--- title: ON Social Reviews meta_title: 'ON Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 16 reviews by the users' company size, role or industry to find out how ON Social works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 16 scale: '5' date_modified: '2026-07-30' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # ON Social Reviews **Vendor:** ON Social **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.7/5.0 **Total Reviews:** 16 ## About ON Social ON Social is the creator economy's data solution, built for influencer marketing platforms, agencies, market research firms, and tech companies. With data on 400M+ profiles across Instagram, TikTok, and YouTube, ON Social gives teams the tools to find creators, analyze their performance, and integrate real-time social data into their own products and workflows. ◉Creator Discovery: Creator Discovery enables users to find and evaluate influencers globally using 25+ filters. The platform includes one of the largest creator databases in the industry, with coverage across: - 126M Instagram accounts - 310M TikTok accounts - 15M YouTube channels Search capabilities include filters for location, age, gender, interests, engagement rate, brand partnerships, keywords, hashtags, and mentions from recent posts. It also features proprietary Topic Tensor technology for advanced content-based discovery and lookalike search. Users can review profiles, enrich their own databases, access publicly available contact information, and export data in XLS, CSV, JSON, or PDF formats. Available via web interface and API. ◉Creator Analytics: Creator Analytics delivers in-depth insights into influencer performance and audience composition across Instagram, TikTok, and YouTube. It includes key performance metrics such as average likes, comments, views, saves, shares, engagement rate, brand affinity, hashtags, and mentions. Audience insights cover demographic, psychographic, and geographic data, as well as audience credibility, including detection of bots, mass followers, and suspicious activity. The product also provides data on audience interests, brand affinity, notable followers, and notable likers. Available via web interface and API for all public accounts with 1K+ followers. ◉Social Data API: Social Data APIs provide real-time access to raw social media data across Instagram, TikTok, and YouTube. The API delivers up-to-date data points including follower counts, bios, post performance metrics, captions, hashtags, mentions, and content feeds. It also enables tracking of hashtag usage, monitoring influencer activity, and detecting new posts. This allows teams to power campaign tracking, social listening, and real-time analytics directly within their own products and dashboards. ## ON Social Reviews ### 1. The Market’s Biggest Database with an Impressively Extensive Dataset **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** We’ve been using ON Social at mymeadow.ai for the past two years for influencer sourcing, and what stands out most is the depth of its data. It really does have the biggest database on the market, and we’re able to find the right influencers faster and with more accuracy than before, when we had to manually sift through dozens of profiles. The API is another major highlight. Integrating it into our internal workflow was straightforward, and influencer discovery is now built directly into our process instead of living as a separate, manual task. That change has noticeably sped up our team’s work. Support has been solid as well. The team responds quickly, which matters a lot when you’re working with the API and integrations and inevitably run into technical questions. Overall, after two years, ON Social has become an essential tool for us, mainly because it combines deep data with a well-built API. **What do you dislike about ON Social?** The main thing I’d like to see improved is more flexibility in the payment options. Right now, there aren’t enough package tiers to choose from, and when we run out of tokens mid-project, there’s no way to top up on the spot - we have to wait or upgrade to a bigger plan just to cover a small gap. It would be much more convenient to be able to buy a small top-up exactly when we need it, rather than being locked into rigid package sizes. **What problems is ON Social solving and how is that benefiting you?** Before ON Social, our influencer data was scattered across multiple tools and manual research, which made sourcing slow and inconsistent. We needed a single window where we could access all the social media data we need in one place — and ON Social solved exactly that. Now our whole influencer sourcing process runs through one platform: we search, filter, and pull data without jumping between tools. Combined with the API, this data flows directly into our internal workflow, which has made the entire process faster and more reliable for our team at mymeadow.ai. ### 2. Up-to-Date Creator Database, Excellent Support, and Smooth API Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Nikita Z. | Backend Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about ON Social?** The strongest points are the wide and up-to-date database of bloggers across Instagram, YouTube, and TikTok, plus fast and knowledgeable support — they respond quickly and actually dig into the issue instead of replying with templated answers. We also appreciate the quality of the audience data (demographics, geo, interests) and the clear API documentation — integration went smoothly without any issues. **What do you dislike about ON Social?** We haven't noticed any significant downsides — the service fully covers our needs. **What problems is ON Social solving and how is that benefiting you?