# Best E-Commerce Platforms

## How Many E-Commerce Platforms Products Does G2 Track?

**Total Products under this Category:** 568

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Nexway (+2.65%) - Among all products in this category, Nexway recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank E-Commerce Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 24,000+ Authentic Reviews
- 568+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for E-Commerce Platforms
 ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=605&focus%5B%5D=27886&focus%5B%5D=706)

Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Wix Studio, WooCommerce, Salesforce B2B Commerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce.

Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce)

**Sponsored**

### SAP Commerce Cloud

The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-08-06T13%3A55%3A04Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Fopen_modal_url%3D%252Fproducts%252Fcosmoshop-cosmoshop%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fe-commerce-platforms%2526source%253Dcategory&secure%5Btoken%5D=6d0a3980068b5b1fff531a2f807d8472872d36eb09382d1f164b70ab70086127&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [Shopify](https://www.g2.com/products/shopify/reviews)

Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars

**Average Rating:** 4.4/5.0

**Total Reviews:** 4,945

#### How Do G2 Users Rate Shopify?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibility:** 8.5/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify?

- **Seller:** [Shopify](https://www.g2.com/sellers/shopify)
- **Year Founded:** 2006
- **HQ Location:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 employees on LinkedIn®
- **Ownership:** NYSE:SHOP

#### Who Uses This Product?

- **Who Uses This:** Owner, Founder
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 78% Small, 15% Medium

#### What Do G2 Reviewers Say About Shopify?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Shopify, allowing for quick setup and seamless integration of apps.
- Users value the **easy integration** of Shopify, enhancing functionality and streamlining e-commerce for a smooth online experience.
- Users love the **quick setup** of Shopify, allowing fast launching of stores without technical complications.
- Users value the **user-friendly platform** of Shopify, appreciating its simplicity in managing online stores efficiently.
- Users value the **reliability** of Shopify, praising its ease of setup and smooth, user-friendly experience.

##### Cons

- Users find Shopify **expensive** due to costly third-party apps and the need for coding knowledge for advanced customization.
- Users find **limited customization** options frustrating without coding skills, leading to higher costs for advanced features.
- Users find Shopify's **limited features** frustrating, requiring paid apps and coding for necessary customizations.
- Users are frustrated by **pricing issues** , particularly auto deductions and accumulating transaction fees that strain small businesses.
- Users note **limitations in customization** and increasing costs, particularly as they scale their businesses on Shopify.

#### What Are Recent G2 Reviews of Shopify?

**["Shopify Keeps Our Order Management Organized and Efficient"](https://www.g2.com/survey_responses/shopify-review-13107263)**

**Rating:** 4.0/5.0 stars

_— Luz Paola Q._

[Read full review](https://www.g2.com/survey_responses/shopify-review-13107263)

**["Intuitive, User-Friendly Store Builder That Removes the Technical Headache"](https://www.g2.com/survey_responses/shopify-review-12913625)**

**Rating:** 4.5/5.0 stars

_— eklavya s._

[Read full review](https://www.g2.com/survey_responses/shopify-review-12913625)

#### What Are G2 Users Discussing About Shopify?

- [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes
- [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes
- [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes
- [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) - 3 comments
- [Is Shopify a software?](https://www.g2.com/discussions/is-shopify-a-software) - 2 comments

### [Shopify Plus](https://www.g2.com/pt/products/shopify-plus/reviews)

Shopify Plus é a plataforma de comércio para marcas empresariais de alto crescimento e alto volume, combinando velocidade e agilidade com a base escalável que elas precisam para crescer mais e mais rápido. Nossa plataforma permite que as marcas quebrem as regras do comércio através de: - Extensibilidade ilimitada, integrações e personalização através de aplicativos e parceiros Shopify - Automação personalizada com aplicativos como Shopify Flow, Launchpad e Scripts - Checkout acelerado e personalizável - Experiências de clientes localizadas com vitrines globais Shopify Plus impulsiona mais de 10.000 das marcas de crescimento mais rápido do mundo, incluindo FashionNova, Budweiser, RedBull, Colourpop e mais.

**Average Rating:** 4.4/5.0

**Total Reviews:** 855

#### How Do G2 Users Rate Shopify Plus?

- **the product tem sido um bom parceiro comercial?:** 8.5/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.1/10 (Category avg: 8.4/10)
- **Personalização:** 8.2/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Shopify Plus?

- **Vendedor:** [Shopify](https://www.g2.com/pt/sellers/shopify)
- **Website da Empresa:** www.shopify.com
- **Ano de Fundação:** 2006
- **Localização da Sede:** Ottawa, ON
- **Twitter:** @Shopify  
450,909 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website)  
28,516 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Proprietário
- **Top Industries:** Varejo, Vestuário e Moda
- **Company Size:** 65% Small, 26% Medium

#### What Do G2 Reviewers Say About Shopify Plus?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários admiram a **facilidade de uso** do Shopify Plus, permitindo uma configuração rápida do site e gestão eficiente de várias lojas.
- Os usuários elogiam o **suporte ao cliente excepcional** do Shopify Plus, apreciando sua capacidade de resposta e utilidade ao longo de sua experiência.
- Os usuários apreciam a **confiabilidade do Shopify Plus** , destacando-se em escalabilidade e desempenho durante períodos de alto tráfego.
- Os usuários elogiam a **configuração rápida** do Shopify Plus, destacando sua documentação útil e equipe de suporte atenciosa para transições suaves.
- Os usuários acham a **configuração fácil** do Shopify Plus altamente benéfica e amigável para acesso rápido dos clientes.

##### Cons

- Os usuários acham o Shopify Plus **caro** , especialmente para marcas menores, com custos adicionais para personalizações e flexibilidade limitada.
- Os usuários acham **opções limitadas de personalização** frustrantes, muitas vezes exigindo desenvolvedores e custos adicionais para a flexibilidade desejada.
- Os usuários encontram **recursos limitados** no Shopify Plus, muitas vezes precisando de conhecimento de desenvolvedor e ferramentas de terceiros para melhorias.
- Os usuários sentem que os **recursos ausentes** no Shopify Plus limitam a funcionalidade, exigindo aplicativos de terceiros para capacidades avançadas.
- Os usuários destacam os **custos extras** associados ao Shopify Plus, tornando-o menos acessível e econômico para muitas empresas.

#### What Are Recent G2 Reviews of Shopify Plus?

**["Simples, Escalável e Sempre Inovando—com Suporte Shopify Plus Rápido como um Raio"](https://www.g2.com/pt/survey_responses/shopify-plus-review-12723445)**

**Rating:** 5.0/5.0 stars

_— Jordan D._

[Read full review](https://www.g2.com/pt/survey_responses/shopify-plus-review-12723445)

**["Shopify Plus: Poder Empresarial com uma Experiência Amigável e Escalável"](https://www.g2.com/pt/survey_responses/shopify-plus-review-12484480)**

**Rating:** 4.5/5.0 stars

_— Valeriia I._

[Read full review](https://www.g2.com/pt/survey_responses/shopify-plus-review-12484480)

#### What Are G2 Users Discussing About Shopify Plus?

- [Como funciona o Shopify Plus?](https://www.g2.com/pt/discussions/how-does-shopify-plus-work) - 2 comments
- [Quais marcas usam Shopify Plus?](https://www.g2.com/pt/discussions/what-brands-use-shopify-plus) - 1 comment
- [Quais são os recursos do Shopify?](https://www.g2.com/pt/discussions/shopify-plus-what-are-the-features-of-shopify) - 1 comment
- [Quais são os benefícios do Shopify Plus?](https://www.g2.com/pt/discussions/what-are-the-benefits-of-shopify-plus) - 1 comment

### [Salesforce B2C Commerce](https://www.g2.com/pt/products/salesforce-b2c-commerce/reviews)

Salesforce B2C Commerce capacita os clientes a aumentar rapidamente a lucratividade. Clientes de todos os tamanhos podem criar experiências perfeitas e incorporar o comércio em cada ponto de contato com modelos, capacidade de composição e APIs headless. Enquanto isso, a IA automatizada ajuda a reduzir custos e aumentar a produtividade dos comerciantes. Ao conectar a jornada de compras através de marketing unificado, serviço e atendimento de pedidos, as empresas podem oferecer experiências personalizadas e contínuas em todos os pontos de contato com o consumidor, com uma visão única do cliente. B2C Commerce é a única plataforma confiável para entregar sucesso aos nossos clientes todos os dias, todos os meses e em todos os feriados em escala global.

**Average Rating:** 4.3/5.0

**Total Reviews:** 558

#### How Do G2 Users Rate Salesforce B2C Commerce?

- **the product tem sido um bom parceiro comercial?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.4/10 (Category avg: 8.4/10)
- **Personalização:** 8.5/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2C Commerce?

- **Vendedor:** [Salesforce](https://www.g2.com/pt/sellers/salesforce)
- **Website da Empresa:** www.salesforce.com
- **Ano de Fundação:** 1999
- **Localização da Sede:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Desenvolvedor Salesforce, Gerente
- **Top Industries:** Varejo, Tecnologia da Informação e Serviços
- **Company Size:** 40% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2C Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **interface amigável** do Salesforce B2C Commerce, tornando fácil gerenciar grandes inventários de forma eficiente.
- Os usuários valorizam a **plataforma poderosa e completa** do Salesforce B2C Commerce para gerenciar o comércio digital de forma eficaz.
- Os usuários valorizam as **integrações perfeitas** do Salesforce B2C Commerce, melhorando a jornada do cliente e a eficiência operacional.
- Os usuários valorizam as **ferramentas de personalização** do Salesforce B2C Commerce, melhorando o engajamento do cliente e aumentando as conversões de vendas.
- Os usuários valorizam a **fácil integração** do Salesforce B2C Commerce, aumentando a eficiência geral e impulsionando significativamente o ROI.

