[ Courier Reviews ](https://www.g2.com/products/courier/reviews) [ Courier Reviews ](https://www.g2.com/products/courier/reviews) # Courier Features ##### ## Administration (9) Template Creation Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. Custom Unsubscribe Able to customize the unsubscribe templates, handler, and tracking. Email Segmentation Able to segment transactional emails based on their purpose. Detailed Server Logs Detailed logs for tracking and debugging mail server activity. Notifications Alerts administrator whenever a pre-set event occurs. Scheduling Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages Triggered Notifications Provides the ability to automate notifications based on user behavior Segmentation Ability to segment audiences based on device type, location, demographics, customer behavior, etc. Integrations Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software) Show More ##### ## Integrations (4) Webhooks Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) Event Tracking API API used to track the status of emails. Mail Send API API used to send emails (e.g. Web API, SMTP API) Spam Filter Testing Testing to ensure emails do not go to recipient's spam folder. Show More ##### ## Platform (8) Custom Tracking Domain Ability to define a custom domain from which emails are sent. Multiple Domains Able to send emails from multiple domains. Dedicated IP Ability to use a dedicated IP for deliverability. Documentation Availability and quality of documentation for API, code library, implementation, and set up. Sender Reputation Management Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. Tracking & Reporting Tracks emails sent and delivery rates and compiles them into standard reports. Enterprise Scalability Provides features and infrastructure to allow scaling for large organizations. Performance and Reliability Emails are consistently received and software performs reliably. Show More ##### ## Campaigns (5) Customize Allow users to customize their messages. Scheduling Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages Retarget Retarget your messages based on previous user engagement. Segmentation Segment audience based on device type, location, demographics, customer behavior, etc. Triggered Notifications Automate notifications based on user behavior Show More ##### ## Analytics (2) Campaign Performance Track and report on performance metrics and conversions Audience Insights Report on audience demographics and engagement Show More ##### ## Optimization (4) A/B Testing Test variations of a push notification on a portion of users and track conversions Personalization Personalize messages with contextual data such as customer names or product recommendations Rich Notifications Enhance messages with images, emojis, animated gifs, or videos Integrations Integrate with third-party marketing or e-commerce software Show More ##### ## Messaging Channels (2) SMS Messaging Ability to send reminders via SMS messaging to a mobile device Email Ability to send proactive notifications via email Show More ##### ## Consolidation - Notification Infrastructure (3) Automation Includes pre-built workflow and automation capabilities API Integration Offers multichannel and multi product API integration Template Features template Engine/ template repository Show More ##### ## Customization - Notification Infrastructure (3) User Preference Allows users to set their own notification preferences Analytics Measures notification performance with analytics and actionable insights Drag and Drop Users can use drag and drop filters to make adjustments as needed Show More ##### ## Agentic AI - Push Notification (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ## Top-Rated Alternatives [ ![Knock](https://images.g2crowd.com/uploads/product/hd_favicon/a1177dd06394eea862138943c59f4c8a/knock1.svg "Knock") Knock 4.6/5(147) ](https://www.g2.com/products/knock-knock/reviews) [ ![OneSignal](https://images.g2crowd.com/uploads/product/hd_favicon/8673c259241abc89782745e0f4687f64/onesignal.svg "OneSignal") OneSignal 4.7/5(1,225) ](https://www.g2.com/products/onesignal/reviews) [ ![Twilio SendGrid Email API](https://images.g2crowd.com/uploads/product/hd_favicon/11065b0c84d6d0a6c0a8e8ade2b9467e/twilio-sendgrid-email-api.svg "Twilio SendGrid Email API") Twilio SendGrid Email API 4/5(368) ](https://www.g2.com/products/twilio-sendgrid-email-api/reviews) [ View All Alternatives ](https://www.g2.com/products/courier/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Email Segmentation](/glossary/email-segmentation-definition) Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation. [Dedicated IP](/glossary/dedicated-ip-definition) What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers. [Webhooks](/glossary/webhooks-definition) What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases. Courier Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_01102c606d7f7856a116830aca46182e/knock-knock.png "Product Avatar Image") Knock 4.6/5(147) [ Compare Now ](https://www.g2.com/compare/courier-vs-knock-knock) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_71577b0678d3ce4ff66cd7045e79f465/twilio-sendgrid-email-api.jpg "Product Avatar Image") Twilio SendGrid Email API 4/5(368) [ Compare Now ](https://www.g2.com/compare/courier-vs-twilio-sendgrid-email-api) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5(1,688) [ Compare Now ](https://www.g2.com/compare/braze-vs-courier) ##### Categories on G2 [ Transactional Email ](https://www.g2.com/categories/transactional-email)[ Push Notification ](https://www.g2.com/categories/push-notification)[ Proactive Notification ](https://www.g2.com/categories/proactive-notification) [ Notification Infrastructure ](https://www.g2.com/categories/notification-infrastructure) Show More ##### Explore More [ Is Diabolocom worth it for contact center payments? ](https://www.g2.com/discussions/is-diabolocom-worth-it-for-contact-center-payments)[ Which visual configuration tools integrate best with ecommerce platforms and order management systems so configured products flow directly into the purchase flow? ](https://www.g2.com/discussions/which-visual-configuration-tools-integrate-best-with-ecommerce-platforms-and-order-management-systems-so-configured-products-flow-directly-into-the-purchase-flow)[ Top rated compliance app for office security ](https://www.g2.com/discussions/what-s-the-top-rated-compliance-app-for-office-security) [ User-friendly payroll software for companies in multiple countries ](https://www.g2.com/discussions/what-is-the-most-user-friendly-payroll-software-for-companies-in-multiple-countries)[ Best platforms for employee self-service desk booking ](https://www.g2.com/discussions/what-are-the-best-platforms-for-employee-self-service-desk-booking)[ Pros and Cons Details ](https://www.g2.com/products/courier/reviews?qs=pros-and-cons) Show More [ Is Diabolocom worth it for contact center payments? ](https://www.g2.com/discussions/is-diabolocom-worth-it-for-contact-center-payments)[ Which visual configuration tools integrate best with ecommerce platforms and order management systems so configured products flow directly into the purchase flow? ](https://www.g2.com/discussions/which-visual-configuration-tools-integrate-best-with-ecommerce-platforms-and-order-management-systems-so-configured-products-flow-directly-into-the-purchase-flow)[ Top rated compliance app for office security ](https://www.g2.com/discussions/what-s-the-top-rated-compliance-app-for-office-security) [ User-friendly payroll software for companies in multiple countries ](https://www.g2.com/discussions/what-is-the-most-user-friendly-payroll-software-for-companies-in-multiple-countries)[ Best platforms for employee self-service desk booking ](https://www.g2.com/discussions/what-are-the-best-platforms-for-employee-self-service-desk-booking)[ Pros and Cons Details ](https://www.g2.com/products/courier/reviews?qs=pros-and-cons)