. The platform allows us to determine the best customer advocates that we have and it is also highly customizable and helps us capture the information we need. We are also able to integrate it with our CRM platform and other tools. **What do you dislike about Base?** We have had no issues with the platform so far. The implementation has been excellent, and we have not had any problems. The Crowdvocate customer support team is always there to help answer questions and concerns. **What problems is Base solving and how is that benefiting you?** Crowdvocate is helping us find the best customer advocates as well and is also helping us capture the data directly from customer versus relying on our internal database that is not always accurate. The benefit is being able to customize it the way you need. It is also a lot more automated compared to other tools in the market. ### 41. See a lot of value for our customers **Rating:** 5.0/5.0 stars **Reviewed by:** Shelby H. | Strategist, Digital Marketing and Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2021 **What do you like best about Base?** Currently in the onboarding phase but I really like how we can ask our clients for things like testimonials, quotes, and reviews so easily and give them rewards for it. Historically it took a while to get these things from customers so this will definitely be a game-changer. Also allowing our customers to pick and choose what asks they want to do other than us asking them for everything will reduce unnecessary communication. **What do you dislike about Base?** So far nothing! Still in the implementation stage but everything is looking great! **What problems is Base solving and how is that benefiting you?** Rewarding our customers for helping us out and recognizing them. It takes a lot of work to ask for these things and we have a small group we target so allowing more people to join and see "asks" will help us get these items from people we may not ask! ### 42. Innovative Solution for Customer Advocacy and Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Base?** With Crowdvocate, it's been easy to personalize advocacy opportunities and track advocate engagement. Crowdvocate is a very innovative and fast-moving company: they listen to the feedback from their customers and almost constantly improve their product and release new features. **What do you dislike about Base?** Crowdvocate is an early-stage startup, so they don't yet have a smooth customer onboarding process, comprehensive knowledgebase or training videos. They are very responsive though, and compensate for the lack of training materials by incredible support. **What problems is Base solving and how is that benefiting you?** We use Crowdvocate to engage our community of advocates and manage customer references. Our customers love taking challenges in Crowdvocate and earning badges and points. Since we started using Crowdvocate, we saw increased engagement in our advocacy community. ### 43. Covnerting us the right leads at the right time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2021 **What do you like best about Base?** Crowdvocate became our half-secret weapon in influencing our pipeline and converting customers based on early success with current companies and use cases. Pretty early we identified that the success of our business is tied to our ability to identify use cases for our product, serve them well with our offering - and then find, sign and serve similar accounts so we can leverage our product-market fit into real sustainable growth. Crowdvocate helped us find the best, happiest customers and influence similar companies to come and use our product. It was essential to use the platform to influence leads and customers at the right time to drive advocacy and influence sales. The amazing thing was that Marketing brought this tool on board - but sales saw the tremendous benefit as well and became dependent on it. **What do you dislike about Base?** Nothing is specifically bad. Seems like the team constantly trying to find new ways to improve, templatize and automate workflows which is essential - as we grow, we'll need Crowdvocate to be more independent. **What problems is Base solving and how is that benefiting you?** The need to identify happy customers as possible advocates, approaching them at the right time with the right incentive, allow sales to convert leads using very relevant reviews, create a strong community around our offering. ### 44. Crowdvocate is an excellent platform to build a scale a customer reference program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 01, 2021 **What do you like best about Base?** The Crowdvocate platform provides the ability to automate many repetitive reference program processes. The UX is easy to use, and the functionality is beneficial. The Crowdvocate development team is also constantly adding new features, which will only add to the value the platform provides. **What do you dislike about Base?** As software development in the customer reference program world is at early stages, platforms don't provide enough advanced functionality to support enterprise customers. However, Crowdvocate is a leader in the space and is the best option to select due to its combination of price, functionality, ease of use and implementation speed. **What problems is Base solving and how is that benefiting you?** Crowdvocate helps our company to reduce friction across Marketing Sales & Service. In Marketing, the platform helps reference managers manage customer reference requests, identify suitable references in the pool and report on performance. For Sales, Crowdvocate makes it easier to submit a request, check on its status, select reference options and organize the call for their prospect. In Services, Crowdvocate helps CSM's to manage relationships of owned references in an appropriate manner. ### 45. Great tool for managing customer references **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Base?** Crowdvocate is easy to use, and the team is constantly adding new features **What do you dislike about Base?** The design of the platform is not as good as other competitors. **What problems is Base solving and how is that benefiting you?