Base Reviews & Product Details

Base has become a key part of how we run our customer loyalty and advocacy program, and it's been a great partner as we've continued to scale. The platform gives us the flexibility to engage customers in meaningful ways while making it easy to manage everything from advocacy campaigns and rewards to references and customer engagement in one place.

One of the things I appreciate most is the team behind the product. They're constantly innovating, genuinely listen to customer feedback, and have been willing to partner with us to implement ideas that improve the experience. We've seen a steady stream of thoughtful product enhancements that have made the platform even stronger over time.

Most importantly, our customers love their experience! Review collected by and hosted on G2.com.

If I had to point to an area for improvement, it would be reporting and analytics. Our team relies heavily on weekly and monthly reporting to measure program performance, so having complete confidence in the data is critical. There have been times where reports have been confusing to interpret or we've needed to validate the accuracy of the data. That said, the Base team has always been willing to partner with us, investigate issues, and work through them until we have the answers we need.

As we've expanded our use of the platform into more complex workflows—like our customer reference management process—we've also encountered a few implementation and process kinks. That's not unusual when you're building and scaling new technology, especially for workflows that are highly customized. What has stood out is Base's willingness to listen, iterate, and continuously improve the product based on real customer feedback. We've seen meaningful progress over time, and that gives us confidence that the platform will continue to evolve alongside our program. Review collected by and hosted on G2.com.

I like the user interface. It is fairly intuitive and has allowed me to educate myself on the ins and outs of the platform without continuous support calls. I it has also allowed me to be creative with how I approach our VIPs and gives me the opportunity to be another touchpoint to them when it comes to marketing campaigns and promotions. Review collected by and hosted on G2.com.

There are features and functions that are not currently available that would help my institution, but they add our requests to their feature requests and have followed through with upgrades that meet our needs. Review collected by and hosted on G2.com.

Base is an excellent advocacy platform that allows for creating a connection between the company and customers and partners. The UX/UI is very well-designed and intuitive: it allows highlighting news and optimizing the sharing of company news on social media. Additionally, it helps gather valuable feedback from customers and offers them the opportunity to redeem rewards in exchange for their contributions. Review collected by and hosted on G2.com.

The analytics section could be improved and optimized. It is often not very intuitive and, to navigate it easily, requires a good knowledge of the program. Review collected by and hosted on G2.com.

We've had an excellent experience using the platform. The interface is intuitive and thoughtfully designed, making it easy to manage as an administrator while also providing an engaging, user-friendly experience for our customers.

We leveraged a wide range of features, including advocacy campaigns with gamification and leaderboards, internal marketing requests, and robust reporting. The Salesforce integration works exceptionally well, and the ability to configure nomination forms, approval workflows, and automated communications without requiring backend development gives administrators a great deal of flexibility and autonomy.

One of the platform's greatest strengths is its versatility. From customizable customer journeys and automated sequences to a broad variety of engagement opportunities, it allows you to create highly personalized, on-brand experiences for different customer segments. The targeting capabilities are particularly powerful, making it easy to deliver the right opportunities to the right advocates.

The reporting functionality has evolved significantly over the past few years, offering much greater customization and deeper insights. Managing multiple advocacy programs while delivering tailored experiences for distinct customer groups is straightforward and efficient.

Performance has been consistently reliable, and on the rare occasions we've encountered an issue, the technical support and product teams have responded quickly and treated it as a priority, minimizing any potential impact on our customers.

Overall, it's a powerful, flexible platform that continues to evolve, making it an excellent solution for organizations of all sizes looking to build, grow, or optimize customer advocacy programs that align with their unique goals and requirements. Review collected by and hosted on G2.com.

There are not many downsides to this platform for advocacy or references. Review collected by and hosted on G2.com.

The direct support they're providing, with setting up the platform, making sure goals are met, restructure goals, maximizing impact. Review collected by and hosted on G2.com.

Not that much, but we're only running a B2C program and it could use a few more features for B2C advocacy. Review collected by and hosted on G2.com.

Base gives us a powerful, all-in-one environment to engage customers throughout their entire lifecycle, from onboarding and education to community participation, feedback and advocacy. It allows us to capture valuable signals and insights into customer interests, activity and needs. Review collected by and hosted on G2.com.

I would like better ask filtering Review collected by and hosted on G2.com.

The ability to customize asks for advocates—so they can redeem prizes—makes the process self-service and allows us to scale our advocacy requests. It’s easy to use for our customers and makes them feel special - and it allows us to scale our advocacy activities so we can focus on strategic projects. Review collected by and hosted on G2.com.

We ran into some early issues with customers logging in. The login process still needs additional QA across different browsers and devices to make sure it works consistently. Review collected by and hosted on G2.com.

Base.ai offers a clean, intuitive interface, and their recent enhancements have made the platform even stronger. It’s one of the closest replacements for Influitive, making the migration feel familiar. Features like reference management, ROI tracking, and gamification really help make advocacy seamless and engaging for customers. Review collected by and hosted on G2.com.

When I first joined, the platform felt a bit oversold. As someone who migrated from Influitive (like many others), I noticed a few features were missing. That said, Base has rolled out meaningful improvements since, which shows they are listening and evolving. I’ve also experienced some technical hiccups (particularly with the "Ask" workflow) but managed to find some workarounds that are a bit more time consuming but do the trick. Review collected by and hosted on G2.com.

I really like the fresh UI of the user version of the Base tool compared to what we had before. It’s a great platform to share, connect, and manage users on Base. The Base team is efficient with integrations, and the tool offers many features for categorizing different sets of user activities, making it easy to organize them. Creating a rewards catalog is simple, and the admin interface is intuitive, making it easy for new users to navigate. Overall, it’s a solid package for both user-facing and admin-facing needs. Review collected by and hosted on G2.com.

They need to improve their technical capabilities, particularly in managing APIs and identifying the root cause of issues more quickly. While they have a talented team handling the technical side, it’s unclear whether the challenge lies in resourcing or having the right mix of expertise. Review collected by and hosted on G2.com.

I love the fact that the transition from our old tool to this one was very easy and well prepared with the team. The UI is also very customizable and easy to use for our admins but also from the client's perspective. We just love the product. Review collected by and hosted on G2.com.

There's some bugs we're encountering along the way and the support team sometimes takes longer time to answer to tickets. But it's not dramatic, the main issues we encounter are usually fixed quite rapidly. Review collected by and hosted on G2.com.