--- title: Criteo Commerce Growth Reviews meta_title: 'Criteo Commerce Growth Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 242 reviews by the users' company size, role or industry to find out how Criteo Commerce Growth works for a business like yours. aggregate_rating: rating_value: 3.8 review_count: 242 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Criteo Commerce Growth Reviews **Vendor:** Criteo **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.8/5.0 **Total Reviews:** 242 ## About Criteo Commerce Growth Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform. ## Criteo Commerce Growth Reviews ### 1. Run ads and never expect support **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2019 **What do you like best about Criteo Commerce Growth?** I like the fact that you can get creative with the type of ads you want to run and you can customize the images **What do you dislike about Criteo Commerce Growth?** I hate the fact that it is impossible to get in touch with customer support. You can send 30 emails and wait days for them to reply. You can call every single location they have and all of them say the mailbox is full (they have dozens of locations). I am calling during business hours, leaving emails, and there is no other way to get ahold of someone there. The Criteo specialist team uploaded the wrong website feed to our account sending our customers to the wrong site, advertising the wrong products, and we're paying to all of this and getting dozens of calls and emails from angry customers. This is making us look terrible as a company and on our brand. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Right now this is only causing business problems and not fixing anything. ### 2. Criteo has been great, good value, top-level service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** Easy to understand platform, good account management **What do you dislike about Criteo Commerce Growth?** nothing really. Really great service and management for our basic needs. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Increase signups on missed customers who do not purchase. ### 3. poor budget management and lack of transparency/strategy **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Criteo Commerce Growth?** bidding algorithm seems to do well for clients **What do you dislike about Criteo Commerce Growth?** no transparency. lack of managed service **What problems is Criteo Commerce Growth solving and how is that benefiting you?** bringing users back to the site to complete conversions. ### 4. Easy to use and work very well **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Criteo Commerce Growth?** We've been using Criteo for over 2 years and it works perfect to us as a startup company. It definitely drives good sales and saves us thounsands of hours. **What do you dislike about Criteo Commerce Growth?** We don't like the way that it lacks some customization options but i guess it also reduces the complexity of managing the tool, so it really depends on how you look at it. **Recommendations to others considering Criteo Commerce Growth:** very easy to setup and won't take a lot of time to manage **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Retargeting. We use it to recap a lot of lost sales. ### 5. Probably the best tool for display retargeting **Rating:** 4.5/5.0 stars **Reviewed by:** Mario H. | Engineering Manager, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2019 **What do you like best about Criteo Commerce Growth?** It is performance based, you pay CPC in an environment that is CPM so you can budget based on your goal CPL vs. display campaign. You have very little work to do, they figure out how to optimize the audience, display frequency, etc. **What do you dislike about Criteo Commerce Growth?** A lot could be more automated. it is difficult to get product level traffic, the data is at the campaign level. They need a lot more self-service for uploading your own, no support for audio and video ads. I wish they were more self-service vs. white glove service like now. **Recommendations to others considering Criteo Commerce Growth:** Start with the core product, see how it performs for you then look into prospecting. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Retargeting abandoned web visitors with highly targeted ads. ### 6. A strong option for a quick and easy display program to supplement other digital marketing areas **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Criteo Commerce Growth?** easy to use platform, diverse integrations **What do you dislike about Criteo Commerce Growth?** targeting limitations, dashboard lacking customizable preference **Recommendations to others considering Criteo Commerce Growth:** na. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** catch all retargeting in all the right places ### 7. Criteo has been an effective and reliable retargeting platforms for us. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Criteo Commerce Growth?** Ease of use Consistent performance Attribution based on click vs view **What do you dislike about Criteo Commerce Growth?** Tough to understand what website engagement segments are being served impressions. For example, add to cart vs product vs category view. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We want to be able to retarget users outside of social and video networks and this is the only channel we use for that. ### 8. Criteo Dynamic Retargeting **Rating:** 4.5/5.0 stars **Reviewed by:** Quim G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Criteo Commerce Growth?** Effectiveness and the help that you receive for setting up the campaigns. **What do you dislike about Criteo Commerce Growth?** They are fast but sometimes speaking through emails menas more time and more changes. **Recommendations to others considering Criteo Commerce Growth:** Complement with other complementary products of Criteo that could help you continue boost your revenue. