Contentful Reviews & Product Details

CEO / Director General / Co-founder
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The flexibility of configuration, one can say there is real freedom of shape around your data. O also like their pay-as-you-expand mechanics. They give a pretty reasonable free usage limit and you can gradually expand beyond that with small monthly fees. If not for that - we'd probably won't buy the typical tiers. In the sense that we manage sites content and application content there. If it was not for the flexible pricing for sure, we might end up writing custom code and database for the storage. But here the value/price is balanced. Review collected by and hosted on G2.com.

What do you dislike?

Search and slicing the significant number of content pieces is pretty nasty, but they are continually tackling and improving that stuff. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We manage three websites data and some parts of our application content there. We were able to provide Marketing team with the easy interface to maintain and build the site. At the same time, we were able to keep design consistency because they can add only the content. Review collected by and hosted on G2.com.

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Contentful Overview

What is Contentful?

Contentful is the next-generation content platform to build digital experiences at scale. It enables teams to unify content in a single hub, structure it for use in any digital channel, and integrate seamlessly with hundreds of other tools through open APIs and powerful integration capabilities.

Contentful Details
Website
Languages Supported
English
Product Description

Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications.


Seller Details
Seller
Contentful
Company Website
Year Founded
2013
HQ Location
Berlin, Germany
Twitter
@contentful
34,187 Twitter followers
LinkedIn® Page
www.linkedin.com
493 employees on LinkedIn®
Description

Contentful is a flexible and future-friendly content platform that helps editors to manage and developers to serve content into mobile or web applications.

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Contentful Screenshots

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Contentful Reviews

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Web Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Above all, the GraphQL API made it super easy to add the *exact* content we want to every area of our site. We just needed to inspect our Content Models, build a query in Contentful's own playground, and copy / paste into the codebase.

We were also very impressed with the user experience. We were able to onboard designers and operation directors in 30 minutes, and they felt confident enough to write new content without coming to the devs. The "Draft" / "Published" states were easy to understand, and the rich text fields were super friendly for complex fields. Couldn't be happier overall! Review collected by and hosted on G2.com.

What do you dislike?

Our only "ask" would be template strings for passing values into our text entries. For example, being able to pass a "name" parameter to Contentful, and then using that name throughout a given content model (i.e. This is {name}'s profile picture). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Basically, we needed a place to store information about our university chapters, board members, and all future content in a single place. In doing so, our content needed to be:

a) Super flexible as we add fields, text, flags, and other values

b) Easily edit-able, so designers and product managers could update content with confidence (and without the developer tickets)

In the end, Contentful delivers all of this and more! Review collected by and hosted on G2.com.

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Co-Founder and CTO
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I like the ease of creating object models and the CDN performance of serving content once you entered your data. I like that you can create clones of the data quickly for testing etc. Review collected by and hosted on G2.com.

What do you dislike?

The complexity of the generated json of the data model, especially for rich text content. Very confusing and optimized for Contentful internal reasons. They are lacking some basic features that are making the content model much harder to manage. A few examples:

1. You can’t embed object models directly in content without making them a shared object first. This is like trying to write a document and embed tables and info boxes, but be forced to create these as separate documents and link them to your document. This grows to a huge problem the larger your content grows.

2. The content management APIs and the content delivery APIs (the creation and editing vs serving content to end users) is slightly different, but just enough to make your code inconsistent and confusing between the two use-cases.

3. Lack of easy ability to apply permissions based data access for end users

4. Different SDKs (namely JS, Java and REST) are not unified enough in concepts.

5. Support is very slow. I had simple “how/why” questions answered months after I asked them.

6. Learning curve of the ask and rendering of content is quite steep.

7. Scheme migration between versions is problematics and required 3rd party tools to track your changes between a dev and production versions of your content object model. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do not assume that just by having a headless dynamic CMS it means you have full freedom of your object model. This doesn’t solve for the basic problem that any changes you make to the CMS without updating your front end to respect them can actually break your sites too easily by your content editors. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Storing rich text and other types of data model for rendering dynamic content in our front end application. The main benefits are the performance of the CDN backend, the robust url-based APIs to manipulate media urls (manipulation of images in ad-box / real-time for size etc) and the fact we could bootstrap our application without starting with our own backend. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The best thing about Contentful is that you can truly use your content anywhere. You name the channel and Contentful will be able to deliver. It’s a welcome departure from the prescribed ‘one size fits all’ solutions you find with many CMS/DXP vendors. Contentful is almost 100% un-opinionated on how you develop your application, removing as many obstacles from the process as possible. This means our clients aspirations of a bespoke, best-in-class customer experience, that scales and adapts when they need it, can be readily achieved Review collected by and hosted on G2.com.

