--- title: Creatio Reviews meta\_title: 'Creatio Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 359 reviews by the users' company size, role or industry to find out how Creatio works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 359 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

### Creatio Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the **ease of use** of Creatio, enabling quick implementation and seamless customization for their business needs. [(32 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1469766&qs=pros-and-cons#reviews)

Users value the **efficiency** of Creatio, enabling quick implementation and seamless customization for their business needs. [(21 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1465686&qs=pros-and-cons#reviews)

Users value the **customizability** of Creatio, enabling tailored processes and effective support for business needs. [(19 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466122&qs=pros-and-cons#reviews)

Users appreciate the **facility to customize** Creatio, allowing for tailored solutions that enhance business processes and efficiency. [(19 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466142&qs=pros-and-cons#reviews)

Users value the **extensive customization options** of Creatio, enhancing their ability to tailor solutions to specific needs. [(17 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466261&qs=pros-and-cons#reviews)

Users find the **learning curve steep** , often needing training and support to effectively use Creatio. [(10 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1469384&qs=pros-and-cons#reviews)

Users are disappointed by the **missing features** in Creatio, particularly in advanced analytics and contact upload options. [(10 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1469375&qs=pros-and-cons#reviews)

Users find **limited features** in Creatio, particularly in analytics and marketplace app selection, hindering comprehensive functionality. [(8 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466023&qs=pros-and-cons#reviews)

Users find **limited customization** options in Creatio, hindering the ability to tailor designs to specific needs. [(6 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466426&qs=pros-and-cons#reviews)

Users find **limited options** in Creatio hinder flexibility, particularly for service businesses needing custom solutions and efficient contact uploads. [(5 mentions)](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1468711&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Creatio

##### 1. Ease of Use

Users appreciate the **ease of use** of Creatio, enabling quick implementation and seamless customization for their business needs.
[
See 32 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1469766&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Suzanne S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suzanne S.")
SS

Suzanne S.

Mid-Market (51-1000 emp.)

5.0/5

"Agile, Flexible, and User-Friendly—No Complaints!"

What do you like about Creatio?

Agile and flexible, a great UI, good team to support

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
I

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Versatile and User-Friendly Tool with Plenty of Uses"

What do you like about Creatio?

It has plenty of uses, user friendly. I don’t really know about the downsides

##### 2. Efficiency

Users value the **efficiency** of Creatio, enabling quick implementation and seamless customization for their business needs.
[
See 21 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1465686&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Suzanne S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Suzanne S.")
SS

Suzanne S.

Mid-Market (51-1000 emp.)

5.0/5

"Agile, Flexible, and User-Friendly—No Complaints!"

What do you like about Creatio?

Agile and flexible, a great UI, good team to support

 ![Sam B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam B.")
SB

Sam B.

Small-Business (50 or fewer emp.)

5.0/5

"The most cost effective CRM on the market."

What do you like about Creatio?

We’ve been using Creatio Sales CRM for over a year, and it has significantly improved how we manage leads, opportunities, and our entire sales pipelin

##### 3. Customizability

Users value the **customizability** of Creatio, enabling tailored processes and effective support for business needs.
[
See 19 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466122&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great CRM platform"

What do you like about Creatio?

What stood out most for me was how adaptable the platform is. Working with the marketing team, we had a fair few specific requirements around lead rou

 ![Sam B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam B.")
SB

Sam B.

Small-Business (50 or fewer emp.)

5.0/5

"The most cost effective CRM on the market."

What do you like about Creatio?

We’ve been using Creatio Sales CRM for over a year, and it has significantly improved how we manage leads, opportunities, and our entire sales pipelin

##### 4. Customization

Users appreciate the **facility to customize** Creatio, allowing for tailored solutions that enhance business processes and efficiency.
[
See 19 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466142&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great CRM platform"

What do you like about Creatio?

What stood out most for me was how adaptable the platform is. Working with the marketing team, we had a fair few specific requirements around lead rou

 ![Ilona B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ilona B.")
IB

Ilona B.

Small-Business (50 or fewer emp.)

5.0/5

"this system provides great opportunities for business development."

What do you like about Creatio?

The best thing for me is easy customization, and a know-how solution that allows me to write complex business processes in an easy way As a person wh

##### 5. Customization Options

Users value the **extensive customization options** of Creatio, enhancing their ability to tailor solutions to specific needs.
[
See 17 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466261&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great CRM platform"

What do you like about Creatio?

