--- title: Kit Reviews meta\_title: 'Kit Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 236 reviews by the users' company size, role or industry to find out how Kit works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 236 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Kit Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kit but has limited features. Are you part of the Kit team? [Upgrade your plan](https://my.g2.com/convertkit-kit/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online. * * * Seller [Kit](https://www.g2.com/sellers/kit-992c27f5-a666-458f-b224-14249d11d99b) Discussions [Kit Community](https://www.g2.com/products/convertkit-kit/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Derrick Hicks Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/convertkit-kit/pricing) ## Top-Rated Alternatives [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![MailerLite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MailerLite") MailerLite 4.6/5(1,113) ](https://www.g2.com/products/mailerlite/reviews) [ View All Alternatives ](https://www.g2.com/products/convertkit-kit/competitors/alternatives) ## User Insights Average based on 236 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Kit Integrations (3) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 4/28/2026 "Super Easy to Use with Highly Customizable Templates" 5/5 What do you like best about Kit? Super easy interface to use. It is very simple to add new subscribers and make categories which is so helpful. The templates are very customizable and there are so many useful features on the platform. Review collected by and hosted on G2.com. What do you dislike about Kit? The templates are kind of a learning curve at first. Since they are so customizable, it takes a minute to get a hang of layouts and knowing where items are or how to add/remove sections. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? I can send emails from all of our agents emails and use one platform/account to get everything done at once. We use this platform at least once a day so it is important to our business and daily practices. I also add all of our clients and other agent emails in our subscribers which helps keep things streamlined in one spot. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Grant D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grant D.") GD Grant D. Head of Sales Small-Business (50 or fewer emp.) 4/30/2026 "Intuitive and Effective, but Needs Better HTML Integration" 5/5 What do you like best about Kit? I appreciate Kit for its ability to let me segment which subscribers are interested in which digital products and then send communication directly. I chose Kit because the functionality is simple, and I like the UI UX and find it very intuitive. Review collected by and hosted on G2.com. What do you dislike about Kit? Importing the HTML into my Wix website was not as easy for the lead capture forms. The way the user interface looks when I'm trying to import the HTML was a bit challenging. It involved a lot of trial and error and tinkering around to make sure the lead capture form was formatted correctly and input into the website properly. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? I use Kit for managing subscription lists, segmenting subscribers interested in digital products, and communicating effectively with them. It helps send promotions and content to drive new sales. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Krishna K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Krishna K.") KK Krishna K. Digital Marketing Media Manager Online Media Small-Business (50 or fewer emp.) 3/6/2026 "Effortless Marketing for Small Teams" 4/5 What do you like best about Kit? I really appreciate how effortless Kit makes small-business marketing. It's perfect for people who aren't experts in social media or advertising, and that shows in every part of the tool. I love how it automates the entire workflow end-to-end by suggesting posts, creating simple creative, scheduling them, and even running retargeting ads without me having to start from scratch. The biggest benefit for our lean team is that it's like having a reliable part-time marketing assistant without needing training or oversight. Its automation and creative features remove almost all manual work while maintaining consistency. Kit pulls product info directly, suggests when and what to post, schedules content at the best times, and even runs retargeting ads for abandoned carts, without us needing to plan campaigns or write copy from scratch. The creative tools are simple but effective, generating clean, on-brand social posts and basic ad creative using our product images, which saves us the need for a designer or copywriter. The ability to tweak posts easily is a great time-saver. Additionally, the initial setup of Kit was extremely easy and straightforward, making it one of the simplest tools we've onboarded as a small team. Review collected by and hosted on G2.com. What do you dislike about Kit? The biggest one is that the automation is pretty basic and not very flexible. It does a good job with simple social posts and retargeting ads, but you can’t customize sequences, set up more specific rules, or tailor the messaging to different customer groups. It’s very 'one-size-fits-all,' so we can’t fine-tune it to match our brand voice or customer journey as closely as we want. Right now, Kit only runs basic, generic automations—like post a product or run a retargeting ad. What would be game-changing is simple, conditional logic that doesn’t require tech skills. For example: If a customer bought X, send a follow-up for Y; Post different content for new vs. returning visitors; Pause ads automatically when inventory is low; Schedule campaigns around promotions or holidays without manual approval. Right now, it’s all or nothing. Adding basic 'if this, then that' rules would let us personalize our marketing without extra work. