--- title: Content Cloud Reviews meta\_title: 'Content Cloud Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 16 reviews by the users' company size, role or industry to find out how Content Cloud works for a business like yours. aggregate\_rating: rating\_value: 3.8 review\_count: 16 scale: '5' date\_modified: '2026-07-12' parent\_category: name: Insurance url: https://www.g2.com/categories/insurance --- # Content Cloud Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Content Cloud but has limited features. Are you part of the Content Cloud team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Zywave Content Cloud is an insurance content library and distribution platform for brokers, agencies, and carriers. It gives insurance professionals access to 8,000+ attorney-vetted, ready-to-share educational resources across commercial lines, employee benefits, personal lines, compliance, HR, safety, and risk management — all customizable with your agency's branding and deliverable by email, portal, or direct download. Most insurance agencies know content marketing works. The problem is creating it — writing compliance guides, HR resources, and risk management materials that are accurate, current, and actually useful to clients takes time most brokers don't have. Content Cloud solves that by putting a professionally built, continuously updated library of insurance-specific content directly in your hands, ready to send to clients and prospects without starting from scratch. Here's what that looks like in practice: A library built for every line of business. Commercial lines, employee benefits, personal lines, cyber liability, OSHA compliance, wellness, and HR — Content Cloud covers it all with content your clients actually want to read. Over two dozen newsletter series keep your agency in front of clients year-round, not just at renewal. Content that's built to protect you and your clients. Every resource is attorney-vetted and maintained across all 50 states. When regulations change — ACA, COBRA, FMLA, OSHA — the content updates. Your clients get current information. You get the credibility of always having the right answer. Distribution that doesn't require a marketing team. The AI Email Assistant helps you find and share the right content in seconds. Branded templates, smart content delivery, and direct integration with your CRM and client portal mean content gets to clients the way they want to receive it — without your team manually managing every send. The numbers hold up. Brokers using Content Cloud report a 65% decrease in marketing costs and a 35% increase in marketing productivity. Agencies that pair content distribution with marketing automation see up to a 5x increase in annual revenue from their content investment. Better Together: Content Cloud connects natively with Zywave's Client Cloud for portal-based content delivery, and with Sales Cloud for automated email campaigns — so the same piece of content can reach a prospect through outreach, a client through their portal, and a new lead through a nurture sequence, all without duplication. If your agency is sending the same generic newsletter every quarter and calling it a marketing strategy, Content Cloud is where that changes. * * * Seller [Zywave](https://www.g2.com/sellers/zywave) Discussions [Content Cloud Community](https://www.g2.com/products/content-cloud/discuss) Overview by Laura Ubbelohde Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/content-cloud/pricing) ## Top-Rated Alternatives [ ![Indio](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Indio") Indio 4.5/5(133) ](https://www.g2.com/products/indio/reviews) [ ![ImageRight](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ImageRight") ImageRight 4.4/5(125) ](https://www.g2.com/products/imageright/reviews) [ ![Applied CSR24](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Applied CSR24") Applied CSR24 4.3/5(25) ](https://www.g2.com/products/applied-csr24/reviews) [ View All Alternatives ](https://www.g2.com/products/content-cloud/competitors/alternatives) ## User Insights Average based on 16 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) JM jodi m. Small-Business (50 or fewer emp.) 3/14/2024 "Client Access" 3.5/5 What do you like best about Content Cloud? the ability for the client to access education information Review collected by and hosted on G2.com. What do you dislike about Content Cloud? Clients still call/don't understand the site Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? Assist with commercial clients wanting immediate access Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Keegan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Keegan G.") KG Keegan G. Marketing & Business Development Manager Mid-Market (51-1000 emp.) 10/18/2021 "My go-to for employee benefits content" 4/5 What do you like best about Content Cloud? It's a great place to find content on employee benefits. There are current articles specific to your state, demographic, etc. Everything can be branded for you as well. There is a wide range of topics and there are new articles coming out constantly. Review collected by and hosted on G2.com. What do you dislike about Content Cloud? Some of the content is dry, but that could just be employee benefits... Spicing up the language in the articles is a good move. The content isn't always exactly what I need, sometimes it answers a few of the questions I need answered and leaves out important ones. It's great that it can be branded with your company's name, but the overall design is nothing to phone home about. Review collected by and hosted on G2.com. Recommendations to others considering Content Cloud: Make sure you put your company's name on everything! Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? Coming up with relevant content for the insurance industry, it's beneficial to search a new topic and find an article on the subject you're trying to educate on. I also receive emails when new articles are published, which is super convenient. Review collected by and hosted on G2.com. Show More 2/16/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Small-Business (50 or fewer emp.) 10/29/2020 "Two years with Broker Briefcase" 4/5 What do you like best about Content Cloud? The ability to market to larger clients from a smaller agency that now appears larger than life. Review collected by and hosted on G2.com. What do you dislike about Content Cloud? Health Plan Benchmark report is a great tool but has too many limiting factors,to make it truly useful for clients Review collected by and hosted on G2.com. Recommendations to others considering Content Cloud: Zywave must commit to a dedicated individual to assist with the implementation, set up and roll out with a dedicated administrator on the agency side. Otherwise, it's impossible for one to navigate the process alone. Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? Outreach to new client prospects with targeted and specified content has been well received and successful since implementation. Review collected by and hosted on G2.com. Show More 8/18/2021 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Small-Business (50 or fewer emp.) 10/2/2020 "Everything in fine exept it is difficult to search for clients" 3.5/5 What do you like best about Content Cloud? It allows you to brand it as if it is something we produced. Review collected by and hosted on G2.com. What do you dislike about Content Cloud? It has so many features that is so difficult to find what I want. Review collected by and hosted on G2.com. Recommendations to others considering Content Cloud: If you want something professional to show it to the clients, and you are tired of googling everything, this is it. You really have to utilize it to get every penny you paid for. Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? If client wants something that looks office, briefcase does offer that. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 10/13/2020 "Strong platform for benefits sales and service" 4/5 What do you like best about Content Cloud? It is very user friendly and they continue to innovate and push the product forward. It contains an incredible library of resources that can easily be delivered to buyers and potential buyers of service. Review collected by and hosted on G2.com. What do you dislike about Content Cloud? The biggest concern I have with zywave is the number of competitors that also use the tool which is a credit to their success and value. Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? Content creation time is greatly reduced, data analytics tools are accessed via the tool so less time on internal development. HR resources and advice is also tied in and offered to clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rebecca McLennan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca McLennan B.") RB Rebecca McLennan B. President Small-Business (50 or fewer emp.) 4/16/2020 "Expensive but useful" 3.5/5 What do you like best about Content Cloud? The broker briefcase is very useful - you can prepare a fleet program and minutes and it looks very professional. The new things they are working on are helpful too. Review collected by and hosted on G2.com. What do you dislike about Content Cloud? Very expensive. Billing is difficult. You have to sign up for products you may not need to get products you do need. Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? You can pick articles and email bulletins. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mallory W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mallory W.") MW Mallory W. Benefits Analyst Insurance Mid-Market (51-1000 emp.) 11/21/2017 "Broker Briefcase Benefits Reveiw" 4/5 What do you like best about Content Cloud? You can find just about anything from IRS guidelines, ACA reporting as well as the norm in the industry. This is a very helpful tool when you want to do a quick search Review collected by and hosted on G2.com. What do you dislike about Content Cloud? You have to know exactly what it is you are searching for. You cannot type something similar and expect to sift through a bunch of information. Since there is so much, it can be time-consuming Review collected by and hosted on G2.com. Recommendations to others considering Content Cloud: Make sure you have a general idea of what you are looking for. Otherwise, since there is so much information, this can be time consuming. Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? This is a one-stop shop for items that you may not know for sure but has helpful articles to share and get a better idea of different topics. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Small-Business (50 or fewer emp.) 10/19/2017 "Lots of Content, Spelling/Grammatical Errors" 3.5/5 What do you like best about Content Cloud? Lots of different areas are covered for benefits and wellness. Like the different themes, making it easy to identify the type of content I want to use or review. Review collected by and hosted on G2.com. What do you dislike about Content Cloud? Spelling and Grammatical errors. I would never provide one of these documents to a client directly because I just can't trust their review. Also, they host a lot of outdated documents on the system which can make it hard to find the best choice. Review collected by and hosted on G2.com. Recommendations to others considering Content Cloud: Check for errors Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? It's handy to have most of the information you could want in one place, with lots of different formats. It's a good resource for employees who do not have insurance/hr background Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") AI Verified User in Insurance Mid-Market (51-1000 emp.) 12/28/2017 "Very useful" 4/5 What do you like best about Content Cloud? Plenty of information reverent to my clients, adding additional benefit of my services to them Review collected by and hosted on G2.com. What do you dislike about Content Cloud? There is nothing really to dislike, has plenty of content and takes time to sift through material Review collected by and hosted on G2.com. Recommendations to others considering Content Cloud: Has plenty of material to help clients in the insurance and health sectors Review collected by and hosted on G2.com. What problems is Content Cloud solving and how is that benefiting you? Ability to get information to customers about my line of business Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Content Cloud? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Content Cloud ](https://www.g2.com/products/content-cloud/discussions/new) GU Guest User What is Broker Briefcase Benefits used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-broker-briefcase-benefits-used-for) GU Guest User What is Broker Briefcase Property & Casualty used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-broker-briefcase-property-casualty-used-for) [ View all Discussions ](https://www.g2.com/products/content-cloud/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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