Super easy interface to use. It is very simple to add new subscribers and make categories which is so helpful. The templates are very customizable and there are so many useful features on the platform. Review collected by and hosted on G2.com.

The templates are kind of a learning curve at first. Since they are so customizable, it takes a minute to get a hang of layouts and knowing where items are or how to add/remove sections. Review collected by and hosted on G2.com.

I appreciate Kit for its ability to let me segment which subscribers are interested in which digital products and then send communication directly. I chose Kit because the functionality is simple, and I like the UI UX and find it very intuitive. Review collected by and hosted on G2.com.

Importing the HTML into my Wix website was not as easy for the lead capture forms. The way the user interface looks when I'm trying to import the HTML was a bit challenging. It involved a lot of trial and error and tinkering around to make sure the lead capture form was formatted correctly and input into the website properly. Review collected by and hosted on G2.com.

I really appreciate how effortless Kit makes small-business marketing. It's perfect for people who aren't experts in social media or advertising, and that shows in every part of the tool. I love how it automates the entire workflow end-to-end by suggesting posts, creating simple creative, scheduling them, and even running retargeting ads without me having to start from scratch. The biggest benefit for our lean team is that it's like having a reliable part-time marketing assistant without needing training or oversight. Its automation and creative features remove almost all manual work while maintaining consistency. Kit pulls product info directly, suggests when and what to post, schedules content at the best times, and even runs retargeting ads for abandoned carts, without us needing to plan campaigns or write copy from scratch. The creative tools are simple but effective, generating clean, on-brand social posts and basic ad creative using our product images, which saves us the need for a designer or copywriter. The ability to tweak posts easily is a great time-saver. Additionally, the initial setup of Kit was extremely easy and straightforward, making it one of the simplest tools we've onboarded as a small team. Review collected by and hosted on G2.com.

The biggest one is that the automation is pretty basic and not very flexible. It does a good job with simple social posts and retargeting ads, but you can’t customize sequences, set up more specific rules, or tailor the messaging to different customer groups. It’s very 'one-size-fits-all,' so we can’t fine-tune it to match our brand voice or customer journey as closely as we want. Right now, Kit only runs basic, generic automations—like post a product or run a retargeting ad. What would be game-changing is simple, conditional logic that doesn’t require tech skills. For example: If a customer bought X, send a follow-up for Y; Post different content for new vs. returning visitors; Pause ads automatically when inventory is low; Schedule campaigns around promotions or holidays without manual approval. Right now, it’s all or nothing. Adding basic 'if this, then that' rules would let us personalize our marketing without extra work. Review collected by and hosted on G2.com.

Kit's creator network helps us get more subscribers via recommendations. Most other platforms don't offer this. Review collected by and hosted on G2.com.

At times it feels like it takes more clicks than I'd want to get to the place I need. There is a cmd+K search, but I keep forgetting about it because it isn't always shown as an option in the UI Review collected by and hosted on G2.com.

I really liked the tagging feature, which made it easy to segment subscribers and set up specific automations based on each subscriber’s preferences. I also appreciated that my emails didn’t end up in the “promotions” tab. I also liked the ability to add a tip jar. Another feature I liked was the creator network that allowed my subscribers to subscribe to related creator's newsletters. It was passive lead generation that help me increase my subscriber count. Review collected by and hosted on G2.com.

I was a Kit customer for over a decade. While the platform was always geared toward creators, over time it became clear that many of the newer features were aimed more at influencers. That shift wasn’t necessarily a bad thing, but it meant the platform no longer met my needs. Another thing to note was the Wordpress Plugin did not always work - my forms did not always appear on the page (Although I did see them make efforts to improve it). I also didn’t like the limited customization options, especially when it came to design. On top of that, support had become slower to respond. Most importantly, Kit no longer made financial sense for me: the costs doubled for the same subscriber count and increased substantially as my subscriber count grew. I decided to go with another provider. Review collected by and hosted on G2.com.

I love how user friendly it is. I switched everything over from mailchimp and it was seamless. Love all the features included with the free version as well. Review collected by and hosted on G2.com.

Haven’t ran into any issues yet so fingers crossed! Review collected by and hosted on G2.com.

I think Kit is pretty easy to use. It helps me keep in touch with my subscribers and automate my email sequences. I can create different types of forms and text, which helps me manage my list more effectively. I also appreciate the ability to make automations. Review collected by and hosted on G2.com.

I think it's too expensive. On the basic plan, I don't see a lot of information about my list. Review collected by and hosted on G2.com.

I’ve been using ConvertKit for a while now, and I can honestly say it’s one of the most creator-friendly email marketing tools out there. What I love most is how easy it is to get started — everything from setting up forms to creating automations feels intuitive. The interface is clean and straightforward, so even if you’re not super technical, you’ll find your way around quickly. Review collected by and hosted on G2.com.

If I had to point out one thing that could be improved, it would be the pricing for smaller creators. The free plan is great to start with, but once you begin scaling, it can get a bit pricey compared to other tools. Also, I’d love to see more flexibility in lead magnet options in the starter plan. Review collected by and hosted on G2.com.

I use Kit to deliver a newsletter within my organization. It supports our monthly newsletter service and helps me share updates consistently. Review collected by and hosted on G2.com.

There should be some tutorials tailored to each job role, so it’s easier to find guidance that matches what I need to do. Review collected by and hosted on G2.com.

I prefer Kit to other CRMs because it's very easy to use, user-friendly, and has good deliverability. Review collected by and hosted on G2.com.

The pricing of Kit is a bit higher because it does offer more features. Review collected by and hosted on G2.com.