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** More conversions, less churn and more retention. ### 9. This phrase is already in English and does not require translation. It means that the opinion is both simple and positive. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2019 **What do you like best about Criteo Commerce Growth?** Best and easy to use long-term and good technology product gives a great experience in use. Best and good opinion from my side after regular use of it over many years. Take it as the best source with regular use of its product. **What do you dislike about Criteo Commerce Growth?** There is nothing to dislike in the product because all features are good, easy to use, and efficient. It provides a great experience for the user, customized by the user end, and is easy to use. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** There is no problem; I will use the good benefit. ### 10. I am happy with the Criteo Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Building Materials | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Criteo Commerce Growth?** The team is always in touch with us and the returns we get from the ads are great! **What do you dislike about Criteo Commerce Growth?** I dislike the fact that we have to provide new target goals on an ongoing basis. Everyone always wants to do better than the previous period. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** More profitable retargeting than we were getting with Google ads. ### 11. Criteo Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Criteo Commerce Growth?** Criteo is one of the best retargeting ads in the world. Criteo has premium placement in the publisher so we can get good quality users. **What do you dislike about Criteo Commerce Growth?** Criteo has limited design banner, the banner not too good especially for the marketplace which has a lot of improper images. **Recommendations to others considering Criteo Commerce Growth:** Criteo has a good algorithm and placement, Criteo can helps you improve your ads performance. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo give me the alternative platform to improve our ads performance. Criteo has a good algorithm to get high quality users. ### 12. My Review of Criteo Dynamic Retargeting **Rating:** 5.0/5.0 stars **Reviewed by:** Alfred M. | Head of Digital Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Criteo Commerce Growth?** I like that this tool is affordable, easy to deploy and that it comes with tons of features that makes advertising seamless. **What do you dislike about Criteo Commerce Growth?** With Criteo Dynamic Retargeting, everything is flawless **Recommendations to others considering Criteo Commerce Growth:** It's an amazing solution for the advertising and marketing department. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We use Criteo Dynamic Retargeting as a display ad, mobile as and social media ad tool among other uses and it had been very helpful. ### 13. Strong Dynamic Partner **Rating:** 3.5/5.0 stars **Reviewed by:** Kacey M. | Associate Director, Paid Media, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2018 **What do you like best about Criteo Commerce Growth?** Honestly, performance with Criteo has mostly outperformed other partners when comparing dynamic retargeting via product feeds. The algorithm seems to be very strong, and I like how I can check on the status of my product feed in the interface (i.e. how many products are in the feed, how many are live/ recommendable, etc). **What do you dislike about Criteo Commerce Growth?** I dislike the creative capabilities; I wish there were more customizable options to display our dynamically generated products. We have a lot of clients that want to make the look and feel of the ads just like their homepage or other ads, and want to have a bigger say in how things are positioned. Also, the native formats of the dynamic creative can get sloppy with images resized incorrectly, wording falling off, etc. I wish there was a section where we can upload customized naming conventions or categories for the products. **Recommendations to others considering Criteo Commerce Growth:** Make sure the solution aligns with what you're trying to accomplish. If you want to run multiple campaigns with the ability to make a bunch of changes in the campaign throughout, swapping out creative constantly, Criteo might not be the vendor for you. You have to let go of the reins a little when it comes to creative implementation and testing, but it's worth it for the algorithmic capabilities of advertising a 200+ product feed at the budget you can afford. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We've benefitted from the ability to target shoppers for different kinds of products at once (from hundreds to choose from) in an efficient way. We don't have to segment out different campaigns for all different product groupings. We're also now able to align remarketing with seasonality by increasing CPC bids on specific product categories that are in season/ need to get off shelves without removing other less important products from the feed itself. ### 14. Great advertising partner **Rating:** 4.0/5.0 stars **Reviewed by:** Chad V. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about Criteo Commerce Growth?** I like the overall reach that Criteo has and they have performed higher than other past remarketing partners we worked with. The platform is also very easy for us to use. **What do you dislike about Criteo Commerce Growth?** I do wish that there were better creative capabilities as it would be great to work outside their default templates and to even incorporate more video. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Bringing users back to our site after they browse our products, and we realized that sometimes it takes multiple ads outside of just visiting our website to keep our company top of mind for the shopper. ### 15. Great results, good service **Rating:** 4.5/5.0 stars **Reviewed by:** Neal O. | Founder, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Criteo Commerce Growth?** The results have been great. Also love how minimal and hands-off the channel is when combined with their customer success teams. Generally quite responsive and courteous. Some of the account managers have been the best we've had as an agency. **What do you dislike about Criteo Commerce Growth?** The dashboard is a bit outdated, as is the pixel. Not having at least some direct control. It's all through their team. **Recommendations to others considering Criteo Commerce Growth:** Try it out :) **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Capturing business from otherwise qualified leads that simply don't check out the first time—perhaps due to time or just looking at the wrong product. ### 16. Interesting results **Rating:** 3.5/5.0 stars **Reviewed by:** Eleanor S. | Digital Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** The automation facilitates working with the tool. It minimize time spent on it which we appreciate. The bidding is managed and optimized by the criteo team. **What do you dislike about Criteo Commerce Growth?** The lack of segmentation. We must limit our messaging since we cannot segment users by purchase behavior. Also lack of reporting data on orders. The downloading process of images can be tedious. **Recommendations to others considering Criteo Commerce Growth:** This tool is great for automation, low management but will lack some reporting features such as being able to download transactions. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Salvaging sales. Quick to use and operate ### 17. Ok software with good service **Rating:** 3.5/5.0 stars **Reviewed by:** sean l. | Internet marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Criteo Commerce Growth?** The dynamic product placement in the ads is helpful for ecommerce. The account success manager is always making suggestions to help optimize the campaigns. **What do you dislike about Criteo Commerce Growth?** Issues with the feed integration has lead to out of stock products shown in our ads. The coupon and discount ability could use some upgrades. **Recommendations to others considering Criteo Commerce Growth:** I would suggest to make sure you can easily manage your budget and bids with whatever software you choose. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo identifies website users that were interested in buying but left our website before making a purchase and shows them display ads when possible. This has been helpful to our conversion rate. ### 18. Decent display retargeting option **Rating:** 3.5/5.0 stars **Reviewed by:** Jonathan R. | Associate Paid Media Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2018 **What do you like best about Criteo Commerce Growth?** The online interface is easy to use and it's easy to make changes to your campaigns. **What do you dislike about Criteo Commerce Growth?** Support from the criteo team has been at times hard to get. We have had a hard time hearing back from them in the past. There have also been occasional issues with frequency and oversaturation, as we've gotten complaints from clients for whom we run criteo that they're seeing too many ads from their own business. **Recommendations to others considering Criteo Commerce Growth:** Make sure to pay close attention to your frequency caps, as these can get out of control in general but my agency has had more issues with Criteo in the past than with other dynamic retargeting partners. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo dynamic retargeting gives us the option to remarket to our past site visitors and brand engagers in an effective way. With the opportunity to launch custom banners for specific promotions, we are able to capitalize on our clients' initiatives quickly. ### 19. Great set it and forget it (mostly) re-targeting **Rating:** 4.5/5.0 stars **Reviewed by:** Ross M. | Senior Vice President, Digital and Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Criteo Commerce Growth?** They have inventory across most major platforms (i.e. Facebook and Google), so this is easier to manage than using re-targeting in individual platforms. Integration is pretty straightforward. Their client success team is pretty responsive. **What do you dislike about Criteo Commerce Growth?** Some aspects of control are limited, like changing creative or adding a promo to banners, but they do address it all pretty quickly. The team can be a bit pushy to spend more and it can be tough to control budget unless you use smoothing, which is something I had to ask about so that it was recommended. **Recommendations to others considering Criteo Commerce Growth:** There was an issue with cookies on IOS safari browsers, so it would be good to check on the audience size that's covered as consumer privacy continues to evolve. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Getting consumers back to our site and driving incremental revenue. ### 20. This works better than the rest **Rating:** 5.0/5.0 stars **Reviewed by:** RJ M. | Director Of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Criteo Commerce Growth?** The accelerate program is the jam. It adjusts bids without having to take care of anything. This means that i don't have to watch it daily. We keep a close eye on it, but never has let us spend too much **What do you dislike about Criteo Commerce Growth?** The only thing i'm not a huge fan of is the delay in contacts sometimes. That being said we're not a big compnay and they do get back to me within 24-48 hours **Recommendations to others considering Criteo Commerce Growth:** I think you need to take what you know about retargeting and set it aside. This platform works differently. Like with everything, you can't just give it one week and expect it to work flawlessly. But, it works great! **What problems is Criteo Commerce Growth solving and how is that benefiting you?