##### Cons

- Os usuários acham a **configuração complexa** do Salesforce B2C Commerce desafiadora, especialmente para equipes e projetos menores.
- Os usuários acham o Salesforce B2C Commerce **caro** , especialmente em relação aos custos de configuração, personalização e manutenção contínua.
- Os usuários consideram a **complexidade da configuração e personalização** no Salesforce B2C Commerce como uma barreira significativa para equipes menores.
- Os usuários acham a **configuração difícil** do Salesforce B2C Commerce desafiadora, especialmente para aqueles que são novos na plataforma.
- Os usuários frequentemente enfrentam **desafios complexos de implementação** que podem dificultar a adoção, especialmente para equipes menores sem expertise técnica.

#### What Are Recent G2 Reviews of Salesforce B2C Commerce?

**["Comércio Eletrônico Confiável e Escalável com Salesforce B2C Commerce"](https://www.g2.com/pt/survey_responses/salesforce-b2c-commerce-review-12711370)**

**Rating:** 5.0/5.0 stars

_— Rossella P._

[Read full review](https://www.g2.com/pt/survey_responses/salesforce-b2c-commerce-review-12711370)

**["Integração Eficiente, Mas um Pouco Cara"](https://www.g2.com/pt/survey_responses/salesforce-b2c-commerce-review-12548907)**

**Rating:** 4.0/5.0 stars

_— Siddhant S._

[Read full review](https://www.g2.com/pt/survey_responses/salesforce-b2c-commerce-review-12548907)

#### What Are G2 Users Discussing About Salesforce B2C Commerce?

- [What is Salesforce Commerce for B2C used for?](https://www.g2.com/pt/discussions/what-is-salesforce-commerce-for-b2c-used-for)
- [O Salesforce é uma plataforma de comércio eletrônico?](https://www.g2.com/pt/discussions/is-salesforce-an-ecommerce-platform) - 1 comment
- [O que é b2b e b2c no Salesforce?](https://www.g2.com/pt/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment
- [O que é uma plataforma b2c?](https://www.g2.com/pt/discussions/what-is-a-b2c-platform) - 1 comment
- [O que é o Salesforce Commerce?](https://www.g2.com/pt/discussions/what-is-salesforce-commerce) - 1 comment

### [Wix Studio](https://www.g2.com/pt/products/wix-studio/reviews)

O Wix Studio é a plataforma de criação de sites para designers, desenvolvedores e profissionais de marketing. Com capacidades de design de alto nível, fluxos de trabalho simplificados e ferramentas de negócios robustas, ele capacita freelancers e agências a construir, gerenciar e escalar sites excepcionais com máxima eficiência. O Wix Studio atende às necessidades dos criadores de web profissionais oferecendo uma solução tudo-em-um que combina tecnologia de design avançada com ferramentas de gestão de fluxo de trabalho, negócios e clientes. Os usuários podem colaborar de forma eficiente, projetar sites de alto desempenho e expandir sua base de clientes — seja como parte de uma agência, pequeno estúdio ou trabalhando de forma independente. Principais características incluem: - Capacidades avançadas de design: Acesse um editor de arrastar e soltar totalmente responsivo com precisão e flexibilidade de design extensivas. Com pontos de interrupção personalizados, grades de layout e animações e efeitos sem código, você pode criar sites visualmente distintos e personalizados. - Fluxo de trabalho hiper-eficiente: O Wix Studio é construído para simplificar fluxos de trabalho, minimizar repetições e maximizar a produção criativa. Desde o início, você pode converter instantaneamente arquivos de design em sites totalmente funcionais com o plugin Figma para Studio, ou mapear rapidamente estruturas de sites usando o Mapa do Site Visual e Gerador de Wireframe com IA. Uma biblioteca de componentes pré-desenhados e mais de 375 modelos responsivos tornam a construção mais rápida, enquanto estilos e temas de sites garantem consistência de marca em todos os projetos. E com ferramentas de IA integradas para automatizar tarefas repetitivas e otimizar o design, você pode se concentrar na criatividade, não no trabalho repetitivo. - Funcionalidade profunda: O Wix Studio oferece um CMS robusto sem código, permitindo a criação de conteúdo dinâmico, coleções personalizadas e estilização precisa. Os criadores também podem adicionar CSS personalizado, lógica de backend e trabalhar em um IDE baseado no VS Code ou integrar com o GitHub para desenvolvimento e implantação sem interrupções. - Gestão de clientes: Centralize a comunicação, aprovações e feedback dentro da plataforma, simplificando a gestão de clientes. O Kit de Cliente permite transferências sem interrupções, permitindo que você adicione tutoriais personalizados, guias e recursos diretamente nos painéis dos clientes para fácil integração e suporte contínuo. Com ferramentas como o Modo de Conteúdo, os clientes podem atualizar o conteúdo do site de forma independente sem afetar o design. - Fluxos de trabalho de gestão: Gerencie sua equipe e clientes a partir de um painel unificado. Com soluções integradas para Lojas, Eventos, Reservas e mais, os criadores podem lidar facilmente com operações diversas de clientes — sem necessidade de plugins ou ferramentas externas. O Wix Studio reúne tudo, combinando ferramentas colaborativas, seções prontas e wireframes para simplificar tanto a construção quanto a gestão. Além disso, automações integradas cuidam do marketing, engajamento do cliente e notificações internas, para que você possa se concentrar no que é mais importante. - Oportunidade de crescimento: O Wix Studio ajuda agências e freelancers a transformar expertise criativa em crescimento escalável. Através do Programa de Parceiros, você desbloqueará benefícios em camadas que evoluem com sua agência enquanto abre novas fontes de renda. Venda modelos personalizados no Mercado global, ganhe participação na receita de sites premium e soluções de marketing, e monetize seus aplicativos e widgets alcançando mais de 258 milhões de usuários no Mercado de Aplicativos Wix. O Wix Studio é uma solução versátil para criadores de web profissionais que buscam produzir sites excepcionais de forma eficiente e gerenciar seu fluxo de trabalho e crescimento de negócios em uma plataforma unificada.

**Average Rating:** 4.6/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate Wix Studio?

- **the product tem sido um bom parceiro comercial?:** 9.4/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.5/10 (Category avg: 8.4/10)
- **Personalização:** 8.0/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix Studio?

- **Vendedor:** [Wix](https://www.g2.com/pt/sellers/wix)
- **Website da Empresa:** www.wix.com
- **Ano de Fundação:** 2006
- **Localização da Sede:** Tel Aviv
- **Twitter:** @Wix  
391,474 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Design, Marketing e Publicidade
- **Company Size:** 77% Small, 10% Medium

#### What Do G2 Reviewers Say About Wix Studio?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o Wix Studio incrivelmente fácil de usar, apreciando sua **simplicidade e facilidade de implementação** para gerenciar sites de forma eficaz.
- Os usuários valorizam as **ferramentas de design intuitivas** do Wix Studio, tornando fácil criar sites bonitos e responsivos.
- Os usuários apreciam a **plataforma amigável** do Wix Studio, permitindo atualizações fáceis e integração perfeita para uma gestão eficaz de sites.
- Os usuários valorizam a **simplicidade e facilidade de uso** do Wix Studio, permitindo a rápida criação e gestão de páginas web.
- Os usuários elogiam o **atendimento ao cliente excepcional** fornecido pelo Wix Studio, destacando respostas rápidas e assistência qualificada.

##### Cons

- Os usuários observam os **recursos limitados** do Wix Studio, exigindo soluções alternativas para projetos complexos e integrações.
- Os usuários encontram **recursos ausentes** no Wix Studio, levando a frustrações com opções limitadas e elementos confusos.
- Os usuários acham as **opções limitadas de personalização** do Wix Studio frustrantes, especialmente com modelos e elementos dinâmicos.
- Os usuários enfrentam uma **curva de aprendizado acentuada** com o Wix Studio, achando-o menos intuitivo e inicialmente avassalador.
- Os usuários observam **opções limitadas** no Wix Studio, exigindo soluções alternativas e esforço adicional para projetos complexos e designs personalizados.

#### What Are Recent G2 Reviews of Wix Studio?

**["Ferramenta Intuitiva, Fundamental para Agências"](https://www.g2.com/pt/survey_responses/wix-studio-review-11574784)**

**Rating:** 5.0/5.0 stars

_— Usuário Verificado em Marketing e Publicidade_

[Read full review](https://www.g2.com/pt/survey_responses/wix-studio-review-11574784)

**["Usuário de Década Aqui: Atendimento ao Cliente de Classe Mundial e um Estúdio Wix em Constante Melhoria!"](https://www.g2.com/pt/survey_responses/wix-studio-review-12860884)**

**Rating:** 5.0/5.0 stars

_— NitPickin Mobile Detailing T._

[Read full review](https://www.g2.com/pt/survey_responses/wix-studio-review-12860884)

### [Salesforce B2B Commerce](https://www.g2.com/pt/products/salesforce-b2b-commerce/reviews)

Salesforce B2B Commerce capacita os clientes a atender necessidades complexas dos compradores e impulsionar a eficiência de vendas B2B. Venda mais rapidamente com configuração de loja guiada, registros de clientes prontos para uso, descrições de produtos gerativas e insights e metas impulsionados por IA generativa. Automatize compras com reordenação rápida de autoatendimento, preços específicos para contas e clientes, direitos, promoções dinâmicas e mais. Lance páginas modeladas para B2B, D2C ou ambos. Aproveite catálogos compartilhados, promoções, produtos e listas de preços. Alcance suas metas de crescimento mais rapidamente e gere mais receita com o B2B Commerce impulsionado pela Salesforce. Desbloqueie escala global em uma plataforma confiável com 99,99% de tempo de atividade comprovado e segurança e um ecossistema robusto de parceiros para expandir as capacidades de Comércio em todo o seu negócio.

