# Best Consent Management Platforms ## How Many Consent Management Platforms Products Does G2 Track? **Total Products under this Category:** 147 ### Category Stats (Jul 2026) - **Average Rating:** 4.54/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Okito Ltd. (+1.94%) - Among all products in this category, Okito Ltd. recorded the largest rating increase compared to last month _Last updated: July 26, 2026_ ## How Does G2 Rank Consent Management Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,500+ Authentic Reviews - 147+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Consent Management Platforms ![G2 Grid® for Consent Management Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/consent-management-platform-cmp/grids.png?focus%5B%5D=140963&focus%5B%5D=76970&focus%5B%5D=64388&focus%5B%5D=1384743&focus%5B%5D=139892&focus%5B%5D=106517&focus%5B%5D=54433&focus%5B%5D=138867) Highlighted products: AdOpt, Cookiebot by Usercentrics, CookieScript, Captain Compliance, Ketch, Usercentrics, Axeptio, and CookieYes. Underlying data: [Grid® JSON](https://www.g2.com/categories/consent-management-platform-cmp/grids.json?focus%5B%5D=adopt-adopt&focus%5B%5D=cookiebot-by-usercentrics&focus%5B%5D=cookiescript&focus%5B%5D=captain-compliance&focus%5B%5D=ketch&focus%5B%5D=usercentrics&focus%5B%5D=axeptio&focus%5B%5D=cookieyes) **Sponsored** ### Ketch Ketch is redefining responsible data use for the AI era. The Ketch Platform helps brands collect, control, and activate clean, permissioned, AI-ready and privacy-safe data across every device, system, and third-party app. The Ketch platform includes products for: - Consent and Preference Management - Marketing Preference Management - Data Subject Rights Fulfillment - Data Mapping, Discovery, and Classification - Risk Assessments and Reporting Brands around the world use Ketch to simplify privacy and consent operations, increase revenue from advertising, data, and AI initiatives, and build trust with customers and partners. Customers report their favorite aspects of the Ketch platform include: - Intuitive, easy-to-use interface for non-technical team members. - No coding required for creating policies, building automations, and customizing privacy notices. - Pre-built integration library including popular systems and applications. - Responsive, proactive, and consistent customer support. Learn more at ketch.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2189&secure%5Bchosen_at%5D=2026-07-28T15%3A57%3A10Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=139892&secure%5Bresource_id%5D=2189&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconsent-management-platform-cmp%3Fopen_modal_url%3D%252Fproducts%252Fcookietractor%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fconsent-management-platform-cmp%2526source%253Dcategory&secure%5Btoken%5D=d3224dcae0065028afe87ad364095bd31bdc2cf0cef66c8b1737011a04410150&secure%5Burl%5D=https%3A%2F%2Fwww.ketch.com%2Fpricing&secure%5Burl_type%5D=paid_promos) [ AdOpt ](https://www.g2.com/products/adopt-adopt/reviews) By [AdOpt](https://www.g2.com/sellers/adopt) [ 4.9/5(412) ](https://www.g2.com/products/adopt-adopt/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of AdOpt, highlighting how it simplifies cookie management and compliance with regulations like LGPD. Many appreciate the quick setup Pros and Cons [ Ease of Use (26) ](https://www.g2.com/products/adopt-adopt/reviews?qs=pros-and-cons)[ Learning Difficulty (5) ](https://www.g2.com/products/adopt-adopt/reviews?qs=pros-and-cons) [ Cookiebot by Usercentrics ](https://www.g2.com/products/cookiebot-by-usercentrics/reviews) By [Usercentrics](https://www.g2.com/sellers/usercentrics) [ 4.2/5(180) ](https://www.g2.com/products/cookiebot-by-usercentrics/reviews) What do users say? Users consistently praise the ease of use and effective compliance features of Cookiebot by Usercentrics, highlighting its intuitive setup and seamless integration with tools like Google Tag Manager. Pros and Cons [ Ease of Use (24) ](https://www.g2.com/products/cookiebot-by-usercentrics/reviews?qs=pros-and-cons)[ Cookie Management (10) ](https://www.g2.com/products/cookiebot-by-usercentrics/reviews?qs=pros-and-cons) [ CookieScript ](https://www.g2.com/products/cookiescript/reviews) By [Cookie Script](https://www.g2.com/sellers/cookie-script) [ 4.6/5(519) ](https://www.g2.com/products/cookiescript/reviews) What do users say? Users consistently praise the ease of use and affordability of CookieScript, highlighting its straightforward setup and intuitive interface that simplifies cookie management across multiple domains. M Pros and Cons [ Ease of Use (91) ](https://www.g2.com/products/cookiescript/reviews?qs=pros-and-cons)[ Expensive (24) ](https://www.g2.com/products/cookiescript/reviews?qs=pros-and-cons) [ Captain Compliance ](https://www.g2.com/products/captain-compliance/reviews) By [Captain Compliance](https://www.g2.com/sellers/captain-compliance) [ 4.6/5(162) ](https://www.g2.com/products/captain-compliance/reviews) What