What do you dislike?

Some of the constructs and concepts can be a bit unfamiliar to those unfamiliar to headless CMS and require training Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Omni-channel delivery

Speed to market

Structured content

Flexibility and agility of technology choices Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Our content creators love the intuitive user interface and how quick it is to update content. Contentful is by far the best in this regard, compared to the other platforms we trialled.

Our technical team loved how quickly there were able to get started, thanks to the great JavaScript SDK and simple content modelling. The Content Delivery API is fast and reliable, it's been a key factor in bringing our average page load time down 70%.

As a NFP with a number of touch points, Contentful has been a game changer. We finally have a single repository for content that all of our sites and apps can pull from. Review collected by and hosted on G2.com.

What do you dislike?

I really don't have many complaints but my one bug bear is that I wish the rich text editor had a few more options. We've had to come up with a few workarounds for things like superscript and subscript. It would also be great if we could embed Youtube videos, as you can with the markdown editor. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you've decided a headless CMS is the way to go for your project, look no further than Contentful. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

When we started our project, we had 3 main things we wanted to address:

- Avoid duplication of content across our platforms

- Be less brittle (i.e. allow our content creators to make changes without breaking anything)

- Reduce development overhead

Contentful has exceeded our expectations in meeting all of these requirements, can't speak highly enough about the platform. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Our team has really enjoyed the flexibility Contentful gives us in managing our content; as a non-profit without in-house developers, it has given us the freedom to keep updating our content creatively without always needing to hire a contractor. We like how easy it is to preview content in draft mode in QA. It's great to be able to add helper text for different sections so that we can quickly onboard new users. Adding content for additional languages is easy. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it is too easy for a user to accidentally change something - but that is probably mostly a matter of training users well & how your space is set up. We would also like to have more content types, but it is possible to purchase those. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a great tool! If building something complicated, make sure you collaborate with developers to know how many content types you will need. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are delivering content to a wide variety of partners through a few different tools, and having many different non-technical staff members collaborate on creating and updating that content. One big benefit has been our ability to target content to certain groups and users through Contentful, and to easily add additional languages. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

There are many thing I like about Contentful. For me, what I like best about Contentful is their commitment to enhancing and maturing the product. I have witnessed significant change of the product since I first started using it in 2016. Review collected by and hosted on G2.com.

What do you dislike?

Due to Contentful's powerful content modeling capabilities, the web admin UI can become a challenge, especially when your solution involves many models. Happy to say that the admin UI continues to be enhanced and that Contentful has made serious strides forward over the last couple of years. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Primarily, I've leveraged Contentful for channel agnostic experience and content management. In a previous role, the team used Contentful to manage offers and mobile app configs. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

For firms with monolithic WCMS software and IT resource dependency, Contentful is designed to co-exist with legacy content and data repositories, and it is so popular that business leaders can design and launch new digital products without being hamstrung by legacy IT. Review collected by and hosted on G2.com.

What do you dislike?

Contentful product marketing is still more of a "tech developers love us" messaging. Contentful could do a better job of more easily describing how quickly they solve business problems for marketers, sales leadership, HR executives and digital product leaders. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Digital wealth management and investing tools. We've realized super fast go-to-market time frames with helping grow revenue by having digitized services to offer to new markets. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Setting up a project takes minutes and then you are up and running. Also the environments mechanism makes it very easy to try out things. The UI is very easy to use. Review collected by and hosted on G2.com.

What do you dislike?

The smaller instances could provide more languages and it would be good to set permissions on content level. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We create marketing microsites and corporate websites. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

From a content mangement side, we like the ease of use of Contentful, its multilingual support and the asset management. Technically speaking, we appreciate the ability to create custom extensions, its seamless integration with Netlify, webhooks and the API documentation and structure. Review collected by and hosted on G2.com.

What do you dislike?

We find it has limited validation rules and that the paid plan is quite pricey. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you want to build an application without risks of being technically limited in a few months or years, Contentful will provide the needed flexibility and technical performance you’re hoping for. If a functionality does not exist, you can just build it yourself. Performance of the API is also great. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Using Contentful as our headless CMS allowed us to choose the development stack we wanted: we chosed a Jamstack with Github, Netlify and Nuxt.js. It allows us to develop and test our website very quickly and thanks to pre-rendered pages, the website is blazing fast and consumes lot less C0². Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The setup was really fast and we were able to publish our website on 2 weeks.

Also, we are really happy with the interface to add and manage content with a good productivity.

Support teams always have a quick response time and accurate answers. Review collected by and hosted on G2.com.

What do you dislike?

