Contentful Reviews & Product Details

Contentful Overview

What is Contentful?

Contentful is the next-generation content platform to build digital experiences at scale. It enables teams to unify content in a single hub, structure it for use in any digital channel, and integrate seamlessly with hundreds of other tools through open APIs and powerful integration capabilities.

Contentful Details
Website
Languages Supported
English
Product Description

Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications.


Seller Details
Seller
Contentful
Company Website
Year Founded
2013
HQ Location
Berlin, Germany
Twitter
@contentful
34,187 Twitter followers
LinkedIn® Page
www.linkedin.com
493 employees on LinkedIn®
Description

Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications.

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Contentful Reviews

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Co-Founder and CTO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like the ease of creating object models and the CDN performance of serving content once you entered your data. I like that you can create clones of the data quickly for testing etc. Review collected by and hosted on G2.com.

What do you dislike?

The complexity of the generated json of the data model, especially for rich text content. Very confusing and optimized for Contentful internal reasons. They are lacking some basic features that are making the content model much harder to manage. A few examples:

1. You can’t embed object models directly in content without making them a shared object first. This is like trying to write a document and embed tables and info boxes, but be forced to create these as separate documents and link them to your document. This grows to a huge problem the larger your content grows.

2. The content management APIs and the content delivery APIs (the creation and editing vs serving content to end users) is slightly different, but just enough to make your code inconsistent and confusing between the two use-cases.

3. Lack of easy ability to apply permissions based data access for end users

4. Different SDKs (namely JS, Java and REST) are not unified enough in concepts.

5. Support is very slow. I had simple “how/why” questions answered months after I asked them.

6. Learning curve of the ask and rendering of content is quite steep.

7. Scheme migration between versions is problematics and required 3rd party tools to track your changes between a dev and production versions of your content object model. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do not assume that just by having a headless dynamic CMS it means you have full freedom of your object model. This doesn’t solve for the basic problem that any changes you make to the CMS without updating your front end to respect them can actually break your sites too easily by your content editors. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Storing rich text and other types of data model for rendering dynamic content in our front end application. The main benefits are the performance of the CDN backend, the robust url-based APIs to manipulate media urls (manipulation of images in ad-box / real-time for size etc) and the fact we could bootstrap our application without starting with our own backend. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

From a content mangement side, we like the ease of use of Contentful, its multilingual support and the asset management. Technically speaking, we appreciate the ability to create custom extensions, its seamless integration with Netlify, webhooks and the API documentation and structure. Review collected by and hosted on G2.com.

What do you dislike?

We find it has limited validation rules and that the paid plan is quite pricey. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want to build an application without risks of being technically limited in a few months or years, Contentful will provide the needed flexibility and technical performance you’re hoping for. If a functionality does not exist, you can just build it yourself. Performance of the API is also great. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using Contentful as our headless CMS allowed us to choose the development stack we wanted: we chosed a Jamstack with Github, Netlify and Nuxt.js. It allows us to develop and test our website very quickly and thanks to pre-rendered pages, the website is blazing fast and consumes lot less C0². Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

What I like most about this tool is its stability and its user-friendly design, which allows me to use this application quite easily, it allows you to edit sections of our website in a fairly simple way In addition, it increases the efficiency and collaborative work among all the members by allowing us to work in a more efficient way. Review collected by and hosted on G2.com.

What do you dislike?

None, it seems like a very complete tool for marketing activities. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has allowed me to manage content on various digital platforms to achieve a greater reach and number of followers on my different social networks and websites. Review collected by and hosted on G2.com.

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Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Its content models and easy to understand content handling. It simply makes sense of how the data is arranged in a meaningful way. The image and data caching logic are also good. At the client-side, a strong code base is required to get the most out of the contentful. We were fortunate to make this happening in our project. Review collected by and hosted on G2.com.

What do you dislike?

More abstraction, markup support within the contentful and proper sorting and filtering strategy. In the content modeling, how one content model can relate to others. In terms of markup support, this was mostly observed during our project development that the markdown support library does not work as expected so we need overriding to get how it looks in the contentful preview window.

Proper sorting and filtering in terms of datasets creation time. Usually, if a huge amount of data has been added in one day. I need to go and look at every content model and can't find what's been added in that one day.

