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CreatorCatalyst

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(1)4.5/5

CreatorCatalyst is an AI-native end-to-end influencer marketing platform that helps brands and agencies discover, vet, and hire content creators at scale. Founded in Austin, Texas in 2023, CreatorCatalyst replaces the manual grind of creator sourcing — endless Instagram scrolling, tab-hopping between analytics tools, and spreadsheets that go stale the day you build them — with one automated workflow that runs from discovery through outreach. The platform indexes over 400 million creator profiles across Instagram, TikTok, and YouTube. Rather than sorting by follower count alone, our AI matches creators to your brand on audience demographics, engagement quality, content style, and brand safety score, so every creator you contact is a real demographic fit — not a bot, not a dead end. Campaigns start with your website. Enter your brand URL and campaign goals, and CreatorCatalyst generates a campaign brief plus a curated shortlist of high-fit creators with contact information already attached. One agency customer replaced three days of manual sourcing with a 15-minute workflow that returned more than 800 creators with emails. Every creator on that list arrives with an AI-built Creator Persona capturing their demographics, audience traits, and content voice, so you can judge brand alignment at a glance instead of opening twenty tabs. Brand safety is built into the same workflow. CreatorCatalyst scrapes a creator's full historical content and scores it against your own risk parameters, issuing a clear partner-or-pass recommendation before any outreach begins. For regulated industries, real-time content monitoring flags claim language, disclosure gaps, and competitor mentions as posts go live. Outreach is where most influencer marketing programs stall, and it's where automation pays off fastest. Send hundreds of hyper-personalized messages that reference each creator's actual content, niche, and audience, making micro-influencer and nano-influencer campaigns as simple to manage as ten creators instead of a thousand. Agencies get separate client workspaces, white-label reporting, role-based team permissions, centralized billing, and no cap on campaigns or clients. Brands in spirits, health and wellness, CPG, beauty, and live events use CreatorCatalyst to run creator marketing programs that would otherwise require an agency retainer or an enterprise tool starting at $1,000 or more per month. Plans begin with a free Starter tier, with Growth at $99 per month, Professional at $249 per month, and Enterprise at $499 per month, plus 20 percent off annual billing. Setup takes under two minutes: create an account, describe your brand, and run your first AI creator search. No API work, no implementation calls, no onboarding fee. Influencer marketing matured. Your sourcing process should too.

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