Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"VP Engineering"
4.5/5
What do you like best about Craft.io?

Ease of use, PMs^ Devs start working right away (intuitive)

Integrations to all relevant systems (Jira ....)

Functionality (covers all our needs)

Pricing is fair/ cheap Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

I would like them to add more features (I am using their contactus form to send ideas) Review collected by and hosted on G2.com.

Verified User in Consumer Goods
IC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Great Product Management Tool with a lot of flexibility"
4/5
What do you like best about Craft.io?

I like the flexibility the most. I like the guru templates ( Self - service ones ) and able to create new ones and use for mass use. I like the idea of one place to have mission/vision/strategy and ultimate KPI's and goals and then be able to track those through the roadmap view visually. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The spec editor. It is a little intimidating for people that do not use the tool all the time. Leaders and others get hung up on what is all that? Also the roadmap the throughput completion is not correctly being decremented. So when it says 90 % complete it is based on date and not actual completion of work. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Easy to use and flexible Product Portfolio Management tool"
5/5
What do you like best about Craft.io?

The flexibility the tool provides - almost everything is customizable. In addition, I love the intuitive, simple, yet functional interface it has. Very easy UI for Jira integration. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

As a new product, there are still some annoying bugs, mainly from a usability perspective. Still missing API capabilities. Review collected by and hosted on G2.com.

VP
Victoria P.
Product Owner eCommerce
Enterprise (> 1000 emp.)
"Simple, Clean Project Management Tool"
5/5
What do you like best about Craft.io?

Craft.io offers the possibility to set up multiples view that adjust to your needs: roadmap prioritization, capacity planning, or simply demand intaking.

Since it can be connected to Jira, I can start creating Epics and Stories in Craft and decide to move them to Jira when they are ready. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It would be great to be able to embed images inside the specs editor and to drag-and-drop to upload files. Review collected by and hosted on G2.com.

AD
Abhi D.
Enterprise (> 1000 emp.)
"Perfect product for Product Managers"
5/5
What do you like best about Craft.io?

Makes it very easy to manage your products all the way from Strategy to detailed implementation lifecycles.

a) add / update product stories ; the in-table editing feature is top-notch.

b) then prioritize them ;

c) plan sprints and releases by assessing the team capacity

Excellent sophisticated filtering & analysis capability - which means the more you put in , the richer analytics you can get back .

Craft really has the right balance between the art and science spectrums of Product Management. Lives up to its name ! :-)

Additionally, the JIRA integration capability is excellent . So it fosters perfect collaboration with my DEV/QA teams who primarily use JIRA. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Nothing really. I have seen Craft evolve into the powerful product it is today over the last 3 years . It's a very strong offering in the product management space. Review collected by and hosted on G2.com.

Soledad R.
SR
Soledad R.
Scrum Master
Enterprise (> 1000 emp.)
"Everything on one place"
5/5
What do you like best about Craft.io?

User friendly and able to sync with other tools. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Would be helpful to have more information on how to configure it. So far I love it! Review collected by and hosted on G2.com.

JD
Jessica D.
Mid-Market (51-1000 emp.)
"flexible and powerful - and support is awesome"
5/5
What do you like best about Craft.io?

craft.io is a flexible and powerful tool that helps us manage the full lifecycle of our products. It allows us to structure requirements and features in a way that works for our business. The ongoing updates to the platform show that the team is dedicated to continually improving it. On the very few occasions where I have reached out to support, I have found them to be responsive and very helpful. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

It can take a little time for those still learning product management to get up to speed with the way things are structured in craft.io, and it can be confusing when updates change the interface, but nothing that a little explanation can't resolve. Review collected by and hosted on G2.com.

Response from Elad Simon of Craft.io

Thanks a lot for your feedback Jessica, very helpful. We are indeed working through providing more hands on support for onboarding new teams and team members, so your callout is spot on!

Yonatan S.
YS
Yonatan S.
Founder
Small-Business (50 or fewer emp.)
"A comprehensive product management tool that supports PMs from start to finish"
5/5
What do you like best about Craft.io?

This tool is a one-stop-shop for product management. Craft.io helped us stay on top of our product management work, but it has also helped us learn how to be a better product team. The feature set of Craft is extremely comprehensive, and they constantly add new features that actually add value. The support team is always on hand to help us get the most out of the tool and improve our product management processes. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

Onboarding can take a bit of a time, but the support team is really good at walking you through the entire tool. Review collected by and hosted on G2.com.

NH
Naama H.
Enterprise (> 1000 emp.)
"Brings everything you’re working on into one place"
4.5/5
What do you like best about Craft.io?

Craft.io is a sophisticated product management tool that really triumphs at distilling everything you need as a product manager into one tool. I was a little skeptical at the outset at how it could replace *all* of our tools (previously we were using a combination of Asana, Roadmunk and Google Sheets) but after using it for 6 months it’s been remarkable how much leaner our product management operations are. We’ve been able to manage our backlog, manage roadmaps, story mapping, workflows, create story specs, collate user feedback AND connect it all to our strategy. Everyone is always on the same page now, without having to scramble between the different tools we used to have. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

The tool allows you to access Saved Views and you can edit and overwrite those, but you can’t save a custom view straight from the planning section. It’s not a huge deal breaker but it would make using the tool a little easier. Review collected by and hosted on G2.com.

Verified User in Computer Games
EC
Verified User in Computer Games
Small-Business (50 or fewer emp.)
"Great for Story Boarding, Bright Future for Lean Startup/Agile Development"
4/5
What do you like best about Craft.io?

The Story Boarding view has been perfect for planning and communicating the bigger epics (roughly 2-5 person-sprints) of work we plan to pursue in a quarter. By viewing these items, we can select epics likely to be completed in a quarter. We label individual items with a color-code to tell us which main performance metric should improve when we implement that item.

We chose to use this product after trialing other products. Some seem to fill in a bunch of checkboxes, mainly from old-school waterfall processes. Others aren't complete enough. Craft.io seems much better tuned for Lean Startup/Agile Development, which is what we use. Of course, virtually everyone is aware that Lean Startup/Agile has a much better success record, when done correctly. I like that Craft.io seems to direct me to do the right thing. Review collected by and hosted on G2.com.

What do you dislike about Craft.io?

* Story Board doesn't make enough use of tooltips. I wish hovering over an item would show me the description of the item. This is very helpful in planning sessions with execs or devs.

* I like the colored tabs, but you can't see the tab selection in the detailed view of the item. In the Story Board view I am using the colored tabs to indicate the metric they apply to (traffic, conversion-to-user, retention, virality, monetization)

* The color selection for the tabs are not contrasting for color-blind folks. I seem to be one of them. So, if there was a hover tooltip giving a text description for the tab, that would be great. Why not combine these colored tabs with the label function and call them "tags", so when you hover over the colored item it tells you the meaning (something like "tagname:description" would be super great).

* I wish swimlanes in the Story Boarding section had labeling capability (the lines could just have a text overlay, which would apply to the items below).

* Craft.io is a new product. It gives me what I need right now (which is more than I can say for competitors), and I'm hoping it will improve rapidly as I expand my use of it. Review collected by and hosted on G2.com.