Another problem, in terms of logging the changes done on a particular record. Sometimes, 100 people change data in a day. I cannot see who has changed what and no logs or history is there in the content model or data side. There are different scenarios where we face issues, in a large team of developers and testers when they start changing, some should keep an eye on what is changing. That way we faced problems during the whole process of development. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a very cool and fastest CMS I have ever worked with. The concept of spaces and content modeling is pretty much required in most of the organizations and there are different stakeholders that can get the benefit from the way contentful works. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The problem of dynamic data. Mostly client-side applications want to get rid of data handling. Contentful is a great savior in this. All the configurations, data handling and quick response from the backend help client-side applications to get faster. Syncing is also good. Keeping applications up and running. However most of the time it's difficult to understand the error handling if something is changed and the client-side starts getting crashed. Review collected by and hosted on G2.com.

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Director of Design
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It allows you to add new content models very easily, it is a very intuitive and easy-to-use application aimed at beginners, in the same way it easily integrates with other modalities, including a basic text editor and its content model is really flexible, by What is characterized by being an application that helps me when automating content creation. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it takes too long to update the changes that are made in the preview pages, which greatly delays us in the activities that depend on these actions because there is clearly nothing left to wait for them to load and as I mentioned is a Very slow process, about 1 hour or maybe more. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is an application that will adapt easily to the needs that present as a company when creating content and in this case we speak within the context that corresponds to web pages, applications or devices in the same way will be very useful when storing data to develop a project for example. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is an application that provides us with a content structure to be able to promote websites, applications and devices, thus facilitating the creation of professional content in an automated way thanks to a variety of tools as well as allowing us to share each of our creations without any type of restriction which extends our reach. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Contentful is super easy to get started with and works out of the box. It also has amazing Developer Experience! Review collected by and hosted on G2.com.

What do you dislike?

Changing a content model is hard. I think that something like example content models would be helpful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're building a blog system using Contentful. Review collected by and hosted on G2.com.

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IR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The concept of using this in an implementation is straightforward and solves a number of use cases. Review collected by and hosted on G2.com.

What do you dislike?

It should have documentation on a number of complex custom implementations too. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

This has helped to create a headless implementation of our CMS system. It helps to resolve a lot of dependencies in a tightly coupled system. Review collected by and hosted on G2.com.

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UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

The software was very quick to implement and get off the ground running quickly. We were demoing within the first week of use. Loads quickly, and the API is easy to use. Review collected by and hosted on G2.com.

What do you dislike?

Image uploading can be painful and requires it to be done one by one manually. Ability to export views would be useful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The cloud-based platform is crucial to having our team members access and publish remotely. Review collected by and hosted on G2.com.

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Front-end web developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Model creation with the available wide variety of field types is great.

The basic Markdown text field editor covers lots of use cases.

Resizing images by just adding optional query parameters to the URL is magic.

The content model is very flexible. Review collected by and hosted on G2.com.

What do you dislike?

The Contentful content model is flexible, I'd even say too flexible for a simple paged website. It takes a while to grasp the Contentful-way of thinking about content. Not being able to categorize Models hurts in discoverability and creates a mess that can only be salvaged by namespacing them (e.g. "Page - Home ", "Page - About ") and then filtering ("Save as view" helps a lot here).

It doesn't seem as easy to edit for laypeople as say WordPress, but I can't back that up.

Multilanguage editing view could be improved I feel, displaying all languages at once can be overwhelming. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take a while to read the documentation regarding content modelling and think through your content architecture carefully. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Built a non-profit flyer-type website. Review collected by and hosted on G2.com.

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AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We successfully migrated from word press to Contentful. I like how easy to use it is for our marketing department to make updates to our website. It is seamless and requires no additional deployments for copy/image changes. Review collected by and hosted on G2.com.

What do you dislike?

As a smaller business, there is no middle tier to using Contentful. You either use the free version, or pay for large scale enterprise use, which is too much. It would be helpful if there was a middle solution to allow for expanded use. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We no longer have to make deployments to dev, staging, then to production for every small change. We were able to make templates which marketing could easily make changes to at any time. Marketing also no longer needs to depend on tech deployments. Review collected by and hosted on G2.com.

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Marketing Staff
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Contentful is very easy to use and understand, even if you have never used it before. It gives the ability to customize and save templates, so every simple and specific action can be done in just a couple of minutes. Besides, it has a high level of flexibility, so you can structure your data in any way you want and it is a secured platform, counting with a very reliable system of verification and control of input entries. Review collected by and hosted on G2.com.

What do you dislike?

To be honest, I have never encountered an issue with Contentful. Maybe it’s because I use it only for some basic activities, which are done quickly by using the templates. However, some of my colleagues have told me its biggest issue has to do with integration, because it doesn’t support many solutions. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Contentful is the proper content management tool. I would recommend it for companies or personals with a decent amount of data to manage. If you need to handle large size data, you may need another software as Contentful is more suited for simple actions. Also, I would recommend it for WordPress users, as the UI is very similar, so you will learn it very quickly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

In my organization, Contentful is used across several departments, but it is specially deployed in the Marketing Department for building web pages and store content libraries. Before Contentful was purchased by my company, the backlog of development had to be done manually, taking a lot of time and effort for the team. Now it can be completely done in a couple of minutes. Review collected by and hosted on G2.com.

