Crossbeam makes it very easy for our team to identify overlaps in prospects, opportunities, and customers with our partners. The interface is generally intuitive and easy to use, and the reporting aspect of the software allows us to quickly identify overlaps and communicate those overlaps across our team. Overall, Crossbeam has become our go-to tool for account mapping sessions with our partners. Review collected by and hosted on G2.com.
It has taken our team some time to optimize the usefulness of the lists that we have created; many of these have been extremely effective for identifying actionable overlaps, while some do not end up serving much of a use case for our team. There can also be issues with the data that is generated, such as repeats in reported overlaps. The reports can also be overwhelming since they are dependent on good data from CRMs, which not every partner may have. Review collected by and hosted on G2.com.
