CrewLAB is the team management platform that turns ordinary teams into unstoppable crews. The Problem Most coaches got into coaching to change lives, build culture, and help athletes reach their potential. But somewhere along the way, the job became something else entirely—juggling spreadsheets, chasing down athletes on GroupMe, copying workout data between apps, and drowning in admin work that has nothing to do with actually coaching. By the time a coach is spending 8+ hours per week on logistics instead of athlete development, they're exhausted. Athletes can feel it. Retention suffers. Coaches burn out. The Solution CrewLAB consolidates everything a competitive team needs into one private, transparent space. Workouts, messaging, video, scheduling, wellness check-ins—it all lives in one place designed specifically for sports teams. But CrewLAB isn't just a management tool. It's built to strengthen team culture and create voluntary accountability through positive peer pressure. When athletes see their teammates posting workouts and completing check-ins, they want to match that effort. Leaderboards celebrate consistency and effort, not just results. Real-time wellness data helps coaches catch burnout before it becomes a crisis. The outcome: coaches save time on admin, athletes feel more connected to their team, and people stay in the sport longer. Who Uses CrewLAB CrewLAB is trusted by 1,700+ competitive teams across rowing, swimming, and running—from Olympic programs and D1 universities to high school clubs and outreach programs. We have partnerships with USA Swimming, USRowing, Rowing New Zealand, and Rowing Canada. Teams using CrewLAB report: 8+ hours per week saved on administrative work for coaches Higher athlete retention and team engagement Faster identification of athletes at risk of burnout A team culture where accountability is voluntary, not forced Built for Safety CrewLAB was designed with athlete protection as a foundational principle, not an afterthought. The platform eliminates private coach-athlete messaging (the core risk in SafeSport violations). All communication is transparent and auditable. When we eventually build 1:1 messaging, it will be MAAPP-compliant from day one. The Philosophy We believe coaches are professionals and deserve world-class tools. We believe athletes should feel valued as whole humans, not just performance metrics. We believe the best teams are built on connection, not compliance. And we believe the real measure of success isn't a single season—it's whether athletes stay in the sport for years because they love their team. CrewLAB exists to champion lifelong enjoyment and achievement in sports by multiplying the impact of coaches and building the kind of team culture that keeps people coming back.