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SG

Sharon G.

Principal

Small-Business (50 or fewer emp.)

2/2/2022

"Principal, Social Impact Communications Firm"

5/5

What do you like best about Critical Mention?

It's easy to use. Intuitive and support to answer questions is very prompt. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Not much to dislike. We really like the platform. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Sharon, we appreciate you taking the time to share how the Critical Mention platform helps your communications firm track media mentions. We're delighted to see your experience tracking media coverage for clients is superb. Thank you!

DD

Dustin D.

Partner

Small-Business (50 or fewer emp.)

12/22/2021

"Solid tool to capture earned media"

4.5/5

What do you like best about Critical Mention?

Easy to create attractive media reports for all mediums. The service also maintains your electronic clips like a library. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

The search function can be a little glitchy for radio/TV monitoring. Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

Really look at visual appeal of the reporting function, as well as the ability to search by markets. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Critical Mention allows us to track our earned media across multiple markets which is particularly helpful when a story is repeated in multiple markets across the nation. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Hi Dustin, thank you for letting us know about your experience using our Earned Media Suite. We're delighted to see you enjoy creating customized reports on our platform. If you're in need of help with your searches, please reach out to our 24/7/365 support. It's wonderful to know we help you track your mentions from multiple markets across the U.S. Thanks again for sharing!

AH

Verified User in Higher Education

Mid-Market (51-1000 emp.)

2/7/2022

"CM has been a great tool for our department!"

5/5

What do you like best about Critical Mention?

I like the daily digest with our mentions coming directly to me each work day.

The ability to edit television mentions.

Just the tools available with the Crititcal Mention platform. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Not being able to access full articles directly from newspaper sources that charge for online subscriptions.

There is a process in place to handle this with just a text article so that makes it a little better. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Hi there, thank you for letting us know how Critical Mention has helped your department edit TV mentions and stay on top of them with our daily digest alerts feature. We highly recommend you reach out to your dedicated account manager to see how our Licensed Content service allows you to track paywalled online subscriptions. We'd love to get you started! Thanks again for the wonderful review.

MK

Matthew K.

P

Enterprise (> 1000 emp.)

11/23/2021

"Critical Mention has been incredibly helpful!"

5/5

What do you like best about Critical Mention?

I love getting real-time updates about the articles and broadcasts in which my boss is mentioned. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

The only thing I dislike is that I can't automatically download a video clip directly from the mention. (However, maybe I can and I'm not aware!) Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Matthew, thank you for sharing how Critical Mention has been keeping you and your team informed on your real-time mentions. We're thrilled to know we're a huge help, and we strongly urge you to reach out to your dedicated account manager so they can show you all the various ways you can download clips. Thanks again for sharing!

JW

Jordan W.

Director Media Public Relations

Small-Business (50 or fewer emp.)

8/22/2021

"Jordan's Critical Mention Review"

4.5/5

What do you like best about Critical Mention?

The thing I like best about Critical Mention is its ability to clip radio and tv clips of my clients when they appear as guests for interviews. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

The thing I dislike the most about Critical Mention is that after 90 days clips disappear and can no longer be replayed. It makes it hard to revisit them for year end clip reviews for clients. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

The biggest problem I'm able to solve with Critical Mention is providing fast download of tailored interview clips around my clients' hits. I'm then able to save those files and share them with the client so they can then repurpose on social media and through email listservs to donors, highlighting the influence and reach of their work. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Jordan, Thank you for sharing how much you like our broadcast solutions. Our suite allows users to keep clips forever. Please reach out to your dedicated account manager to learn how you can save your clips so they last in your records for as long as you wish. We'd love to help out.

AC

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

3/9/2022

"Great Platform!"

5/5

What do you like best about Critical Mention?

