---
title: Cox Automotive Digital Retailing Reviews
meta_title: 'Cox Automotive Digital Retailing Reviews 2026: Details, Pricing, & Features
  | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Cox Automotive Digital Retailing works for a business like yours.
aggregate_rating:
  rating_value: 3.9
  review_count: 6
  scale: '5'
date_modified: '2026-03-17'
parent_category:
  name: ERP
  url: https://www.g2.com/categories/erp
---

# Cox Automotive Digital Retailing Reviews
**Vendor:** Cox Automotive  
**Category:** [Dealer Management Systems Software](https://www.g2.com/categories/dealer-management-systems)  
**Average Rating:** 3.9/5.0  
**Total Reviews:** 6
## About Cox Automotive Digital Retailing
Cox Automotive Inc. makes buying, selling, owning and using vehicles easier for everyone. The global company’s more than 27,000 team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of nearly $20 billion. www.coxautoinc.com




## Cox Automotive Digital Retailing Reviews
  ### 1. Best by far in the Industry

**Rating:** 5.0/5.0 stars

**Reviewed by:** Debra S. | Internet Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 30, 2023

**What do you like best about Cox Automotive Digital Retailing?**

They are at the top with,always improving to assist dealers.  From the performance managers that are one on one, that know what is out there in our fields to share with us.  They truly are collaborating more and more to make it easy for us.

**What do you dislike about Cox Automotive Digital Retailing?**

Nothing, as we have been with them for many years, and grown YOY.

**What problems is Cox Automotive Digital Retailing solving and how is that benefiting you?**

Takes the pressure off of me trying to know it all.  They are the best in their fields and it is nice that they know our business
operations and stay on top of new products and resources to share with us.

  ### 2. Did the Job

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 19, 2023

**What do you like best about Cox Automotive Digital Retailing?**

Lots of options. They pretty much have everything you would need to get your job done.

**What do you dislike about Cox Automotive Digital Retailing?**

So far for the needs I have and what I use it for it's all good.

**What problems is Cox Automotive Digital Retailing solving and how is that benefiting you?**

Has made finding information more efficient.

  ### 3. Previous customer of Cox (Dealer.com) Digital Retailing Tools

**Rating:** 4.5/5.0 stars

**Reviewed by:** Howard I. | Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2022

**What do you like best about Cox Automotive Digital Retailing?**

Cox is a large company and has many tools in their aresonal. Digital retailing is one of them. They have many experts in many fields that can answer almost every question you might have.

**What do you dislike about Cox Automotive Digital Retailing?**

Unfortunately, since they are so large and have so many clients in your DMA, there is almost a conflict of interest. Each campaign is similar and does not give you the competitive edge.

**What problems is Cox Automotive Digital Retailing solving and how is that benefiting you?**

Cox, under the umbrella of Dealer.com helps automotive dealerships with all their digital retailing needs on your website. It allows customers the information and transparency to build their own vehicle with pricing.

  ### 4. Everything I need all in one place.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gina C. | Owner Loyalty Director, Enterprise (> 1000 emp.)

**Reviewed Date:** June 14, 2022

**What do you like best about Cox Automotive Digital Retailing?**

Vin Solutions is great for all my staff. They have everything they need to make their jobs more efficient.

**What do you dislike about Cox Automotive Digital Retailing?**

That you can mark a lead lost. I don't think we ever lose a lead, just save them for a later date. Also being able to close out tasks manually should not be allowed. I would like a task to be completed directly through the site to be the only way to complete it.

**What problems is Cox Automotive Digital Retailing solving and how is that benefiting you?**

Helps our sales team keep track of all clients. Having all our leads all in one space with multiple ways of contact ( call, text, email). Setting reminders to make contact or follow up is very helpful.

  ### 5. Helpful tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gina C. | Bartender, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 21, 2022

**What do you like best about Cox Automotive Digital Retailing?**

Helps with service and sales. I can find everything I need in one place. Looking up customers when I need to call someone helps to know what's going on before I get on the phone.

**What do you dislike about Cox Automotive Digital Retailing?**

No complaints. I think everything out great honestly.

**What problems is Cox Automotive Digital Retailing solving and how is that benefiting you?**

When customers have questions or I need phone numbers or other contact info it's all usually here. I always find who I'm looking for in this database. It makes for efficient efforts.

  ### 6. Digital Retailing

**Rating:** 1.5/5.0 stars

**Reviewed by:** Nate D. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2022

**What do you like best about Cox Automotive Digital Retailing?**

Ease of use on VDP's and detail in leads

**What do you dislike about Cox Automotive Digital Retailing?**

Very minimal customizations allowed at all

**What problems is Cox Automotive Digital Retailing solving and how is that benefiting you?**

OEM approved and gave customers payment options


## Cox Automotive Digital Retailing Discussions
  - [What is Cox Automotive Digital Retailing used for?](https://www.g2.com/discussions/what-is-cox-automotive-digital-retailing-used-for)

- [View Cox Automotive Digital Retailing pricing details and edition comparison](https://www.g2.com/products/cox-automotive-digital-retailing/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-13+10%3A06%3A52+-0500&secure%5Bsession_id%5D=cfacf9fe-bd34-4ecf-aa66-38bedbf7053c&secure%5Btoken%5D=06910f59f741698987d86a21d569f49e5341858272df33ec3e030a2daacb9845&format=llm_user)

## Cox Automotive Digital Retailing Features
**E-commerce**
- Online Store
- Branding
- Search
- Inventory

**Vehicle & Equipment Inventory Management - Dealer Management Systems**
- Real-Time Inventory Visibility
- VIN & Serial Number Tracking
- Floorplan Financing Management

**Sales**
- Lead Management
- Deals
- Configurator

**Sales & Deal Management - Dealer Management Systems**
- Contract & Document Generation
- Lead-to-Close Deal Workflow
- Deal Desking & Pricing Tools

**Retailing**
- Digital
- In-Store
- Virtual Showroom

**Service & Repair Management - Dealer Management Systems**
- Appointment Scheduling
- Repair Order (RO) Management
- Technician Assignment & Labor Tracking

**Financing**
- Credit Application
- Loan Application

**Parts & Warehouse Management - Dealer Management Systems**
- Parts Catalog Integration
- Parts Inventory & Bin Tracking

**Analytics**
- Buyer Satisfaction
- Sales Performance

**Finance & Insurance (F&I) - Dealer Management Systems**
- Lender Integrations
- Regulatory Compliance Documentation
- Loan & Lease Structuring

**Agentic AI - Automotive Digital Retailing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Dealer Accounting - Dealer Management Systems**
- Accounts Payable & Receivable
- General Ledger
- Dealer Financial Statements

**AI Capabilities - Dealer Management Systems**
- AI-Driven Service Optimization
- AI-Enabled Customer Engagement
- AI-Powered Analytics & Insights
- AI-Powered Sales Intelligence
- AI-Enabled Inventory Optimization

## Top Cox Automotive Digital Retailing Alternatives
  - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) - 5.0/5.0 (129 reviews)
  - [CDK](https://www.g2.com/products/cdk/reviews) - 4.0/5.0 (114 reviews)
  - [Upstart Auto Retail](https://www.g2.com/products/upstart-auto-retail/reviews) - 4.8/5.0 (34 reviews)

