Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Crossbeam is a must have tool for every partner team globally."
4.5/5
What do you like best about Crossbeam?

Simply put, crossbeam uncovers really valuable ecosystem data allowing us to build a nearbound strategy off the back of this data. Its proven to be some of the most impactful signal data globally. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

An amazing tool doesnt just uncover data, but allows you to action this data in an automated, AI enabled manner; i think all partner tech has a way to go in this manner based truly on how partner teams (especially enterprise partner teams) use this data at scale. Review collected by and hosted on G2.com.

Verified User in Construction
UC
Verified User in Construction
Mid-Market (51-1000 emp.)
"Valuable Customer Overlap Insights with a Tidy, Intuitive UI"
4.5/5
What do you like best about Crossbeam?

Being able to unlock customer overlap and quickly see whether a partnership really has legs before doing heaps of work on it is genuinely valuable. The UI on the main overlap screen is super tidy and intuitive, which makes it easy to get what you need at a glance.

I personally have had no issues with the performance of the platform Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

Some of the reporting interfaces are a bit hard to use, and it isn’t always clear where to find certain information or how to pull it (Greenfield Data). I dont handle the pricing conversations so i cannot talk to that.

Although being limited to the amount of users we can have to access Crossbeam is frustrating especially when wanting to have better utilisation across the wider organisation and making sure we are getting the best ROI out of the platform.

The interation with Saleforce is a clunky, unsure if thats just the way it has been set up on our side, but I would love it if its more promonent for AE's and AM's to see the overlap, as curently it feels very hidden

The other problem I run into is the security aspect of the platform. I personally trust the security, but when talking to organisations, just directing them to the Security Page sometimes isnt quite enough. If there are contacts we can directly intro to them at Crossbeam to talk through these items with that would be super helpful Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Crossbeam Accelerates Partner Evaluations and GTM Planning."
4.5/5
What do you like best about Crossbeam?

Crossbeam is a highly valuable tool throughout the partnership development lifecycle. The level of sharing control, along with enterprise-grade security, allows me to rely on Crossbeam as a trusted tool from the very start.

The settings are easy to configure and roll out, and I can connect it quickly to the CRMs I use internally. I’m also able to start small with partners as we prove value together, rather than having to jump straight into heavy NDAs and data rooms just to get the same level of insight. What used to take weeks can now be done in minutes. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

The tool is largely restricted to what’s happening at that moment in time, and it lacks reporting that would let you monitor holistic growth. You can work around this if you’re proactive, but overall it feels like a very forward-facing tool. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Crossbeam Makes Account Mapping and Co-Sell Motions Fast and Effortless"
5/5
What do you like best about Crossbeam?

Account mapping is the standout feature — instead of spending weeks reconciling spreadsheets to find where our books of business overlap, Crossbeam surfaces those overlaps immediately. It keeps partner conversations focused on the accounts that matter and directly accelerates co-sell motions.

The UI is intuitive and easy to navigate, which matters when you're pulling it up mid-conversation with a partner. The Salesforce integration works seamlessly and keeps everything connected to where deals actually live. Performance is consistently fast and reliable — I've never had it slow me down. And when I've needed support, the team has been quick to respond and genuinely helpful. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

Two things worth knowing going in: first, getting partners to fully adopt the platform takes upfront effort — the value compounds when both sides are actively using it, so plan for an onboarding lift with each new partner. Second, the tool is only as good as the data in your CRM. If your Salesforce records are incomplete or out of date, the account mapping reflects that — and there's not much Crossbeam can do about it. Neither of these are deal-breakers, just things to set expectations around. Review collected by and hosted on G2.com.

MP
Mike P.
Global Head of Partnerships
Mid-Market (51-1000 emp.)
"Crossbeam Streamlines Partner Matching With Seamless Salesforce Integration"
5/5
What do you like best about Crossbeam?

Crossbeam is the best application for matching a partner's customers and opportunities to ours. It integrate seamlessly with Salesforce greatly speeds of the process of coordination and collaboration with partners. Product pricing is reasonable, in the UI/UX is very intuitive. In addition, their support both pre and post sale one solid and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

I have not tested their AI yet, so I can't like or dislike it at this time. Review collected by and hosted on G2.com.

DW
David W.
Director Partner Sales
Enterprise (> 1000 emp.)
"An Essential Daily Tool for Partnership Planning and Partner Engagement"
5/5
What do you like best about Crossbeam?

It's an essential tool for Partnerships. I use it daily and I cannot imagine my role without it. It has become a fundamental part of my job and how I plan, engage and go to market with partners. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

Sometimes the platform is not absolutely instantaneous when showing in Salesforce, but to qualify this I am talking a couple of seconds before data appears in Salesforce with the integration. Review collected by and hosted on G2.com.

Glen T.
GT
Glen T.
Technical Support Consultant and Technical Author
Enterprise (> 1000 emp.)
"Easy-to-Use Layout That Quickly Highlights Collaboration Opportunities"
5/5
What do you like best about Crossbeam?

Ease of use and the simple layout that allow you to see very quickly, where the biggest opportunities for collaboration lie. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

Difficult to share all of the insights with partners; the views I can see are great, but the list views are difficult to share when I've customised them and I tend to find I have to export the results to Excel first and share them that way. Review collected by and hosted on G2.com.

Estee P.
EP
Estee P.
Head of Global Alliances
Mid-Market (51-1000 emp.)
"Crossbeam Delivers Intuitive Partner Insights, Strong Integrations, and Superior Support"
5/5
What do you like best about Crossbeam?

Crossbeam allows for optimized engagement across our partner ecosystem. The UI is intuitive and easy to navigate, I've yet to run into an issue with an integration for a tool (and we have a lot). Consistent performance, solid pricing, and superior support both when we initially rolled the tool out and continued support over the years. I've recently started dabbling in their AI features and love the proactive suggestions and overall partnership insights. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

No official complaints thus far - I've been using the tool regularly for 8 months now. Review collected by and hosted on G2.com.

Derek  C.
DC
Derek C.
Director of Technology Partnerships
Small-Business (50 or fewer emp.)
"Account Mapping Made Easy with Crossbeam"
5/5
What do you like best about Crossbeam?

Account Mapping Made Easy. It truly eliminates the tedious, time-consuming work of aligning accounts, which has made it much easier for us to evaluate potential partners and kick off co-GTM initiatives. I also really appreciate the functionality we’ve built to bring data into our SFDC instance, so we can use it for reporting. Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

We work with both tech partners and agency partners. Our agency partners often aren’t going to invest in a paid version of Crossbeam, so it can be challenging at times to collaborate when key features are gated behind a paid plan. Review collected by and hosted on G2.com.

DM
David M.
Senior Manager, Technology Partner Program
Enterprise (> 1000 emp.)
"Crossbeam Scales Partner Support Without Scaling Team Costs"
5/5
What do you like best about Crossbeam?

We have thousands of partners and no efficient way to support them all directly with partner coverage. Crossbeam gives us the ability to scale partner support to our sellers without scaling the cost of the partner team Review collected by and hosted on G2.com.

What do you dislike about Crossbeam?

Not everyone is on Crossbeam yet but the team there has made it easy to get their data into our systems, provide free accounts and even upgrades for our partners, and support partners that want to lean in. Review collected by and hosted on G2.com.