do users say? Users consistently praise the product for its efficiency in compliance management and user-friendly interface, which simplifies the tracking of privacy regulations and consent management. The platform Pros and Cons [ Problem Solving (50) ](https://www.g2.com/products/captain-compliance/reviews?qs=pros-and-cons)[ Learning Curve (7) ](https://www.g2.com/products/captain-compliance/reviews?qs=pros-and-cons) [ Ketch ](https://www.g2.com/products/ketch/reviews) By [Ketch](https://www.g2.com/sellers/ketch) [ 4.6/5(163) ](https://www.g2.com/products/ketch/reviews) What do users say? Users consistently praise the product for its intuitive interface and exceptional support, which make the setup and ongoing management of privacy compliance straightforward. Many appreciate how easy i Pros and Cons [ Customer Support (56) ](https://www.g2.com/products/ketch/reviews?qs=pros-and-cons)[ Learning Curve (15) ](https://www.g2.com/products/ketch/reviews?qs=pros-and-cons) [ Usercentrics ](https://www.g2.com/products/usercentrics/reviews) By [Usercentrics](https://www.g2.com/sellers/usercentrics) [ 4.4/5(224) ](https://www.g2.com/products/usercentrics/reviews) What do users say? Users consistently praise the ease of use and customization options of Usercentrics, highlighting how it simplifies managing consent across multiple websites while ensuring compliance with privacy reg Pros and Cons [ Ease of Use (38) ](https://www.g2.com/products/usercentrics/reviews?qs=pros-and-cons)[ Setup Difficulty (19) ](https://www.g2.com/products/usercentrics/reviews?qs=pros-and-cons) [ Axeptio ](https://www.g2.com/products/axeptio/reviews) By [Agilitation](https://www.g2.com/sellers/agilitation) [ 4.7/5(143) ](https://www.g2.com/products/axeptio/reviews) What do users say? Users consistently praise the product for its ease of use and responsive support, highlighting how simple it is to implement and manage cookie consent while ensuring GDPR compliance. The intuitive int Pros and Cons [ Ease of Use (13) ](https://www.g2.com/products/axeptio/reviews?qs=pros-and-cons)[ Poor Customer Support (4) ](https://www.g2.com/products/axeptio/reviews?qs=pros-and-cons) [ CookieYes ](https://www.g2.com/products/cookieyes/reviews) By [CookieYes Limited](https://www.g2.com/sellers/cookieyes-limited) [ 4.8/5(302) ](https://www.g2.com/products/cookieyes/reviews) What do users say? Users consistently praise the excellent customer support provided by CookieYes, highlighting the quick and helpful responses that resolve issues efficiently. Many appreciate the product's ease of use Pros and Cons [ Customer Support (51) ](https://www.g2.com/products/cookieyes/reviews?qs=pros-and-cons)[ Cookie Management (8) ](https://www.g2.com/products/cookieyes/reviews?qs=pros-and-cons) [ TrustArc ](https://www.g2.com/products/trustarc/reviews) By [TrustArc](https://www.g2.com/sellers/trustarc) [ 4.2/5(327) ](https://www.g2.com/products/trustarc/reviews) What do users say? Users consistently praise TrustArc for its intuitive interface and responsive support, which simplify the management of privacy compliance across various regulations. The platform's comprehensive tool Pros and Cons [ Ease of Use (58) ](https://www.g2.com/products/trustarc/reviews?qs=pros-and-cons)[ Poor Customer Support (16) ](https://www.g2.com/products/trustarc/reviews?qs=pros-and-cons) [ iubenda ](https://www.g2.com/products/iubenda/reviews) By [iubenda](https://www.g2.com/sellers/iubenda) [ 4.5/5(48) ](https://www.g2.com/products/iubenda/reviews) What do users say? Users consistently praise the product for its ease of use and seamless integration, making compliance management straightforward and efficient. Many appreciate the cost-effectiveness and the ability t Pros and Cons [ Ease of Use (9) ](https://www.g2.com/products/iubenda/reviews?qs=pros-and-cons)[ Complexity (3) ](https://www.g2.com/products/iubenda/reviews?qs=pros-and-cons) [ Didomi ](https://www.g2.com/products/didomi/reviews) By [Didomi](https://www.g2.com/sellers/didomi) [ 4.5/5(176) ](https://www.g2.com/products/didomi/reviews) What do users say? Users consistently praise the product for its ease of use and responsive support, highlighting how straightforward it is to implement and manage consent across multiple websites. Many appreciate the p Pros and Cons [ Ease of Use (10) ](https://www.g2.com/products/didomi/reviews?qs=pros-and-cons)[ Poor Customer Support (4) ](https://www.g2.com/products/didomi/reviews?qs=pros-and-cons) [ Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) By [Salesforce](https://www.g2.com/sellers/salesforce) [ 4.5/5(3,996) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) What do users say? Users consistently praise the platform for its flexibility and customization options, allowing businesses to tailor workflows and automate processes effectively. Many appreciate its ability to central Pros and Cons [ Ease of Use (1638) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews?qs=pros-and-cons)[ Learning Curve (574) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews?qs=pros-and-cons) [ IBM Verify CIAM ](https://www.g2.com/products/ibm-verify-ciam/reviews) By [IBM](https://www.g2.com/sellers/ibm) [ 4.3/5(189) ](https://www.g2.com/products/ibm-verify-ciam/reviews) What do users say? Users consistently praise the product for its robust security and seamless user experience, particularly highlighting features like multi-factor authentication and adaptive access controls. Many appre Pros and Cons [ Security (61) ](https://www.g2.com/products/ibm-verify-ciam/reviews?qs=pros-and-cons)[ Complex Setup (38) ](https://www.g2.com/products/ibm-verify-ciam/reviews?qs=pros-and-cons) [ Clym Inc. ](https://www.g2.com/products/clym-inc/reviews) By [Clym](https://www.g2.com/sellers/clym) [ 4.9/5(46) ](https://www.g2.com/products/clym-inc/reviews) What do users say? Users consistently praise the product for its ease of use and seamless integration, making it a reliable choice for enhancing website accessibility and compliance. Many appreciate how it simplifies co Pros and Cons [ Ease of Use (26) ](https://www.g2.com/products/clym-inc/reviews?qs=pros-and-cons)[ Learning Difficulty (2) ](https://www.g2.com/products/clym-inc/reviews?qs=pros-and-cons) [ InMobi Choice ](https://www.g2.com/products/inmobi-choice/reviews) By [InMobi](https://www.g2.com/sellers/inmobi) [ 4.5/5(40) ](https://www.g2.com/products/inmobi-choice/reviews) What do users say? Users consistently praise the product for its ease of use and fast implementation, highlighting how quickly it can be set up to ensure GDPR compliance. Many appreciate the comprehensive features offer - ‹ Prev‹ Prev - 1 - [2](/categories/consent-management-platform-cmp?open_modal_url=%2Fproducts%2Fcookietractor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fconsent-management-platform-cmp%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/consent-management-platform-cmp?open_modal_url=%2Fproducts%2Fcookietractor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fconsent-management-platform-cmp%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/consent-management-platform-cmp?open_modal_url=%2Fproducts%2Fcookietractor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fconsent-management-platform-cmp%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/consent-management-platform-cmp?open_modal_url=%2Fproducts%2Fcookietractor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fconsent-management-platform-cmp%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [9](/categories/consent-management-platform-cmp?open_modal_url=%2Fproducts%2Fcookietractor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fconsent-management-platform-cmp%26source%3Dcategory&order=g2_score&page=9#product-list) - [10](/categories/consent-management-platform-cmp?open_modal_url=%2Fproducts%2Fcookietractor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fconsent-management-platform-cmp%26source%3Dcategory&order=g2_score&page=10#product-list) - [Next ›Next ›](/categories/consent-management-platform-cmp?open_modal_url=%2Fproducts%2Fcookietractor%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fconsent-management-platform-cmp%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Electronic Data Interchange (EDI) Software](https://www.g2.com/categories/electronic-data-interchange-edi) [Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm) [Video Conferencing Software](https://www.g2.com/categories/video-conferencing) [Cloud Infrastructure Monitoring Tools and Software](https://www.g2.com/categories/cloud-infrastructure-monitoring) [Accounts Receivable Software](https://www.g2.com/categories/accounts-receivable) Similar Categories - [Cookie Tracking](/categories/cookie-tracking) - [Data Breach Notification](/categories/data-breach-notification) - [Data Clean Room](/categories/data-clean-room) - [Data De-Identification](/categories/data-de-identification) - [Data Privacy Management](/categories/data-privacy-management) - [Data Subject Access Request (DSAR)](/categories/data-subject-access-request-dsar) - [Employee Identity Theft Protection](/categories/employee-identity-theft-protection) - [Identity Verification](/categories/identity-verification) - [Other Privacy](/categories/other-privacy) - [Privacy Impact Assessment (PIA)](/categories/privacy-impact-assessment-pia) - [Privacy Policy Generator](/categories/privacy-policy-generator) - [Sensitive Data Discovery](/categories/sensitive-data-discovery) - [Website Privacy Auditing Tools](/categories/website-privacy-auditing-tools) [Browse Consent Management Platform (CMP) Themes](/categories/consent-management-platform-cmp/themes) ![Brandon Summers-Miller](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandon Summers-Miller") BS Researched and written by [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller) Updated October 3, 2024 Consent management platforms (CMP) are used by companies to legally document and