
For our associates, it is the ease of learning and use, and the UX and UI are stunningly friendly. Clients love the presentation of PDF and online reports. Great for boutique firms like ours that want the best of cutting-edge coverage measurement and reporting, without prohibitive learning curve or runaway costs. The social measurements are automatically retrieved for non-paywalled online, while offline media (e.g. print, radio and TV) we can edit manually and edit the data, which worked out great for a multi-media world. Review collected by and hosted on G2.com.
Frankly, haven't found much dislikes. If there is a tiny suggestion, is perhaps more capabilities in the filing and sorting of past client reports, with hierarchical possibilities (e.g. clients, dates, projects, campaigns, etc), so that it would be neater on the left-side panel of Client Report lists. Maybe along the same suggestion, the size of thumbnails may be user-adjusted as well, to allow us to show less information clutter in the viewing of reports on the screen. Review collected by and hosted on G2.com.