**Average Rating:** 4.4/5.0

**Total Reviews:** 285

#### How Do G2 Users Rate Salesforce B2B Commerce?

- **the product tem sido um bom parceiro comercial?:** 8.8/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.2/10 (Category avg: 8.4/10)
- **Personalização:** 8.2/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Salesforce B2B Commerce?

- **Vendedor:** [Salesforce](https://www.g2.com/pt/sellers/salesforce)
- **Website da Empresa:** www.salesforce.com
- **Ano de Fundação:** 1999
- **Localização da Sede:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Desenvolvedor Salesforce, Representante de Desenvolvimento de Negócios
- **Top Industries:** Tecnologia da Informação e Serviços, Software de Computador
- **Company Size:** 36% Medium, 33% Large

#### What Do G2 Reviewers Say About Salesforce B2B Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **facilidade de uso** no Salesforce B2B Commerce, elogiando seus processos de gerenciamento e implantação diretos.
- Os usuários apreciam as **experiências de compra simplificadas e personalizadas** oferecidas pelo Salesforce B2B Commerce através de uma integração profunda com o CRM.
- Os usuários apreciam os **recursos personalizados e a facilidade de integração** no Salesforce B2B Commerce para melhorar seus sites.
- Os usuários apreciam a **integração profunda com dados de CRM** , aprimorando experiências de compra personalizadas e baseadas em contas em ambientes B2B.
- Os usuários apreciam a **fácil implementação e a interface amigável** do Salesforce B2B Commerce, melhorando sua experiência de vendas.

##### Cons

- Os usuários muitas vezes enfrentam dificuldades com a **configuração complexa** e os altos custos associados à implementação do Salesforce B2B Commerce.
- Os usuários acham o Salesforce B2B Commerce **caro** , observando particularmente os altos custos de licenciamento e implementação.
- Os usuários acham a **complexidade** do Salesforce B2B Commerce desafiadora, especialmente durante os processos de implementação e personalização.
- Os usuários acham a **curva de aprendizado difícil** do Salesforce B2B Commerce desafiadora, especialmente para novos funcionários e configurações avançadas.
- Os usuários acham a **complexidade e a curva de aprendizado** do Salesforce B2B Commerce desafiadoras, impactando a configuração e personalização eficazes.

#### What Are Recent G2 Reviews of Salesforce B2B Commerce?

**["Salesforce B2B Commerce: Hierarquias B2B Poderosas, SSO, Preços Personalizados e RBAC"](https://www.g2.com/pt/survey_responses/salesforce-b2b-commerce-review-12736667)**

**Rating:** 4.5/5.0 stars

_— Akansha C._

[Read full review](https://www.g2.com/pt/survey_responses/salesforce-b2b-commerce-review-12736667)

**["Experiência de Compra B2B Simplificada e Personalizável com o Salesforce B2B Commerce"](https://www.g2.com/pt/survey_responses/salesforce-b2b-commerce-review-12794576)**

**Rating:** 5.0/5.0 stars

_— Schantera M._

[Read full review](https://www.g2.com/pt/survey_responses/salesforce-b2b-commerce-review-12794576)

#### What Are G2 Users Discussing About Salesforce B2B Commerce?

- [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/pt/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest)
- [Para que é usado o Salesforce Commerce para B2B?](https://www.g2.com/pt/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment
- [What are the advantages of b2b e commerce?](https://www.g2.com/pt/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment
- [O que é comércio eletrônico B2B com exemplo?](https://www.g2.com/pt/discussions/what-is-b2b-e-commerce-with-example) - 1 comment
- [What is b2b and b2c in Salesforce?](https://www.g2.com/pt/discussions/what-is-b2b-and-b2c-in-salesforce)

### [WooCommerce](https://www.g2.com/pt/products/woocommerce/reviews)

WooCommerce é o plugin de eCommerce mais popular do WordPress. E está disponível gratuitamente. Repleto de recursos, perfeitamente integrado ao seu site WordPress auto-hospedado. Com mais de 24% de todas as lojas online, WooCommerce ajuda você a vender qualquer coisa. Lindamente.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,233

#### How Do G2 Users Rate WooCommerce?

- **the product tem sido um bom parceiro comercial?:** 8.6/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.7/10 (Category avg: 8.4/10)
- **Personalização:** 8.7/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind WooCommerce?

- **Vendedor:** [Automattic Inc.](https://www.g2.com/pt/sellers/automattic-inc)
- **Ano de Fundação:** 2005
- **Localização da Sede:** San Francisco, CA
- **Twitter:** @automattic  
57,202 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d04821a8869970b3fb612d0baf4b054ff467b5fdcf21ea405aa98f0fab97697&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F58194%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,152 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, CEO
- **Top Industries:** Varejo, Marketing e Publicidade
- **Company Size:** 89% Small, 9% Medium

#### What Do G2 Reviewers Say About WooCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham a **facilidade de uso** do WooCommerce excepcional, permitindo uma configuração rápida e gerenciamento sem esforço de lojas de comércio eletrônico.
- Os usuários adoram a **fácil integração** do WooCommerce com várias plataformas, aumentando a eficiência na construção de lojas online.
- Os usuários valorizam a **flexibilidade do plugin** do WooCommerce, permitindo fácil personalização e integração perfeita com vários sistemas.
- Os usuários adoram a **configuração rápida de e-commerce** com WooCommerce, permitindo fácil criação de sites e integração de plugins para vasta funcionalidade.
- Os usuários adoram a **alta personalização** do WooCommerce, desfrutando de controle total e integração com vários temas e plugins.

##### Cons

- Os usuários acham o WooCommerce **caro** devido aos custos de recursos premium e extensões caras.
- Os usuários relatam **desempenho lento** no WooCommerce, particularmente com configurações pesadas e plugins adicionais afetando a velocidade.
- Os usuários frequentemente enfrentam **problemas de integração** com o WooCommerce devido a configurações complexas e problemas de compatibilidade com plugins e atualizações.
- Os usuários relatam **recursos limitados** no WooCommerce, muitas vezes precisando de plugins adicionais e desenvolvimentos personalizados para melhor funcionalidade.
- Os usuários enfrentam **problemas de atualização** frequentes que podem interromper suas personalizações e afetar o desempenho do site durante a escalabilidade.

#### What Are Recent G2 Reviews of WooCommerce?

**["Loja WooCommerce Flexível e Escalável com Integração WordPress Sem Costura"](https://www.g2.com/pt/survey_responses/woocommerce-review-13023564)**

**Rating:** 4.5/5.0 stars

_— Ravindra N._

[Read full review](https://www.g2.com/pt/survey_responses/woocommerce-review-13023564)

**["WooCommerce - Liberdade Sem Limites, Grande Responsabilidade"](https://www.g2.com/pt/survey_responses/woocommerce-review-12860292)**

**Rating:** 4.5/5.0 stars

_— Derek W._

[Read full review](https://www.g2.com/pt/survey_responses/woocommerce-review-12860292)

#### What Are G2 Users Discussing About WooCommerce?

- [Para que é usado o WooCommerce?](https://www.g2.com/pt/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote
- [O WooCommerce é gratuito para usar?](https://www.g2.com/pt/discussions/is-woocommerce-free-to-use) - 2 comments
- [O que são produtos em destaque no WooCommerce?](https://www.g2.com/pt/discussions/what-is-featured-products-in-woocommerce) - 1 comment
- [Qual é a utilidade do WooCommerce?](https://www.g2.com/pt/discussions/what-is-the-use-of-woocommerce) - 2 comments

### [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/pt/products/adobe-commerce-formerly-magento-commerce/reviews)

O Adobe Commerce oferece compras personalizadas e de alto desempenho em escala. Entregue como Adobe Commerce como um Serviço em Nuvem (ACCS), ele aumenta a conversão com uma vitrine alimentada por IA, merchandising embutido e conteúdo impulsionado por GenAI. O ACCS suporta rápida expansão através de capacidades multi-site, multi-idioma e multi-marca, lidando com milhões de SKUs, catálogos complexos e preços personalizados. A inovação SaaS sempre ativa reduz o custo total de propriedade ao eliminar a sobrecarga de atualizações e minimizar a manutenção. Para marcas que desejam o mesmo desempenho, personalização e benefícios de merchandising sem substituir seu backend de comércio existente, o Adobe Commerce Optimizer (ACO) oferece uma alternativa flexível. Alimentado por Serviços de Entrega de Borda, ele permite conversão mais rápida, escalabilidade e personalização — sem a necessidade de replatformar. Ambas as soluções se integram nativamente com ferramentas do Adobe Experience Cloud, como Adobe Target, Adobe Journey Optimizer e Adobe Real-Time CDP, permitindo ativação de dados em tempo real, marketing personalizado e jornadas de clientes conectadas.

**Average Rating:** 4.0/5.0

**Total Reviews:** 599

#### How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)?

- **the product tem sido um bom parceiro comercial?:** 7.6/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.7/10 (Category avg: 8.4/10)
- **Personalização:** 8.6/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)?

