Edit

UP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

12/18/2020

"Critical Mention is good in some ways, but very flawed"

3/5

What do you like best about Critical Mention?

It monitors a lot of TV and radio stations. My customer service responds quickly to my emails and calls. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

The editing function is ridiculously flawed. I have to edit clips multiple times to get one that I can share with a client. The initial edit can be perfect, but then after I save it to my Files it has changed. It's ridiculous, considering how much I pay for CM. Also, I've had several instances where audio from various sources was unavailable because of a snafu on CM's end. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

We appreciate your feedback and are sorry you haven't been entirely happy with your experience. We strive to provide the best product and customer service in the industry and always welcome any feedback that helps us improve. Our Media Contact Database is indeed a new product, and through a mix of AI and constant human validation, we are updating thousands of records on a daily basis. We also welcome any submissions of records users believe to be outdated and strive to make changes within 48 hours. As far as clips go, your account manager may be able to share some tips to help you reduce the time it takes to edit. Again, Critical Mention is dedicated to giving each and every customer the support needed to get what they need out of the platform. Please reach out directly to us so that we can do everything in our power to help you get the most out of your experience with Critical Mention.

SM

Samuel M.

PR Manager

Small-Business (50 or fewer emp.)

3/7/2022

"Better alternative than Meltwater and Cision"

4.5/5

What do you like best about Critical Mention?

CriticalMention is budget-friendly. It is also easy to set up searches and alerts, easy to compare against competitors since you have unlimited searches. Dashboards are easy to create as well. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

There are not many things I would change or something I dislike. However, it does require a large amount of understanding of boolean search queries and the rules associated with them. Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

Just play around with it. You can see if the capabilities are what you are looking for. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Critical Mention has replaced Cision for monitoring our coverage, as well as all of competitors. Additionally, you can track relevant industry terms to know who is writing about them. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

Hi Samuel, we're grateful for your wonderful review. It thrills us to see you share how valuable Critical Mention has been for you. We appreciate you letting us know how much you enjoy our alerts feature and monitoring capabilities. Thank you very much for sharing.

AP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

7/30/2021

"Effective PR tool & easy to use"

5/5

What do you like best about Critical Mention?

We can get media coverage from across the country or localize it down to one individual station; the results are timely, easy to edit and the results are thorough to demonstrate ROI. As far as assistance, we get fast responses from the CM team when we have questions. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I need a little more help on social media tracking, and I'd like to see more specific market searches on the radio side and earned media value and audience numbers there. But Critical Mention is always striving to improve an already great platform! Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

You'll have a great meeting with your Critical Mention representative, and I think you'll love the service! Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

No problems really at all! Once we were shown how to use the tools, it's been very easy to compile reports and coverage, and we can file more comprehensive reports. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

Thank you for sharing how our Critical Mention Earned Media Suite allows you to easily track local and international mentions in real-time. Recently, we've added audience and publicity values to our radio mentions. If you have any questions about this update, please reach out to your dedicated account manager. Thanks again for the great review!

UP

Verified User in Public Relations and Communications

Small-Business (50 or fewer emp.)

8/31/2022

"Very Helpful"

5/5

What do you like best about Critical Mention?

Critical mention quickly fetches media hits Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Some hits are missed, and the audience reach number is not exact. Review collected by and hosted on G2.com.

HB

Helen B.

D

Mid-Market (51-1000 emp.)

11/23/2021

"Critical Mention is a great listening tool!"

5/5

What do you like best about Critical Mention?

The fact that Critical Mention dashboard is so user friendly and easy to navigate and that each account has a representative to assist with day-to-day requirements and support in times of upheaval. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

There are two issues that can use improvement. The first is the after-hours service, which can sometimes be difficult to get an immediate reaction to and/or from. The best way to contact the after-hours service is to call them. This can be time-consuming. Improvement is needed to responsiveness by email or online message service. The second issue is still having to vet through clippings and 'mentions'. Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

If you're looking for a social listening and media monitoring tool, Critical Mention is among the best available globally. Account managers are friendly and the service overhead costs are well worth the investment. I have been using Critical Mention across multiple organizations and on behalf of multiple clients and always found their services and tools superior. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

We are closely monitoring social listening and engagement on behalf of our client and finding strategies to address the greatest concerns and inform future campaigns. We also monitor earned media advertising to identify where we can make the most of marketing and advertising dollars. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

Helen, we're thankful for your wonderful review! Our team is happy to see that you love using our easy-to-navigate platform to help bring earned media results to your clients. We appreciate everything you wrote and will continue to provide the best service. Thank you!

AW

Amy W.

Public Relations Account Executive

Small-Business (50 or fewer emp.)

1/18/2022

"Critical Mention is a helpful tool -- but could be more thorough"

4/5

What do you like best about Critical Mention?

Really appreciate how Critical Mention gathers and consolidates clips. Sometimes it catches clips we weren't aware of. Definitely more thorough than Google Alerts. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Narrowing down the search fields can be difficult. I often opt for the Boolean search because I feel like the others are so finicky. Also, I dislike that when you have to plug in missed items to a report it doesn't populate the values. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

Amy, thank you for sharing how we've helped you track your clips. We highly recommend reaching out to your dedicated account manager to refine your searches and see all the metrics and values you can track within our platform. Thanks again for the review!

