Introducing G2.ai, the future of software buying.Try now

Contentful Reviews & Product Details

Pricing

Pricing provided by Contentful.

Free

$0.00

Contentful Integrations

(1)
Verified by Contentful

Contentful Media

Contentful Demo - Contentful Content Entry, nested entries
Contentful Content Entry, nested entries
Contentful Demo - Contentful Google Analytics sidebar Integration
Contentful Google Analytics sidebar integration
Contentful Demo -  Contentful ECommerce sneaker web Commertools picker
Contentful ECommerce sneaker web Commertools picker
Contentful Demo - Contentful Personalization by audience & content type.
Contentful Personalization by audience & content type.
Contentful Demo - Contentful Apps Installation & Marketplace
Contentful Apps Installation & Marketplace
Play Contentful Video
Play Contentful Video
Play Contentful Video
Play Contentful Video
Product Avatar Image

Have you used Contentful before?

Answer a few questions to help the Contentful community

Contentful Reviews (317)

View 1 Video Reviews
Reviews

Contentful Reviews (317)

View 1 Video Reviews
4.2
318 reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
Melissa R.
MR
Senior Technical Product Manager. Customer Data
Enterprise (> 1000 emp.)
"Great headless, API-led CMS"
What do you like best about Contentful?

The level of flexibility regarding what is possible within Contentful via APIs and the supporting documentation, the ease of making and pushing content changes for both the global and regional business teams, Strong architectural support during the onboarding process Review collected by and hosted on G2.com.

What do you dislike about Contentful?

There need to be more templates available that teams can take advantage of since it is such a different approach for many people who are used to legacy CMS' systems. The process to push content changes to a staging environment first to test and then out to production could be more seamless. Review collected by and hosted on G2.com.

XQ
Mid-Market (51-1000 emp.)
"I consider it very organized and intuitive."
What do you like best about Contentful?

It is effortless to understand how it works; it is pretty helpful that you can filter the multiple functions and parts of the website, so you can easily find the components and modify them. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

In my personal experience, one of the things that I dislike is that if you don't have the newest version, there are many things that you can't do. Another thing is that when you upload an image, it can lose its quality. Review collected by and hosted on G2.com.

Liam S.
LS
Enterprise (> 1000 emp.)
"Empowers marketing teams to publish content w/o web developers"
What do you like best about Contentful?

As someone who is not able to code, I enjoy being able to leverage standard templates through Contentful to publish content quickly and efficiently. I typically use contentful to publish blogs, product updates, webinar registration pages, documents, and more - all without the incremental help of the already extremely busy web team that supports the marketing org. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Although Contentful continues to improve, I desire more standardized templates that I can use to create new web pages in an agile manner. I also desire the ability to change text and images on existing webpages without affecting the structure of the layout. Review collected by and hosted on G2.com.

Alfonso B.
AB
Small-Business (50 or fewer emp.)
"One platform to rule them all"
What do you like best about Contentful?

We picked Contenful over other headless CMS for a number of reasons, flexibility and integration options being the main ones. We had to cater for a very specific scenario presenting complexity around single sign on, multi-tennanted data architecture and integration with other data APIs, all with the goal of allowing the final users to handle all of their web and mobile contents from one place. That's where Contenful and it's framework(s) really shine! Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Pricing model could be improved in order to allow access to the full functionality during development stage without impacting the financial side too much, especially for startups or prototype-stage projects. Review collected by and hosted on G2.com.

Zoe A.
ZA
Content Analyst
Enterprise (> 1000 emp.)
"contentful has been great so far for publishing content"
What do you like best about Contentful?

being able to copy a document, instead of having to create one from scratch Review collected by and hosted on G2.com.

What do you dislike about Contentful?

formatting of tables, would like more options to customize content Review collected by and hosted on G2.com.

Christian M.
CM
Head of Marketing Technology
Mid-Market (51-1000 emp.)
"With contentful for 5 Years now - build an ecommerce shop + cms for multiple platforms on it"
What do you like best about Contentful?

a headless cms with an awesome UI to configure content types that does not struggle on a larger scale. Good APIs for an easy integration in web, very good availability, no noticable service interruptions in all those years. EU company (berlin based) which in the beginning made negotiations and contact easy (no time zone difference, understanding for our market ...) Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Some important features for us got added late and through apps instead of a more in depth implementation, during those 5 years we have the 5th customer success manager and 3rd sales contact. All of them were and are great but as a customer you wonder about the fluctuation of employees in that regard. It seems that management has shifted to the US during the last couple of years with less understanding and interest for our market (tourism) in the EU. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Mid-Market (51-1000 emp.)
"User-friendly and Intuitive"
What do you like best about Contentful?

it is the first time I am ursing a headless CMS. I found Contentful to be really intuitive and user friendly, even for beginners. The guide that is provided is really helpful and I liked the fact that you can find everything on the same page. The team was also available for my questions and ready to help. thank you! Review collected by and hosted on G2.com.

