The performance, the people and the ease of use. Criteo has consistently met and surpassed our performance goals within our stated budgets. The Criteo team provides consultation that is extremely helpful within and outside of dynamic retargeting. I could not recommend Criteo more! Review collected by and hosted on G2.com.

Nothing really. I wish there were more manual levers but not always needed. It would also be great to have more visibility into inventory-specific performance. Review collected by and hosted on G2.com.

Criteo offers excellent support, and it serves as an effective channel for customer retention. They generally perform well and hew closely to CPA targets. Review collected by and hosted on G2.com.

The interface is quite clunky and difficult to use, and feature-light. In addition, we've had some fairly major accounting snafus. Review collected by and hosted on G2.com.

I like how its a money machine and sweeps up all the traffic you've paid for across other channels. I like how once you set it up its basically plug in and play. You don't have to look at it everyday because you know its doing its job. Review collected by and hosted on G2.com.

I dislike how long it takes the algorithm to adjust to a COS % goal change. I also dislike how the algorithm doesn't have any auto bid feature like Facebook advertising. It would be nice to be able to test auto bidding versus manual bidding. Review collected by and hosted on G2.com.

I like the easy schedule modifier option for when we have to make changes on already scheduled creatives Review collected by and hosted on G2.com.

There are bugs at times and it can take longer to schedule due to these bugs, especially when our campaigns are more complex. Review collected by and hosted on G2.com.

We've improved the service we had and our campaigns performance has bieen growing. Review collected by and hosted on G2.com.

We haven't had the proper follow-up on the Dynamic Creatives, not only from Criteo's end but also from our end, but that's something we haven't explored that much and we would like to do. Review collected by and hosted on G2.com.

Criteo is probably the most performance driven retargeter out there. CPC focus ensures impressions aren't wasted. Review collected by and hosted on G2.com.

High turnover among account managers. AMs also stretched very thin - some have a ton of clients so can be hard to get a hold of them. Clients are put into tiers and if you are in a low tier, you get low tier AMs. Review collected by and hosted on G2.com.

We love how autonomous the program can be. But we also love that we can go in and get more granular when needed. One of our favorite features is the weekly optimization email which allows us to stay on top of the latest trends and programs. Review collected by and hosted on G2.com.

Attribution can be a little sticky depending on which platform you are using to measure it. Review collected by and hosted on G2.com.

We have seen a large increase in retargeting revenue, without the gradual decline that we have seen with other companies. Review collected by and hosted on G2.com.

I have to manage my account carefully and I never take Criteo's recommendations because their goal is to spend your entire budget, rather than to maximize your return on investment. If you can manage your bids yourself it works ok, but I don't trust them to do it. Review collected by and hosted on G2.com.

The interface is very user friendly and not hard to navigate when looking for key metrics. Review collected by and hosted on G2.com.

The IO setting is a little difficult to modify if you're wanting to adjust your IO mid month. Review collected by and hosted on G2.com.

Criteo has a great customer service team. They are readily available and can provide answers to your questions. I do think their platform is helpful, especially with social advertising to drive new customers to my business. Review collected by and hosted on G2.com.

I did find some flaws with their platform. There would be multiple QA errors when setting up social campaigns that I had not previously experienced with other vendors.

Be sure to closely review your campaigns and UTM parameters prior to launch. Review collected by and hosted on G2.com.