NT
nelli t.
Mid-Market (51-1000 emp.)
"Great for influencer research"
5/5
What do you like best about CreatorIQ?

They have new updates from time to time on creator data & analytics. These updates and improvements are appreciated and noticed! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I do not have anything that I dislike at this time. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Nelli! We're happy to hear that CreatorIQ is user-friendly and has real-time stats to support your client campaigns. We'll share your special mention of the account managers with the team.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
"CreatorIQ Holy Grail Platform for Influencer Marketing"
4.5/5
What do you like best about CreatorIQ?

CreatorIQ is the main platform that my agency uses for Influencer Marketing. I love how it provides access to creator's audience demographics, follower growth, performance metrics, etc. It's an easy tool to use to create one-sheets with influencer recommendations for clients and also easy for clients to review and approve/reject influencers. We also use CIQ as our main platform for reporting. We create campaigns in the CIQ dashboard for each activation and authenticate creators to track real-time analytics from the content. The depth of CIQ's interface and tracking is impressive and incredibly useful in my everday work as an agency influencer marketing manager. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Analytics seems to be outdated at times which makes it hard to pull the freshest data for our clients. Some analytics are also not available for some creators. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear CreatorIQ is your main platform for reporting and incredibly useful for your everyday work.

AM
Amar M.
Engagement Marketing Strategist
Mid-Market (51-1000 emp.)
"Overall great look into the world of influencer and affiliate marketing"
3.5/5
What do you like best about CreatorIQ?

Insightful Keynotes and Panels: I loved hearing from established and industry-leading speakers on their journey and strategies.

Sufficient networking time.

Loved the workshop aspects, and had great companies running them. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

The venue was extremely cramped for the amount of guests. Hard to get around and a lack of charging/work stations.

Would of loved to hear more from the CIQ team in a dedicated session or maybe lunch and learn, although maybe that would cut into some networking time.

Hard to pick between some workshops and speakers, would have loved staggered times to be able to attend all. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Amar! We will share your event feedback with the team.

It's great to hear CreatorIQ is an all in one tool and helps organize your campaigns more efficiently as you scale.

Verified User in Retail
AR
Verified User in Retail
Enterprise (> 1000 emp.)
"CreatorIQ's Success Team is incredible in the use of the platform"
4.5/5
What do you like best about CreatorIQ?

I really enjoy the consistent support we have from our success team. They are always ready to help and think outside of the box when we have an idea we need support on achieving. I also love the constant new updates that make working with creators a breeze! Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I dislike some miniscule features like when I select a bulk amount of creators in a list, they remain selected when I leave the list which sometimes messes up my next task. I also wish it was simpler to run an affiliate program on instead of having to create "Campaigns" to then added thousands of creators to and slow down the platform. I also wish it was an app! Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We will be sure to share your special note with the success team. We are happy to hear that you love the new updates and were able to launch your own proprietary influencer program.

Madeline M.
MM
Madeline M.
Sr. Influencer and Community Manager
Small-Business (50 or fewer emp.)
"Review of Creator IQ from a wellness brand"
5/5
What do you like best about CreatorIQ?

I love being able to reference all content from individual influencers and being able to see individual stats per influencer and piece of content all in one hub. I think that the platform has been essential in our overall reporting structure and I couldn't do my job without it at this point. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I wish the sourcing of new creators was a bit more of a feature of the platform. I think that there is so much information as part of the platform, but not a seamless way to find new creators. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Madeline! It's great to hear you're able to track all reporting in one spot and share analytics with your leadership in an efficient way.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Enterprise (> 1000 emp.)
"Easiest way to vet creators on a high level"
4/5
What do you like best about CreatorIQ?

My team and I use CreatorIQ daily to efficiently vet creators based on data and statistics. The user-friendly interface makes the software easy for our entire team to navigate. New features are introduced regularly, and the CIQ team is responsive and helpful whenever issues arise Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Some creator statistics on CreatorIQ fluctuate frequently, which can make tracking consistent metrics challenging. Additionally, CIQ doesn’t currently pull average views for Instagram Reels or account for outliers in a creator’s content. A single viral video, for instance, can significantly inflate average likes and views, potentially misrepresenting a creator’s typical performance. We’re also awaiting the completion of a merger between CreatorIQ and Tribe, which has been in discussion for several years now. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! We're happy to hear that CreatorIQ provides a trustworthy view on creator's performance.

Sol C.
SC
Sol C.
Director
Mid-Market (51-1000 emp.)
"Amazing reporting user experience"
4.5/5
What do you like best about CreatorIQ?

The report section! it's super easy to view and clients love it. The one-sheeters are also amazing for ease of sharing. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I don't love the discovery section - feel like there are some influencers missing Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your honest feedback, Sol! We're happy to hear CreatorIQ's reporting is easy to view and share with clients.

Verified User in Media Production
UM
Verified User in Media Production
Small-Business (50 or fewer emp.)
"Campaign"
4/5
What do you like best about CreatorIQ?

Creator IQ is a great one-stop shop for discovery, campaign management and reporting. It's very user friendly and intuitive which is great when onboarding new team members. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Would love to be able to share files/next steps with creators in a more seamless manner via the creator dashboard instead of emails. Being able to consolidate multiple pieces of feedback from multiple stakeholders at different points would be helpful (similar to workfront). Would love to also be able to add notes at specific timestamps during the review process. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! It's great to hear that CreatorIQ is user- friendly and creator content review is easy.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"My favorite tool in digital marketing!"
5/5
What do you like best about CreatorIQ?

What's most helpful about CreatorIQ are the filters you can use to narrow down your search results when looking at performance, trying to find specific creators for campaigns, etc. The support team is so knowledgeable and helpful with any queries I may have. They also continuously educated my team and me on ways to integrate new strategies. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

Honestly, nothing comes to mind when thinking about a dislike, I have loved the platform for many years, my whole career. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback! It's great to hear CreatorIQ helps filter performance and creator results. We'll be sure to share the special mention of the support team!

Mikela V.
MV
Mikela V.
Influencer Marketing Specialist
Mid-Market (51-1000 emp.)
"I recommend Creator iQ!"
4/5
What do you like best about CreatorIQ?

I really like the campaign management in Creator iQ and the content library! Implementation was also very easy and well handled. The support tea, is great! I also use this platform on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about CreatorIQ?

I find that some of the processes in Creator iQ can tend to be manual - such as adding multiple creators to campaigns. Review collected by and hosted on G2.com.

Response from Taylor Andrews of CreatorIQ

Thank you for your feedback, Mikela! It's great to hear you like the campaign management and content library features in CreatorIQ. We'll be sure to share your special mention of the support team as well!