--- title: Contify Reviews meta\_title: 'Contify Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 116 reviews by the users' company size, role or industry to find out how Contify works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 116 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- ### Contify Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Contify **easy to use** , with intuitive features and excellent customer support enhancing their experience. [(8 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589899&qs=pros-and-cons#reviews) Users appreciate the **efficiency gains and valuable insights** from Contify, streamlining competitor analysis and market engagement. [(8 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1590042&qs=pros-and-cons#reviews) Users appreciate the **real-time news updates** from Contify, enhancing efficiency and insights for competitive analysis. [(8 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589420&qs=pros-and-cons#reviews) Users value the **efficiency of competitor analysis** with Contify, gaining swift, structured insights that enhance strategic decisions. [(7 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589628&qs=pros-and-cons#reviews) Users commend Contify's **dedicated and proactive customer support** , enhancing their experience with effective problem-solving assistance. [(7 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589971&qs=pros-and-cons#reviews) Users note the need for **better UX improvements** like concise summaries and enhanced visual updates in dashboards. [(5 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2104101&qs=pros-and-cons#reviews) Users note the **repeated news from various sources** , suggesting improvements in tagging and summarization for better clarity. [(3 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2248650&qs=pros-and-cons#reviews) Users find Contify's pricing to be **expensive** , especially since they require additional costs for full tracking capabilities. [(2 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2313296&qs=pros-and-cons#reviews) Users find Contify has a **steep learning curve** , requiring time for beginners to navigate its numerous features effectively. [(2 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2074351&qs=pros-and-cons#reviews) Users find the **pricing issues** of Contify problematic, feeling it's higher than necessary for their needs. [(2 mentions)](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2313104&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Contify ##### 1. Ease of Use Users find Contify **easy to use** , with intuitive features and excellent customer support enhancing their experience. [ See 8 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589899&qs=pros-and-cons#reviews) See Related User Reviews ![Abhijeet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhijeet S.") AS Abhijeet S. 5.0/5 "Robust Market, Competitor Monitoring and Efficient Integration" What do you like about Contify? I find Contify invaluable for monitoring market trends, competitor developments, and key customer activities. The platform allows me to automatically ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.5/5 "Contify our organizations source for market intel" What do you like about Contify? Market and firm intel at one place making it easy. ##### 2. Helpful Users appreciate the **efficiency gains and valuable insights** from Contify, streamlining competitor analysis and market engagement. [ See 8 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1590042&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Contify provides accurate and relevant competitive intelligence to my project teams." What do you like about Contify? Newsletters of competitors keep me updated to latest intel happening in the market. I can just fix alerts for the kind of news I need and it sends tho ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Best market & competitive intelligence platform with truly wide monitoring and sharing capabilities" What do you like about Contify? The biggest win for our teams by using Contify has been efficiency gains and identification of revenue opportunities. For our product marketing team ##### 3. Real-time News Updates Users appreciate the **real-time news updates** from Contify, enhancing efficiency and insights for competitive analysis. [ See 8 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589420&qs=pros-and-cons#reviews) See Related User Reviews ![Abhijeet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhijeet S.") AS Abhijeet S. 5.0/5 "Robust Market, Competitor Monitoring and Efficient Integration" What do you like about Contify? I find Contify invaluable for monitoring market trends, competitor developments, and key customer activities. The platform allows me to automatically ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 4.5/5 "Contify is a versatile and powerful tracking tool" What do you like about Contify? The best aspect I like about Contify is that it helps me track competitors across web properties. I don't even need to have a separate app/service for ##### 4. Competitor Analysis Users value the **efficiency of competitor analysis** with Contify, gaining swift, structured insights that enhance strategic decisions. [ See 7 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589628&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 4.5/5 "Contify is a versatile and powerful tracking tool" What do you like about Contify? The best aspect I like about Contify is that it helps me track competitors across web properties. I don't even need to have a separate app/service for ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Contify provides accurate and relevant competitive intelligence to my project teams." What do you like about Contify? Newsletters of competitors keep me updated to latest intel happening in the market. I can just fix alerts for the kind of news I need and it sends tho ##### 5. Customer Support Users commend Contify's **dedicated and proactive customer support** , enhancing their experience with effective problem-solving assistance. [ See 7 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=1589971&qs=pros-and-cons#reviews) See Related User Reviews ![Abhijeet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhijeet S.") AS Abhijeet S. 5.0/5 "Robust Market, Competitor Monitoring and Efficient Integration" What do you like about Contify? I find Contify invaluable for monitoring market trends, competitor developments, and key customer activities. The platform allows me to automatically ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 4.5/5 "Contify is a versatile and powerful tracking tool" What do you like about Contify? The best aspect I like about Contify is that it helps me track competitors across web properties. I don't even need to have a separate app/service for ### 5 Cons or Disadvantages of Contify ##### 1. UX Improvement Users note the need for **better UX improvements** like