Cross Screen Media is a marketing analytics and software company that empowers local agencies to plan, activate, and measure advertising campaigns across Connected TV and audience-driven Linear TV. By integrating cross-screen measurement and planning technology, Cross Screen Media optimizes every advertising buy, ensuring maximum reach and effectiveness for clients. Key Features and Functionality: - Audience Targeting: Utilizes advanced audience consumption data to precisely target viewers across various video platforms. - Cross-Screen Planning: Develops comprehensive local campaigns that maximize reach across broadcast, cable, and CTV channels. - Premium CTV Activation: Activates, monitors, and optimizes CTV buys across multiple demand-side platforms and direct device partnerships. - Measurement & Analytics: Provides white-labeled reporting and actionable insights to drive incremental reach and improve campaign performance. Primary Value and Solutions: Cross Screen Media addresses the complexities of modern advertising by offering a unified solution for local agencies to effectively manage cross-screen campaigns. By leveraging proprietary technology and data-driven strategies, the company helps clients: - Optimize budget allocation between linear and CTV advertising. - Enhance audience targeting precision. - Achieve scalable and efficient campaign execution. - Gain comprehensive insights into campaign performance across all screens. This holistic approach enables agencies to operate more effectively, win pitches, and consistently deliver results for their clients.