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Very good way to manage our web content
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like it a lot because it is an excellent way to manage a website giving users flexibility and an extremely simple interface. to modify the content by adding text or images to personalized taste and thus give a better identity to the site Review collected by and hosted on G2.com.

What do you dislike?

The only thing is that there is no present support to support with the use of the tool Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend it specifically for web developers who are looking for some simple way to manage their projects from a friendly interface and that is very efficient Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has helped us a lot in the matter of the administration of our content since it is possible to eliminate, edit and modify this content to have a better use of time and also it has helped us to have the best configuration to have monitored our site Review collected by and hosted on G2.com.

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UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Contentful has such a great API and content modeling system. Everything feels seamless and smooth. Review collected by and hosted on G2.com.

What do you dislike?

The API docs could be improved. Also, the rich text editor could have slightly more options like text alignment. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Not using Wordpress Review collected by and hosted on G2.com.

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Co-Founder/CEO
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Compared to its competitors, Contentful has an extremely intuitive design, making it extremely easy to deploy to deploy a CMS environment/service in an instant. Contentful has extensive API integrations and support. It's design has lots of flexibility in-mind, making it a really good candidate for many Review collected by and hosted on G2.com.

What do you dislike?

Contentful is expensive. A bit more expensive than any of its competitors, and it is tough to encourage early-stage companies/startups to use services like this, despite them being able to move forward products forward extremely quickly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Contentful is extremely flexible when it comes to designing solutions to core products. That being said, I would still suggest taking a look at features and these other reviews to make sure that Contentful has the capability to implement the solutions you need. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used Contentful as a content management system for custom landing pages of micro-campaigns, and to build a few side-project applications that helped us progress with our core applications. Review collected by and hosted on G2.com.

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Agente auxiliar
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Cuando empecé a trabajar en Iberia, un compañero que trabaja para el sector de marketing de la empresa me dio permiso para utilizar la api que ellos utilizaban y estuve probando la aplicación en proyectos personales de páginas web. Me gustó mucho lo intuitiva que es en comparación a otras aplicaciones CMS. La facilidad que te da a la hora de moldear de una manera más simple la imagen de tu contenido online. Review collected by and hosted on G2.com.

What do you dislike?

Quizás para grandes eventos dependiendo del plan de pago que tengas se pueden quedar cortas las peticiones por segundo o por hora que tiene de limite la content preview api si tu empresa no lo tiene en cuenta. Pero claro esto se puede arreglar cogiendo un plan que abarque siempre más de lo que esperas de base. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Id probando esta plataforma de todas las formas que queráis hasta que os encontréis a gusto. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

En Iberia se utilizó para administrar las diferentes páginas web que tienen. Por ejemplo darle un toque más intuitivo a la página web de empleados la cual era un tanto liosa anteriormente. La página de reserva de vuelos de la misma, ya que no solamente hace Handling sino que actualmente opera como una aerolinea de vuelos nacionales e internacionales. También tienen una página web de contenido informativo sobre nuevos reglamentos, noticias de la empresa, cursos para labrar tu propio futuro dentro de la empresa.

Creo que en general Contentful puede ser una herramienta muy útil. Review collected by and hosted on G2.com.

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Area Manager
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Honestly, this has made managing my content a lot easier. I am just tech savy enough to use this software, if i'm being honest. With some internet searching, and some high quality graphics. my website is looking a lot sharper and I am able to deliver much better customer experience. Review collected by and hosted on G2.com.

What do you dislike?

I feel like it is hard for me and my cofounder to stay communicated on what we are changing and how to control our variations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It requires A LOT less time to manage, update, and build our beautiful website. It has me spending a lot less time managing the site and uploading/dealing with content and a lot more with our customers and our product. Review collected by and hosted on G2.com.

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Project Manager, Learner Positioning Systems
E-Learning
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Straightforward interface that is easy for most any team member to use when needed. Review collected by and hosted on G2.com.

What do you dislike?

Markdown text is difficult to read when trying to edit within the GUI. Not awful, but can be tiresome after awhile. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Contentful is great if you have what seems to be a special case for data management relative to a web app. We're able to implement any programming language, and that would be a pain with some other CMS options. Our data is intricate and the web app is only used by about 350 users per month, so we'll see how it does @ scale. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Contentful to house our database model and objects. It stores our content, easily delivers info to JSON files, and hooks into S3. Pretty simple to make updates, but, for the complexity of our web app, we have to do a lot of backend work that, often, needs a person to go through and update.

