--- title: Critical Impact Reviews meta\_title: 'Critical Impact Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 10 reviews by the users' company size, role or industry to find out how Critical Impact works for a business like yours. aggregate\_rating: rating\_value: 3.9 review\_count: 10 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Critical Impact Reviews & Product Details Applying Critical Impact’s innovative email marketing technology, it’s simple for Marketers to deliver dynamic newsletters, targeted marketing messages, surveys, and text messages (SMS) that make a great impact and garner even greater results. * * * Seller [Critical Impact](https://www.g2.com/sellers/critical-impact) Discussions [Critical Impact Community](https://www.g2.com/products/critical-impact/discuss) Languages Supported English Overview by Todd Victor Yeadon (Corporate marketing professional with the guts to tell you what you need rather than what you want.) Show More ## Top-Rated Alternatives [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Campaign Monitor](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Campaign Monitor") Campaign Monitor 4.1/5(731) ](https://www.g2.com/products/campaign-monitor/reviews) [ View All Alternatives ](https://www.g2.com/products/critical-impact/competitors/alternatives) ## User Insights Average based on 10 real user reviews. [Log in to unlock pricing and user insights](/login) SM Sana M. Mid-Market (51-1000 emp.) 9/20/2023 "Maximizing leads and maintaining several advertising platforms" 4.5/5 What do you like best about Critical Impact? Critical Impact is the best data keeping and processing tool. The journey and processing of workflow in this is quite easy to understand. The function can be smoothly and easily be collaborated and connected with all the CRM, ERP and salesforce workflow systems. In this you can process and mail to many number of subscribers at a time. It is enough for business email marketing. The auto generating emails is great in this, it saves time and produce the best attracting and customer engaging template for you. The best automated email builder tool. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? There is not a better sorting feature for spam or fraud emails from a lot of the mails. I think there needs to be more inbuilt campaign templates. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? Critical Impact has helped us many a time sending mails in batch to our customers at one time. Keeps us always connected to our customers. The quick response sending feature is amazing, making us anwser and react to our customers mails quickly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite JR Julie R. Small-Business (50 or fewer emp.) 12/6/2023 "BDM review" 3.5/5 What do you like best about Critical Impact? Easy to move contacts from SF into CI. Easy to build campaigns. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? Sharing back data to my Salesforce contacts does not populate on the account. You have to go to the individual contact to see what Campaign they were sent. If a customer opts out we are not seeing this as well in SF. Our other business units do and we believe it is a setup issue, so not as concerned about this at the moment Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? Direct connection to SF, less labor intense Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Civil Engineering](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Civil Engineering") UC Verified User in Civil Engineering Small-Business (50 or fewer emp.) 9/3/2023 "By maximizing productivity across multiple channels, we achieve a more integrated approach to mar" 4.5/5 What do you like best about Critical Impact? In managing email list subscribers with Critical Impact, I appreciate how intuitive it is. Tireless efforts characterize their dedication to address every concern adeptly. I long to be involved with Critical Impact once more. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? Approach with care while contemplating Critical Impact. These fees accumulate with each unsolicited message or phone call shunned by restraint and domain protection policies. Further, there's a requirement to sign up for a long-term commitment (a year). Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? We're getting better at understanding our email subscribers and can now organize them into smaller groups using Critical Impact. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite IG Isaac G. VP of Marketing and Developments Small-Business (50 or fewer emp.) 6/17/2021 "Critical Impact Great for keeping up with marketing and lines of communication with simplicity" 5/5 What do you like best about Critical Impact? The Program was straightforward, and the user-friendly interface made it an easy flow and was just what our company needed for starting email marketing—all in one market and communicating application. Critical Impact Great for keeping up with marketing and lines of communication with simplicity. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? I would like to have more templates, but being new, maybe it was better off, so if anything, just more options. Not sure about the exact price in comparison to others I have tried. Review collected by and hosted on G2.com. Recommendations to others considering Critical Impact: With a smaller company with a loyal following, this worked well and had all the features one could want to keep updating as well as introducing new offerings. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? With a new marketing email campaign and so many options and pricing, as well as having to learn a new program, it was straightforward. It made it simple to import the existing email list and walked me through the process not complicated at all. The Benefits of these campaigns with critical impact have constantly been being able to share new products and offerings with our loyal customers and saved a lot of time. Review collected by and hosted on G2.com. Show More 12/17/2021 Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/12/2022 "Very good!!" 4.5/5 What do you like best about Critical Impact? This platform is very easy to use and has all the functions as the more well named email platforms plus it can easily be integrated with Salesforce. Excellent for drip campaigns too! Review collected by and hosted on G2.com. What do you dislike about Critical Impact? Everything is really good. Can't really think of anything big that I dislike, but I had to contact customer service and the first person wasn't too helpful but the next person was extremely knowledgeable. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? Drip campaigns for email marketing. This platform makes drip campaigns super easy as you can select what gets sent based on if someone opened an email, clicked on a link in email, didn't open email, etc. Very easy to use. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Josef S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josef S.") JS Josef S. Vice President Sales and Customer Success Mid-Market (51-1000 emp.) 6/22/2021 "Didnt work for us." 0/5 What do you like best about Critical Impact? It can send a lot of emails. But that gets you in Spam jail now. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? Use this if you want to ruin your domain reputation. They will nickel and dime you for every contact and email sent. Oh and they will lock you into a year-long contract. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? None Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/15/2021 "Critical Impact Review" 4/5 What do you like best about Critical Impact? Critical Impact is straight forward and easy to use when it comes to list maintenance. Their customer support over delivers. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? I wish there were more template features other than image and the basics. For the most part, I find myself using HTML instead. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? We're learning more about our email subscribers and are able to further segment them on Critical Impact. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite BR Brett R. Marketing Manager Small-Business (50 or fewer emp.) 3/2/2020 "A full featured email service platform at a great price point" 4/5 What do you like best about Critical Impact? The easy and powerful email automation tools, the timely customer support, and the email calendar. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? There are some features which seem intuitive and WYSIWYG, but after trying to use them it becomes clear that you're missing some technical nuance or detail that is preventing you from successfully using the tool. This happens rarely, and generally the documentation is good enough to walk you through it. Review collected by and hosted on G2.com. Recommendations to others considering Critical Impact: This is a richly featured email service platform; I find it to be as equally as powerful as ExactTarget, but much more affordable and user friendly. I strongly recommend Critical Impact for small businesses with marketing operations that are mature enough to level up their outbound marketing. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? We've created drip email campaigns to engage and educate current customers. Review collected by and hosted on G2.com. Show More 3/19/2020 Current UserValidated ReviewerSource: Seller invite OP Oluwasegun P. Enterprise (\> 1000 emp.) 5/17/2020 "Wonderful" 5/5 What do you like best about Critical Impact? Critical impact has virually all the features a modern and 21st century email marketing software should have. It allows you to differentiate between active and inactive subscribers so that whenever you want to send your next message it determine which subscriber has opened or clicked on the previous messages for the past 30days and should be included on the list. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? To be honest, I haven't noticed any flaws while using it. Review collected by and hosted on G2.com. Recommendations to others considering Critical Impact: It's the best software available in the market as regards email marketing. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? It has helped to widen my horizons as regards my customer. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Publishing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Publishing") UP Verified User in Publishing Small-Business (50 or fewer emp.) 2/27/2019 "Excellent Software for Marketing" 4/5 What do you like best about Critical Impact? I like the fact that I can schedule my eblasts to go out when I need them to. The copy/paste feature for subscription lists is helpful as well. Non-open resends are great too. Review collected by and hosted on G2.com. What do you dislike about Critical Impact? Some of the email creation features are a little bit cumbersome and inefficient. Review collected by and hosted on G2.com. Recommendations to others considering Critical Impact: I have used Dynamics 365 and Critical Impact and I would suggest going with Critical Impact as it is much more conducive to email marketing needs. Review collected by and hosted on G2.com. What problems is Critical Impact solving and how is that benefiting you? We use critical impact to keep our audience engaged with our magazine. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Critical Impact? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Critical Impact ](https://www.g2.com/products/critical-impact/discussions/new) GU Guest User What is Critical Impact used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-critical-impact-used-for) [ View all Discussions ](https://www.g2.com/products/critical-impact/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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