- **Vendedor:** [Adobe](https://www.g2.com/pt/sellers/adobe)
- **Website da Empresa:** adobe.com
- **Ano de Fundação:** 1982
- **Localização da Sede:** San Jose, CA
- **Twitter:** @Adobe  
956,842 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Desenvolvedor Web, Engenheiro de Software
- **Top Industries:** Varejo, Tecnologia da Informação e Serviços
- **Company Size:** 58% Small, 30% Medium

#### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **escalabilidade flexível e os recursos poderosos** do Adobe Commerce, melhorando sua experiência de e-commerce de forma contínua.
- Os usuários valorizam a **extensa personalização** do Adobe Commerce, melhorando a experiência de sua loja online com facilidade e flexibilidade.
- Os usuários valorizam as **extensas opções de personalização** no Adobe Commerce, permitindo ajustes sem comprometer a integridade do site.
- Os usuários valorizam a **flexibilidade** do Adobe Commerce, permitindo personalizações extensivas e soluções escaláveis para suas lojas online.
- Os usuários valorizam as **capacidades sofisticadas de integração** do Adobe Commerce, melhorando o desempenho e a escalabilidade para soluções robustas de e-commerce.

##### Cons

- Os usuários relatam uma **curva de aprendizado** desafiadora, exigindo conhecimento técnico e suporte de desenvolvedores para o uso eficaz do Adobe Commerce.
- Os usuários acham que a **forte dependência de desenvolvedores** do Adobe Commerce complica a resolução de problemas e aumenta os custos e a complexidade do uso.
- Os usuários observam a **complexidade** do Adobe Commerce, citando configuração difícil, tempos de carregamento lentos e uma curva de aprendizado acentuada.
- Os usuários acham a **configuração complexa** do Adobe Commerce desafiadora, exigindo conhecimento técnico significativo e suporte de desenvolvedores.
- Os usuários enfrentam problemas de **desempenho lento** com o Adobe Commerce, especialmente durante picos de tráfego e configurações complexas.

#### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)?

**["Adobe Commerce flexível e escalável com personalização de loja suave"](https://www.g2.com/pt/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/pt/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)

**["Plataforma de E-commerce Sólida, mas Requer Suporte de Desenvolvedor"](https://www.g2.com/pt/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/pt/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)

#### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)?

- [Para que é usado o Adobe Commerce (anteriormente Magento Commerce)?](https://www.g2.com/pt/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote

### [BigCommerce](https://www.g2.com/pt/products/bigcommerce/reviews)

Seu negócio nunca foi um modelo único para todos. BigCommerce, impulsionado por Commerce, é uma plataforma de comércio flexível e aberta, construída para se adequar. Execute hospedado, headless ou totalmente componível — e alimente vitrines B2C e B2B a partir de um único back-end, sem compromissos. Projete visualmente com um editor avançado de arrastar e soltar ou aprofunde-se com acesso completo a API e código, converta mais com um checkout otimizado de uma página e receba pagamentos do seu jeito com mais de 20 provedores de pagamento integrados e mais de 130 soluções de pagamento — sem taxas extras. Com mais de 1.200 aplicativos e mais de 600 integrações, BigCommerce impulsiona o crescimento em B2C e B2B, incluindo BMW, The RealReal, UPLIFT Desk, Mizuno e AS Colour. Confira histórias de sucesso de empresas como a sua, visite: https://www.bigcommerce.com/case-study/

**Average Rating:** 4.2/5.0

**Total Reviews:** 572

#### How Do G2 Users Rate BigCommerce?

- **the product tem sido um bom parceiro comercial?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibilidade:** 7.5/10 (Category avg: 8.4/10)
- **Personalização:** 7.5/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 7.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind BigCommerce?

- **Vendedor:** [Commerce](https://www.g2.com/pt/sellers/commerce)
- **Website da Empresa:** www.commerce.com
- **Ano de Fundação:** 2009
- **Localização da Sede:** Austin, TX
- **Twitter:** @bigcommerce  
65,688 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c7080c4ecba9a2bdfe57737ac3a375c6395314771bf76fda54e16e5962ed50e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoweredbycommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,875 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, CEO
- **Top Industries:** Varejo, Vestuário e Moda
- **Company Size:** 75% Small, 19% Medium

#### What Do G2 Reviewers Say About BigCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **facilidade de uso** do BigCommerce, destacando sua configuração simples e capacidades de integração sem complicações.
- Os usuários elogiam o **suporte ao cliente de primeira linha** da BigCommerce, apreciando sua capacidade de resposta e dedicação às necessidades.
- Os usuários apreciam os recursos de **fácil integração** do BigCommerce, conectando-se perfeitamente com vários sistemas e ferramentas.
- Os usuários elogiam o BigCommerce por sua **interface amigável e recursos integrados** , tornando a criação de lojas online fluida e eficaz.
- Os usuários valorizam a **fácil integração de aplicativos** do BigCommerce, aprimorando suas capacidades de gerenciamento de loja e análises sem esforço.

##### Cons

- Os usuários experimentam **opções limitadas de personalização** no BigCommerce, dificultando sua capacidade de adaptar sua loja de forma eficaz.
- Os usuários acham o BigCommerce **caro** , sugerindo que preços mais baixos aumentariam a acessibilidade e a satisfação do cliente.
- Os usuários enfrentam dificuldades com **personalização difícil** , enfrentando opções limitadas para personalizar sua experiência no BigCommerce de forma eficaz.
- Os usuários enfrentam **dificuldades de personalização** com o BigCommerce, lutando para alcançar designs e funcionalidades únicas para suas lojas.
- Os usuários enfrentam **recursos limitados** no BigCommerce, muitas vezes precisando de aplicativos de terceiros e personalizações significativas, levando à troca de plataformas.

#### What Are Recent G2 Reviews of BigCommerce?

**["E-commerce facilitado para todos."](https://www.g2.com/pt/survey_responses/bigcommerce-review-9567695)**

**Rating:** 4.0/5.0 stars

_— Erick H._

[Read full review](https://www.g2.com/pt/survey_responses/bigcommerce-review-9567695)

**["Uma escolha sólida (ainda que um pouco desajeitada) para pequenas organizações B2B que necessitam de comércio."](https://www.g2.com/pt/survey_responses/bigcommerce-review-8806166)**

**Rating:** 4.0/5.0 stars

_— Nicholas W._

[Read full review](https://www.g2.com/pt/survey_responses/bigcommerce-review-8806166)

#### What Are G2 Users Discussing About BigCommerce?

- [Quem usa o BigCommerce?](https://www.g2.com/pt/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote
- [O BigCommerce é como o Shopify?](https://www.g2.com/pt/discussions/is-bigcommerce-like-shopify) - 2 comments
- [Qual é melhor, Shopify ou BigCommerce?](https://www.g2.com/pt/discussions/which-is-better-shopify-or-bigcommerce) - 2 comments
- [What is BigCommerce platform?](https://www.g2.com/pt/discussions/what-is-bigcommerce-platform)

### [SAP Commerce Cloud](https://www.g2.com/pt/products/sap-commerce-cloud/reviews)

As soluções SAP Commerce oferecem recursos de comércio digital ricos em funcionalidades, construídos em uma plataforma moderna nativa da nuvem que permitirá que as empresas inovem rapidamente e entreguem a solução de comércio digital perfeita para o seu negócio. O SAP Commerce possui a base de clientes mais ampla e variada, com mais de 3500 clientes, representando 20 indústrias em 100 países. Os clientes confiam em nossa solução por sua capacidade de escalar e performar, os clientes transacionaram mais de 570 bilhões de dólares em valor bruto de mercadoria, representando mais de 120 milhões de pedidos em nossa plataforma de comércio eletrônico.

**Average Rating:** 4.3/5.0

**Total Reviews:** 296

#### How Do G2 Users Rate SAP Commerce Cloud?

- **the product tem sido um bom parceiro comercial?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.7/10 (Category avg: 8.4/10)
- **Personalização:** 8.5/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SAP Commerce Cloud?

- **Vendedor:** [SAP](https://www.g2.com/pt/sellers/sap)
- **Website da Empresa:** www.sap.com
- **Ano de Fundação:** 1972
- **Localização da Sede:** Walldorf
- **Twitter:** @SAP  
297,052 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Consultor, Associado
- **Top Industries:** Tecnologia da Informação e Serviços, Software de Computador
- **Company Size:** 46% Large, 33% Medium

#### What Do G2 Reviewers Say About SAP Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do SAP Commerce Cloud, que aumenta a eficiência na gestão de necessidades complexas de comércio.
- Os usuários valorizam a **excelente integração com o ecossistema SAP** , aprimorando operações contínuas e experiências dos clientes.
- Os usuários apreciam a **flexibilidade e escalabilidade** do SAP Commerce Cloud, permitindo soluções personalizadas para diversas necessidades B2B.
- Os usuários valorizam a **experiência excepcional do cliente** proporcionada pelo SAP Commerce Cloud, aprimorando a personalização em vários canais.
- Os usuários valorizam a **extensibilidade e personalização** do SAP Commerce Cloud, permitindo soluções sob medida para necessidades de negócios complexas.

##### Cons

- Os usuários acham o SAP Commerce Cloud **caro** , o que pode limitar a acessibilidade para pequenas empresas e organizações.
- Os usuários acham que o SAP Commerce Cloud tem uma **alta complexidade** , especialmente durante a configuração inicial e integrações com outros sistemas.
- Os usuários acham que o SAP Commerce Cloud tem uma **curva de aprendizado difícil** , exigindo tempo significativo e expertise técnica para configurar.
- Os usuários acham a **curva de aprendizado acentuada** desafiadora, especialmente para novos desenvolvedores que navegam em sua complexidade e numerosos componentes.
- Os usuários acham a **implementação complexa** do SAP Commerce Cloud desafiadora, especialmente para equipes que carecem de recursos técnicos.

