Very easy to get started; setup was a breeze and required very little effort on our part which was a huge plus. Detailed reporting and analytics are easy to access and view all in one central spot. Ads are well designed and look professional. Review collected by and hosted on G2.com.

Sometimes when we approve a recommendation to increase our bid for ad space before a weekend or at the start of the month the bid amount will be too high and our monthly budget will be spent within a few days or a week which limits the advertising we can do for the remainder of the month. Review collected by and hosted on G2.com.

I like the breadth of knowledge of Criteo's team and the extensive retargeting services that are able to be offered. Compared to other retargeting services, Criteo is the most feature-rich. Review collected by and hosted on G2.com.

After historically accumulating a great deal of time from sign-up, Criteo shifted our account over to a managed services team with less person-to-person interaction on a weekly basis to give status updates on our account. That has been a bit more challenging as most discussion now occurs over email and there is more of a time delay in trying to make changes and adjustments. Review collected by and hosted on G2.com.

the reporting dashboard is helpful to customize fields and turning different metrics on and off. The budget types are helpful to override, add, etc. Review collected by and hosted on G2.com.

that I can't see where my campaigns are most successful (mobile vs desktop, social media vs partner websites, etc.). I understand that the "engine" is supposed to learn and is driven by that, but it would be nice to override an area when one can't figure out why spend either is going nowhere or gets out of hand. Also wish the engine had better way to suggest daily spend based on monthly/daily budget instead of just guessing on bid for CPC.

Also after the initial startup, we were handed off to a team and were left to "run" the campaigns essentially ourselves and I've found I have to watch it daily just to make sure spend doesn't get out of hand. Even our small account with other agencies we always have a direct rep and regular status calls. Also, the canned emails with reporting info and recommended CPC seem to be just generated by a computer and not analyzed by real person Review collected by and hosted on G2.com.

Criteo has made some exciting changes where I can now upload and schedule my own creative. Review collected by and hosted on G2.com.

However, instead of having an account manager we are not managed by the "accelerate team". They don't seem to optimize towards our goals, but only to the allotted budget. I have to reject almost every suggestion and manually do everything. Review collected by and hosted on G2.com.

The scale --- reaching the right audience - that we accomplish with criteo is the best in the industry. Their partnerships and data connections and direct and high quality Review collected by and hosted on G2.com.

The performance of retargeting is very much based on your audience building and dependent on the amount of traffic you drive - smaller companies have a harder time with things like this. This is more a reflection of business than it is of Criteo themselves. Review collected by and hosted on G2.com.

The coverage is great, we see our ads all over the Internet, and the conversion rate is the best we have seen through any other display ads we have tested. Review collected by and hosted on G2.com.

It can be a little volatile. We check in every day or two because sometimes the cost per conversion can swing hard in one direction or the other. Review collected by and hosted on G2.com.

That we pay based on CPC and the dynamic targeting capabilities. That means that even if our CTR is low, we only pay for the traffic that's been driven. Review collected by and hosted on G2.com.

The lack of transparency to which placements our ads are being served in. I also wish to have more control over the campaigns. The reporting can be more specific as well. Review collected by and hosted on G2.com.

Like any good retargeting product, the results speak for themselves. We definitely generate additional sales from using the Criteo product and therefore have been using it for years. Review collected by and hosted on G2.com.

Ever since I lost my dedicated account manager, I have felt that support lagged. The accelerate team model is inferior to the dedicated account executive model. Review collected by and hosted on G2.com.

Nothing. they got me 0 sales. It was terrible. Review collected by and hosted on G2.com.

Criteo promised to have an active account manager on my account to optimize our advertising with them for the holidays. We agreed to $300 worth of advertising to test their program. They started the campaign and started charging us, but the person who was in charge of optimizing our ads, left their company, and nobody did the work on our account to optimize it. They charged me $300 anyway and when I disputed it and offered to compromise by offering them $100 as a courtesy to them, even though they completely failed in their services, they refused and sent our bill to a collection agency. Now I have a bill for over $350 and interest is continuing to accrue at collections. Criteo is a fraudulent company that lies about their services and does not honor their customers! Terrible company. They already have an "F" rating with the BBB. Now I know why. Review collected by and hosted on G2.com.

I like best the performance of the ads (ROAS) Review collected by and hosted on G2.com.

Black box approach and the look of the ads Review collected by and hosted on G2.com.