manage a user’s consent choices prior to collecting, sharing, or selling user data from online sources such as websites and apps that use cookies, embedded videos, and other tracking technologies. CMP tools provide end users with detailed information on how their online behavior may be tracked, the purposes for which that information is collected, and the specific vendors and entities requesting to use the information. CMPs then provide users the explicit choice to grant, refuse, or revoke consent to having their online behavior collected, used, or sold by all or specific parties listed. CMP providers have a legal basis to store user consent data, which then allows them to pass consent information to third parties like advertising, publishing, and other partners prior to lawful data processing. A company’s legal and marketing teams use CMP software to ensure their companies comply with global privacy regulations such as the European Union’s GDPR. CMP software often integrates with marketing software such as [customer relationship management (CRM) software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), [customer data platform (CDP) software](https://www.g2.com/categories/customer-data-platform-cdp), and other analytical tools. To qualify for inclusion in the Consent Management Platform (CMP) category, a product must: - Provide legally required notices to users about what data is processed, which specific entities process the data, for which purposes, under which legal justification, and other legal requirements required by various privacy regulations - Offer a dashboard for users to grant, refuse, or revoke consent - Create and share granular consent records with entities relying on CMP data, such as advertising and publishing partners, to enable and demonstrate lawful data processing Top Tools at a Glance | | LGPD/GDPR cookie consent with no-code deployment | User Review "Intuitive Platform with Exceptional Real-Time Support Including Sundays" | | | GTM-native cookie consent and compliance automation | User Review "Updated Review of Cookiebot for my preferred cookie solution" | | | GTM-native cookie consent with geo-targeting | User Review "CookieScript Makes Compliance Effortless with Reliable Scanning and Clean Integration" | | | Multi-jurisdiction consent lifecycle with audit-ready documentation | User Review "Streamlined AI Compliance and Algorithmic Risk Management" | | | Multi-jurisdiction consent orchestration with rapid deployment | User Review "Intuitive and User-Friendly, Yet Powerful Privacy & Data Governance" | | | Multi-region consent deployment with GTM integration | User Review "Allround tool for consent management with excellent integrations and easy user interface" | | | Brand-native GDPR consent with GTM integration | User Review "Axeptio: simple consent banner to integrate, customizable and GDPR compliant" | | | GDPR-compliant cookie consent with Google Consent Mode | User Review "Excellent, Responsive Support That Quickly Resolved My Setup Issue" | | | Global cookie consent with expert-guided compliance | User Review "A Well-Designed App with Great Potential" | | | Multi-site GDPR consent with auto-updating policies | User Review "iubenda: simple privacy compliance and impeccable customer support" | * * * Show More * * * ## How Do You Choose the Right Consent Management Platforms? ### What You Should Know About Consent Management Platform (CMP) Software ### What is Consent Management Platform (CMP) Software? Companies use consent management platform (CMP) to legally capture a website or application user’s consent prior to tracking, collecting, sharing, selling, and processing the user’s data. CMP software notifies users on the ways their online activities may be tracked, the purposes for which those activities are tracked, the legal bases used to track them, and which specific entities and vendors seek to track them. Notifying the user and collecting their consent choices are facilitated by a pop-up banner on a website or within an application. Users are given the explicit choice to grant, refuse, or revoke consent to having their online activities collected, used, or sold by one, some, or all of these parties. The CMP tool, which has a legal basis to store consent data, will then pass the user’s explicit and granular consent choices on data collection to third parties like advertisers and publishers prior to those entities processing the user’s data. CMP software was initially developed to assist companies in complying with the European Union’s General Data Protection Regulation (GDPR) and can be used to capture consent under other data privacy laws or data protection regulations, as well. In order to process a user’s data under the GDPR, a minimum of one of the six lawful bases for processing data as cited under Article 6 of the GDPR must be met. The six bases include consent, contract, legal obligation, vital interest, public task, and legitimate interest. CMPs assist companies with processing under the lawful basis of consent. Some CMPs also enable users to exercise their right to object to legitimate interest bases, as well. CMP software can also be used to comply with the California Consumer Privacy Act (CCPA) by powering a website’s “do not sell” button; the CCPA does not require a consent pop-up like GDPR, however. **What Does CMP Stand For?