** OnSocial helps us with searching for and evaluating bloggers/influencers for specific client briefs: instead of manually reviewing hundreds of profiles, we can search using the filters we need (reach, engagement, audience geo and demographics) and immediately get a relevant list of candidates. The audience data (gender, age, geo, interests) helps us build an objective scoring of bloggers for client needs, rather than relying solely on a manager's expert judgment. This significantly saves time on preparing longlists and improves the quality of the final recommendations. ### 3. All the Influencer Insights I Need in One Place with ON Social **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan A. | Influencer Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** What I like most about ON Social is that I can find almost all the data I need about an influencer in one place. It makes it easy to review audience demographics, engagement, audience quality, estimated rates, previous brand collaborations, and overall performance, which helps me make faster and more informed decisions when selecting creators for campaigns. **What do you dislike about ON Social?** Sometimes the influencer search filters don't work consistently, so it takes longer to find new creators. Improving the filtering accuracy would make the platform even better. **What problems is ON Social solving and how is that benefiting you?** ON Social solves the challenge of gathering reliable influencer data in one place. Instead of spending time checking multiple platforms, I can quickly review audience demographics, engagement, audience quality, previous brand collaborations, and other key metrics. This helps me make faster, more informed decisions when selecting the right creators for campaigns ### 4. Impressive Influencer Database and Deep Audience Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Tatiana B. | PM, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2026 **What do you like best about ON Social?** OnSocial's database is honestly impressive - it basically has every influencer on Instagram, TikTok, and YouTube, from small creators to big names. But the real strength is the audience analytics - it's super detailed, showing age, location, interests, and most importantly, it makes it easy to spot real followers. **What do you dislike about ON Social?** Would be great to have more platforms available **What problems is ON Social solving and how is that benefiting you?** OnSocial handles super niche briefs — instead of relying on generic hashtags, it searches by what creators actually talk about in their content, so you get matches that genuinely fit specialized topics. I also love that you can filter by audience interests, credibility, and even brand affinity, which helped me find creators already engaging with adjacent brands in my niche. ### 5. Everything an Influencer Marketing Agency needs: Intuitive, Pure Data and a Great API **Rating:** 5.0/5.0 stars **Reviewed by:** Roman N. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2026 **What do you like best about ON Social?** It’s intuitive and really cut down to the basics, with no unnecessary stuff-just pure value for the customer. On top of that, it delivers everything they promise: pure data and a great API that can be used for various purposes. **What do you dislike about ON Social?** Nothing I can think of. Since it fits perfectly for my use case (Influencer Marketing Agency), I don’t really have anything else to add about that. **What problems is ON Social solving and how is that benefiting you?** We’ve needed a large volume of data so we can contact as many influencers as possible. Without the data they provide, it would take us far too much time to reach the number of influencers we need to contact. ### 6. Rich Creator Insights, but Outliers Skew View and ER Estimates **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** A wide database of creators, detailed audience analysis and valuable creator insights. **What do you dislike about ON Social?** 1) For average view estimations, the tool does not take into account outliers (e.g. viral videos that gained significantly higher views than real average - for instance, if all videos from creators have 20-50k views, while only 1-2 videos got viral and gained 200k-1m views, the whole picture won't be representative) --> therefore we have to recalculate and check every profile manually. Would be nice to adjust this approach and make it more representative. 2) Search via Keywords deliver questionable results for some more narrow content categories . 3) For ER, content outliers are also not taken into account same as for views - there is why if there is a smaller profile with a couple of viral videos, the likes for these content pieces will affect the ER and overall picture. However, it is not representative: we should rely on the core content, not viral outliers. **What problems is ON Social solving and how is that benefiting you?** It helps to plan influencer campaigns with core audience data in mind. The most important to base decision making. ### 7. On Social Makes Influencer Outreach Effortless and Saves Tons of Time **Rating:** 5.0/5.0 stars **Reviewed by:** Annie H. | Company Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2026 **What do you like best about ON Social?** On Social is the BEST tool that i have found to help me with influencer outreach - really takes the hard work out of it and saves me immense amounts of time. Cant recommend this enough. **What do you dislike about ON Social?** so far, there is nothing i dislike about it! **What problems is ON Social solving and how is that benefiting you?