UN

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

2/25/2020

"Non-profit organization new to media monitoring."

3.5/5

What do you like best about Critical Mention?

We really appreciate the responsiveness of our dedicated account manager and how friendly and open they are to questions. As a non-profit organization new to media monitoring, they have been patient and receptive to all of our questions and feedback. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

Coming from a large PR and Marketing firm here in the state, I have worked with other media monitoring platforms. With Critical Mention, I have noticed on numerous occasions that some of our clips/mentions are missed. I am either alerted to them by Google Alerts (which we used to broadly monitor prior to on-boarding with CM), or I know that they aired because we coordinated the opportunity. Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

Critical Mention is a great tool for teams trying to understand their reach and sentiment in the marketplace. Their monitoring services are broad and thorough, and they are working on improving every day. The differentiating factor with Critical Mention is the customer service. They are bright, helpful, patient and always looking for ways to make your experience with Critical Mention easier. Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

We are solving the need to see where we are mentioned in the media landscape. We are realizing how broad our messaging is and that we were missing over 50% of our mentions by trying to monitor our coverage manually. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

Thank you very much for letting us know how helpful your dedicated account manager has been. It's our goal to make sure our clients get the assistance they need during any time of the day. We appreciate you sharing your coverage experience and are always adding sources to our platform. This year alone, we've added hundreds of broadcast and online sources to our platform. We'd be happy to help adjust and refine your searches, so please feel free to contact us so we can help provide the best service. Thanks, again!

FK

Felicia K.

President

Small-Business (50 or fewer emp.)

2/2/2022

"Excellent Customer Service"

5/5

What do you like best about Critical Mention?

Critical Mention delivers exactly what I need in the realm of media monitoring and reporting. Clients are impressed with the detailed reports, and I'm able to find clips across platforms with ease. Most appreciated, however, is the customer service. My rep is responsive, efficient, and friendly. That's priceless. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I don't have any complaints about Critical Mention. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

Felicia, thank you very much for sharing how you and your clients are thrilled with Critical Mention's earned media monitoring services. It excites us to read that you're fully utilizing our media reports feature and that you truly appreciate the incredible work of our customer service. Thanks again for the incredible review. We appreciate it!

RS

Regi S.

Staff Assistant

Small-Business (50 or fewer emp.)

8/2/2021

"Friendly, Reliable, Fully-Equipped Tool!"

5/5

What do you like best about Critical Mention?

Critical Mention has EVERYTHING! There is every feature I didn't know I needed but am glad is there. From being able to filter the different media outlets to the potential time posted to changing the keywords, Critical Mention makes it so possible to search for and find a video clip that was difficult to find before! I also love that there are so many customization options, even down to renaming those on your contact list to send a video to. The analytics are comprehensive and great. It's a very easy and thorough tool to use! (Ryan McGreevy is also the best! He's such a fun, friendly, approachable, and helpful staff member! Happy that he's the one who's assigned to help us!) Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

If there was one small room for improvement, it would be that Critical Mention could detect someone in a video and pop up that way, especially for times when the name of the person wasn't mentioned in the video clip. It's not able to pick up every video that my boss is in, but that's because it goes off of the keywords that are mentioned in the video, and that's understandable. I just have to do a little digging to find the video, but it would be nice not to have to do that. Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

If you need a reliable, accurate, and easy tool to manage or influence your organization's social media interactions, Critical Mention is the way to go! But really take the trainings and play around with the site to get a better idea of all the different features there. Once you do that, it'll undoubtedly maximize not only the tool but how you can easily target or cater to your audience! Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

Through Critical Mention's features, I'm able to locate video clips that I need but did not show up right away because none of the keywords were mentioned in the video. I'm also able to select which parts in a video that I would want and clip it to download. I like being able to trim a specific part or person. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

Regi, thank you for sharing how Critical Mention has every feature you never knew you needed! Our team works hard in providing the best platform, and we are all so thrilled to see how you appreciate everything from our search filters to our comprehensive analytics. Ryan much appreciates your thoughtful mention! We're grateful for all of your feedback and are continuously updating the platform to provide the best service out there. Thanks, again!

AG

Verified User in Government Administration

Enterprise (> 1000 emp.)

2/7/2022

"Game changer"

5/5

What do you like best about Critical Mention?

We use the alerts feature and start our days with a rundown of all our agency's mentions. Huge timesaver, and it's way more accurate than Google Alerts. Review collected by and hosted on G2.com.

What do you dislike about Critical Mention?

I dislike when, to see the video clip, I have to log in to the CM website to do so. I would LOVE an app. Review collected by and hosted on G2.com.

Recommendations to others considering Critical Mention:

Monitoring: If you have frequent mentions and a large geographic span, this will save you SO much time! Review collected by and hosted on G2.com.

What problems is Critical Mention solving and how is that benefiting you?

I'm able to run reports and stats on the coverage we're receiving and saving tons of time not digging through news sites. Review collected by and hosted on G2.com.

Response from Priscilla Osorio of Critical Mention

edit

We appreciate your thoughtful review and are thrilled our Earned Media Suite is a game-changer for your administration. Thank you for recommending our services to others and sharing how helpful our reports feature is.