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Kit automates social media and marketing tasks for us, saving time and effort by managing posts, ads, and outreach. It helps us maintain consistency and launch basic ads without being overwhelmed by marketing tasks. Its creative features allow us to keep our marketing active with minimal manual input. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Bryan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bryan M.") BM Bryan M. Product Director Small-Business (50 or fewer emp.) 4/29/2026 "Kit’s Creator Network Drives Subscriber Growth Through Recommendations" 4.5/5 What do you like best about Kit? Kit's creator network helps us get more subscribers via recommendations. Most other platforms don't offer this. Review collected by and hosted on G2.com. What do you dislike about Kit? At times it feels like it takes more clicks than I'd want to get to the place I need. There is a cmd+K search, but I keep forgetting about it because it isn't always shown as an option in the UI Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Kit helps us run automated email sequences and send newsletters to our audience, as well as growing our audience via their creator network Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") UH Verified User in Human Resources Small-Business (50 or fewer emp.) 5/8/2026 "Great Features, But Limited Design Customization, Slower Support, and Rising Costs" 2.5/5 What do you like best about Kit? I really liked the tagging feature, which made it easy to segment subscribers and set up specific automations based on each subscriber’s preferences. I also appreciated that my emails didn’t end up in the “promotions” tab. I also liked the ability to add a tip jar. Another feature I liked was the creator network that allowed my subscribers to subscribe to related creator's newsletters. It was passive lead generation that help me increase my subscriber count. Review collected by and hosted on G2.com. What do you dislike about Kit? I was a Kit customer for over a decade. While the platform was always geared toward creators, over time it became clear that many of the newer features were aimed more at influencers. That shift wasn’t necessarily a bad thing, but it meant the platform no longer met my needs. Another thing to note was the Wordpress Plugin did not always work - my forms did not always appear on the page (Although I did see them make efforts to improve it). I also didn’t like the limited customization options, especially when it came to design. On top of that, support had become slower to respond. Most importantly, Kit no longer made financial sense for me: the costs doubled for the same subscriber count and increased substantially as my subscriber count grew. I decided to go with another provider. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? When I used it, it was an easy way to collect emails from viewers. It also let me automate a series of emails to nurture engagement, which saved me a lot of time because I could truly set it up and forget it. For instance, I was able to build a two-year automation that sent evergreen industry tips, and that was a game changer. I could spend a couple of days creating a two-year email sequence, set it live, and be done. This allowed me to focus on delivering the best service to my clients, and potential clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Kathleen W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathleen W.") KW Kathleen W. Owner/Photographer Small-Business (50 or fewer emp.) 4/30/2026 "Seamless Switch from Mailchimp with a User-Friendly Free Version" 5/5 What do you like best about Kit? I love how user friendly it is. I switched everything over from mailchimp and it was seamless. Love all the features included with the free version as well. Review collected by and hosted on G2.com. What do you dislike about Kit? Haven’t ran into any issues yet so fingers crossed! Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? It’s helping me grow my business and serve my community, with an easy, behind-the-scenes setup. It’s one less thing I have to think about, which makes day-to-day work feel a lot more manageable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Daria R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daria R.") DR Daria R. Team Architect Professional Training & Coaching Small-Business (50 or fewer emp.) 5/22/2026 "Easy to Use but Expensive for Limited Features" 4.5/5 What do you like best about Kit? I think Kit is pretty easy to use. It helps me keep in touch with my subscribers and automate my email sequences. I can create different types of forms and text, which helps me manage my list more effectively. I also appreciate the ability to make automations. Review collected by and hosted on G2.com. What do you dislike about Kit? I think it's too expensive. On the basic plan, I don't see a lot of information about my list. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Kit helps me keep in touch with my subscribers, automating my email sequences, and acquiring new subscribers. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite ![Vishwajeet M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishwajeet M.") VM Vishwajeet M. Marketing Expert Information Technology and Services Mid-Market (51-1000 emp.) 10/13/2025 "Reliable Email Marketing Tool That Grows with You" 4/5 What do you like best about Kit? I’ve been using ConvertKit for a while now, and I can honestly say it’s one of the most creator-friendly email marketing tools out there. What I love most is how easy it is to get started — everything from setting up forms to creating automations feels intuitive. The interface is clean and straightforward, so even if you’re not super technical, you’ll find your way around quickly. Review collected by and hosted on G2.com. What do you dislike about Kit? If I had to point out one thing that could be improved, it would be the pricing for smaller creators. The free plan is great to start with, but once you begin scaling, it can get a bit pricey compared to other tools. Also, I’d love to see more flexibility in lead magnet options in the starter plan. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Overall, ConvertKit is reliable, easy to use, and built with creators in mind. It’s not overloaded with unnecessary features — just the right balance of simplicity and power. If your focus is building a genuine connection with your audience, ConvertKit is definitely worth it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite CD Chetan D. Associate, Strategy & Growth Small-Business (50 or fewer emp.) 3/17/2026 "Kit Makes Internal Monthly Newsletters Easy" 4/5 What do you like best about Kit? I use Kit to deliver a newsletter within my organization. It supports our monthly newsletter service and helps me share updates consistently. Review collected by and hosted on G2.com. What do you dislike about Kit? There should be some tutorials tailored to each job role, so it’s easier to find guidance that matches what I need to do. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? In my organization, we send our monthly newsletter through this tool. It works well for that, but I wish there were an option for a brand kit. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Holly D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly D.") HD Holly D. Marketing and Sales Coach Small-Business (50 or fewer emp.) 12/15/2025 "Easy-to-Use Email Marketing with Great Features" 4/5 What do you like best about Kit? I prefer Kit to other CRMs because it's very easy to use, user-friendly, and has good deliverability. Review collected by and hosted on G2.com. What do you dislike about Kit? The pricing of Kit is a bit higher because it does offer more features. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? I use Kit for email marketing, landing pages, and automations. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Kit? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kit ](https://www.g2.com/products/convertkit-kit/discussions/new) GU Guest User What is Convertkit used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/convertkit-what-is-convertkit-used-for) GU Guest User • Last activity over 2 years ago Does ConvertKit have a free plan? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/does-convertkit-have-a-free-plan) [ View all Discussions ](https://www.g2.com/products/convertkit-kit/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/convertkit-kit/pricing) Kit Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-convertkit-kit) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee85f8ddd73b345c4febd9bec84767ea/brevo-marketing-platform.png "Product Avatar Image") Brevo Marketing Platform 4.5/5(2,621) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-convertkit-kit) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-convertkit-kit) ##### ##### Kit Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/convertkit-kit/features) ##### Categories on G2 [Email Marketing](https://www.g2.com/categories/email-marketing) ##### Explore More [Which file reader solutions have the easiest setup for non-technical users rated highly by practitioners?](https://www.g2.com/discussions/which-file-reader-solutions-have-the-easiest-setup-for-non-technical-users-rated-highly-by-practitioners)[What key performance metrics should teams use to measure web acceleration solution effectiveness?](https://www.g2.com/discussions/what-key-performance-metrics-should-teams-use-to-measure-web-acceleration-solution-effectiveness)[Best software for academic testing and reporting](https://www.g2.com/discussions/best-software-for-academic-testing-and-reporting) [Which purchasing platforms hold up well under high-volume enterprise workloads without slowing down approval workflows?](https://www.g2.com/discussions/which-purchasing-platforms-hold-up-well-under-high-volume-enterprise-workloads-without-slowing-down-approval-workflows)[Which purchasing platforms can a procurement team actually manage without a dedicated IT department or consultant to set it up?](https://www.g2.com/discussions/which-purchasing-platforms-can-a-procurement-team-actually-manage-without-a-dedicated-it-department-or-consultant-to-set-it-up)[Pros and Cons Details](https://www.g2.com/products/convertkit-kit/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)