** In the data privacy and digital advertising industries, CMP stands for consent management platform. This acronym is sometimes used for consent management providers, as well.  ### What are the Common Features of Consent Management Platform (CMP) Software? The following are some core features within CMP software: **Multi-language support:** CMP software should offer multiple languages. In order to gain a user’s informed and explicit consent to process personal data, the user should be communicated with in their preferred language.  **Customizable design:** Many CMP providers offer customizable CSS design themes to ensure that the pop-up banner’s colors and fonts reflect the company’s branding. Having consistent branding in the pop-up improves end-user consent opt-in rates to allow tracking, which is why this feature is important. **Administration interface:** CMPs should offer easy to understand, intuitive administrative interfaces, often with reporting features. **Mobile software development kit (SDK):** For companies seeking to collect user consent within applications, having a mobile SDK is important. **Cross-domain and cross-device consent management:** This enables companies to utilize user consent across domains and devices. ### What are the Benefits of Consent Management Platform (CMP) Software? **Meet legal requirements:** The main benefit of using a CMP is to meet legal requirements of data privacy and data protection regulations by lawfully processing user data. **Improve user opt-in rates:** Using a CMP with a well-designed pop-up banner can improve user’s consent to processing opt-in rates. This is important for companies wishing to sell advertisements. ### Who Uses Consent Management Platform (CMP) Software? Since capturing user consent to use personal data is vital to companies doing business, especially within the European Union, many types of professionals may use CMP software. Most commonly, these professionals are from information technology (IT), data privacy and protection, or marketing backgrounds. **IT administrators:** Given that CMP must integrate with a company’s websites and applications, many IT administrators deploy CMP software on behalf of their companies. **Data privacy and data protection professionals:** Data privacy and data protection professionals may be responsible for their company’s use of CMP software, as this relates to their ongoing compliance with global data privacy regulations. **Marketing professionals:** Marketers may utilize CMP software, in particular those working in adtech, martech, digital marketing, or e-commerce areas who need to work with consented data. #### Software Related to Consent Management Platform (CMP) Software Solutions that are related to CMP software include: [Cookie and website tracker scanning software](https://www.g2.com/categories/cookie-and-website-tracker-scanning) **:** Cookie and tracker scanning software scans websites to identify and list what cookies, beacons, tags, tracking pixels, local objects, and other website tracking technologies, such as plug-ins or integrated content like videos, are present on company websites.  [Privacy policy generator software](https://www.g2.com/categories/privacy-policy-generator) **:** Privacy policy generator software helps companies generate and maintain privacy policies. Some CMP tools offer privacy policy management within their solutions. [Data privacy management software](https://www.g2.com/categories/data-privacy-management) **:** Data privacy management software provides comprehensive solutions for companies to manage their privacy program, including replying to consumer requests or data subject requests (DSR/DSAR), mapping sensitive data, and more. [Customer data platform (CDP) software](https://www.g2.com/categories/customer-data-platform-cdp) **:** CDPs are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. Though not universal, some CDP solutions offer consent management functions, as well. [Data management platform (DMP) software](https://www.g2.com/categories/data-management-platform-dmp) **:** DMP software analyzes company customer, audience, and marketing data by pulling in and storing data from multiple sources such as first-party websites and software, third-party data providers, and offline sources. [Publisher ad management software](https://www.g2.com/categories/publisher-ad-management): Publisher ad management software is used by publishers to manage and sell ad inventory on their websites. This helps publishers monetize their content. There are multiple types of publisher adtech ad management software available