** Crowdvocate allowed me to manage customer references more effectively, especially when the number of requests scaled. ### 46. Awesome customer service & onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2021 **What do you like best about Base?** That it's very intuitive and can serve multiple departments in the company. **What do you dislike about Base?** The look and feel could be a bit more modern **Recommendations to others considering Base:** To make the process easier internally (before starting to work with Crowdvocate), figure out exactly what you're trying to achieve, what's your budget limitations, and what would be a good goal that reaching it, will be an accomplishment. **What problems is Base solving and how is that benefiting you?** I use Crowdvocate to: 1. Increase customer engagement 2. Boost marketing efforts 3. Potentially bringing in leads and upsales ### 47. Satisfied Client **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Base?** Crowdvocate is so helpful and willing to work with us and solve our needs. **What do you dislike about Base?** If I have an issue later in the day, I need to wait until the next business day. **Recommendations to others considering Base:** A great tool and the entire team is very helpful! **What problems is Base solving and how is that benefiting you?** Client Referrals. Automation is helping. ### 48. Crowdvocate is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Base?** We love how Crowdvocate allows us to really gain insight into our customer base. We can track their journey thoroughly and understand what their needs are early on. **What do you dislike about Base?** There is nothing to dislike about Crowdvocate. **What problems is Base solving and how is that benefiting you?** We were really having trouble getting our customers to advocate for us before. Now, we can identify which customers are most enjoying our product and are most engaged and reward them for their acts of advocacy. ### 49. "Customer Advocacy Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Mahinour S. | Outbound & Sales Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2020 **What do you like best about Base?** A really great tool that provides journey based advocacy, customer insights, advocacy at scale, ease of use, saving a lot of administrative work, customer loyalty and rewards automation, multi-channel customer outreach, unlimited service and support **What do you dislike about Base?** We want more engagement channels such as text messaging customers, have also content/marketing services, we need to integrate to several systems like CRM and others to maximize value and insights **What problems is Base solving and how is that benefiting you?** We can add lots of new activities we didn’t consider when we started such as upsell campaign and survey, our customers love the loyalty rewards and networking. Really easy to use. The setup was easy and Crowdvocate was supportive in the rollout. We see clear ROI from referrals and reference, its great to measure what customer activities contribute to the business and share that internally to grow our influence. ### 50. The best journey based advocacy software **Rating:** 5.0/5.0 stars **Reviewed by:** Rafal K. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2020 **What do you like best about Base?** Great tool for engaging customers on every step of their journey in our app. It helps us collect success stories and more. **What do you dislike about Base?** I'm looking forward to seeing more integrations with CRMs etc. **What problems is Base solving and how is that benefiting you?** Crowdvocate helps us build customer loyalty and automate collecting success stories. ## Base Discussions - [What is Crowdvocate used for?](https://www.g2.com/discussions/what-is-crowdvocate-used-for) - [View Base pricing details and edition comparison](https://www.g2.com/products/base/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+15%3A27%3A46+-0500&secure%5Bsession_id%5D=d6b62d46-f306-49ad-b6de-a05072d20fb9&secure%5Btoken%5D=bca7d1225f4c207453f6d14169a1078be9ef2dbd29669170e51cf17a2c3d60f8&format=llm_user) ## Base Integrations - [Bettermode](https://www.g2.com/products/bettermode/reviews) - [Discord](https://www.g2.com/products/textaify-discord/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Gainsight Customer Communities](https://www.g2.com/products/gainsight-customer-communities/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [IBM Maximo IT](https://www.g2.com/products/ibm-maximo-it/reviews) - [Khorus](https://www.g2.com/products/khorus/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [monday CRM](https://www.g2.com/products/monday-crm/reviews) - [Power BI Solutions](https://www.g2.com/products/power-bi-solutions/reviews) - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews) - [SAP Data Intelligence](https://www.g2.com/products/sap-data-intelligence/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Tango](https://www.g2.com/products/blackhawk-network-tango/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) - [Workday Platform](https://www.g2.com/products/workday-platform/reviews) ## Base Features **Visual UGC** - Campaign Customization - Widget - Media Library **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Community Building** - Member Profiles - Email & Notifications - Member Discovery - Member Referrals - Community Spaces - Paid Memberships - Multimedia Sharing **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Community Improvement** - Gamification - Polls & Questions - Automation Rules **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Support** - Onboarding - 24/7 Client Support **Customer Analytics** - Community Insights - Community Engagement Analytics - Downloadable Reports - ROI Tracking **Mobile** - Mobile Optimization **Performance** - UGC Analytics - Lazy-Loading **Community Management** - Community Feeds & Discussions - Live Streaming - Chat & Messaging - Events Management - Admin Roles & Permissions **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution **Agentic AI - Online Community Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Base Alternatives - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews) - [Higher Logic Thrive](https://www.g2.com/products/higher-logic-thrive/reviews) - 4.4/5.0 (427 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,930 reviews)