What stood out most for me was how adaptable the platform is. Working with the marketing team, we had a fair few specific requirements around lead rou

 ![Yuliya B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yuliya B.")
YB

Yuliya B.

Small-Business (50 or fewer emp.)

4.0/5

"Flexible and powerful tool to cover all kind of business needs"

What do you like about Creatio?

It provides easy-to-use and friendly user interface, provides lots of instruments to customize for client needs, has lots of services to connect with

### 5 Cons or Disadvantages of Creatio

##### 1. Learning Curve

Users find the **learning curve steep** , often needing training and support to effectively use Creatio.
[
See 10 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1469384&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Great CRM platform"

What do you dislike about Creatio?

Nothing major to flag really. A few quirks here and there during initial setup, but nothing that couldn’t be sorted. Overall I’ve got a lot of respect

 ![Yuliya B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yuliya B.")
YB

Yuliya B.

Small-Business (50 or fewer emp.)

4.0/5

"Flexible and powerful tool to cover all kind of business needs"

What do you dislike about Creatio?

It can be hard for a no code developer to learn the system

##### 2. Missing Features

Users are disappointed by the **missing features** in Creatio, particularly in advanced analytics and contact upload options.
[
See 10 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1469375&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Miguel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel C.")
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Vera good CRM"

What do you dislike about Creatio?

Documentation gaps: Some areas of the documentation can be either outdated or lacking in detail, which can slow down development or troubleshooting—e

 ![D L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "D L.")
DL

D L.

Mid-Market (51-1000 emp.)

3.0/5

"Great product"

What do you dislike about Creatio?

Limited social media integration is a goncern

##### 3. Limited Features

Users find **limited features** in Creatio, particularly in analytics and marketplace app selection, hindering comprehensive functionality.
[
See 8 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466023&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Miguel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel C.")
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Vera good CRM"

What do you dislike about Creatio?

Documentation gaps: Some areas of the documentation can be either outdated or lacking in detail, which can slow down development or troubleshooting—e

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Efficient CRM Solution"

What do you dislike about Creatio?

Creatio's reporting capabilities lack advanced analytics, limiting in-depth insights.

##### 4. Limited Customization

Users find **limited customization** options in Creatio, hindering the ability to tailor designs to specific needs.
[
See 6 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1466426&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Miguel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Miguel C.")
MC

Miguel C.

Small-Business (50 or fewer emp.)

5.0/5

"Vera good CRM"

What do you dislike about Creatio?

Documentation gaps: Some areas of the documentation can be either outdated or lacking in detail, which can slow down development or troubleshooting—e

 ![Vincent T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vincent T.")
VT

Vincent T.

Small-Business (50 or fewer emp.)

4.5/5

"True nocode crm"

What do you dislike about Creatio?

I'd like to customise the ui design more easily

##### 5. Limited Options

Users find **limited options** in Creatio hinder flexibility, particularly for service businesses needing custom solutions and efficient contact uploads.
[
See 5 mentions
](https://www.g2.com/products/creatio/reviews?filters%5Bsentiment_snippet%5D=1468711&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Christian S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christian S.")
CS

Christian S.

Enterprise (\> 1000 emp.)

5.0/5

"Easy to use, Unlimited customization."

What do you dislike about Creatio?

Some limitation in the elements, like the one to display growth metrics

NP

Nynke P.

Small-Business (50 or fewer emp.)

5.0/5

"Strong CRM to support the Sales Process"

What do you dislike about Creatio?

Hoping for ways to upload individual contacts from phone or outlook instead of full synchronization. This would make data entry more efficient, instea

 ![Jacek Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jacek Z.")
JZ

Jacek Z.

Management Board Member, CIO, COO

Mid-Market (51-1000 emp.)

6/12/2026

"Simplicity That Just Works"

4/5

What do you like best about Creatio?

Simplicity to customizes workflow for business processes Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Flexibility - sometimes it’s difficult to customize not writing code Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Debt collection processes Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

RP

Ranjith P.

Mid-Market (51-1000 emp.)

6/12/2026

"Ease of Development That Speeds Up Delivery"

4.5/5

What do you like best about Creatio?

Ease of development, integration and comfiguration Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Licensing costs can be reduced to attract small scale companies Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Ease of development Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Julie N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie N.")
JN

Julie N.

Mid-Market (51-1000 emp.)