Regarding payment method, we sometime lacked another options because we had problem with our credit card. But the Billing Support team helped us until we found a solutions, so it was ok. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It was faster to implement Contenful CMS than coding our own CMS. This was really important because the delivery time of the project was really short! Review collected by and hosted on G2.com.

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Director Of Strategic Partnerships
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The flexibility of the solution! It plugs and plays so well with other best of breed solutions. Review collected by and hosted on G2.com.

What do you dislike?

There is a bit of a learning curve for those familiar with traditional CMS's. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Invest early in your content modelling skillsets, you want to make sure you get things right from the offset! Leverage Contentful's team & services to support this. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're creating rich, engaging digital experiences on contentful, it's helped our clients accelerate speed to market, and allowed them to truly leverage their content in an omni channel way. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

What I like most about this tool is its stability and its user-friendly design, which allows me to use this application quite easily, it allows you to edit sections of our website in a fairly simple way In addition, it increases the efficiency and collaborative work among all the members by allowing us to work in a more efficient way. Review collected by and hosted on G2.com.

What do you dislike?

None, it seems like a very complete tool for marketing activities. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has allowed me to manage content on various digital platforms to achieve a greater reach and number of followers on my different social networks and websites. Review collected by and hosted on G2.com.

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Full Stack Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

What I like most about Contentful is that we were up and running in minutes. We needed an API to go live but didn't have the time or resources to build everything in house. The second thing that I really love is the caching system. We perform a change and it's live immediately, no need to do anything else, and we love that! Review collected by and hosted on G2.com.

What do you dislike?

For our use, it's missing the possibility to add logic to the fields. We would like to simplify the templates for the editors, so that they focus on the important fields... a little bit of logic would be great for that (if a, then do not display this field, etc). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

For headless CMSs, it's hard to beat and the free plan is generous Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Contentful has allowed us to go live in minutes with a rock-solid API. It would have taken us months to come up with an alternative (we developed a data collection software, and Contentful powers the surveys). Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

I love the flexibility of contentful. It gives you all the freedom that you need to create amazing apps. Working with the Webapp is lots of fun. It's simple to use, fast and you can collaborate with a big team and manage multiple languages in a simple way. In combination with gatsby an amazing stack to build fast, modern sites! Review collected by and hosted on G2.com.

What do you dislike?

With great power comes great responsibility. Since contentful is so flexible, you certainly need some experience to get the most out of it. It takes a bit of time to fully understand all concepts from content types to internationalization but it is worth learning it and the resources on the website (plus learning center) make the learning efficient and fun. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure to have an experienced enough product team and invest time into understanding the core concepts before starting to build your content structure. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I want fast and user friendly websites and the combination of gatsby + contentful gives me exactly this. Plus, our project is multilingual and we need to be able to add new languages without too much effort and be able to manage content in a bigger team. Another advantage is that we are going to manage several Apps through one CMS. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

The flexibility of the platform is really remarkable. From content modeling to the editor interface, you can build everything to work with your team. Their CLI tools are also really nice. Review collected by and hosted on G2.com.

What do you dislike?

Some of the 3rd party app integrations are a little clunky but otherwise no complaints. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

it is at the center of our media business. Review collected by and hosted on G2.com.

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Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Easy integration and flexibility to bild a high class user experience. Review collected by and hosted on G2.com.

What do you dislike?

The Image Optimization could be a little bit better - but great to have these build in. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We build high availability digital products. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

As a Software Engineer, Contentful has been a grace to use on multiple projects with multiple use cases.

The API is straight forward and very easy to use and content structuring and linking to create dynamic and static sites is the most optimized between the varied CMSs that I have used, and it comes with a great interface for content editors and creators.

I am specifically a fan of their APP integration, which makes it so much easier to develop in certain technologies (e.g. Gatsby) and if you're using other 3rd party services for hosting or other uses. Review collected by and hosted on G2.com.

What do you dislike?

I have honestly never run into any serious issues while using contentful in the past 3 years.

They have libraries and integrations that will fit most of your development needs Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I run a non-profit organization called Bureaucrazy with a small team, and due to the nature of the services that our organization provides, we needed a solution to be able to update or content rapidly and on the fly, with a very easy to use interface, that's why we landed on Contentful.

We use contentful to structure our data, build up dynamic pages on the site and define conditional content linking.

One of the most important benefits that we have realized is using their new APP feature, which allows us to use easier and quicker to develop technologies and run content updates through their webhooks, automated deployments and run updates with a click of a button, which before considering we're a very small team was very time-consuming.

Contentful were ass well kind enough to provide our non-profit organization with a free plan to use on our site and on our upcoming Webapp Review collected by and hosted on G2.com.