Critical Mention is a great platform for monitoring our TV clips. Ryan our account manager is great and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Sometime the platform does not find the clip based off the closed caption of that particular station. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Hi, thank you for sharing how much you love our Earned Media Suite. We're so happy to learn that you've saved hours of searching for clips using our platform. If you'd like to track a specific station, please reach out to Ryan, your account manager, so we can add it to your saved search list. Thanks again for sharing how we help you track your TV clips.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

11/23/2021

"Critically Awesome"

5/5

What do you like best about Critical Mention?

Critical Mention is the industry standard for capturing earned media hits. The tool balances price with performance — serving as the silver bullet for professionals. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Honestly, there really isn't anything bad I can say about Critical Mention. The platform can be a little buggy with the Safari browser, but that's really it. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Prior to using Critical Mention, we used a local media capturing service. This made us miss out on placed stories and, ultimately, fall short of client goals.

Since we've switched to Critical Mention, we've never had a problem. All of our hits are captured and backed by robust data that help inform our reports. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Thank you very much for your wonderful review. We're beyond excited to see that our Critical Mention Earned Media Suite helps you capture all the earned-media stories you need to reach your client goals. Thanks again!

UC

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

8/12/2021

"Critical Mention is one of our most important tools to demonstrate our value to executives"

4.5/5

What do you like best about Critical Mention?

Being able to benchmark our value in dollars as well as exposure. Critical Mention allows us to see what works and what doesn't in real-time. In a business centered around sales, Critical Mention allows us to prove our worth to executive-level team members in an easy-to-see way. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I wish there was a way to have a little more context around ad equivalency. I would like to be able to explain why some clips are worth $400 versus $4,000. I know the DMA and viewing time impact it, but more context would allow me to explain it better when asked. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

It can be very difficult to quantify the impact of a public relations team...Critical Mention gives us the ability to do that. As I've said previously, it gives us the ammunition needed to defend our worth in an industry all about sales. It lets us show how we are generating value even when it isn't always reflected at the checkstand. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Thank you for letting us know how we are one of the most important media tools you use. We're so happy to see that you are utilizing our platform to demonstrate the value your team generates, to your executives. If you'd like to learn more about our analytics, please reach out to your dedicated account manager. Thanks again for the kind review.

UC

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

3/7/2022

"A good media monitoring tool"

4/5

What do you like best about Critical Mention?

The ability to find most media coverage and easily drop it into a report Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Not user-friendly in terms of figuring out the right search terms. Misses somecoverage Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Hi there, thank you for sharing your experience. We love that you can successfully create reports of your earned media mentions. We'd love to help refine your searches so that you can track all of your mentions, so please reach out to your dedicated account manager so we can help you right away. Thanks for sharing how our Earned Media Suite has helped you and your clients.

EH

Erin H.

Senior Public Relations Manager

Small-Business (50 or fewer emp.)

5/12/2021

"Senior Public Relations Manager"

5/5

What do you like best about Critical Mention?

Critical Mention provides the ability to switch from keyword searching to boolean searching, allowing greater control to filter results to find exactly what you are looking for. Being able to integrate social media listening into PR reporting is a huge bonus and something our clients have enjoyed immensely. The reporting has been another huge benefit. Being able to clearly present coverage, provide hits in different sections, paired with the ability to create a template for each client has been very successful. Lastly, the metrics and graphs for the reporting have saved an exuberant amount of time when presenting results to our clients. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

It can be challenging to find placements in smaller trade publications and nice media outlets. Often trade publications only post their monthly issues online through a PDF which Critical Mention is not able to scrub for these mentions. The media database is new and still growing, so at this point not 100% reliable as a sole source to research and obtain media outlet contacts. Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

The platform provides all the tools for news monitoring I need. The customer service is excellent and always available to quickly help if additional assistance is needed. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

With unlimited searches, I am able to both track current client coverage/placements as well as monitor competitor publicity, as well. This offers greater industry insight and better planning for my clients. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

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Erin, thank you for sharing how you track and measure client and competitor earned media with Critical Mention. It excites us to know that you're fully utilizing our templated reports feature and using our top-of-the-line analytics to measure your earned media. We appreciate your feedback!