#### What Are Recent G2 Reviews of SAP Commerce Cloud?

**["Flexibilidade de Nível Empresarial, Desempenho Escalável e Fortes Integrações com SAP"](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-12817002)**

**Rating:** 5.0/5.0 stars

_— Vedant G._

[Read full review](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-12817002)

**["SAP Commerce Cloud: Estabilidade Incomparável para Empresas B2B Complexas"](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-13165392)**

**Rating:** 4.0/5.0 stars

_— Hitesh M._

[Read full review](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-13165392)

#### What Are G2 Users Discussing About SAP Commerce Cloud?

- [Para que é usado o SAP Commerce Cloud?](https://www.g2.com/pt/discussions/what-is-sap-commerce-cloud-used-for) - 1 comment
- [Is SAP Hybris SaaS?](https://www.g2.com/pt/discussions/is-sap-hybris-saas)
- [What is CMS cockpit in hybris?](https://www.g2.com/pt/discussions/hybris-product-content-management-what-is-cms-cockpit-in-hybris)
- [What is CMS cockpit in hybris?](https://www.g2.com/pt/discussions/what-is-cms-cockpit-in-hybris)
- [What are three integrations that enhance the functionality of SAP Commerce Cloud?](https://www.g2.com/pt/discussions/what-are-three-integrations-that-enhance-the-functionality-of-sap-commerce-cloud)

### [Wix](https://www.g2.com/pt/products/wix/reviews)

Wix é um construtor de sites que permite a qualquer empresa ou indivíduo criar seu próprio site profissional. Ao combinar ferramentas de design e soluções de negócios em uma plataforma alimentada por IA, o Wix facilita a criação sem limites e a expansão online com confiança. Seja um portfólio pessoal, blog, negócio de serviços ou loja de eCommerce, o Wix tem uma solução para você. Você pode começar codificando um site com o Wix Harmony ou escolhendo um modelo feito por designers para algo mais estruturado. De qualquer forma, seu site pode ser facilmente personalizado com um editor inteligente de arrastar e soltar. Cada site inclui hospedagem em nuvem múltipla, desempenho web ultrarrápido e segurança de nível empresarial. O Wix vai além da criação básica de sites com ferramentas integradas e recursos de IA para apoiar toda a sua jornada online. Você pode gerar conteúdo usando IA na mesma voz da marca em todo o seu site, bem como imagens, tags de SEO, materiais de marketing e muito mais. Você também pode usar o Wix para pesquisar e registrar um domínio personalizado com acesso a mais de 400 opções de TLD, configurar um e-mail comercial profissional e usar recursos avançados de branding. O Wix também possui análises de sites e um aplicativo móvel, para que você possa monitorar e gerenciar seu site de qualquer lugar. Não importa seu site ou negócio, o Wix combina tudo o que você precisa em uma plataforma intuitiva usada por milhões em todo o mundo. Quais são os principais recursos do Wix? • Construtor de sites com IA que pode criar um site para qualquer indústria • Editor inteligente de arrastar e soltar para editar seu site intuitivamente • Modelos de sites projetados profissionalmente • Capacidade de pesquisar e registrar um domínio personalizado • Hospedagem web em nuvem múltipla com desempenho rápido e segurança integrada • Ferramentas de marketing avançadas, incluindo otimização de SEO e LLM • Soluções de eCommerce equipadas com vendas multicanal • Software de agendamento online para empresas de serviços • Capacidades de blog e portfólio para crescer e monetizar seu público • Ferramentas de desenvolvimento web full-stack para personalização avançada

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,824

#### How Do G2 Users Rate Wix?

- **the product tem sido um bom parceiro comercial?:** 8.4/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.5/10 (Category avg: 8.4/10)
- **Personalização:** 8.5/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Wix?

- **Vendedor:** [Wix](https://www.g2.com/pt/sellers/wix)
- **Website da Empresa:** www.wix.com
- **Ano de Fundação:** 2006
- **Localização da Sede:** Tel Aviv
- **Twitter:** @Wix  
391,474 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,506 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Proprietário, Gerente de Marketing
- **Top Industries:** Marketing e Publicidade, Software de Computador
- **Company Size:** 79% Small, 15% Medium

#### What Do G2 Reviewers Say About Wix?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários adoram a **facilidade de uso** do Wix, destacando sua configuração intuitiva e recursos amigáveis para criar sites.
- Os usuários apreciam o **suporte ao cliente responsivo** da Wix, que resolve problemas de forma consistente e melhora a experiência geral.
- Os usuários adoram as **opções de personalização** do Wix, permitindo um design de site fácil e intuitivo com inúmeras ferramentas flexíveis.
- Os usuários admiram o **design intuitivo e os modelos** do Wix, tornando a criação de sites fácil e acessível para todos.
- Os usuários valorizam o Wix por sua **interface amigável** , tornando o desenvolvimento de sites acessível e intuitivo mesmo para iniciantes.

##### Cons

- Os usuários acham o Wix **caro** , observando cobranças inesperadas e uma necessidade de melhores opções de preços.
- Os usuários acham as **opções limitadas de personalização** frustrantes, impactando a capacidade de adaptar efetivamente seus sites.
- Os usuários encontram **problemas de preços** com o Wix, incluindo renovações de domínio altas e custos para acessar recursos avançados.
- Os usuários expressam frustração com o **pobre suporte ao cliente** da Wix, sentindo-se ignorados e sem apoio na resolução de problemas críticos de SEO.
- Os usuários frequentemente experimentam **tempos de carregamento lentos** com o Wix, o que impacta negativamente o desempenho geral do site e a experiência do usuário.

#### What Are Recent G2 Reviews of Wix?

**["Wix chegou ao pico da montanha?"](https://www.g2.com/pt/survey_responses/wix-review-13098963)**

**Rating:** 4.5/5.0 stars

_— Francisco V._

[Read full review](https://www.g2.com/pt/survey_responses/wix-review-13098963)

**["Maneira criativa de ter um site bonito."](https://www.g2.com/pt/survey_responses/wix-review-13114795)**

**Rating:** 4.5/5.0 stars

_— Deinilys T._

[Read full review](https://www.g2.com/pt/survey_responses/wix-review-13114795)

#### What Are G2 Users Discussing About Wix?

- [Quais são os recursos avançados de design no Wix que um novo usuário deve aprender para criar um site profissional?](https://www.g2.com/pt/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) - 1 comment
- [Para que serve o Wix?](https://www.g2.com/pt/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes
- [O Wix tem um recurso de agendamento?](https://www.g2.com/pt/discussions/does-wix-have-a-booking-feature) - 2 comments

### [Sage eCommerce](https://www.g2.com/pt/products/sage-ecommerce/reviews)

Sage eCommerce é uma solução abrangente projetada para integrar perfeitamente os canais de vendas online com os sistemas de Planejamento de Recursos Empresariais (ERP) da Sage, permitindo que as empresas gerenciem suas operações de eCommerce de forma eficiente. Esta plataforma atende aos mercados B2B e B2C, proporcionando uma abordagem unificada para a gestão de vendas online. Principais Recursos e Funcionalidades: - Integração ERP Sem Costura: Conecta-se diretamente com os sistemas ERP da Sage, garantindo a sincronização em tempo real de pedidos, inventário, dados de clientes e transações financeiras. - Sistema de Gestão de Conteúdo (CMS): Oferece um CMS intuitivo para fácil criação e gestão de páginas web, detalhes de produtos e layout de conteúdo através de uma interface amigável de arrastar e soltar. - Exibição de Produtos: Suporta múltiplas imagens por item, listas de desejos, agrupamentos flexíveis de produtos, variantes de tamanho e cor, promoções de venda cruzada e capacidades robustas de busca. - Checkout e Envio: Apresenta um checkout simplificado em uma única página, carrinho de compras otimizado para dispositivos móveis, integração com o Sage Sales Tax e cálculos de taxas de envio em tempo real com transportadoras globais e regionais. - Portal do Cliente: Oferece aos clientes acesso em tempo real ao rastreamento de pedidos, atividade de envio, pagamentos de faturas online e históricos detalhados de faturas. Valor Principal e Soluções Oferecidas: O Sage eCommerce aborda as complexidades de gerenciar vendas online oferecendo uma plataforma totalmente integrada que conecta operações de eCommerce com sistemas de back-office. Esta integração elimina a necessidade de entrada manual de dados, reduz erros e garante consistência em todos os canais de vendas. Ao fornecer acesso a dados em tempo real e um sistema unificado para gerenciar preços, inventário e informações de clientes, as empresas podem aumentar a eficiência operacional, melhorar a satisfação do cliente e impulsionar o crescimento da receita. A escalabilidade e flexibilidade da plataforma a tornam adequada para empresas que buscam expandir sua presença online enquanto mantêm o controle sobre suas operações.

**Average Rating:** 4.3/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Sage eCommerce?

- **the product tem sido um bom parceiro comercial?:** 9.2/10 (Category avg: 8.9/10)
- **Extensibilidade:** 8.0/10 (Category avg: 8.4/10)
- **Personalização:** 8.3/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 8.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sage eCommerce?