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Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Its content models and easy to understand content handling. It simply makes sense of how the data is arranged in a meaningful way. The image and data caching logic are also good. At the client-side, a strong code base is required to get the most out of the contentful. We were fortunate to make this happening in our project. Review collected by and hosted on G2.com.

What do you dislike?

More abstraction, markup support within the contentful and proper sorting and filtering strategy. In the content modeling, how one content model can relate to others. In terms of markup support, this was mostly observed during our project development that the markdown support library does not work as expected so we need overriding to get how it looks in the contentful preview window.

Proper sorting and filtering in terms of datasets creation time. Usually, if a huge amount of data has been added in one day. I need to go and look at every content model and can't find what's been added in that one day.

Another problem, in terms of logging the changes done on a particular record. Sometimes, 100 people change data in a day. I cannot see who has changed what and no logs or history is there in the content model or data side. There are different scenarios where we face issues, in a large team of developers and testers when they start changing, some should keep an eye on what is changing. That way we faced problems during the whole process of development. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a very cool and fastest CMS I have ever worked with. The concept of spaces and content modeling is pretty much required in most of the organizations and there are different stakeholders that can get the benefit from the way contentful works. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The problem of dynamic data. Mostly client-side applications want to get rid of data handling. Contentful is a great savior in this. All the configurations, data handling and quick response from the backend help client-side applications to get faster. Syncing is also good. Keeping applications up and running. However most of the time it's difficult to understand the error handling if something is changed and the client-side starts getting crashed. Review collected by and hosted on G2.com.

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AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Contentful makes data modeling extremely easy. It takes minutes to build a database schema to create a new app. I love how I can manage all the content in one place and distribute it to all sorts of systems. Review collected by and hosted on G2.com.

What do you dislike?

While they offer a generous free plan, the pricing could get expensive pretty fast depending on your usage. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are migrating from legacy systems like Wordpress, I highly encourage you to test out headless CMS. I think Contentful is a leading expert in the market and it is extremely easy to implement. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are creating a content-rich application, Contentful allows us to manage content in one place and distribute to all sorts of different platform. The API calls are really fast and the documentation of each language is very well documented. Review collected by and hosted on G2.com.

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Director of Design
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It allows you to add new content models very easily, it is a very intuitive and easy-to-use application aimed at beginners, in the same way it easily integrates with other modalities, including a basic text editor and its content model is really flexible, by What is characterized by being an application that helps me when automating content creation. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it takes too long to update the changes that are made in the preview pages, which greatly delays us in the activities that depend on these actions because there is clearly nothing left to wait for them to load and as I mentioned is a Very slow process, about 1 hour or maybe more. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is an application that will adapt easily to the needs that present as a company when creating content and in this case we speak within the context that corresponds to web pages, applications or devices in the same way will be very useful when storing data to develop a project for example. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is an application that provides us with a content structure to be able to promote websites, applications and devices, thus facilitating the creation of professional content in an automated way thanks to a variety of tools as well as allowing us to share each of our creations without any type of restriction which extends our reach. Review collected by and hosted on G2.com.

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Executive Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We tried just about all the headless CMS solutions, and Contentful was the most polished, most fully-featured, and was the easiest for non-technical team members to figure out and use. Review collected by and hosted on G2.com.

What do you dislike?

GraphQL is the future of APIs, and most small startups use it now, but it is limited to the higher-level plans. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Contentful is a great option, and by far the most polished one we evaluated. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Contentful to manage everything from our websites and landing pages, to which sponsors to display on which programs, to configuration options and translations for in-person displays. Review collected by and hosted on G2.com.

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US
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

While building a new software with a lot of unknowns, one of the best decisions a software company can make is to use Contentful to tackle the complexities with highly reliable and flexible content infrastructure.

The core product is very simple and efficient, scales from beginning to end. On top, it offers a great marketplace (and ability to build your own apps/extensions) that makes Contentful the winner of its own market.

Highly recommended. Review collected by and hosted on G2.com.

What do you dislike?

UX has some room for improvements, and company seems to be already working hard on adressing it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use Contentful for storing and managing highly dynamic data that is subject to change often structurally. Some ofthese data is partially business logic, some of them are layout (yes - we use Contentful as a layout editor as well!) Contentful not only makes it possible, it also provides a neat interface to manage it so we don't have to re-invent the wheel. For us, it's way beyond a CMS actually. Review collected by and hosted on G2.com.

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Freelance Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

One of the more user-friendly CMS's out there. Really a joy to use and easy to understand. Create new content models and content is simple and intuitive. Review collected by and hosted on G2.com.

What do you dislike?

The only thing that confused me was lack of single-use type entries. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it to run a marketing site. Review collected by and hosted on G2.com.

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