** This is the best re-marketing we've used. It grabs second layer funnel and kicks it into high gear. ### 21. Easy and effective retargeting **Rating:** 4.5/5.0 stars **Reviewed by:** Dan W. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** Criteo is a simple service that delivers effective retargeting ads. For the most part, we just set it and forget it and the results speak for themselves. From time to time when we make changes, the service from the team at Criteo has been great. **What do you dislike about Criteo Commerce Growth?** There's not a lot of transparency, and controlling the product feed is a bit of work. However none of that is deal-breaking. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** solid ROI for mid and low funnel retargeting. ### 22. Remarketing for Retailer **Rating:** 4.5/5.0 stars **Reviewed by:** Sinead H. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2018 **What do you like best about Criteo Commerce Growth?** The team we have at Criteo is really responsive, and always happy to provide more information for the client. The team has also hopped on the call with us and the clients a few times, to answer questions the client has had, as well as to discuss new opportunities. **What do you dislike about Criteo Commerce Growth?** It would be nice if we had a little better control over how our budgets pace- as it stands now, we have a tendency to spend our budgets within the first week or two of the month, and we aren't always able to get more funds from the client. **Recommendations to others considering Criteo Commerce Growth:** I would definitely recommend Criteo to others, and we have suggested it to our other retailers. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We were utilizing Google for dynamic remarketing and weren't receiving a very high ROAS. We were able to double our ROAS with Criteo, and drive more revenue overall. ### 23. A Great Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Criteo Commerce Growth?** Being able to dynamically retarget users across the internet. They've definitely become more transparent the past few years as well. **What do you dislike about Criteo Commerce Growth?** My biggest gripe is that sometimes because the ads offered by Criteo themselves are dynamic, sometimes you'll have to be served an image/headline/ combination that doesn't make sense before you can work with the team to have it resolved. Also pixel issues can be very annoying as well. **Recommendations to others considering Criteo Commerce Growth:** Should give them a try **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Capturing what would most likely be lost conversions by being able to retarget them in ways not always easily done otherwise. ### 24. Great assist to scale match **Rating:** 4.0/5.0 stars **Reviewed by:** Shawn P. | VP Marketing / Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2018 **What do you like best about Criteo Commerce Growth?** I liked the security Cretio offers against others like steelhouse or adroll. - they each have their place, but I have suggested Cretio a few times, I've used quite a few tools and the remarketing and prospecting features have been great to get qualified people through the door and help scale our efforts. **What do you dislike about Criteo Commerce Growth?** The security of Cretio and matching comes with a carve-out here, when I first started I was under the impression I could have the prospecting tool dig up various new leads and help deliver ads to them. I was sceptical about the accuracy, I was a bit right. When I started the tool's network can't really begin working for you if your site traffic is relatively low. I worked on implementing a tool at a luxury brand, but because the cost of the product was niche and traffic was minimal we couldn't deploy and had to search for an alternative solution. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** When I was looking to scale my paid media efforts in both prospecting and remarketing I knew I couldn't handle it the way I was previously (manually). Cretio is great tool to automate what you are already doing and to scale it up. ### 25. Criteo Improves eCommerce **Rating:** 5.0/5.0 stars **Reviewed by:** Oliver B. | Paid Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** The platform is incredibly easy to use and Criteo has driven strong overall performance. **What do you dislike about Criteo Commerce Growth?** Lack of transparency into placements, no ability to retrieve a placement report, concerns about brand safety **Recommendations to others considering Criteo Commerce Growth:** Don't stress about transparency/placements too much; focus on direct results tracked through a third party like Google Analytics **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Driving purchases amongst active users; significantly improved overall ROI. ### 26. Great Engine and Account Support **Rating:** 4.5/5.0 stars **Reviewed by:** Tina C. | Digital Marketing Manager, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2019 **What do you like best about Criteo Commerce Growth?** The engine is able to optimize toward key KPIs successfully. Account manager is responsive, knowledgeable and helpful. **What do you dislike about Criteo Commerce Growth?** Bid changes typically take about 24 hours to go into effect. Would love the ability to make real-time optimizations. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Retargeting ads help recapture revenue lost from browse and cart abandonment. ### 27. Finally a Retargeting Agency who gets our objectives! **Rating:** 5.0/5.0 stars **Reviewed by:** Irrum D. | VP of E-Commerce, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Criteo Commerce Growth?