We have an in-house PPC team and we were never able to get similar ROAS effect as Criteo is providing. Account managers are also very helpful - last year we had the idea to use criteo for some specific action and our account manager help us to set-up everything and later sends report about how it affected performance Review collected by and hosted on G2.com.

We don't know where are our ads are shown also there is a gap between what criteo and FB,GA is showing in terms of revenue attribution Review collected by and hosted on G2.com.

The ability to effectively target customers, manage on a performance basis and keep products at the front and center without major time commitment. Review collected by and hosted on G2.com.

Criteo is moving towards more of a self-service model; I don't disagree with the strategy but it is possible that some clients may not like this approach. I also don't love the Facebook integration, meaning it's probably best to manage that yourself. Review collected by and hosted on G2.com.

The design and automation of the ads are industry leading.

The team is very supportive.

The feeds are well kept.

The backend of the paltform is easy to use Review collected by and hosted on G2.com.

To many ads shown in other to back into a CPC model. Sometimes numerous of the same ads on the same page. Review collected by and hosted on G2.com.

I like the support the best and working with the people at Criteo. They are very knowledgeable and quick to respond to questions. Review collected by and hosted on G2.com.

I disliked the initial transition from the person I talked to about transferring to Criteo for a retargeting platform to the person I now talk to on my campaign strategy. It seemed a little messy and information wasn't transferred properly between the two people. Review collected by and hosted on G2.com.

Easy to use platform and results based more on last click than view-through Review collected by and hosted on G2.com.

Push too hard sometimes and seem to have difficulty understanding our business model. Getting there Review collected by and hosted on G2.com.

The most exciting thing about Criteo is i'm able to to have full control of my campaign and see reports while having a managed campaign. Everything has to be approved by me before changes are done and no ridiculous fees. Review collected by and hosted on G2.com.

Unfortunately, the amount of pixels is the thing i dislike, i'm still not able to get the tracking sorted. Review collected by and hosted on G2.com.

Criteo makes it easy to determine spend levels based on a target ROAS. Their support team is great at helping clients manage their budget and make adjustments as needed based on current CPCs vs effect on impressions. Review collected by and hosted on G2.com.

Much of the CPC is used up in their management fees vs actual media spend. They do not break this out in detail but general info can be found in their quarterly reports (they are a public company). Review collected by and hosted on G2.com.

I love the ability to pipe in a product feed for easy ads. This makes price very easy to be up to date on a daily basis. Review collected by and hosted on G2.com.

I dislike the limited creative ability in ads. I'd like our ads to be more visual appealing which would draw the user's eye more to the ad. Review collected by and hosted on G2.com.

Self service platform is easy to navigate. Set-up to launch was painless - once we had tagging set on the Magento2 Back-end Review collected by and hosted on G2.com.

Tagging was more painstaking than anticipated requiring development resources it shouldn't, mostly do to Mageno upgrades required to be compatible. Not much we can do to enhance the branding. Blinky, flashing ads work in retargeting. The billing department was a pain in the rear. Review collected by and hosted on G2.com.

I like that after the work to get set up, your campaign can run status quo. Review collected by and hosted on G2.com.

I don't like how there's not much room for testing new things, new updates to the ad units, betas to get into, etc. Also the new user interface (as of fall 2019) is not great. Setting budgets is more complicated than it has to be. Review collected by and hosted on G2.com.