TG
Taylor G.
Mid-Market (51-1000 emp.)
"Lots of Features That are Both Helpful and Overwhelming"
3.5/5
What do you like best about CreatorIQ?

I love how easy it is to search creators and get access to a variety of helpful information in the first 30 seconds of looking. I appreciate the engagement rate graph that shows where each creator lies compared to others. I also love the audience breakdown, which has been super helpful when targeting certain sports teams. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

It can be overwhelming when there are so many different tabs/features/steps. I think the possibilities are great, but I'd love to have tutorial videos for each function or other resources to access. This may exist already, but I am currently unaware. Review collected by and hosted on G2.com.

HH
hailey h.
Small-Business (50 or fewer emp.)
"Everything you need for Influencer Marketing all in one, easy to use place"
5/5
What do you like best about CreatorIQ?

Love that it is so easy to use and can be refrenced by the entire marketing department as our one stop shop source of truth for all things infliencer Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

wish it could intergrate placing orders for gratis similar to GRIN Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Hailey! It's great to hear that CreatorIQ is easy to use.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Enterprise (> 1000 emp.)
"Communications Senior Director, Global"
5/5
What do you like best about CreatorIQ?

For me, the Discovery tab is a great resource for marketers—real low-hanging fruit. I also find the reporting clear and concise, and it’s in a great format and place to present to execs. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

You are unable to track against set brand KPIs directly in the platform, so we are unable to see a sliding scale of how close we are to hitting KPIs etc. That evolution would be great. I also find the campaigns a little difficult to manage, given they pull in other content outside of what we are trying t track. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear CreatorIQ supports you with reporting, finding new creators, and nurturing creator relationships.

Yasamin V.
YV
Yasamin V.
Marketing Manager
Mid-Market (51-1000 emp.)
"CreatorIQ has everything I didn't even know I needed to execute effective campaigns."
5/5
What do you like best about CreatorIQ?

Every part of the influencer partnership journey is well thought out and can be executed within CreatorIQ. It makes every stage, from discovery and planning to execution, a breeze. Something usually as daunting as building out a campaign and receiving metrics is made seamless and effortless. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

What I dislike is also what I like about CreatorIQ. It has so many different ways of inputting information that I wish I had more time to input all the information for more detailed data. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Makes my job easier & more efficient, and it's helping my brand grow!"
5/5
What do you like best about CreatorIQ?

Tribe is an amazing platform for efficiently tracking return on influencer marketing campaigns, which my brand was previously doing manually - resulting in a lot of missed or lost opportunities. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I wish that the platform didn't limit the data in your comperivie set to only "tribe approved" creators as this has seemed to significantly shrink the perceived size of our community when measured up against other brands! Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear Tribe is helping your brand grow and track the return on your influencer marketing campaigns.

GS
Grace S.
Small-Business (50 or fewer emp.)
"Brilliant service for finding, tracking and utilising influencer marketing"
5/5
What do you like best about CreatorIQ?

The fact it saves down all coverage in one place is it's biggest time saver, but it also means we can easily benchmark success year after year with multiple KPIs - EMV, Impressions and Reach. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The fact at the moment that we can't differentiate EMV between posts that have had paid media spend put behind them and those that have not. It makes it very difficult to benchmarch against competitors when we don't know what they're pushing paid media behind / the level of spending they're utilising. Review collected by and hosted on G2.com.

LG
Laura G.
Mid-Market (51-1000 emp.)
"CreatorIQ"
4/5
What do you like best about CreatorIQ?

I really like CreatorIQ's influencer search tool and reporting capabilities. The creator one-sheets are very visual and easy for clients to look at. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Nothing currently, they are often working on adding new features to the tool that improves its capabilities in areas I felt were lacking. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thanks so much for your feedback, Laura! It's great to hear the creator one-sheets are very visual and easy to look at.

HF
Hanna F.
Enterprise (> 1000 emp.)
"Great Influencer Platform"
5/5
What do you like best about CreatorIQ?

The campaign and tracking functions within CreatorIQ are incredible. It makes setting up influencer campaigns so seamless and for those less experienced in influencer work, the built in templates are so helpful. I also find the insights and metrics incredibly useful when vetting and identifying influencers to collaborate with. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I've yet to find a complaint about the platform. Review collected by and hosted on G2.com.

MP
Megan P.
Enterprise (> 1000 emp.)
"Every Influencer Marketer needs Creator IQ!"
4.5/5
What do you like best about CreatorIQ?

I love having everything in one place! From having all the creator information (social accounts, engagement rate, post stats, and extra information) in one place to being able to email them in the same spot, it is incredible! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

There are so many features sometimes I forget how to use some of them, or it feels overwhelming to learn new tools within CIQ. I also wish you could approve many creators simultaneously for branded content; maybe this feature is already available, but I don't know how to use it yet! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"CreatorIQ Connect: Such a great experience!"
5/5
What do you like best about CreatorIQ?

I really like their reporting system. It's trully a great help when pitching new influencers and reporting on thier results. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Their "Discovery" section. I see myself finding potentioal creators for my campaigns by looking straight through the IG platform rather than using CreatorIQ's. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! It's great to hear CreatorIQ supports you with reporting and pitching new creators.