** Low Cost and pay per click model, no insane fees as other agencies. **What do you dislike about Criteo Commerce Growth?** Wish they had more products we would move all our marketing here if they had more channels. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Targeting users who have not engaged with us in some time. Reaching our ROAS goals with increase in spend. ### 28. Responsive team that delivers results. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** I've been lucky to work with three Criteo reps and have had a consistent experience as a user. The results have been delivered and accurate. **What do you dislike about Criteo Commerce Growth?** After three years, I don't have too many dislikes. I'm a growth marketer now but used to be a Google ads expert. I'd love to see more audience data and uncover ways to optimize and improve other than bids. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We use Criteo for more customized retargeting. We've seen more scale on Criteo retargeting than with Google and Bing alone. ### 29. Great performance, great support, OK ad creative **Rating:** 4.0/5.0 stars **Reviewed by:** Marcio C. | Director, Display and SEO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about Criteo Commerce Growth?** Campaign performance is great, with the CPC model, we can better track KPIs in other platforms, such as Google Analytics. The ability to control spending very closely, together with automated bid management is very helpful. The team is very supportive and the user interface easy to use. **What do you dislike about Criteo Commerce Growth?** Dynamic ad creative is not always the best, sometimes because of the layout, sometimes due to the quality of the product images. We can add static overlay images to improve creative assets, but the dynamic ads may not be ideal, depending on how concerned you are about branding and brand guideline. **Recommendations to others considering Criteo Commerce Growth:** Make sure to compare with other platforms. In our case, we noticed Criteo Retargeting wasn't always the best performing solution across all different clients. Different brands have different audiences, and this may not resonate with all your target audiences. In instances when Criteo performed better, it was very clear, so I definitely recommend testing it and comparing with performance from other products/platforms. They also have an upper hand in terms of support. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Very efficient retargeting campaigns. Having the support of a team on the backend is also very reassuring and improves efficiency in campaign updates. ### 30. Easy to set up and maintain **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2018 **What do you like best about Criteo Commerce Growth?** I like that the platform runs by itself. It doesn't require a lot of labor on our end. Even with the little effort, the system is able to target qualified users and get them to return to the site at a comparable return on ad spend to our other marketing efforts. **What do you dislike about Criteo Commerce Growth?** The service is a bit of a black box, I like to be able to debug when things go wrong. **Recommendations to others considering Criteo Commerce Growth:** Fairly easy to set up. They pull products from Google Shopping feed and then add a tag to the site. They then create the ads for you and then display them on the display network to users based on the site tag. We tried Adroll before, but switched because we weren't getting a good return on ad spend. We are getting a much better return with Criteo that is comparable to our other marketing efforts. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** It allows us to get more traffic back to our site after people have left. More traffic from qualified leads = more revenue. It also allows us to reduce the amount of labor we spend optimizing display campaigns since all of that is handled on their back-end. ### 31. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2018 **What do you like best about Criteo Commerce Growth?** Very easy to get started; setup was a breeze and required very little effort on our part which was a huge plus. Detailed reporting and analytics are easy to access and view all in one central spot. Ads are well designed and look professional. **What do you dislike about Criteo Commerce Growth?** Sometimes when we approve a recommendation to increase our bid for ad space before a weekend or at the start of the month the bid amount will be too high and our monthly budget will be spent within a few days or a week which limits the advertising we can do for the remainder of the month. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo helps us keep our brand name in front of potential customers once they've left our website with minimal effort required from us. They save us time and money by targeting the customers that are most likely to respond to our ads and return to our website to make a purchase. We have an increased web presence now. ### 32. Best in Class Retargeting Services by Criteo **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Criteo Commerce Growth?** I like the breadth of knowledge of Criteo's team and the extensive retargeting services that are able to be offered. Compared to other retargeting services, Criteo is the most feature-rich. **What do you dislike about Criteo Commerce Growth?** After historically accumulating a great deal of time from sign-up, Criteo shifted our account over to a managed services team with less person-to-person interaction on a weekly basis to give status updates on our account. That has been a bit more challenging as most discussion now occurs over email and there is more of a time delay in trying to make changes and adjustments. **Recommendations to others considering Criteo Commerce Growth:** Evaluate what else is out there in the market, but understand that Criteo is a leader in the industry and is very likely the partner you are looking for to be able to reach your goals. Criteo has completely changed the way we do business online and is a service I would recommend to any business that operates an online ecommerce presence. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Capturing lost traffic has been huge. The ability to place advertising that is relevant to a user that is familiar to our brand is extremely important. Using Criteo Dynamic Retargeting has created a new sales channel for our company. ### 33. Helpful Remarketing but Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2018 **What do you like best about Criteo Commerce Growth?** the reporting dashboard is helpful to customize fields and turning different metrics on and off. The budget types are helpful to override, add, etc. **What do you dislike about Criteo Commerce Growth?** that I can't see where my campaigns are most successful (mobile vs desktop, social media vs partner websites, etc.). I understand that the "engine" is supposed to learn and is driven by that, but it would be nice to override an area when one can't figure out why spend either is going nowhere or gets out of hand. Also wish the engine had better way to suggest daily spend based on monthly/daily budget instead of just guessing on bid for CPC. Also after the initial startup, we were handed off to a team and were left to "run" the campaigns essentially ourselves and I've found I have to watch it daily just to make sure spend doesn't get out of hand. Even our small account with other agencies we always have a direct rep and regular status calls. Also, the canned emails with reporting info and recommended CPC seem to be just generated by a computer and not analyzed by real person **Recommendations to others considering Criteo Commerce Growth:** they have to be willing to "learn" the system if they are a smaller company. After the initial startup, we were handed off to a team and were left to "run" the campaigns essentially ourselves and I've found I have to watch it daily just to make sure spend doesn't get out of hand. Even our small account with other agencies we always have a direct rep and regular status calls. Also, the canned emails with reporting info and recommended CPC seem to be just generated by a computer and not analyzed by real person **What problems is Criteo Commerce Growth solving and how is that benefiting you?** reaching customers who have visited our site and trying to re-engage them. So far we do better than using Google's remarketing options (but still think there's room for improvement) ### 34. Criteo Changes **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Criteo Commerce Growth?** Criteo has made some exciting changes where I can now upload and schedule my own creative. **What do you dislike about Criteo Commerce Growth?** However, instead of having an account manager we are not managed by the "accelerate team". They don't seem to optimize towards our goals, but only to the allotted budget. I have to reject almost every suggestion and manually do everything. **Recommendations to others considering Criteo Commerce Growth:** I like that we can upload our own creative, but the new bid recommendations have not aligned with our goals. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We use criteo for our general website retargeting. ### 35. Retargeting vendor with all the scale **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Criteo Commerce Growth?** The scale --- reaching the right audience - that we accomplish with criteo is the best in the industry. Their partnerships and data connections and direct and high quality **What do you dislike about Criteo Commerce Growth?** The performance of retargeting is very much based on your audience building and dependent on the amount of traffic you drive - smaller companies have a harder time with things like this. This is more a reflection of business than it is of Criteo themselves. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** That both reach and frequency matter; you have to reach scale to get in front of new prospects but you also need the ability to show up with enough frequency to make a difference. We have found our sweet spot here with Criteo ### 36. Best Display Advertising Ever **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** The coverage is great, we see our ads all over the Internet, and the conversion rate is the best we have seen through any other display ads we have tested. **What do you dislike about Criteo Commerce Growth?** It can be a little volatile. We check in every day or two because sometimes the cost per conversion can swing hard in one direction or the other. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We want to convert more visitors into customers and Criteo does that for us! ### 37. Cheap, Quality Traffic **Rating:** 5.0/5.0 stars **Reviewed by:** Michael B. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2018 **What do you like best about Criteo Commerce Growth?** That we pay based on CPC and the dynamic targeting capabilities. That means that even if our CTR is low, we only pay for the traffic that's been driven. **What do you dislike about Criteo Commerce Growth?** The lack of transparency to which placements our ads are being served in. I also wish to have more control over the campaigns. The reporting can be more specific as well. **Recommendations to others considering Criteo Commerce Growth:** Use it for your lower funnel traffic. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** More focused targeting with the dynamic retargeting aspect. Without Criteo, we can only do this through Facebook through their DPA. ### 38. Overall Good Product **Rating:** 4.0/5.0 stars **Reviewed by:** Sean M. | Chief Information Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2018 **What do you like best about Criteo Commerce Growth?