UM

Verified User in Medical Devices

Small-Business (50 or fewer emp.)

11/24/2021

"Excellent Product"

4/5

What do you like best about Criteo Commerce Growth?

HookLogic is great for efficient campaign management. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

The AI software can at time get confusing to understand. Review collected by and hosted on G2.com.

CA

Verified User in Automotive

Mid-Market (51-1000 emp.)

7/10/2020

"Good Alternative to Google Display - Interface Could Be Improved"

3.5/5

What do you like best about Criteo Commerce Growth?

Easy to setup with a single sitewide pixel and xml product feed. The ability to avoid mobile app traffic is easier than on Google Display, though it requires a Customer Service request (cannot be updated in the platform directly). Creating dynamic display ads is simple and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

There was a glitch in submitting my ads and launching the campaign that required more than a few emails with Customer Service. This was eventually resolved when they identified a glitch on their end, though I missed my campaign launch by 3 weeks. This could be a moot issue at this point, if the issue is resolved, though it speaks to a Self-Service platform that is still getting the bugs ironed out. Insight into frequency of ad serving could be improved - this is often a hidden data point with platforms (other than FB/IG). Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

It's worth a comparative test against other dynamic retargeting solutions, though be sure to export the inventory reports to see where exactly your banners appeared. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

We were looking for an alternative to Google Display and Facebook for retargeting site visitors. Criteo seems able to avoid the "junk inventory" better than Google. Also trying to avoid mobile app traffic, which Google is frustratingly difficult to avoid. Review collected by and hosted on G2.com.

CM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/2/2020

"Targeted Customer Acquisition"

4.5/5

What do you like best about Criteo Commerce Growth?

Easy to use interface to target specific personas

The images are dynamically picked from the website.

You can start with any budget

Bidding is open and any frauds are automatically detected Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

More targetted attributes like a specific location/city

More options to upload different sizes of images and GIF files. Review collected by and hosted on G2.com.

AH

Verified User in Higher Education

Enterprise (> 1000 emp.)

9/1/2020

"Senior Digital Marketing Manager"

4.5/5

What do you like best about Criteo Commerce Growth?

The sources for traffic are top notch. We've been able to make our retargeting campaign work from a last click perspective, which is very difficult given the upper funnel nature of display. We've worked with others in the industry, and have walked away because we haven't seen the performance, we've seen with Criteo. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

The UI isn't completely intuitive, but the enhancements made lately, have made them better. Would like more visibility into the data, and be able to slice and dice the data more easily in the UI. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

We tested pretty much every other platform, and haven't seen as good of performance as Criteo. I think Criteo should be in your top consideration set when deciding between platforms to run your display media. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

We're able to reach users who've been to our site, but bounced, in other places across the internet. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Enterprise (> 1000 emp.)

9/1/2020

"ROI-driven Dynamic Retargeting"

5/5

What do you like best about Criteo Commerce Growth?

We achieve the highest return with Criteo solutions. We're able to adjust bids in an instant, but also have our rep monitoring our account. Also, Criteo has built out more sophisticated reporting allowing us to see placements and product-level details. This helps us modify our product feed and campaigns. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

It would be nice if Criteo offered dynamic retargeting templates that inserted products dynamically, but allowed advertisers to have a larger brand presence in the banner. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/16/2020

"Most reliable retargeting platform"

5/5

What do you like best about Criteo Commerce Growth?

Criteo is the most advanced retargeting platform. They are innovative and provide lots of quick and reliable support. They also have low costs and have a CPC model so lots of added value impressions. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

They do not have the best blacklisting capabilities. The clients are not happy that they see themselves on content like politics. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

If you want a great retargeting platform that is the best in class, use Criteo. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

We are reaching consumers once they visited the site multiple times to get them to convert. The benefits is that this is at a low cost as it is a CPC model. They also have great dynamic creative capabilities. Review collected by and hosted on G2.com.