- **Vendedor:** [Sage Software](https://www.g2.com/pt/sellers/sage-software-d61a780c-4fb3-4781-9519-baa772f5ea91)
- **Ano de Fundação:** 1981
- **Localização da Sede:** Newcastle
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86f239d02fadcee5a4a98d333eece19ed93d313e880a1b86e6451872bfa2360c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2802%2F&secure%5Burl_type%5D=linkedin_company_website)  
15,579 funcionários no LinkedIn®
- **Propriedade:** SGE.L
- **Telefone:** +1 (866) 996-7243

#### Who Uses This Product?

- **Company Size:** 45% Medium, 35% Small

#### What Do G2 Reviewers Say About Sage eCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários acham o Sage eCommerce excepcionalmente **fácil de usar** , apreciando seu design intuitivo e navegação fluida para vendas online.
- Os usuários apreciam a **configuração rápida** do Sage eCommerce, permitindo-lhes gerenciar as vendas online de forma eficiente e com facilidade.
- Os usuários acham que a **facilidade de navegação** do Sage eCommerce torna a gestão de vendas online eficiente e agradável.
- Os usuários apreciam a **navegação fácil e a configuração perfeita** do Sage eCommerce, melhorando muito sua experiência de vendas online.
- Os usuários elogiam a **confiabilidade** do Sage eCommerce, apreciando sua funcionalidade perfeita e design intuitivo para tarefas de contabilidade.

##### Cons

- Os usuários acham a **implementação complexa** do Sage eCommerce desafiadora, especialmente com lições fundamentais insuficientes e um processo de inscrição complicado.
- Os usuários acham o **processo de aprendizagem desafiador** , desejando lições mais acessíveis e uma experiência de inscrição mais simples.

#### What Are Recent G2 Reviews of Sage eCommerce?

**["Fácil de usar com configuração sem esforço"](https://www.g2.com/pt/survey_responses/sage-ecommerce-review-12036254)**

**Rating:** 5.0/5.0 stars

_— Michael H._

[Read full review](https://www.g2.com/pt/survey_responses/sage-ecommerce-review-12036254)

**["Conveniente e fácil de usar, mas precisa de um melhor processo de integração"](https://www.g2.com/pt/survey_responses/sage-ecommerce-review-11939854)**

**Rating:** 5.0/5.0 stars

_— supplier m._

[Read full review](https://www.g2.com/pt/survey_responses/sage-ecommerce-review-11939854)

#### What Are G2 Users Discussing About Sage eCommerce?

- [How do you use Sage Ecommerce?](https://www.g2.com/pt/discussions/sage-ecommerce-how-do-you-use-sage-ecommerce)
- [How do you use Sage Ecommerce?](https://www.g2.com/pt/discussions/how-do-you-use-sage-ecommerce)
- [Qual é a utilidade do Sage Ecommerce?](https://www.g2.com/pt/discussions/sage-ecommerce-what-is-the-use-of-sage-ecommerce) - 1 comment
- [What is the use of Sage Ecommerce?](https://www.g2.com/pt/discussions/what-is-the-use-of-sage-ecommerce)
- [What software is used for eCommerce?](https://www.g2.com/pt/discussions/sage-ecommerce-what-software-is-used-for-ecommerce-2fc27f34-24b2-49cb-bc0c-0e9cf53cef05) - 1 comment

### [commercetools](https://www.g2.com/pt/products/commercetools/reviews)

O inventor do comércio sem cabeça, a commercetools é uma inovadora disruptora tecnológica que se estabeleceu como um fornecedor líder de software de eCommerce na indústria. Como visionária do movimento de arquitetura moderna MACH (baseada em Microserviços, API-first, Nativa na Nuvem e Sem Cabeça), a commercetools oferece às empresas a agilidade para inovar e iterar rapidamente, integrar canais online e offline, impulsionar a receita e proteger o futuro de seus negócios. Com sede em Munique, Alemanha, e escritórios na Europa, Ásia e Estados Unidos, a commercetools está singularmente focada em liderar um futuro de possibilidades ilimitadas de comércio. O software da commercetools foi implementado por empresas do DAX, bem como por empresas da Fortune 500 em diversos setores, desde o varejo até a manufatura e desde as telecomunicações até a moda. A commercetools é nomeada como 'Líder' global no Quadrante Mágico do Gartner para Comércio Digital, na Forrester B2C Commerce Solutions Wave™ e no IDC MarketScape: Comércio Digital Sem Cabeça.

**Average Rating:** 4.5/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate commercetools?

- **the product tem sido um bom parceiro comercial?:** 9.3/10 (Category avg: 8.9/10)
- **Extensibilidade:** 9.2/10 (Category avg: 8.4/10)
- **Personalização:** 10.0/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind commercetools?

- **Vendedor:** [commercetools](https://www.g2.com/pt/sellers/commercetools)
- **Ano de Fundação:** 2006
- **Localização da Sede:** Munich, Germany
- **Twitter:** @commercetools  
3,553 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fea33a00f54aa09a891315eb1c1d6bd6cef631ce3d287331a4f6f5337220609&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommercetools%2F&secure%5Burl_type%5D=linkedin_company_website)  
572 funcionários no LinkedIn®
- **Telefone:** 1 212 220 3809

#### Who Uses This Product?

- **Company Size:** 41% Large, 29% Medium

#### What Do G2 Reviewers Say About commercetools?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários elogiam o **atendimento ao cliente incrível** fornecido pela commercetools, expressando sua gratidão pelo suporte recebido.
- Os usuários elogiam o **suporte ao cliente suave** da commercetools, tornando a integração e implementação sem esforço.
- Os usuários acham o commercetools **muito fácil de usar** , destacando sua integração perfeita e excelente suporte ao cliente.
- Os usuários elogiam a **fácil integração** do commercetools, apreciando sua implementação suave e excelente suporte ao cliente.
- Os usuários elogiam a **facilidade de implementação** do commercetools, destacando a integração suave e o excelente suporte ao cliente.

#### What Are Recent G2 Reviews of commercetools?

**["Integração Sem Esforço e Suporte Excepcional"](https://www.g2.com/pt/survey_responses/commercetools-review-10532168)**

**Rating:** 5.0/5.0 stars

_— Yana N._

[Read full review](https://www.g2.com/pt/survey_responses/commercetools-review-10532168)

**["Solução flexível com backend robusto, mas sem capacidade para aplicativo móvel."](https://www.g2.com/pt/survey_responses/commercetools-review-12568737)**

**Rating:** 4.0/5.0 stars

_— Jose Z._

[Read full review](https://www.g2.com/pt/survey_responses/commercetools-review-12568737)

#### What Are G2 Users Discussing About commercetools?

- [What is a headless commerce platform?](https://www.g2.com/pt/discussions/commercetools-what-is-a-headless-commerce-platform)
- [What is a commerce platform?](https://www.g2.com/pt/discussions/commercetools-what-is-a-commerce-platform)
- [How much is commercetools?](https://www.g2.com/pt/discussions/how-much-is-commercetools)
- [What does commercetools do?](https://www.g2.com/pt/discussions/what-does-commercetools-do)

### [Ecwid](https://www.g2.com/products/ecwid/reviews)

Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere.

**Average Rating:** 4.7/5.0

**Total Reviews:** 397

#### How Do G2 Users Rate Ecwid?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Extensibility:** 8.2/10 (Category avg: 8.4/10)
- **Customization:** 8.3/10 (Category avg: 8.4/10)
- **Data Orchestration:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Ecwid?

- **Seller:** [Lightspeed](https://www.g2.com/sellers/lightspeed)
- **Year Founded:** 2005
- **HQ Location:** Montreal
- **Twitter:** @LightspeedHQ  
18,462 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,530 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Business Owner
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 96% Small, 3% Medium

#### What Do G2 Reviewers Say About Ecwid?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal.
- Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress.
- Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience.
- Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons.
- Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons.

##### Cons

- Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition.
- Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways.
- No significant cons reported, but users may still face **payment issues** that can disrupt their transactions.
- Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed.
- Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value.

#### What Are Recent G2 Reviews of Ecwid?

**["Seamless Setup, Limited Integrations"](https://www.g2.com/survey_responses/ecwid-review-12778819)**

**Rating:** 5.0/5.0 stars

_— NISHIT K._

[Read full review](https://www.g2.com/survey_responses/ecwid-review-12778819)

**["Flexible E-Commerce, Needs Better Shipping Support"](https://www.g2.com/survey_responses/ecwid-review-12768156)**

**Rating:** 4.0/5.0 stars

_— Travis I._

[Read full review](https://www.g2.com/survey_responses/ecwid-review-12768156)

#### What Are G2 Users Discussing About Ecwid?

- [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment
- [What does ecwid mean?](https://www.g2.com/discussions/what-does-ecwid-mean) - 1 comment
- [Who uses ecwid?](https://www.g2.com/discussions/who-uses-ecwid) - 1 comment
- [Is ecwid better than Shopify?](https://www.g2.com/discussions/is-ecwid-better-than-shopify) - 1 comment
- [Is ecwid any good?](https://www.g2.com/discussions/is-ecwid-any-good) - 1 comment