** Like any good retargeting product, the results speak for themselves. We definitely generate additional sales from using the Criteo product and therefore have been using it for years. **What do you dislike about Criteo Commerce Growth?** Ever since I lost my dedicated account manager, I have felt that support lagged. The accelerate team model is inferior to the dedicated account executive model. **Recommendations to others considering Criteo Commerce Growth:** Definitely give it a try and compare the results to your existing product (if any). **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Keeping top of mind awareness for our brand and products is the most significant benefit to the Criteo product. Also, we do generate incremental sales. ### 39. Criteo Lied and Defrauded Me - Do Not Recommend! **Rating:** 0.0/5.0 stars **Reviewed by:** Afshin Y. | CEO, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Criteo Commerce Growth?** Nothing. they got me 0 sales. It was terrible. **What do you dislike about Criteo Commerce Growth?** Criteo promised to have an active account manager on my account to optimize our advertising with them for the holidays. We agreed to $300 worth of advertising to test their program. They started the campaign and started charging us, but the person who was in charge of optimizing our ads, left their company, and nobody did the work on our account to optimize it. They charged me $300 anyway and when I disputed it and offered to compromise by offering them $100 as a courtesy to them, even though they completely failed in their services, they refused and sent our bill to a collection agency. Now I have a bill for over $350 and interest is continuing to accrue at collections. Criteo is a fraudulent company that lies about their services and does not honor their customers! Terrible company. They already have an "F" rating with the BBB. Now I know why. **Recommendations to others considering Criteo Commerce Growth:** do not recommend! they are terrible and do not uphold their promises and charge you anyway! **What problems is Criteo Commerce Growth solving and how is that benefiting you?** nothing. they lied and cheated me. ### 40. Better and better **Rating:** 4.0/5.0 stars **Reviewed by:** Jean-Sebastien C. | Acquisition manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** I like best the performance of the ads (ROAS) **What do you dislike about Criteo Commerce Growth?** Black box approach and the look of the ads **Recommendations to others considering Criteo Commerce Growth:** n a non applicable **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Positive roi ### 41. Best retargeting partner there is. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2018 **What do you like best about Criteo Commerce Growth?** The performance, the people and the ease of use. Criteo has consistently met and surpassed our performance goals within our stated budgets. The Criteo team provides consultation that is extremely helpful within and outside of dynamic retargeting. I could not recommend Criteo more! **What do you dislike about Criteo Commerce Growth?** Nothing really. I wish there were more manual levers but not always needed. It would also be great to have more visibility into inventory-specific performance. **Recommendations to others considering Criteo Commerce Growth:** Don't waste time on vetting any other retargeting partners. Criteo is your solution. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Growing our membership base and taking advantage of the low hanging fruit in our funnel. Criteo is a programmatic solution that you don't have to micro-manage nor stress about. The technology is superior with dedicated account management teams that strive to be your trusted advisors. ### 42. Strong retargeting option **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** Criteo offers excellent support, and it serves as an effective channel for customer retention. They generally perform well and hew closely to CPA targets. **What do you dislike about Criteo Commerce Growth?** The interface is quite clunky and difficult to use, and feature-light. In addition, we've had some fairly major accounting snafus. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Customer retention and remarketing. It's very cost-effective relative to similar services we've tried. ### 43. Gets the Job Done at Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Textiles | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Criteo Commerce Growth?** I like how its a money machine and sweeps up all the traffic you've paid for across other channels. I like how once you set it up its basically plug in and play. You don't have to look at it everyday because you know its doing its job. **What do you dislike about Criteo Commerce Growth?** I dislike how long it takes the algorithm to adjust to a COS % goal change. I also dislike how the algorithm doesn't have any auto bid feature like Facebook advertising. It would be nice to be able to test auto bidding versus manual bidding. **Recommendations to others considering Criteo Commerce Growth:** It's way better than Google Display Remarketing. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Criteo Dynamic Retargeting solves the problem of losing valuable traffic we already paid for and instead is able to turn them into customers. ### 44. I work with Criteo to upload and schedule creatives. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Criteo Commerce Growth?** I like the easy schedule modifier option for when we have to make changes on already scheduled creatives **What do you dislike about Criteo Commerce Growth?** There are bugs at times and it can take longer to schedule due to these bugs, especially when our campaigns are more complex. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We are reaching more customers with Criteo dynamic retargeting. The tools ### 45. Good performance and service **Rating:** 5.0/5.0 stars **Reviewed by:** Andrés R. | Media Planner Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2018 **What do you like best about Criteo Commerce Growth?** We've improved the service we had and our campaigns performance has bieen growing. **What do you dislike about Criteo Commerce Growth?** We haven't had the proper follow-up on the Dynamic Creatives, not only from Criteo's end but also from our end, but that's something we haven't explored that much and we would like to do. **Recommendations to others considering Criteo Commerce Growth:** Great Retargeting tool, without the DCO works great, I bet with DCO works even better. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We use it to generate bookings on hotels & resorts, so the retargeting that Criteo does has been really helpful. ### 46. Performance focused, iffy account management. **Rating:** 4.5/5.0 stars **Reviewed by:** David G. | Sr. Director, Growth Marketing, Consumer Goods, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2018 **What do you like best about Criteo Commerce Growth?** Criteo is probably the most performance driven retargeter out there. CPC focus ensures impressions aren't wasted. **What do you dislike about Criteo Commerce Growth?** High turnover among account managers. AMs also stretched very thin - some have a ton of clients so can be hard to get a hold of them. Clients are put into tiers and if you are in a low tier, you get low tier AMs. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Very results focused - must have solution for any ecommerce brand. CPO is typically more efficient than other solutions. ### 47. Retargeting Made Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Keri O. | Director of Marketing & Sales, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2018 **What do you like best about Criteo Commerce Growth?** We love how autonomous the program can be. But we also love that we can go in and get more granular when needed. One of our favorite features is the weekly optimization email which allows us to stay on top of the latest trends and programs. **What do you dislike about Criteo Commerce Growth?** Attribution can be a little sticky depending on which platform you are using to measure it. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Engaging and converting website visitors and building funnels to track our customers with the highest potential to convert. ### 48. Increase in Retargeting Revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2018 **What do you like best about Criteo Commerce Growth?** We have seen a large increase in retargeting revenue, without the gradual decline that we have seen with other companies. **What do you dislike about Criteo Commerce Growth?** I have to manage my account carefully and I never take Criteo's recommendations because their goal is to spend your entire budget, rather than to maximize your return on investment. If you can manage your bids yourself it works ok, but I don't trust them to do it. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** Sustained increase in revenue from retargeting. Other companies we have tried, Adroll & Steelhouse, have provided an initial bump in revenue followed by a gradual decline. Criteo has been the only company we have used that has been able to sustain that revenue over a long period of time. ### 49. Great for Retargeting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2019 **What do you like best about Criteo Commerce Growth?** The interface is very user friendly and not hard to navigate when looking for key metrics. **What do you dislike about Criteo Commerce Growth?** The IO setting is a little difficult to modify if you're wanting to adjust your IO mid month. **Recommendations to others considering Criteo Commerce Growth:** If you are looking for an easy to use platform that gives you great results, try Criteo **What problems is Criteo Commerce Growth solving and how is that benefiting you?** We are using Criteo to retarget people that have visited our website. ### 50. Criteo is helpful for social advertising **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Criteo Commerce Growth?** Criteo has a great customer service team. They are readily available and can provide answers to your questions. I do think their platform is helpful, especially with social advertising to drive new customers to my business. **What do you dislike about Criteo Commerce Growth?** I did find some flaws with their platform. There would be multiple QA errors when setting up social campaigns that I had not previously experienced with other vendors. Be sure to closely review your campaigns and UTM parameters prior to launch. **What problems is Criteo Commerce Growth solving and how is that benefiting you?** I am working to drive increased customers and sales to my domain through my partnership with Criteo. We have realized benefits of increased customer acquisition through the platform, but being mindful of the errors that I outlined within the above section, as you need to ensure you do your due diligence in checking behind your Account Manager. ## Criteo Commerce Growth Discussions - [whats the best analytics software](https://www.g2.com/discussions/whats-the-best-analytics-software) - 1 comment, 1 upvote - [View Criteo Commerce Growth pricing details and edition comparison](https://www.g2.com/products/criteo-commerce-growth/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+18%3A26%3A26+-0500&secure%5Bsession_id%5D=f98dd946-dd44-44a7-84ad-2e9ec570271e&secure%5Btoken%5D=2f895a9e43e920acc43827ac94173dae14fafe690cab72fe4c61697c6fada5e8&format=llm_user) ## Criteo Commerce Growth Features **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Criteo Commerce Growth Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (178 reviews)