6/11/2026

"Unlimited Segmenting Capabilities That Deliver"

4/5

What do you like best about Creatio?

Unlimited segmenting capabilities, well you know Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Complexity of segment creation, well you know Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Using data points from other systems Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

GL

Gerardo L.

Gerente de Marketing

Mid-Market (51-1000 emp.)

11/26/2025

"Flexibility and Adaptability that Drive Quick Results"

4.5/5

What do you like best about Creatio?

It offers flexibility, a quick live launch, and great adaptability. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

I don't find anything that is useless. Simply, as an opportunity for improvement, I would suggest that the views and login load faster, as they often take a long time. Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

The management of the client portfolio and the key information about them is essential for our work. Additionally, it allows us to identify and contact potential clients. Review collected by and hosted on G2.com.

Show More

Response from Irene Trofimova of Creatio

[Editedit](https://www.g2.com/survey_responses/creatio-review-12014579/official_response/edit)

Geraldo, thank you so much for your review!

We’re thrilled to hear that Creatio’s flexibility, quick go-live, and adaptability are helping you manage your client portfolio and reach new prospects more effectively.

We also appreciate your note about speeding up views and login—feedback like this helps us keep improving the experience.

Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated

 ![Verified User in Building Materials](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Building Materials")
AB

Verified User in Building Materials

Enterprise (\> 1000 emp.)

6/12/2026

"Intuitive, Easy-to-Use Interface with a Great User Experience"

5/5

What do you like best about Creatio?

Creatio provides a great user experience. The interface feels intuitive, and it’s easy to use. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

If someone isn’t familiar with how it works, they may end up creating unnecessary fields, which can then be difficult to delete. Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Managing relationships and sales with our customers. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance")
AI

Verified User in Insurance

Small-Business (50 or fewer emp.)

6/12/2026

"Foundational Tech and Composable Architecture That Empowers End Users"

5/5

What do you like best about Creatio?

I love the foundational tech, composable architecture and the end user empowerment for AI utility. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

I don’t know that I’ve landed on any negatives yet. Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Providing a CRM that flexes to varying operating models. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Jose F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose F.")
JF

Jose F.

VPA Tecnologia

Mid-Market (51-1000 emp.)

11/19/2024

"CREATE a great NOCODE Process Platform"

5/5

What do you like best about Creatio?

Creatio has many valuable and interesting features, among them the agility to create processes quickly and simply without having to program, which accelerates the adoption of technology in all areas of the organization. Additionally, it can integrate with API services and many standard market platforms. It also has the ability to define dashboards with indicators natively without the need for development, just using existing components. It also has an excellent CRM that complements BPMN processes and the 360 view of the customer. All this speeds up the implementation and adoption process. The new AI and Agent capabilities add a lot of power and functionality to make work in different aspects more efficient by absorbing repetitive tasks so that users can focus on value-added tasks. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

So far, we have not found any features that are missing or that we dislike. I could mention that the process of promoting applications between environments, depending on their level of complexity, can generate errors at the time of implementation, but the support team is always available to help us resolve any issues. Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Creatio helps us consolidate into a single platform what previously maintained great complexity using multiple platforms. Additionally, we can integrate with CORE systems through APIs and services easily. Review collected by and hosted on G2.com.

Show More

5/13/2025
Current UserValidated ReviewerSource: OrganicAI Translated

 ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking")
AB

Verified User in Banking

Mid-Market (51-1000 emp.)

6/11/2026

"No-Code, Easy to Use, and AI-Powered Adaptability"

4/5

What do you like best about Creatio?

No code…. Ease of use and AI. Easy to adapt to a customer Review collected by and hosted on G2.com.

What do you dislike about Creatio?

There is nothing right now that I do not dislike Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Ease of use and AI Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
CF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

6/12/2026

"Great experience"

5/5

What do you like best about Creatio?

The balance between powerful functionality and ease of customization. Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Some complex customizations can still require significant development effort Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Creatio solves process inefficiencies and data fragmentation Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

6/11/2026

"Easy No-Code Implementation with Flexible Customization"

4/5

What do you like best about Creatio?

Ease of implementing no code solutions. Ability to customize deeper if needed Review collected by and hosted on G2.com.

What do you dislike about Creatio?

Support communication could be improved. Review collected by and hosted on G2.com.

What problems is Creatio solving and how is that benefiting you?

Centralized CRM hub with connections to other functions. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 Gives Campaign

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