--- title: Kit Reviews meta\_title: 'Kit Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 236 reviews by the users' company size, role or industry to find out how Kit works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 236 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Kit Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Kit but has limited features. Are you part of the Kit team? [Upgrade your plan](https://my.g2.com/convertkit-kit/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Kit (formerly ConvertKit) is an email marketing automation tool for creators that delivers an intuitive solution to build newsletters, email campaigns, and digital products through customizable forms, landing pages, email templates, and product embeds. When joined together, Kit is the creators' solution to growing their business and earning a living online. * * * Seller [Kit](https://www.g2.com/sellers/kit-992c27f5-a666-458f-b224-14249d11d99b) Discussions [Kit Community](https://www.g2.com/products/convertkit-kit/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Derrick Hicks Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/convertkit-kit/pricing) ## Top-Rated Alternatives [ ![Intuit Mailchimp Email Marketing](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Intuit Mailchimp Email Marketing") Intuit Mailchimp Email Marketing 4.3/5(12,984) ](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) [ ![Brevo Marketing Platform](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brevo Marketing Platform") Brevo Marketing Platform 4.5/5(2,621) ](https://www.g2.com/products/brevo-marketing-platform/reviews) [ ![MailerLite](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "MailerLite") MailerLite 4.6/5(1,113) ](https://www.g2.com/products/mailerlite/reviews) [ View All Alternatives ](https://www.g2.com/products/convertkit-kit/competitors/alternatives) ## User Insights Average based on 236 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Kit Integrations (3) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ThriveCart ](https://www.g2.com/products/thrivecart/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Danny D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danny D.") DD Danny D. Chief Executive Officer Marketing and Advertising Small-Business (50 or fewer emp.) 7/26/2026 "Reliable Email Automation for Growing Businesses" 4.5/5 What do you like best about Kit? One of the things we like most about Kit is how it balances simplicity with powerful email marketing automation. As a small SaaS business at AppSumore, we use it to manage newsletters, product announcements, and automated email sequences without needing a complicated setup. The visual automation builder is intuitive and makes it easy to create subscriber journeys based on user actions, tags, and custom segments. We also appreciate the clean interface, which keeps campaign management organized even as our email list grows. Compared to some other email marketing platforms we've tested, Kit has a much shorter learning curve. Another standout feature is its integrations. Connecting Kit with landing pages, forms, and other marketing tools is straightforward, allowing us to automate lead capture and follow-up with minimal manual work. Deliverability has also been reliable, and campaign performance reports provide enough insights to optimize open rates and engagement. Kit also includes AI-powered writing assistance for generating email drafts and subject line ideas. While we still edit the final copy to match our brand voice, the AI features help reduce the time spent creating campaign content. From a pricing perspective, Kit delivers solid value for businesses focused on email marketing and creator audiences. The automation features and reliable deliverability help reduce manual work, making it easier to justify the subscription cost as our email campaigns scale. We've seen a positive return on investment through improved campaign efficiency and consistent audience engagement. The onboarding experience was straightforward, with clear documentation, templates, and in-app guidance that made it easy to get started. On the few occasions we needed assistance, the support resources were helpful and allowed us to resolve questions without significant delays. Overall, the platform is approachable for new users while still offering enough depth for more advanced marketing workflows. Review collected by and hosted on G2.com. What do you dislike about Kit? Our biggest area for improvement would be reporting and analytics. While Kit provides the core email metrics, we'd like more advanced attribution, conversion tracking, and customizable reports to better understand how campaigns influence the customer journey across multiple channels. As our subscriber base grows, pricing can increase fairly quickly. It would be helpful if more automation, segmentation, and reporting features were included in the lower-tier plans, giving small businesses more room to scale before upgrading. We'd also appreciate additional native integrations with a wider range of SaaS and marketing platforms. Although third-party connectors are available, direct integrations are generally easier to maintain and reduce setup time. Finally, the AI writing assistant is a useful starting point, but it could offer more control over tone, brand voice, and content style. More personalization options and smarter suggestions based on previous campaigns would make the feature even more valuable for teams that produce email content regularly. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Before using Kit, managing email campaigns and follow-up sequences required significantly more manual work. We had to organize subscribers, send campaigns manually, and spend extra time maintaining different audience lists, which made it harder to scale our email marketing efficiently. With Kit, we can automate welcome emails, product announcements, and follow-up sequences based on subscriber behavior and audience segments. This has helped us deliver more relevant content while reducing the amount of manual campaign management required from our team. The platform has also made audience segmentation much easier. Instead of maintaining multiple lists, we can use tags and automations to target the right subscribers with personalized campaigns, resulting in better engagement and fewer unnecessary emails. From an operational perspective, we've reduced the time spent managing email workflows by several hours each week. That allows our marketing team to focus more on creating content and optimizing campaigns rather than handling repetitive tasks. Reliable email deliverability and performance reporting also give us greater confidence that our campaigns are reaching subscribers and generating meaningful engagement, making Kit an important part of our overall marketing workflow. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Nikki E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikki E.") NE Nikki E. Email consulting Small-Business (50 or fewer emp.) 4/28/2026 "They say they're for creators and they mean it" 5/5 What do you like best about Kit? It's fast, intuitive, lots of great features. Their creator focus means the things they launch are really in line with what I need like their referral system for growth, their "borrow our mailing address" so I don't have to put a personal address as a remote worker, etc. They even have free podcast studios for users! I'm an affiliate because I think it's a really great platform for creators. Review collected by and hosted on G2.com. What do you dislike about Kit? The default formatting is hard to read. Need a code snippet to fix it and it's still not perfect. Getting it perfect has been a task on my to do list. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Owning my own audience, selling products and services Review collected by and hosted on G2.com. Show More 4/30/2026 Current UserValidated ReviewerSource: Thank You page ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Small-Business (50 or fewer emp.) 7/7/2026 "Robust and Easy to Embed—Kit Makes Email Segmentation Simple" 4.5/5 What do you like best about Kit? Kit has been a great tool for me. When I originally joined, I found their free version to be robust enough for my needs, but have since upgraded. I use Squarespace for my website, and it's easy to embed their forms on my websites and it's easy to set up segments of people on my email list. Review collected by and hosted on G2.com. What do you dislike about Kit? I don't have strong complaints about Kit. If you scale even slightly you'll need to pay, so they really get you with the pain points behind paywalls, but that's just business for you. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Scaling my email list, which is essential to growing my business. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Nahed K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nahed K.") NK Nahed K. Head of People and Culture Small-Business (50 or fewer emp.) 4/7/2026 "Best Newsletter Platform for Content Creators with Digital Products" 4.5/5 What do you like best about Kit? It's mainly designed for content creators who want to monetize their offering. There are so many e-commerce features and integrations which make it support almost any content-driven business. Review collected by and hosted on G2.com. What do you dislike about Kit? The UI is confusing and it's not easy to find what you want quickly. On many occasions, I find myself accessing their help articles or the new AI help chatbot to understand where to find something or how to perform a specific action. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? I run an HR consulting business and also have a newsletter to nurture leads. Kit helps me to manage and distribute my newsletter while automating a lot of the segmentation, sequences, and engagement. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Small-Business (50 or fewer emp.) 4/28/2026 "Super Easy to Use with Highly Customizable Templates" 5/5 What do you like best about Kit? Super easy interface to use. It is very simple to add new subscribers and make categories which is so helpful. The templates are very customizable and there are so many useful features on the platform. Review collected by and hosted on G2.com. What do you dislike about Kit? The templates are kind of a learning curve at first. Since they are so customizable, it takes a minute to get a hang of layouts and knowing where items are or how to add/remove sections. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? I can send emails from all of our agents emails and use one platform/account to get everything done at once. We use this platform at least once a day so it is important to our business and daily practices. I also add all of our clients and other agent emails in our subscribers which helps keep things streamlined in one spot. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Grant D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Grant D.") GD Grant D. Head of Sales Small-Business (50 or fewer emp.) 4/30/2026 "Intuitive and Effective, but Needs Better HTML Integration" 5/5 What do you like best about Kit? I appreciate Kit for its ability to let me segment which subscribers are interested in which digital products and then send communication directly. I chose Kit because the functionality is simple, and I like the UI UX and find it very intuitive. Review collected by and hosted on G2.com. What do you dislike about Kit? Importing the HTML into my Wix website was not as easy for the lead capture forms. The way the user interface looks when I'm trying to import the HTML was a bit challenging. It involved a lot of trial and error and tinkering around to make sure the lead capture form was formatted correctly and input into the website properly. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? I use Kit for managing subscription lists, segmenting subscribers interested in digital products, and communicating effectively with them. It helps send promotions and content to drive new sales. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Bryan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bryan M.") BM Bryan M. Product Director Small-Business (50 or fewer emp.) 4/29/2026 "Kit’s Creator Network Drives Subscriber Growth Through Recommendations" 4.5/5 What do you like best about Kit? Kit's creator network helps us get more subscribers via recommendations. Most other platforms don't offer this. Review collected by and hosted on G2.com. What do you dislike about Kit? At times it feels like it takes more clicks than I'd want to get to the place I need. There is a cmd+K search, but I keep forgetting about it because it isn't always shown as an option in the UI Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Kit helps us run automated email sequences and send newsletters to our audience, as well as growing our audience via their creator network Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kathleen W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kathleen W.") KW Kathleen W. Owner/Photographer Small-Business (50 or fewer emp.) 4/30/2026 "Seamless Switch from Mailchimp with a User-Friendly Free Version" 5/5 What do you like best about Kit? I love how user friendly it is. I switched everything over from mailchimp and it was seamless. Love all the features included with the free version as well. Review collected by and hosted on G2.com. What do you dislike about Kit? Haven’t ran into any issues yet so fingers crossed! Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? It’s helping me grow my business and serve my community, with an easy, behind-the-scenes setup. It’s one less thing I have to think about, which makes day-to-day work feel a lot more manageable. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Daria R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daria R.") DR Daria R. Team Architect Professional Training & Coaching Small-Business (50 or fewer emp.) 5/22/2026 "Easy to Use but Expensive for Limited Features" 4.5/5 What do you like best about Kit? I think Kit is pretty easy to use. It helps me keep in touch with my subscribers and automate my email sequences. I can create different types of forms and text, which helps me manage my list more effectively. I also appreciate the ability to make automations. Review collected by and hosted on G2.com. What do you dislike about Kit? I think it's too expensive. On the basic plan, I don't see a lot of information about my list. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? Kit helps me keep in touch with my subscribers, automating my email sequences, and acquiring new subscribers. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite ![Mark B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark B.") MB Mark B. Owner Small-Business (50 or fewer emp.) 9/16/2025 "Great suite of services, although price just went up" 4.5/5 What do you like best about Kit? The combination of email marketing and sales of products and services is powerful, and when you add the Creator Network for recommendations you have a winning combination. Easy to use and to implement upon start up, with plenty of apps to connect with your other software integrations. Review collected by and hosted on G2.com. What do you dislike about Kit? The minimum paid tier just went up in price quite significantly, causing some distress among the user base. However, the services are still valuable, and I use them at least weekly to build my user base. Review collected by and hosted on G2.com. What problems is Kit solving and how is that benefiting you? These days you have to own your contact list. Social media algorithms will undermine your marketing efforts in a heartbeat, but your email list is your primary defense against the tyranny of the scrolling/swiping universe. ConvertKit is one of the best email marketing services with high deliverability and a suite of apps that connect your email with sales and other business functions Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Kit? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Kit ](https://www.g2.com/products/convertkit-kit/discussions/new) GU Guest User What is Convertkit used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/convertkit-what-is-convertkit-used-for) GU Guest User • Last activity over 2 years ago Does ConvertKit have a free plan? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/does-convertkit-have-a-free-plan) [ View all Discussions ](https://www.g2.com/products/convertkit-kit/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 11% [ View More Pricing Information ](https://www.g2.com/products/convertkit-kit/pricing) Kit Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,912) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-convertkit-kit) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ee85f8ddd73b345c4febd9bec84767ea/brevo-marketing-platform.png "Product Avatar Image") Brevo Marketing Platform 4.5/5(2,621) [ Compare Now ](https://www.g2.com/compare/brevo-marketing-platform-vs-convertkit-kit) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign 4.4/5(14,779) [ Compare Now ](https://www.g2.com/compare/activecampaign-vs-convertkit-kit) ##### ##### Kit Features Integration Data Import & Export Tools Integration APIs Breadth of Partner Applications Email Marketing Email and Mobile Preview Manage Email Lists High-Volume Sending Reporting & Analytics A/B Testing Basic Reporting [ View More Features ](https://www.g2.com/products/convertkit-kit/features) ##### Categories on G2 [Email Marketing](https://www.g2.com/categories/email-marketing) ##### Explore More [Which file reader solutions have the easiest setup for non-technical users rated highly by practitioners?](https://www.g2.com/discussions/which-file-reader-solutions-have-the-easiest-setup-for-non-technical-users-rated-highly-by-practitioners)[What key performance metrics should teams use to measure web acceleration solution effectiveness?](https://www.g2.com/discussions/what-key-performance-metrics-should-teams-use-to-measure-web-acceleration-solution-effectiveness)[Best software for academic testing and reporting](https://www.g2.com/discussions/best-software-for-academic-testing-and-reporting) [Which purchasing platforms hold up well under high-volume enterprise workloads without slowing down approval workflows?](https://www.g2.com/discussions/which-purchasing-platforms-hold-up-well-under-high-volume-enterprise-workloads-without-slowing-down-approval-workflows)[Which purchasing platforms can a procurement team actually manage without a dedicated IT department or consultant to set it up?](https://www.g2.com/discussions/which-purchasing-platforms-can-a-procurement-team-actually-manage-without-a-dedicated-it-department-or-consultant-to-set-it-up)[Pros and Cons Details](https://www.g2.com/products/convertkit-kit/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)