The G2 on Contently

Contently Media

Optimize the performance of white papers, case studies, proposals, and other high-value assets with heat maps and page-by-page analytics via our proprietary Docalytics tool. Increase lead conversion rates through our “delayed gate” tools, and optimize your “big rock” content strategy via Contentl...

Contently Demo - Custom Content Calendar

Contently's fully customizable content calendar helps maximize efficiency in your content operation. The calendar can be filtered by asset type, contributor, publication and more, making it easy to effectively plan and manage your team.

Designed to improve your content at each stage of the production lifecycle, this suite of tools addresses publishing issues like plagiarism, passive voice, and broken links, and improves SEO by monitoring key factors like reading time, headline relevancy, and keyword mapping. These tools also emp...

Contently Demo - Content Analytics Dashboard

Access your analytics quickly and efficiently to inform and improve your content throughout its lifecycle. The dashboard provides key performance metrics like visits, engagement rates, and return visits from organic search. This dashboard also surfaces production metrics to help you identify comm...

Our SEO Story Ideas feature recommends batches of new content ideas in seconds, based on your content strategy. Each idea comes with critical search data like search volume and cost per click, so you can determine which ideas have the potential to drive the most organic search traffic to your site.

Our Content Value dashboard quantifies how much your organic search traffic is worth to your business every month, revealing the hard-dollar value you’re pushing into your marketing funnel. Best of all: it doesn’t require any complex integrations, thanks to our proprietary StoryBook™ technology.

Rurik B.

CMO

Computer Software

Small-Business (50 or fewer emp.)

9/24/2015

"Very good experience -- extremely useful product"

5/5

What do you like best about Contently?

As a marketer I can upload a large number of documents, keep control of them, and easily get them to salespeople and prospects. I also get data on which docs are being used/read/engaged with. Very valuable. Review collected by and hosted on G2.com.

What do you dislike about Contently?

Really no complaints. The interface could be a little faster, but it's a minor complaint. Review collected by and hosted on G2.com.

Jeffrey G.

Director of Marketing and Communications

Outsourcing/Offshoring

Enterprise (> 1000 emp.)

9/25/2015

"Docalytics is good - use it."

4.5/5

What do you like best about Contently?

I like the marketing application, especially since it allows me to conduct enhanced lead capture activities. It really helps me qualify prospects better than just a simple "yes, they downloaded' or "no, they didn't" Docalytics offers a lot more nuance for marketers. Review collected by and hosted on G2.com.

What do you dislike about Contently?

The only thing I really dislike is that there isn't a docalytics for video. For documents, it's amazing! Review collected by and hosted on G2.com.

Recommendations to others considering Contently:

Check it out if you do content marketing. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

Trying to make sure we get quality lead capture, and to understand the impact of our marketing activities - particularly content marketing, which is pricey (as we all know). Review collected by and hosted on G2.com.

Heike Y.

Global Content Lead

Internet

Enterprise (> 1000 emp.)

9/23/2015

"Interesting content analytics; helpful service"

5/5

What do you like best about Contently?

As a content marketer, it's great to have access to new analytics about how users are interacting with our content. Review collected by and hosted on G2.com.

What do you dislike about Contently?

We are still in a pilot, so I'm continuing to learn more about Docalytics. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

We're using Docalytics to help understand how much of our content people actually read, and what parts of our content they're most engaged with. I like the benefit of being able to move lead forms around to test how that affects conversion rate. Ultimately I hope this helps us create better content and get better conversion rates. The Docalytics team answers questions quickly and is very helpful. Review collected by and hosted on G2.com.

Jim T.

President and board member

Government Administration

Small-Business (50 or fewer emp.)

9/28/2015

"Great resource!"

5/5

What do you like best about Contently?

Not only do we now have a repository of those engaging with our content, we can see how much they engage, and which parts of the document are generating interest. Review collected by and hosted on G2.com.

What do you dislike about Contently?

Nothing yet. I suppose automated push reports would be an improvement. Review collected by and hosted on G2.com.

Tyler L.

VP Marketing

Mid-Market (51-1000 emp.)

9/23/2015

"Super cool product"

4.5/5

What do you like best about Contently?

Simple simple simple. Ability to track who's actually reading what has tons of value, and it was very easy to get going. Nice work team! Review collected by and hosted on G2.com.

What do you dislike about Contently?

So far so good! Easy to set up and use, support has been positive. Review collected by and hosted on G2.com.

Jake A.

President

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/10/2014

"Saw a 63% increase in web leads from our ebooks"

5/5

What do you like best about Contently?

Docalytics has helped us understand how prospects are interacting with our content and then make improvements that keep them engaged. We've also noticed that their embedded web forms have been more successful than traditional lead capture forms. Review collected by and hosted on G2.com.

What do you dislike about Contently?

Would be nice if their analytics would keep track of the specific dates when you made changes to the lead forms or documents. This might make testing a bit easier. Other than this small change I can't think of anything else. Review collected by and hosted on G2.com.

Recommendations to others considering Contently:

I'd suggest that you experiment with their progressive web forms and add form field to more than 1 section of your documents. Their team gave us a great idea about capturing additional data that was relevant to the page being viewed. For example, one of the pages in our ebooks talked about new ways to leverage email marketing. Using a form field on this page, we were able to capture data about whether the person was currently using any email tools. This helped improve the lead quality without negatively affecting our conversion. Review collected by and hosted on G2.com.

What problems is Contently solving and how is that benefiting you?

We were averaging only 31% conversion on our content and were losing a lot of web visitors without really knowing why. Docalytics gave us some surprising insights about which pages on our ebooks and case studies were most (and least) engaging. By leveraging this information we were able to increase our conversion rate to 49% in just a few weeks. We estimate this will drive an additional 3000 leads this year that we would have missed. Review collected by and hosted on G2.com.

4.6 out of 5 stars

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