Recommendations to others considering CoverageBook:
Take a little time to create a sample book. It's free and I think you'll be impressed with the ease of use and depending on what your current reporting format is, how slick and professional looking the books are. Review collected by and hosted on G2.com.
What problems is CoverageBook solving and how is that benefiting you?
As a PR agency, we frequently have to justify the expense of retaining us to our clients' management, without having an opportunity to interact with them directly. Many people don't understand the value of PR vs. buying an ad or paying for click-throughs on an email campaign. Being able to show the lifetime views, backlinks, and social shares of a piece of coverage is critical to helping some clients understand the significance of PR. Coverage books address this problem in a way that also saves me 5-10 hours per month compiling clippings reports, and our clients have enjoyed showing off their coverage books internally, to their own bosses. Review collected by and hosted on G2.com.