** It helps me identify the correct influencers for the campaigns that i am running. the filter options help me identify the exact demographic of people i am trying to reach ### 8. Super Clear, Easy-to-Use Interface with Powerful Creator Search Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Anna B. | Influence marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** The interface is super clear and easy to use, there's also plenty of instruments to use while searching for a specific creator category such as keywords, hashtags and mentions. super cool **What do you dislike about ON Social?** while searching for individual influencers, the data is often being updated and you need to wait to get it **What problems is ON Social solving and how is that benefiting you?** influencers search for Influencer Marketing campaigns ### 9. Solid audience insights and a handy word cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** i like the detailed audience statistics especially geos and age. the word cloud is also nice, especially if the blog is in a foreign language **What do you dislike about ON Social?** i think the search output is not really spot on, like often times i'll get recommended creators that have nothing to do with what im looking for **What problems is ON Social solving and how is that benefiting you?** understand if the creator is actually good, rather than just looking good. especially knowing the audience for tech creators, making sure the majority of their audience indeed comes from the market we re targeting ### 10. Easy to Use, Accurate Data, and Excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Luciano B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2026 **What do you like best about ON Social?** The reasons I would recommend it are: ease of use, accurate and up-to-date data, easy integration via API, and excellent and prompt customer support **What do you dislike about ON Social?** At first glance, I would have said the pricing was inflexible, but when I contacted the team directly, they were able to put together enterprise packages and accommodate every need, so everything was great! **What problems is ON Social solving and how is that benefiting you?** Real-time data on creators. ### 11. Unmatched, High-Quality Data That’s Far More Detailed Than Others **Rating:** 5.0/5.0 stars **Reviewed by:** Thushaan R. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2026 **What do you like best about ON Social?** The data provided is super high quality and far more detailed than any other providers on the market. **What do you dislike about ON Social?** The pricing is quite premium, but generally worth it! **What problems is ON Social solving and how is that benefiting you?** Helps with presenting good quality data to our clients. ### 12. Precise Results, Easy API Implementation, and Loyal Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2026 **What do you like best about ON Social?** Comfort of usability, precision of the results and ease of implementing API to the side-products. Helpful and loyal support, personal price offers **What do you dislike about ON Social?** Nothing in particular, except some minor quircks of the platform itself **What problems is ON Social solving and how is that benefiting you?** OnSocial helps to build our project and is a reliable source of statistics for us ### 13. Delivers as Expected, with Super-Fast Telegram Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2026 **What do you like best about ON Social?** It delivery what I expect. The support in Telegram is super fast and helpful **What do you dislike about ON Social?** we might be blocked by the available RPS plans, and we'll contact you about that **What problems is ON Social solving and how is that benefiting you?** We use it for discovery and enrichment of bloggers ### 14. Easy to Find Relevant Creators with Helpful Stats **Rating:** 4.5/5.0 stars **Reviewed by:** Galina A. | Public Relations Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** find relevant creators, check creators statistics **What do you dislike about ON Social?** sometimes the search doesn't work properly and you still need do double check profiles manually **What problems is ON Social solving and how is that benefiting you?** finding the right creators for each campaign needs ### 15. Perfect Support, Fair Pricing, and Flexible Plans **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** Perfect customer support, pricing and flexibility **What do you dislike about ON Social?** Honestly everything works great so far!! **What problems is ON Social solving and how is that benefiting you?** Provide one of the biggest creators database ### 16. Huge Creator Database with Reliable Influencer Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2026 **What do you like best about ON Social?** It has a huge database of creators and provide a valid info on influencers **What do you dislike about ON Social?** Sometimes the data is missing for certain creators **What problems is ON Social solving and how is that benefiting you?** It automates the research process and helps me find more details about creators that are otherwise not publicly accessible. - [View ON Social pricing details and edition comparison](https://www.g2.com/products/on-social/reviews?open_modal_url=%2Fproducts%2Fcreator-analytics%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fcreator-analytics%252Freviews%26source%3Dpdp_avatar§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+12%3A06%3A31+-0500&secure%5Bsession_id%5D=4d29d4b8-482b-4799-a360-f31a06e98193&secure%5Btoken%5D=77fe07e775ae0cb477fb3e107504cb060936bf32857da651c8950c90f9404fcb&format=llm_user) ## ON Social Features **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top ON Social Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,635 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,348 reviews) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) - 4.7/5.0 (910 reviews)