What do you dislike about Contentful?

when uploading images, the quality from the original picture can be reduced Review collected by and hosted on G2.com.

Verified User in Sports
AS
Mid-Market (51-1000 emp.)
"Reliable CMS for online shop"
What do you like best about Contentful?

- Contentful can act as source of truth for contents for whole online shop

- There is Locale support which allows having content in multiple languages

- Third party apps are easy to install in contentful

- Its very easy to create content models that suits the needs from the Contentful Web UI

- Unpublished contents can be accessed using the preview api

- Content models changes can be experimented in different environments Review collected by and hosted on G2.com.

What do you dislike about Contentful?

- It's a bit tricky to get an overview of the content tree

- There is no grouping for Content models. If the usecase requires certain type of content models to fall under a group, grouping needs to be hacked using naming conventions that would mimic grouping

- Experimental features sometime go thorugh breaking pages which would make upgrades tricky. One of the example is Compose. There were some content model changes for page and page settings which made upgrade to next version a bit tricky Review collected by and hosted on G2.com.

Gabriel A.
GA
Mid-Market (51-1000 emp.)
"A good product, but doesn't scale very well"
What do you like best about Contentful?

Completely open content modelling. Contentful allows to create our own content models and provides a UI to our non-technical colleagues to build entire pages in our website without any engineering interaction. The super-flexible validation options helps us ensure Contentful's data is always up to date.

Contentful's APIs are amazing, they are fast, and they allow to do anything that can be done in the UI, from fetching data to editing content models and even visual settings of the UI.

The Contentful CDN supports fetching assets with dynamic resizing, optimization, and format conversion. That has been very helpful to improve our website's performance.

The permissions are very flexible and granular.

The Compose app is a very good improvement over the traditional Contentful UI, which simplifies a lot the model for content editors: editors can only see top-level entries and all the structure is rendered in a flat structure in one page. The publish button shows an easy UI to publish all children components. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

Contentful does not scale very well:

* The UI became painfully slow, probably because of the size of our space

* The contentful environments are extremely limited. We can only create copies of another environment, and after that there's no way to merge the content back. In the end, content editors don't use that feature and end up creating a lot of drafts/updated entries that never get published.

* Linking to the issue above, there's no easy way to undo changes. We have to open a separate Compare popup. After undoing changes the history disappears and there's no way to go back to where you were.

* Our space is full of dead and orphan entries. There is no way to identify these in the Contentful UI, so we ended up building a lot of tooling for that ourselves.

* The Contentful UI is very complex for content editors (nesting in many levels, hard to publish a page and all children). They created the Compose app, which solves that problem, but it's a separate app and there's no way to enforce editors to use it so I've found it very hard to encourage people to use it, especially because everybody lands in the traditional UI after login.

I think the Contentful team is making great steps towards improving these issues. An example is the Studio app, which is a much better UI for editors. However, it will be released as a paid app. It feels to me that basic features like that should not be paid extra. Review collected by and hosted on G2.com.

Jan Jaap d.
JD
Accessibility Developer
Small-Business (50 or fewer emp.)
"We built an accessible website by using Contentful"
What do you like best about Contentful?

I like how Contentful forces you to think about the way the content is structured. You need to create a Content Model for each different piece of content.

For example, we built a website that is heavily based on code samples. We have created a CodeSample object, which contains one or more CodeBlock objects. A CodeBlock is written in a certain ProgrammingLanguage, and that ProgrammingLanguage is available on a certain Platform. This setup allowed us to write multi-platform code samples in a structured way.

Our team also liked that Contentful comes with a GraphQL API to retrieve content in any way you can think of. Plus, we saved time by using the Typescript client library in our project.

It also helped us a lot that the features of Contentful are documented extensively. Review collected by and hosted on G2.com.

What do you dislike about Contentful?

When we started using Contentful, there was no support for tables. This was a big downside for us, as we heavily used tables in our old website. You had to create your UI extension to create tables. In April 2022 we were delighted to read that Contentful now supported Tables in Rich Text.

When you have a lot of content, finding the exact piece of content you need to edit can become difficult. It helps to filter based on Content Model and to write good internal names for your content pieces.

You often need to click through multiple levels of content to reach the piece you are looking for. Each level overlays the other, once you have 5+ levels it becomes challenging to remember each underlaying layer in the editor. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Contentful.

Free

$0.00

Basic

$300.00

Premium

Contact Us
Contentful Comparisons
Product Avatar Image
Sanity
Compare Now
Product Avatar Image
Contentstack
Compare Now
Product Avatar Image
Storyblok
Compare Now
Contentful Features
Content Authoring
Rich Text Editor
Versioning
Customization
SEO
Flexible Navigation Structures
User, Role, and Access Management
Product Avatar Image
Product Avatar Image