However, we developed an API that syncs content from 3rd party documents that now updates our Contentful instance when content areas are unequal. Definitely useful in that way.

TLDR: Contenful is simple for most end users to get the basics, advanced for developers to use for data models, and delivers data to JSON and servers quickly and efficiently. Review collected by and hosted on G2.com.

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Application Development Engineer
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I like how easy it is to create any content just using drag-drop feature and easy text editing. Review collected by and hosted on G2.com.

What do you dislike?

It is not the best tool to make an integration with Cloud systems, such as AWS or Salesforce. It requires additional tools for the integration Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helped me to build web-sites without adding much effort. Content of the web-site was clean and neat. I would say it is a great tool for the businesses with minimum number of developers Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Very clear and straightforward. At first I didn’t know what an API is, but now I’m a pro at delivering content to all of my devices, such as my iPhone, which is what I am using now, and my Windows computer. Review collected by and hosted on G2.com.

What do you dislike?

The setup process was a bit tedious and hard for me to understand. I wasn’t sure about where the app/software was on my devices once I installed it. I had to Google my issue to solve it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I had an issue delivering content to people’s devices for the last superbowl and clients were super angry. Now I’ve figured out a way to do so for the next time around. Review collected by and hosted on G2.com.

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UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The software was very quick to implement and get off the ground running quickly. We were demoing within the first week of use. The cloud-based platform is crucial to having our team members access and publish remotely. Loads quickly, and the API is easy to use. Review collected by and hosted on G2.com.

What do you dislike?

Image uploading can be painful and requires it to be done one by one manually. Home page could be more useful, but it's a minor ocmplaint Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Speak with the customer service team with any questions - they are very responsive and helpful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are trying to use Contentful for our hospital PR content management with public out reach. Review collected by and hosted on G2.com.

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Amazon FBA seller
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Highly modular and flexible fields

Lightweight, easily parsed and cross-platform markup language.

Any kind of content template can be created Review collected by and hosted on G2.com.

What do you dislike?

Nothing, it even has a great free plan option, only downside is that it will show their logo. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use it to manage projects for my students, send out materials for them to continue working with. It's a very straight forward software. Review collected by and hosted on G2.com.

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Seller Support Associate TAM - IT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The way to use this infrastructure to build a successful business plan for any company Review collected by and hosted on G2.com.

What do you dislike?

The simple graphic of the website but is not a problem basically Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The possibility to create a content dedicated to my exigence and to grow up the business when I need to receive more visibility Review collected by and hosted on G2.com.

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UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Contentful helped us bridge the gap between developers and our marketing team ( the content developers). Our car pool app, PoolY, has recently seen major success and increase in the number of active users recently so Contentful's pay as you go payment plan has been very profitable for us when we wanted to scale up.

We saved so much time and money because we didn't have to write code and create our own data servers for our website. Contentful's API readily integrated with our website and apps' code and we were up and running in a matter of months. Review collected by and hosted on G2.com.

What do you dislike?

it takes a long time for the changes we make in the backend to show up on our live website. This makes the maintenance period painfully long and creates long periods of time when users cannot access our website. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Contentful is truly a boon for a team of developers that use an array of programming languages. It helps you abstract the your code layer from the content layer to keep things organized and tidy. In my experience, Contentful is great at scaling and handles a huge surge users very well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Contentful to deploy backend updates and maintenance while hiding the code form our content providers and marketing team. Contentful also helps us with storing our data and content in a secure manner. Review collected by and hosted on G2.com.

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Software Development Engineer
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The Sandbox environments and CLI help us test new data seamlessly without any additional setup, making us more sure for production. Review collected by and hosted on G2.com.

What do you dislike?

A lack of easier encryption and security integration makes passing sensitive data more difficult. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Managing a website and storing data. Adding hooks for S3 is easy. Review collected by and hosted on G2.com.

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UT
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Interface is easy, it's very flexible so you can customise it fully to best meet your requirements. Its also great at being able to create a whole range of content templates. Real-time editing is great when there are multiple users working on the same piece of content. Review collected by and hosted on G2.com.

What do you dislike?

The image/file area is quite clunky. If you're not a developer it can be quite difficult to customise. Because it's a headless CMS its also difficult to see how the content will be displayed in live. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Managing website data, web content and storing image/document files for publishing online. Review collected by and hosted on G2.com.

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