on the market, including [a](https://www.g2.com/categories/app-monetization)[pp monetization software](https://www.g2.com/categories/app-monetization), [publisher ad server software](https://www.g2.com/categories/publisher-ad-server), [search monetization software](https://www.g2.com/categories/search-monetization), and [supply side platform (SSP) software](https://www.g2.com/categories/supply-side-platform-ssp). [Advertiser campaign management software:](https://www.g2.com/categories/advertiser-campaign-management) Advertiser campaign management software is used by advertisers to buy, manage, and track ads online. Advertiser campaign management software can access various digital advertising channels including display, mobile, search, social, and video. ### Challenges with Consent Management Platform (CMP) Software Software solutions can come with their own set of challenges. Some things to consider include:  **Legal review:** It is important that companies seek the advice of their own legal teams to ensure the verbiage written within CMP pop-up banners meets their company’s unique requirements and obligations. **Geo specificity** : Many companies want to customize their user experience to meet the regulatory requirements necessary for a specific location. For example, in the European Union, a consent banner is required, while in California, it is not.  ### Which Companies Should Buy Consent Management Platform (CMP) Software? Any company that must comply with data privacy regulations that require obtaining user consent prior to processing their data, such as the European Union’s GDPR, should buy a CMP solution to ensure they are legally capturing and honoring user consents.   ### How to Buy Consent Management Platform (CMP) Software #### Requirements Gathering (RFI/RFP) for Consent Management Platform (CMP) Software It is important to identify a company’s unique requirements prior to selecting a consent management solution. For example, it is vital that buyers select a provider that supports the languages of their customer base. Businesses also need to decide where the user consent data will be stored, whether that be by the CMP provider or by the company itself. It may be important to the company that the CMP provider is approved and registered with the industry group that has set some standards for CMPs, the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF), as well.  #### Compare Consent Management Platform (CMP) Software Products **Create a long list** The long list of requirements should include languages supported and the robustness of banner customization to promote user opt-in rates. Buyers must also consider whether the administration is simple and easy, if the CMP provider has prebuilt lists of common vendors and third parties, if they have template privacy policies and other documents that buyers can use, and whether the provider offers a mobile software development kit if they plan to use this with mobile applications. By visiting G2.com’s category for Consent Management Platform (CMP) software, buyers may sift through the CMP solutions and add products to their “My List” within G2.com. **Create a short list** Once buyers have created a short list within “My List” at G2.com, they can further sort their options by checking the product’s ratings on the G2 GridⓇ and reading user reviews to get an understanding of how their peers experience the software. **Conduct demos** After narrowing down the selection, buyers must contact the vendors to schedule demonstrations of the solution. Businesses can contact many vendors directly on G2.com to request demos by selecting the “Get a Quote” button. At each demo, buyers must be sure to ask the same questions and use case scenarios to best evaluate each product. Questions to consider including are: Does this support the languages we require? Can we customize the pop-up banners to match our branding? Does the vendor store the consent data or does the company? Is this product registered with the IAB TCF? #### Selection of Consent Management Platform (CMP) Software **Choose a selection team** The software selection team should include the person responsible for setting up and maintaining the CMP software and likely someone from the company’s legal or compliance team to ensure it meets the company’s legal obligations. **Negotiation** Considering that these are relatively lightweight solutions, vendors may not be keen to negotiate on price and may stick to their standard pricing. Buyers may be able to negotiate for implementation assistance, however.  **Final decision** Once the person responsible for setting up and maintaining the CMP software approves of the specific product and the company’s legal team approves the purchase, businesses should feel confident moving forward with a CMP tool. After implementing and using the tool, it helps to leave a review on G2.com, sharing their experience to assist other future CMP buyers in their decision-making process.