### [Dynamics 365 Commerce](https://www.g2.com/pt/products/dynamics-365-commerce/reviews)

Microsoft Dynamics 365 Commerce é uma solução abrangente baseada em nuvem, projetada para unificar operações de varejo físicas e digitais, oferecendo experiências de compra contínuas e personalizadas em todos os canais. Ao integrar funções de loja, online e de back-office, capacita os varejistas a melhorar o engajamento do cliente, otimizar operações e impulsionar o crescimento dos negócios. Principais Recursos e Funcionalidades: - Engajamento de Varejo Omnicanal: Fornece uma jornada do cliente consistente e personalizada, conectando experiências em loja, online e móveis em uma plataforma de comércio unificada. - Ponto de Venda (POS): Oferece capacidades modernas de POS com funcionalidade móvel, permitindo interações eficientes com clientes, buscas de inventário e processamento de transações tanto online quanto offline. - Capacidades de E-commerce: Inclui vitrines personalizáveis, recomendações de produtos impulsionadas por IA e gateways de pagamento integrados para construir lojas online envolventes. - Personalização Impulsionada por IA: Utiliza inteligência artificial para analisar o comportamento do cliente, fornecendo sugestões de produtos personalizadas e promoções direcionadas para melhorar o engajamento e a lealdade. - Gestão de Inventário: Garante visibilidade em tempo real em todos os canais, facilitando níveis de estoque precisos e estratégias inteligentes de reabastecimento. - Gestão de Pedidos: Suporta opções de cumprimento flexíveis, incluindo compra online, retirada na loja e entrega em domicílio, para atender a diversas preferências dos clientes. - Fidelidade e Marketing: Permite a criação de campanhas direcionadas e programas de fidelidade para fomentar a retenção de clientes e aumentar as vendas. Valor Principal e Soluções Oferecidas: O Dynamics 365 Commerce aborda os desafios de sistemas de varejo fragmentados oferecendo uma plataforma unificada que integra todos os aspectos das operações de varejo. Essa integração permite que os varejistas ofereçam experiências consistentes e personalizadas aos clientes, simplifiquem operações e tomem decisões baseadas em dados. Ao aproveitar a IA e dados em tempo real, as empresas podem melhorar o engajamento do cliente, otimizar a gestão de inventário e da cadeia de suprimentos, e impulsionar o crescimento da receita. A flexibilidade e escalabilidade da solução a tornam adequada para varejistas de diversos tamanhos, permitindo que se adaptem efetivamente às demandas de mercado e expectativas dos clientes em constante mudança.

**Average Rating:** 4.3/5.0

**Total Reviews:** 59

#### How Do G2 Users Rate Dynamics 365 Commerce?

- **the product tem sido um bom parceiro comercial?:** 7.6/10 (Category avg: 8.9/10)
- **Extensibilidade:** 7.6/10 (Category avg: 8.4/10)
- **Personalização:** 7.9/10 (Category avg: 8.4/10)
- **Orquestração de dados:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dynamics 365 Commerce?

- **Vendedor:** [Microsoft](https://www.g2.com/pt/sellers/microsoft)
- **Ano de Fundação:** 1975
- **Localização da Sede:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 funcionários no LinkedIn®
- **Propriedade:** MSFT

#### Who Uses This Product?

- **Top Industries:** Varejo, Tecnologia da Informação e Serviços
- **Company Size:** 46% Small, 34% Medium

#### What Do G2 Reviewers Say About Dynamics 365 Commerce?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários destacam a **facilidade de uso** do Dynamics 365 Commerce, apreciando sua integração perfeita e desempenho confiável.
- Os usuários apreciam a **fácil integração** do Dynamics 365 Commerce com as ferramentas da Microsoft, melhorando seu fluxo de trabalho em várias operações.
- Os usuários apreciam as **experiências omnichannel sem interrupções** do Dynamics 365 Commerce, melhorando a eficiência operacional em todos os departamentos.
- Os usuários apreciam a **integração perfeita** do Dynamics 365 Commerce, simplificando efetivamente as operações online e nas lojas.
- Os usuários valorizam a **confiabilidade** do Dynamics 365 Commerce para gerenciar operações complexas de forma fluida e eficiente.

##### Cons

- Os usuários acham o **alto custo** do Dynamics 365 Commerce irracional para pequenas empresas e complexo de configurar.
- Os usuários acham a **implementação complexa** do Dynamics 365 Commerce desafiadora, exigindo tempo significativo e expertise técnica.
- Os usuários muitas vezes enfrentam dificuldades com a **íngreme curva de aprendizado** do Dynamics 365 Commerce, exigindo tempo significativo e assistência técnica para ter sucesso.
- Os usuários experimentam **desempenho lento** , especialmente com os tempos de carregamento de relatórios, impactando a eficiência geral no Dynamics 365 Commerce.
- Os usuários acham a **alta complexidade de implementação e os custos** do Dynamics 365 Commerce desafiadores para pequenas empresas.

#### What Are Recent G2 Reviews of Dynamics 365 Commerce?

**["Dynamics 365 Commerce: Conectado, Confiável e Excelente com Ferramentas da Microsoft"](https://www.g2.com/pt/survey_responses/dynamics-365-commerce-review-12268579)**

**Rating:** 4.5/5.0 stars

_— Indresh G._

[Read full review](https://www.g2.com/pt/survey_responses/dynamics-365-commerce-review-12268579)

**["Unificação de Loja Física e E-Commerce com Insights em Tempo Real"](https://www.g2.com/pt/survey_responses/dynamics-365-commerce-review-12272824)**

**Rating:** 4.0/5.0 stars

_— Mandla N._

[Read full review](https://www.g2.com/pt/survey_responses/dynamics-365-commerce-review-12272824)

### [Oracle Commerce Cloud](https://www.g2.com/products/oracle-commerce-cloud/reviews)

Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future.

**Average Rating:** 4.4/5.0

**Total Reviews:** 25

#### How Do G2 Users Rate Oracle Commerce Cloud?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Extensibility:** 8.9/10 (Category avg: 8.4/10)
- **Customization:** 8.9/10 (Category avg: 8.4/10)
- **Data Orchestration:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Oracle Commerce Cloud?

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle  
827,997 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website)  
208,078 employees on LinkedIn®
- **Ownership:** NYSE:ORCL

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 37% Medium, 30% Large

#### What Do G2 Reviewers Say About Oracle Commerce Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **user-friendly interface** of Oracle Commerce Cloud, simplifying deployment and management of business operations.
- Users value the **easy integration** of Oracle Commerce Cloud, simplifying management and enhancing overall business operations.
- Users commend the **quick setup** of Oracle Commerce Cloud, enabling effortless deployment and integration into existing systems.
- Users commend the **flexibility** of Oracle Commerce Cloud, enabling tailored solutions and scalable management for complex catalogs.
- Users value the **user-friendly integration** of Oracle Commerce Cloud, streamlining order management and enhancing operational efficiency.

##### Cons

- Users face a **steep learning curve** with Oracle Commerce Cloud, finding the setup complex and less beginner-friendly.
- Users find the **interface difficult to navigate** , requiring technical skills that hinder the overall user experience.
- Users find the **high complexity** of Oracle Commerce Cloud to hinder usability, especially for non-technical users.
- Users face **integration issues** with Oracle Commerce Cloud, citing complexity and a steep learning curve for effective use.
- Users struggle with **onboarding challenges** due to a steep learning curve and a non-intuitive backend UI.

#### What Are Recent G2 Reviews of Oracle Commerce Cloud?

**["API-First Architecture: A Game-Changer for B2B Ecommerce"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)**

**Rating:** 5.0/5.0 stars

_— SUBHANSHU B._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)

**["User-Friendly with Fast Deployment"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)**

**Rating:** 4.5/5.0 stars

_— abhi A._

[Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)

#### What Are G2 Users Discussing About Oracle Commerce Cloud?

- [What is Oracle Commerce Cloud used for?](https://www.g2.com/discussions/what-is-oracle-commerce-cloud-used-for)

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- [Catalog Management](/categories/catalog-management)
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- [Review Management](/categories/review-management-software)
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- [Drop Shipping](/categories/drop-shipping)
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- [E-Commerce Personalization](/categories/e-commerce-personalization)
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- [Live Commerce](/categories/live-commerce)

[Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 9, 2025

This page was last updated on June 9th, 2025

An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing.

The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics)

To qualify for inclusion in the E-commerce Platforms category, a product must:

- Help companies run their e-commerce business on a single, unified platform
- Manage e-commerce products and services, as well as product information
- Deliver standard options to create online stores that can be customized
- Include functionality for personalization to improve the customer experience
- Provide features for or integrate with drop shipping and inventory management software
- Track and manage customers, their order history, and online behavior
- Allow companies to choose between multiple payment options and gateways
- Support the headless commerce architecture and provide native mobile apps
- Offer security, or encryption of data and information, or both and comply with regulations
- Include features for e-commerce data management, integration, and search

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")](https://www.g2.com/products/shopify/reviews)[Shopify](https://www.g2.com/products/shopify/reviews)[4.4/5(5,122)](https://www.g2.com/products/shopify/reviews) | DTC online store with fast setup and an app ecosystem | "Shopify Keeps Our Order Management Organized and Efficient" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image")](https://www.g2.com/products/shopify-plus/reviews)[Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)[4.4/5(872)](https://www.g2.com/products/shopify-plus/reviews) | High-volume commerce with advanced automation and multi-market support | "Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[4.3/5(593)](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | Enterprise B2C commerce with Salesforce ecosystem integration | "Reliable and Scalable Ecommerce with Salesforce B2C Commerce" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50b16024f522ca5203f6d5876bda04f8/wix-studio.png "Product Avatar Image")](https://www.g2.com/products/wix-studio/reviews)[Wix Studio](https://www.g2.com/products/wix-studio/reviews)[4.6/5(83)](https://www.g2.com/products/wix-studio/reviews) | Visual website and e-commerce building without coding | "Intuitive Tool, Fundamental for Agencies" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f0f269b3942e720cb2639848e765d14/salesforce-b2b-commerce.jpg "Product Avatar Image")](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews)[4.4/5(301)](https://www.g2.com/products/salesforce-b2b-commerce/reviews) | Account-based B2B buying with contract pricing and CRM data | "Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_184a1f103b19d6beaa919fcbfb7d3bdc/woocommerce.png "Product Avatar Image")](https://www.g2.com/products/woocommerce/reviews)[WooCommerce](https://www.g2.com/products/woocommerce/reviews)[4.4/5(1,281)](https://www.g2.com/products/woocommerce/reviews) | Open-source e-commerce on WordPress with full data control | "Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[Adobe Commerce (formerly...](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[4/5(624)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) | Unified B2B and B2C commerce for complex catalog operations | "Flexible, Scalable Adobe Commerce with Smooth Store Customization" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")](https://www.g2.com/products/bigcommerce/reviews)[BigCommerce](https://www.g2.com/products/bigcommerce/reviews)[4.2/5(581)](https://www.g2.com/products/bigcommerce/reviews) | Mid-market e-commerce with headless flexibility and no transaction fees | "E-commerce made easy for everyone." |

