Ariel L.
AL
Ariel L.
Influencer Marketing Specialist
Mid-Market (51-1000 emp.)
"Best Single Solution for Influencer Marketing Platform"
5/5
What do you like best about CreatorIQ?

CreatorIQ has been the best platform my team to manage our influencer campaigns. The search & discover tool has been the most effective/advanced feature that my team has used compared to other influencer sotware platforms. We also cannot rave enough about the amazing support we receive from our account managers! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

It would be great if CreatorIQ had a feature similar to Tribe's 'Brand Buzz' that populated all of the UGC and organic tags for our brand. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Ariel! It's great to hear CreatorIQ's discovery tool has been the most effective for your team compared to other platforms. We'll be sure to share the support feedback with your account managers!

Verified User in Online Media
AO
Verified User in Online Media
Mid-Market (51-1000 emp.)
"Great for pulling creator insights; not as great for finding new creators"
3.5/5
What do you like best about CreatorIQ?

I love that it allows me to easily pull insights about creators without needing to do complex calculations or reach out to their reps. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I dislike that it doesn't have a simple search functionality and that creators can essentially mark themselves as creating any type of content, even when it's not relevant to them. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! It's great to hear CreatorIQ supports in pulling insights for creators.

Heidi B.
HB
Heidi B.
Brand Manager, Influencer Marketing
Enterprise (> 1000 emp.)
"Over very good"
4.5/5
What do you like best about CreatorIQ?

Creator IQ makes many things very easy in planning influencer campaigns and has so many tools and product offerings to build, manage and track campaigns. LOVE that we can pay our creators through their platform; love the estimated media value tool in the campaign planner - very helpful in estimating how much to pay various influencers for content.

Also love that the campaign planner allows you to input as much or as little information you want to share with potential candidates - you can manage as much or portions of your campaign based on preference per campaign.

Also love the reports and briefs you can generate on powerpoint and PDF on the influencers that are being contemplated and/or selected for campaigns and lists. Saves a lot of time in putting together presentations.

Customer support is great, very timely responses. Overall the platform and its functionality makes it very easy to implement into larger marketing initiatives, campaigns and planning. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Still have to do considerable research on individual influencers to make sure they don't have content that is offensive or super polarizing; sometimes the demographic data doesn't line up with the data influencers send directly when requested. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your honest feedback, Heidi! We're happy to hear that the reporting solutions help save you time and that CreatorIQ is easy to implement into larger marketing initiatives.

Morgan S.
MS
Morgan S.
Influencer Marketing Manager
Small-Business (50 or fewer emp.)
"great resource for influencer marketing"
4/5
What do you like best about CreatorIQ?

i can get the information i need so that I can always show extra effort and knowledge at work, and CreatorIQ makes it easy. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

it is not that great for researching creators for a specific project, it is a better resource when you already know the talent you're looking for Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Morgan! It's great to hear CreatorIQ supports you with reporting.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"A Must-Have for Influencer Marketing"
5/5
What do you like best about CreatorIQ?

Powerful influencer discovery tools and seamless platform integrations, which make campaign management smooth from start to finish. The customizable reporting dashboards and built-in CRM help build lasting relationships with creators, while fraud detection ensures authentic collaborations. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Occasional glitches or slow loading times can disrupt workflow during larger campaigns. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear CreatorIQ helps save you time and allows you to focus on scaling campaigns.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Creator IQ review"
4/5
What do you like best about CreatorIQ?

I love that Creator IQ provides a variety of filters that allow me to discover new creators that I maybe hadn't considered before. There is also a wealth of information contained in the audience data and I find the flags particularly helpful. I am also impressed with the ability to put together one sheets for my team to review offline. This allows me to loop in colleagues that don't need everyday access to the platform, but have value to add to our campaigns. I also find our Creator IQ rep to be wildly attentive and willing to help us navigate any challenges that arise! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I sometimes find that content is not being pulled into the platform and worry about that functionality as we scale. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear that the creator discovery and one page solutions are helpful. We'll be sure to share the special mention of your CSM!

Natasha V.
NV
Natasha V.
VP Talent Relations
Mid-Market (51-1000 emp.)
"BEST INFLUENCER TOOL"
4/5
What do you like best about CreatorIQ?

I love how you can customize what you need from the tool to fit your company needs Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Some features work better than others and oftentimes there are glitches that need to be fixed Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Natasha! It's great to hear CreatorIQ helps you provide more efficient reporting and track numerous campaigns for your clients.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"CreatorIQ has been a valuable and insightful partner that has evolved with us over the years."
4.5/5
What do you like best about CreatorIQ?

The campaign management workflow, content submission process, campaign planner projections, reporting and the integration with paid media. The customer success group and support team are also very helpful which is highly appreciated. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The creator/influencer discovery aspect is still lacking in certain areas and the authentication process can have hurdles at times. We've had a bit more reporting troubleshooting recently but have been able to work through resolutions with support. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Ana! It's great to hear CreatorIQ supports you in your campaign workflow. We'll be sure to share the special mention of the customer success team.

Thiago N.
TN
Thiago N.
Software Engineer Manager
Mid-Market (51-1000 emp.)
"Great sell, not so great usage"
3.5/5
What do you like best about CreatorIQ?

Lots of information and usefull features Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Data is confusing and hard to work with. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Thiago! It's great to hear CreatorIQ supports in finding new creators and communication with your clients. Your CSM is a great resource to support with any data questions you may have.

Verified User in Furniture
AF
Verified User in Furniture
Enterprise (> 1000 emp.)
"TL;DR - It's good!"
4.5/5
What do you like best about CreatorIQ?

I have to say that I really appreciate the online knowledge portal articles. CreatorIQ is a MASSIVE CRM tool, and with there being so many different ways to move data or set up lists/campaigns, you NEED to use the knowledge portal.

Our success manager is incredible and very prompt with any issues/questions as well. I personally use CIQ every day, and it helps for any influencer related asks I get from various departments daily. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Our onboarding experience with CreatorIQ left much to be desired. With a massive tool such as CreatorIQ, efficient and accurate initial setup is critical. We did not get that unfortunately, but now I can say we're in a place where it works well for our use cases. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear the knowledge portal is helpful and that CreatorIQ supports with reporting on influencer campaigns.

We'll be sure to share the special mention about your success manager!