concise summaries and enhanced visual updates in dashboards. [ See 5 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2104101&qs=pros-and-cons#reviews) See Related User Reviews ![Abhijeet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abhijeet S.") AS Abhijeet S. 5.0/5 "Robust Market, Competitor Monitoring and Efficient Integration" What do you dislike about Contify? I feel that some UI and UX improvements would be beneficial for Contify. While the offering is robust and helpful, especially for intelligence and oth ![Tripti K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tripti K.") TK Tripti K. Small-Business (50 or fewer emp.) 4.0/5 "Contify is definitely helpful for anybody working in pharma CI space" What do you dislike about Contify? Its not very easy to navigate for beginners, you need sometime to get accustomed to it ##### 2. News Quality Users note the **repeated news from various sources** , suggesting improvements in tagging and summarization for better clarity. [ See 3 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2248650&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Helping me in knowing market trends quickly" What do you dislike about Contify? Repeated same news from different sources seen. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 4.0/5 "Contify increased efficiency of our market research 10X." What do you dislike about Contify? More issues can be added to improve the tagging of news. ##### 3. Expensive Users find Contify's pricing to be **expensive** , especially since they require additional costs for full tracking capabilities. [ See 2 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2313296&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 4.5/5 "Contify is a versatile and powerful tracking tool" What do you dislike about Contify? One of their current biggest drawbacks is the inability to track Twitter & LinkedIn automatically because of API issues. You have to pay extra for ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Engagement experience" What do you dislike about Contify? We really value the team’s effort and follow-up. The main reason we haven’t proceeded is that the bundle is more comprehensive than our current requir ##### 4. Learning Curve Users find Contify has a **steep learning curve** , requiring time for beginners to navigate its numerous features effectively. [ See 2 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2074351&qs=pros-and-cons#reviews) See Related User Reviews ![Tripti K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tripti K.") TK Tripti K. Small-Business (50 or fewer emp.) 4.0/5 "Contify is definitely helpful for anybody working in pharma CI space" What do you dislike about Contify? Its not very easy to navigate for beginners, you need sometime to get accustomed to it ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Comprehensive competitive and market intelligence solution with robust AI features" What do you dislike about Contify? Not faced any major issues as of now. Platform has a learning curve of its own since there are so many features available. Earlier, we faced the issue ##### 5. Pricing Issues Users find the **pricing issues** of Contify problematic, feeling it's higher than necessary for their needs. [ See 2 mentions ](https://www.g2.com/products/contify/reviews?filters%5Bsentiment_snippet%5D=2313104&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Enterprise (\> 1000 emp.) 4.5/5 "Contify is a versatile and powerful tracking tool" What do you dislike about Contify? One of their current biggest drawbacks is the inability to track Twitter & LinkedIn automatically because of API issues. You have to pay extra for ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Engagement experience" What do you dislike about Contify? We really value the team’s effort and follow-up. The main reason we haven’t proceeded is that the bundle is more comprehensive than our current requir ## Top-Rated Alternatives [ ![Klue](https://images.g2crowd.com/uploads/product/hd_favicon/d40b5e1e584abd18a91c5f09fb7ad8f7/klue.svg "Klue") Klue 4.7/5(443) ](https://www.g2.com/products/klue/reviews) [ ![Crayon](https://images.g2crowd.com/uploads/product/hd_favicon/ea1ddb496a86222b3aac733c371d9f9a/crayon-crayon.svg "Crayon") Crayon 4.6/5(385) ](https://www.g2.com/products/crayon-crayon/reviews) [ ![Kompyte](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ecf256ff26fd552f7f25fea32d2bae38/kompyte.png "Kompyte") Kompyte 4.3/5(102) ](https://www.g2.com/products/kompyte/reviews) [ View All Alternatives ](https://www.g2.com/products/contify/competitors/alternatives) ![Michael K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael K.") MK Michael K. Team Lead, Life Sciences Practice Small-Business (50 or fewer emp.) 4/13/2021 "Director, Life Sciences" 4.5/5 What do you like best about Contify? Consistent secondary intelligence and web crawler service with customized reports. The customer service and analysts team are also helpful with frequent communications, tips, important questions, and reminders. Review collected by and hosted on G2.com. What do you dislike about Contify? Not being able to add large, hi-res images to weekly newsletters an0d view/print format of PDF/HTML weekly reports. This is typically resolved with other formats/software. Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? Efficiency and productivity! It's like having 2-3 extra team members who are smart, dedicated, and experts in not only the IT component, but also in the pharma market.u Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") CM Verified User in Management Consulting Mid-Market (51-1000 emp.) 2/2/2021 "Full marks for the Customization and Support to meet your requirements" 5/5 What do you like best about Contify? I have been using Contify News API services for 2 years now. It adds great value to my offerings to my clients, as it allows me to perform a variety of competitive intelligence using the news. I think the best thing I liked about Contify is, their willingness to customize the solution based on your need. Over a period of time, I had multiple calls with CEO and account management team, and I never got any dull response. As they provide a lot of other metadata around the news, it allows me to build the business rules and streamline based on my needs. Review collected by and hosted on G2.com. What do you dislike about Contify? If I try really hard, I could find only one instance where they upgraded to a newer version of APIs, and I wish I had more time (like up to 3-6 months) to process the changes. My team easily incorporated the changes, so nothing to worry about though. Review collected by and hosted on G2.com. Recommendations to others considering Contify: Honestly, I have referred Contify to my customers as well, and encouraged the customers to do direct business with them, instead of involving me or my organization, as the offering is easy to use and support quality is also great. As Contify APIs provide the good enough documentation and has the support of python scripts, it is hardly a week's job even for a novice. Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? I use the Contify news API to pull the relevant news for the named entities and use it for the marketing intelligence needs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Nayana S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nayana S.") NS Nayana S. Executive Officer Enterprise (\> 1000 emp.) 7/30/2021 "Daily News Alert" 3.5/5 What do you like best about Contify? Have been working with Contify on creating dailly news alert for CII Membership. They ensure timely delivery, and good quality work. The team members are very cooperative and adaptive. Review collected by and hosted on G2.com. What do you dislike about Contify? Its almost good. nothing as such. All our requirements are met. Review collected by and hosted on G2.com. Recommendations to others considering Contify: I recommend their services Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? Daily News Alert for CII membership The newsletter provides macro economic and sectoral news for members. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 8/16/2021 "Great market updates thanks to Contify" 5/5 What do you like best about Contify? The newsletter format - very clear and straight to the point information Review collected by and hosted on G2.com. What do you dislike about Contify? Too new a client to dislike anything yet. Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? Better knowledge of the market especially for the BD and marketing teams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JC Jim C. Small-Business (50 or fewer emp.) 12/22/2020 "Contify is one of the easiest partners to work with" 5/5 What do you like best about Contify? From start to finish the Contify team is completely dedicated to a collaborative and informative approach. They are flexible and engaging to ensure we were getting what we need and open to a dialogue about adapting to new projects. Review collected by and hosted on G2.com. What do you dislike about Contify? I hate to be that unhelpful guy, but there is nothing I dislike about the solution or the team. Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? Contify accelerated our research model while lowering our costs which allowed us to reposition talent o other project areas. The benefits are still being realized post project as we internally identify more ways to partner with Contify. It's a platform you WANT TO USE more! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") CM Verified User in Management Consulting Small-Business (50 or fewer emp.) 4/13/2021 "Contify is our trusted partner for our market intelligence needs" 5/5 What do you like best about Contify? Customer service, willingness to go 'above and beyond', staff experience and expertise, design capabilities Review collected by and hosted on G2.com. What do you dislike about Contify? Initially, I wasn't able to fully edit all the portal content; however, the Contify team quickly rectified this. Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? We are able to get real-time market intelligence updates through Contify, which has enabled us to keep current on market trends, state-of-the art technological developments, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting") CM Verified User in Management Consulting Enterprise (\> 1000 emp.) 12/22/2020 "Great product to track competitor intelligence using a customized taxonomy" 5/5 What do you like best about Contify? - The ability of the product to integrate and capture information from a vast number of sources - Contify was able to build customized filters to seamlessly navigate through the information - Customization/Configurability of the platform gives the product a look and feel of an in-house solution - Integration possibility to add in-house data sources and extract data through the APIs - 24\*7 support by the engineering team Review collected by and hosted on G2.com. What do you dislike about Contify? Given the high degree of customizations possible, the product has a bit of learning curve in the beginning. It starts showing results in the longer run. Also, we need multiple instances for multiple use cases – which is a bit of a setback for other teams to settle in within the same configuration. Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? - Using the platform to de-duplicate and provide focused, clean, tagged competitive intelligence - Same information is then processed through other software at our end for further analysis – using the Contify Enterprise APIs Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Mining & Metals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Mining & Metals") AM Verified User in Mining & Metals Mid-Market (51-1000 emp.) 8/2/2021 "Very good. The response is quick and i am very grateful for Contify's efforts" 4.5/5 What do you like best about Contify? The team members of Contify are very patient and professional. Review collected by and hosted on G2.com. What do you dislike about Contify? So far so good. We are looking forward to the further service. Review collected by and hosted on G2.com. Recommendations to others considering Contify: it is a good market intelligence platform Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? 1) Market intelligence; 2) Share news Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Accounting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Accounting") UA Verified User in Accounting Enterprise (\> 1000 emp.) 6/3/2021 "Great platform to track competitors' activities" 4.5/5 What do you like best about Contify? Customized taxonomy, intuitive platform, fantastic support Review collected by and hosted on G2.com. What do you dislike about Contify? There are no downsides that I can think of Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? Gathering data on competitors' activities in an efficient and automated manner Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research") CR Verified User in Research Mid-Market (51-1000 emp.) 2/2/2021 "Great customization and very collaborative team to work with" 5/5 What do you like best about Contify? It's been a wonderful experience working with Contify. The platform is comprehensive, highly customizable, intuitive, and yet simple and easy to navigate. The Contify team is very responsive and flexible to ensure that the platform configuration and customization are seamless. The team is also open to discussions and adoption while setting expectations and never over-promising on the platform capabilities. Review collected by and hosted on G2.com. What do you dislike about Contify? For the requirements we had, there was nothing to dislike. Review collected by and hosted on G2.com. What problems is Contify solving and how is that benefiting you? Automated media coverage with periodic alerts for client and competition brands. Review collected by and hosted on G2.com. 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