IE

Ivan E.

Mid-Market (51-1000 emp.)

6/14/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"Dynamic automated advertising"

3.5/5

What do you like best about Criteo Commerce Growth?

The dynamic campaign creation is a boosting tool to reach a high amount of customers. In the tab dashboard we check the continuing advertising projects and that's easily possible also on the mobile device. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Retargeting isn't fully operational and doesn't work always correctly when we try to find the automated campaign products with the search engine. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Management of our current advertising campaigns. Automatically reporting and creation of campaigns with translations and available on every device. The designing and content management of campaigns is greatly programmed - so it's very easy and goes fast to introduce new and existing campaigns and check the reach of every project. Review collected by and hosted on G2.com.

UT

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

9/1/2020

"Decent retargeting, but poor UI and basic visibility"

2.5/5

What do you like best about Criteo Commerce Growth?

Easy-to-develop product feed and inventory Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

Self-serve UI is very limited and buggy. Cannot even do the basics such as pause ads or see which ads are running. The account managers need to go back to their tech team to verify ad status, including if ads are truly paused. Review collected by and hosted on G2.com.

BS

BJ S.

Digital Marketing Manager

Sports

Mid-Market (51-1000 emp.)

11/26/2019

"Not Enough Data"

3/5

What do you like best about Criteo Commerce Growth?

Campaigns drove high volume of traffic, almost instantly. But traffic dipped after UTM tracking was installed by Vendor Support Team. Then the campaign began sending traffic to a site that wasn't ours. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

The inability to manually manage UTM and Analytics parameters. The second I requested a change, things went haywire. And to-date, over one week after making the request, the campaigns still aren't reporting correctly. But they are serving. And the support team issued a credit for underperformance. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

Make sure you start with a limited budget and ensure that your tracking is set up properly for effective testing. Otherwise, the campaigns don't report information, like SOURCE, MEDIUM, CAMPAIGN, etc. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Upper-Funnel Traffic, list building, remarketing growth. Iv'e seen better on-site engagement metrics than our alternative upper-funnel efforts. As I'm unable to track behaviors, like Email Sign-ups, for ex.. that I DON'T want to optimize against, but do want to have visibility on, there have been additional limitations. Ultimately, I want this to drive on-site sales and only want the campaigns to optimize against that specific behavior. Thus, I can't track performance of Email sign-ups, or the campaign will optimize against that behavior, neglecting transactions. Review collected by and hosted on G2.com.

SB

Stephen B.

Bachelor of Science - BS, Computer Science

Enterprise (> 1000 emp.)

11/13/2019

"Criteo tool to increase your income"

3.5/5

What do you like best about Criteo Commerce Growth?

I love that it has an easy-to-use interface, it speeds up navigation and campaign management. It also has an excellent support team, which helps a lot to solve problems and optimizations. Optimization objectives include CPC, COS and others. Review collected by and hosted on G2.com.

What do you dislike about Criteo Commerce Growth?

I dislike that the platform is prone to interruptions and publishes ads with pixelated images. Therefore the platform cannot guarantee that the same product is not constantly included in the same creativity. On the other hand the user interface is not as useful as we would like. Review collected by and hosted on G2.com.

Recommendations to others considering Criteo Commerce Growth:

It is the perfect marketing tool for the B2C industry, usually for the e-commerce industry. As I have sometimes seen Criteo ads on Facebook, as marketing people it is not necessary to run a campaign on Facebook. Product Ads looks great with prices, discount codes and obviously helps convert those customers who leave the website. Review collected by and hosted on G2.com.

What problems is Criteo Commerce Growth solving and how is that benefiting you?

Criteo we are using it for entrepreneurial redirection for one of our e-commerce clients, it helps us point out several websites, including facebook, in terms of displaying product advertisements. Next of the redirection ads is minimal and is supporting us to use the marketing budget more efficiently. Review collected by and hosted on G2.com.