* * *

Show More

### E-Commerce Platforms Topics

- [What are E-commerce Platforms?](#what-are-e-commerce-platforms)
- [What are the Common Features of E-commerce Platforms?](#what-are-the-common-features-of-e-commerce-platforms)
- [What are the Benefits of E-commerce Platforms?](#what-are-the-benefits-of-e-commerce-platforms)
- [Who Uses E-commerce Platforms?](#who-uses-e-commerce-platforms)
- [What are the Alternatives to E-commerce Platforms?](#what-are-the-alternatives-to-e-commerce-platforms)
- [Challenges with E-commerce Platforms ](#challenges-with-e-commerce-platforms)
- [Which Companies Should Buy E-commerce Platforms?](#which-companies-should-buy-e-commerce-platforms)
- [How to Buy E-commerce Platforms](#how-to-buy-e-commerce-platforms)
- [What do E-commerce Platforms Cost?](#what-do-e-commerce-platforms-cost)
- [Implementation of E-commerce Platforms](#implementation-of-e-commerce-platforms)
- [E-commerce Platforms Trends](#e-commerce-platforms-trends)
- [E-Commerce Platforms FAQs](#e-commerce-platforms-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)

[
### E-Commerce Platforms Topics
Expand/Collapse ](#)
- [What are E-commerce Platforms?](#what-are-e-commerce-platforms)
- [What are the Common Features of E-commerce Platforms?](#what-are-the-common-features-of-e-commerce-platforms)
- [What are the Benefits of E-commerce Platforms?](#what-are-the-benefits-of-e-commerce-platforms)
- [Who Uses E-commerce Platforms?](#who-uses-e-commerce-platforms)
- [What are the Alternatives to E-commerce Platforms?](#what-are-the-alternatives-to-e-commerce-platforms)
- [Challenges with E-commerce Platforms ](#challenges-with-e-commerce-platforms)
- [Which Companies Should Buy E-commerce Platforms?](#which-companies-should-buy-e-commerce-platforms)
- [How to Buy E-commerce Platforms](#how-to-buy-e-commerce-platforms)
- [What do E-commerce Platforms Cost?](#what-do-e-commerce-platforms-cost)
- [Implementation of E-commerce Platforms](#implementation-of-e-commerce-platforms)
- [E-commerce Platforms Trends](#e-commerce-platforms-trends)
- [E-Commerce Platforms FAQs](#e-commerce-platforms-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)
- [Enterprise FAQs](#enterprise-faqs)

## Learn More About E-Commerce Platforms

### What are E-commerce Platforms?

E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website.

#### What Types of E-commerce Platforms Exist?

**B2C e-commerce platforms**

[Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online.

**B2B e-commerce platforms**

[Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies. 

**B2C vs. B2B e-commerce platforms**

There are a few essential differences between B2C and B2B e-commerce:

- Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation
- Account-specific pricing ensures business customers can benefit from special pricing when purchasing online
- Catalogs can be customized for corporate customers
- [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer
- Multistore management allows businesses to consolidate purchases from various physical and online stores
- Integration with contract management, finance, ERP, or retail management systems is essential for B2B

Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as:

- Subscription plans to define what service or software is being offered on a regular basis
- Subscription billing to invoice and track payments for the products and services delivered using a subscription model
- Subscription analytics to monitor the efficiency of plans, packages, or promotions

### What are the Common Features of E-commerce Platforms?

##### **E-commerce platforms features for merchandising and marketing**

[**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page.

**E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty.

**Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers.

##### **E-commerce platforms features for order processing**

**Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use.

**Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types.

**Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again.

**Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions.

##### **Additional features of e-commerce platforms**

The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality:

- Standard themes and online store personalization allow companies to customize their online sales portals
- Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments
- Fraud protection may include SSL certificates and other security measures to protect the company and its customers
- [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email
- Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries
- Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight)
- Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services
- Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services
- Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped
- [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy

Many e-commerce platforms will also offer the following features:

- [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering)
- [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics)
- [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel)
- [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools)
- [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization)
- [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management)
- [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management)
- [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration)
- [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment)
- [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews)

Platform functionality refers to the technical characteristics of the software. 

- E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions. 
- The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information. 
- Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform.
- Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information.

![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj)

**Overview of the most common features of e-commerce platforms**  

### What are the Benefits of E-commerce Platforms?

The main objectives that e-commerce platforms can help companies achieve are to:

**Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information.

**Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company.

**Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received

**Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts

**Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud

Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue.

Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits.

Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M).

A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments.

### Who Uses E-commerce Platforms?

In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software. 

E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners.

##### **Employees**

Employees from many departments can benefit from using e-commerce platforms, the most important being:

**Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online

**Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors

**Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company

**Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process

##### **Additional user personas**

**Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms.

**Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability.

**Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software.

**Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing.

### What are the Alternatives to E-commerce Platforms?

Alternatives to e-commerce platforms can replace this type of software, either partially or completely:

[**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products.

[**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others. 

[**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices.

#### Software Related to E-commerce Platforms

Related solutions that can be used together with e-commerce platforms include:

[**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer.

[**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards.

[**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items.

[**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players.

![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS)

**Overview of G2’s categories for e-commerce**

### Challenges with E-commerce Platforms 

The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers.

Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose.

### Which Companies Should Buy E-commerce Platforms?

While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses:

**Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels. 

**Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction. 

**Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule.

### How to Buy E-commerce Platforms

Selecting the best e-commerce platform for the specific needs of a company can be complicated. 

#### Requirements Gathering (RFI/RFP) for E-commerce Platforms

Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling.

There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling.

Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners)

Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies. 

#### Compare E-commerce Platforms Products

**Create a long list**

Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors.

**Product comparison**

Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms. 

RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria. 

**What to ask vendors of e-commerce platforms?**

Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as:

**References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful.

**Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union.

**Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes.

**Create a short list**

Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process.

**Conduct demos**

Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow.

#### Selection of E-commerce Platforms

**Choose a selection team**

To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software. 

The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze.

- Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software.
- It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa.
- Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo.

**Negotiation**

Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor. 

The final decision should be based on all the information gathered previously. 

### What do E-commerce Platforms Cost?

The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user. 

There are three types of e-commerce software costs:

- The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses
- Ongoing costs such as licenses and maintenance are usually higher for on-premises software
- Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns

Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible.

#### Return on Investment (ROI)

The factors that impact ROI can be grouped into two main categories: costs and benefits: 

**Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered. 

**Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them.

To calculate ROI, buyers need to estimate software costs and software benefits.

Software costs can include:

- The initial cost of the software, which includes license cost for on-premises software, integration with other systems 
- Implementation and training may include migration from other e-commerce solutions and access to learning portals
- Ongoing license cost and consulting services to optimize the use of the e-commerce platform
- Software maintenance such as regular backups of the product and sales data

Software benefits can include:

- Increased online sales of products and services
- Time saved managing products and processing orders
- Less manual work and data entry for product information
- Reduced number of shipping errors and returns

ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI.

It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI.

### Implementation of E-commerce Platforms

**How are E-commerce Platforms Implemented?**

Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software. 

**Who is Responsible for E-commerce Platforms Implementation?**

The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration.

**What Does the Implementation Process Look Like for E-commerce Platforms?**

As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated. 

First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform.

Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.  

Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization.

**When Should You Implement E-commerce Platforms?**

Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners).

### E-commerce Platforms Trends

The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior.

**Artificial intelligence**

AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches.

**Evolving buyer behavior**

Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline.

**Subscription model**

E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms.

### E-Commerce Platforms FAQs

### Most Popular FAQs

#### Which e-commerce platform has the best reviews?

Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction:

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality.

#### What are the top platforms for B2B e-commerce?

B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization.
- [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes.

#### What are the most reliable e-commerce platforms for digital products?

Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail.

- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales.
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets.
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales.

#### What is the most user-friendly e-commerce platform for businesses?

Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations.

- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve.

#### Which e-commerce platform is best for beginners?

The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down.
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration.

### Small Business FAQs

#### What is the most affordable e-commerce platform for small businesses?

For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow.

- [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals.
- [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement.
- [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation.
- [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider.

#### What is the best e-commerce platform for startups?

Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal.
- [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support.
- [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time.

#### Which e-commerce platform is the most user-friendly for small business startups?

For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators.

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling.
- [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement.
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale.

#### What is the best e-commerce platform for B2B wholesale businesses?

Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options.

- [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development.
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost.
- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes.
- [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering.

#### What is the best e-commerce platform for small retailers?

Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team.

- [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel.
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks.
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in.
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models.

### Enterprise FAQs

#### What is the best-rated e-commerce platform for tech enterprises?

Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers.

- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform.
- [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility.

#### What is the most reliable e-commerce platform for enterprises?

Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals.
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue.

#### What is the best-reviewed e-commerce platform for enterprise app integration?

Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons.

- [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems.
- [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack.

#### What is the best enterprise e-commerce platform for global and multi-market commerce?

Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons.

- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency.
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements.

#### What is the best enterprise e-commerce platform for B2B organizations?

Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address.

- [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem.
- [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale.
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively.
- [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates.

**Last updated on April 24, 2026**