--- title: Countly Reviews meta_title: 'Countly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 20 reviews by the users' company size, role or industry to find out how Countly works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 20 scale: '5' date_modified: '2026-08-09' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Countly Reviews **Vendor:** Countly **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 20 ## About Countly Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deployment model. Built for teams that value privacy, autonomy, and long-term trust, Countly lets you capture, analyze, and act on behavioral data in real time, without the compromises of black-box SaaS tools and shared-clouds. With Countly, you control what’s tracked, where it’s stored, and how it’s used - whether on-premises or in your private cloud. ## Countly Pros & Cons **What users like:** - Users find the **ease of use** for open source and self-hosted deployment of Countly highly convenient and efficient. (1 reviews) **What users dislike:** - Users note a **lack of recommendations** for additional features and effective product communication, affecting their experience. (1 reviews) - Users note the **missing additional features** and a lack of effective product-wise communication, impacting user satisfaction. (1 reviews) - Users notice the **limited features** in Countly, lacking crucial product communication and additional functionalities. (1 reviews) - Users note the **missing features** in Countly, particularly a lack of product-wise communication tools. (1 reviews) ## Countly Reviews ### 1. Bases individual or organisation usage and requirements **Rating:** 4.0/5.0 stars **Reviewed by:** santosh kumar k. | senior software engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Countly?** open source and self hosted deployment easy **What do you dislike about Countly?** aditional features missing , product wise communication missing **What problems is Countly solving and how is that benefiting you?** MY Team is getting know the which feature is mostly using and trying to revamp it ### 2. County review **Rating:** 4.0/5.0 stars **Reviewed by:** Mert K. | Digital Analytics Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Countly?** Countly is great tool to see your events and customer behaviors on the mobile application and I really like it's user interface it is really easy to understand and to make assumptions **What do you dislike about Countly?** It is a great tool but doesn't have autocapture feature for the events you need to create events name by manually with hardcoding. You need to talk with your IT and create codes for that **What problems is Countly solving and how is that benefiting you?** We are using that tool to measure customer behaviors on the mobile application and website to create more valuable user experience for our customers. We see the interactions of customers. ### 3. Simple and efficient, but not right for us. **Rating:** 3.5/5.0 stars **Reviewed by:** Vincenzo C. | CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2016 **What do you like best about Countly?** We appreciated the minimal size of the library and its open source nature. Keeping the APK small it's important and in our experience no one does better than Countly. **What do you dislike about Countly?** We missed some important metrics like cohort and the possibility to study the events. We tried to install Countly on a private server but due to performance problem we were finally forced to stop it. Also, the premium options were too expensive for us (over 2 MAU) **What problems is Countly solving and how is that benefiting you?** We developed an android launcher. With Countly we managed to understand the get some very important data about our users without impacting in any visible way on the UX. ### 4. Very good software for Mobile Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Diego T. | Solution Architect, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2016 **What do you like best about Countly?** Very clear and cool interface, we used countly installed on premise and developed our Xamarin binding for their ios and android libs. The tool is clearly meant to be used for Mobile, not a web analytics adaptation. **What do you dislike about Countly?** No wrappers for xamarin directly from countly (at least at the time) **Recommendations to others considering Countly:** If you are looking for a good Mobile Analytics on premise and offers all the tools you need , countly is just the right tool. Do not use repurposed tools, they will always disappoint, just go for native mobile analytics. **What problems is Countly solving and how is that benefiting you?** Tracking use of our apps globally, on an on premise server. ### 5. Awesome dashboards **Rating:** 3.5/5.0 stars **Reviewed by:** Devon A. | Graduate Research Assistant, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2016 **What do you like best about Countly?** Easy to find and understand anayltics, real-time data **What do you dislike about Countly?** A bit heavy on the server requirements, only supports limited set of systems **What problems is Countly solving and how is that benefiting you?** Mobile app user behavior and analytics ### 6. Great tools for analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2016 **What do you like best about Countly?** I like the way of the website permit to create graphic analysis **What do you dislike about Countly?** Probably necessary to have more and more platform **What problems is Countly solving and how is that benefiting you?** A great vision of my future curves of analysis, quite clear ! ### 7. Great **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2016 **What do you like best about Countly?** Nice user interface. Nice segmentation of users, devices, phone models and regions **What do you dislike about Countly?** Limited community edition features. Limited multi filter capabilities. Inconsistent custom logs **What problems is Countly solving and how is that benefiting you?** Wanted to see usage statistics on the work Android application: - Number of users - Regions - Android version stats - Phone model stats ### 8. Great solution for analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Sean H. | Senior Mobile Application Development Engineer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2016 **What do you like best about Countly?** Offers terrific support Offers open source client _and_ server code **What do you dislike about Countly?** Dashboard UX is not as polished as more expensive solutions but it's certainly sufficient for collecting metrics **What problems is Countly solving and how is that benefiting you?** Needed an analytics solution that was budget friendly and able to run on client's servers NOT in the cloud ### 9. Useful tool for my mobile applications **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2016 **What do you like best about Countly?** I'm relatively new to countly, but I found a really comprehensive statistics software for my mobile application. The panel looks fantastic and the server is open source too. **What do you dislike about Countly?** to much IOS oriented, poor documentation for android platform **What problems is Countly solving and how is that benefiting you?** Improve my apps by learning better how the peolple use the apps. ### 10. Modern mobile analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2016 **What do you like best about Countly?** Geolocation and funnels are really useful features **What do you dislike about Countly?** Pricing is too high for indie developers and should be free for free apps **What problems is Countly solving and how is that benefiting you?** Select localization based on geolocation of app users ## Countly Discussions - [What does Countly do?](https://www.g2.com/discussions/what-does-countly-do) - [What is Countly server?](https://www.g2.com/discussions/what-is-countly-server) - [Is Countly open source?](https://www.g2.com/discussions/is-countly-open-source) - [What is Countly used for?](https://www.g2.com/discussions/what-is-countly-used-for) - [View Countly pricing details and edition comparison](https://www.g2.com/products/countly/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A09%3A20+-0500&secure%5Bsession_id%5D=3df086c3-db54-43b5-81c6-616ef98aa28d&secure%5Btoken%5D=e0fcd334ad5cf675d0c4dd73a85708d6ff094f192c70519ee6910bf8305d8aed&format=llm_user) ## Countly Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Crash Monitoring** - Constant Monitoring - Timely Alerts - User Reports and Feedback **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Administration** - Data Storage - A/B Testing - Integrations **Crash Data** - Report Generation - Crash Solutions - Analytics **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Optimization** - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Countly Alternatives - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 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