# Best Demand Side Platform (DSP) ## How Many Demand Side Platform (DSP) Products Does G2 Track? **Total Products under this Category:** 158 ### Category Stats (Aug 2026) - **Average Rating:** 4.25/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Epom Market DSP (+0.59%) - Among all products in this category, Epom Market DSP recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Demand Side Platform (DSP) Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,000+ Authentic Reviews - 158+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Demand Side Platform (DSP) ![G2 Grid® for Demand Side Platform (DSP) plotting products by satisfaction and market presence](https://www.g2.com/categories/demand-side-platform-dsp/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=5532&focus%5B%5D=64423&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=54066&focus%5B%5D=2935) Highlighted products: StackAdapt, The Trade Desk, Quantcast Platform, illumin, Simpli.fi, Viant Technology, AdRoll ABM (Formerly RollWorks), and Google Marketing Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/demand-side-platform-dsp/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=quantcast-platform&focus%5B%5D=illumin-illumin&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=google-marketing-platform) **Sponsored** ### Teikametrics Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=281&secure%5Bchosen_at%5D=2026-08-04T04%3A15%3A37Z&secure%5Bdisplayable_resource_id%5D=281&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=281&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=47039&secure%5Bresource_id%5D=281&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdemand-side-platform-dsp%3Fopen_modal_url%3D%252Fproducts%252Fconnexity-shopping-ad-platform%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fdemand-side-platform-dsp%2526source%253Dcategory&secure%5Btoken%5D=de0fe7ff48ae46e42c7254cfb190e1f12d90e589f31fa82490b787814d7d458e&secure%5Burl%5D=https%3A%2F%2Fwww.teikametrics.com%2Fplatform%2F%3Futm_source%3Dg2%26utm_medium%3Dppc_g2%26utm_campaign%3Dg2_clicks%26utm_content%3DARI&secure%5Burl_type%5D=custom_url) ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 885 #### How Do G2 Users Rate StackAdapt? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.2/10 (Category avg: 8.1/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,790 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users commend StackAdapt for its **ease of use** , allowing seamless campaign setup and efficient management. - Users commend StackAdapt's **superior customer support** , highlighting proactive assistance and innovative strategies for effective campaign management. - Users praise the **exceptionally helpful team** at StackAdapt, enhancing campaign management and client interactions through strategic insights. - Users appreciate the **exceptional support** from StackAdapt's team, enhancing their advertising campaigns and client interactions effectively. - Users value the **user-friendly interface** and powerful targeting options of StackAdapt for efficient ad campaign management. ##### Cons - Users find the **reporting limitations** of StackAdapt challenging, requiring custom pulls and complicating budget management. - Users find the **reporting process cumbersome** , often needing support for custom data pulls and complex organization. - Users find the **budget management** process complex and the billing limits frustrating for effective financial planning. - Users find **limited reporting capabilities** in StackAdapt, often requiring custom support pulls for straightforward data access. - Users find that **reporting can be convoluted** , requiring support for custom pulls and extra effort to organize data. #### What Are Recent G2 Reviews of StackAdapt? **["Strong performance with hands-on support for small teams"](https://www.g2.com/survey_responses/stackadapt-review-13163500)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Goods_ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13163500) **["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)** **Rating:** 5.0/5.0 stars _— Isabelle L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 177 #### How Do G2 Users Rate The Trade Desk? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.5/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 32% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management. - Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes. - Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics. - Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach. - Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools. ##### Cons - Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising. - Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners. - Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform. - Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns. - Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed. #### What Are Recent G2 Reviews of The Trade Desk? **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Quantcast Platform](https://www.g2.com/fr/products/quantcast-platform/reviews) Quantcast est la plateforme publicitaire alimentée par l'IA conçue pour les spécialistes du marketing axés sur la performance. Forts de près de 20 ans d'expertise, notre mission est de simplifier radicalement la publicité sur Internet ouvert. Nous exploitons l'IA et l'apprentissage automatique pour offrir une intelligence d'audience supérieure et stimuler des performances de campagne exceptionnelles. Avec une intelligence d'audience en temps réel et des optimisations omnicanales de bout en bout, Quantcast aide les annonceurs et les agences de toutes tailles à comprendre profondément les audiences, à agir plus rapidement et à transformer les dépenses publicitaires en croissance mesurable. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 188 #### How Do G2 Users Rate Quantcast Platform? - **the product a-t-il été un bon partenaire commercial?:** 8.9/10 (Category avg: 8.6/10) - **Capacités cross-canal:** 7.5/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.2/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Quantcast Platform? - **Vendeur:** [Quantcast](https://www.g2.com/fr/sellers/quantcast) - **Site Web de l'entreprise:** www.quantcast.com - **Année de fondation:** 2006 - **Emplacement du siège social:** San Francisco, CA - **Twitter:** @Quantcast 10,210 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 527 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Gestionnaire Programmatique - **Top Industries:** Marketing et publicité, Détail - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** de la plateforme Quantcast, permettant une création rapide de rapports et une gestion de campagne simplifiée. - Les utilisateurs apprécient les **informations précieuses** de la plateforme Quantcast, ce qui facilite l'optimisation et la gestion efficace des campagnes. - Les utilisateurs apprécient la **facilité d'utilisation** pour configurer des campagnes sur la plateforme Quantcast, améliorant ainsi leur expérience globale. - Les utilisateurs apprécient l' **interface conviviale** de la plateforme Quantcast, permettant une configuration rapide et une gestion facile des campagnes. - Les utilisateurs apprécient la **facilité de gestion des campagnes** dans Quantcast, trouvant les rapports et l'optimisation remarquablement conviviaux. ##### Cons - Les utilisateurs expriment leur frustration face aux **fonctionnalités limitées** de la plateforme Quantcast, en particulier en ce qui concerne la duplication de campagnes et l'édition en masse. - Les utilisateurs identifient les **fonctionnalités manquantes** dans la plateforme Quantcast, telles que l'édition en masse et l'amélioration des rapports pour plus d'efficacité. - Les utilisateurs rencontrent des problèmes avec **des rapports de mauvaise qualité** , y compris des rapports programmés défectueux et une visibilité limitée sur les données de conversion. - Les utilisateurs rencontrent **des problèmes avec les rapports et les connexions API** , entraînant des retards et une visibilité limitée sur les données de conversion. - Les utilisateurs rencontrent des **limitations de rapport** avec la plateforme Quantcast, trouvant les résumés automatisés inadéquats et les processus manuels frustrants de lenteur. #### What Are Recent G2 Reviews of Quantcast Platform? **["Amélioration du CPA dans notre entonnoir avec Quantcast"](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13178867) **["Informations exploitables sur l'affinité qui accélèrent l'adhésion du public et la performance sociale"](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/fr/survey_responses/quantcast-platform-review-13124138) #### What Are G2 Users Discussing About Quantcast Platform? - [À quoi sert Quantcast Measure ?](https://www.g2.com/fr/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/fr/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/fr/discussions/how-much-does-quantcast-cost) - [Comment fonctionne Quantcast ?](https://www.g2.com/fr/discussions/how-does-quantcast-work) - 1 upvote ### [illumin](https://www.g2.com/fr/products/illumin-illumin/reviews) illumin révolutionne le paysage de la publicité numérique en permettant aux marketeurs d'obtenir des résultats transformateurs grâce à son approche centrée sur le client. Doté d'une interface unifiée construite autour du web ouvert, illumin permet aux marques et aux agences de planifier, construire et exécuter des campagnes de manière transparente à travers l'ensemble de l'entonnoir marketing, en connectant les canaux programmatiques, l'email et les réseaux sociaux au sein d'une seule plateforme. Basé à Toronto, Canada, illumin sert des clients à travers l'Amérique du Nord, l'Amérique latine et l'Europe. Pour plus d'informations, visitez illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 154 #### How Do G2 Users Rate illumin? - **the product a-t-il été un bon partenaire commercial?:** 9.0/10 (Category avg: 8.6/10) - **Capacités cross-canal:** 8.6/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.1/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.4/10 (Category avg: 8.1/10) #### Who Is the Company Behind illumin? - **Vendeur:** [illumin](https://www.g2.com/fr/sellers/illumin) - **Site Web de l'entreprise:** illumin.com - **Année de fondation:** 2009 - **Emplacement du siège social:** Toronto, Canada - **Twitter:** @AcuityAds 174 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 239 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing et publicité, Automobile - **Company Size:** 57% Small, 29% Medium #### What Do G2 Reviewers Say About illumin? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'illumin, le trouvant intuitif et pratique pour gérer efficacement plusieurs annonces. - Les utilisateurs louent la **plateforme intuitive et le service client excellent** d'illumin, améliorant ainsi leur expérience de gestion de campagne. - Les utilisateurs apprécient la **toile visuelle basée sur le parcours** d'illumin, permettant des optimisations stratégiques de campagne et un ciblage efficace de l'audience. - Les utilisateurs louent le **excellent service client** d'illumin, appréciant leur assistance pratique et leurs recommandations précieuses. - Les utilisateurs apprécient **l'utilité de l'équipe** , reconnaissant leur soutien et leurs conseils à toutes les étapes de l'utilisation d'Illumin. ##### Cons - Les utilisateurs notent des **capacités de reporting médiocres** , manquant de filtres nécessaires et de fonctionnalités intuitives pour une analyse plus approfondie et une personnalisation. - Les utilisateurs sont confrontés à une **courbe d'apprentissage** importante en raison de l'interface utilisateur inconnue et du processus de configuration de campagne prolongé. - Les utilisateurs notent une **flexibilité limitée des rapports** , car une analyse plus approfondie nécessite l'exportation des données pour un filtrage supplémentaire, ce qui impacte les insights. - Les utilisateurs notent les **limitations de rapport** dans Illumin, notamment le manque de filtres avancés pour des analyses de données plus approfondies. - Les utilisateurs rencontrent des **limitations de rapport** qui entravent la personnalisation et compliquent une analyse plus approfondie des performances dans Illumin. #### What Are Recent G2 Reviews of illumin? **["DSP convivial avec des fonctionnalités de performance élevées"](https://www.g2.com/fr/survey_responses/illumin-review-13120128)** **Rating:** 5.0/5.0 stars _— Aldana M._ [Read full review](https://www.g2.com/fr/survey_responses/illumin-review-13120128) **["Ilumin : l'algorithme livre, la configuration décide."](https://www.g2.com/fr/survey_responses/illumin-review-13118986)** **Rating:** 4.5/5.0 stars _— Oscar R._ [Read full review](https://www.g2.com/fr/survey_responses/illumin-review-13118986) ### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Simpli.fi? - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** www.simpli.fi - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 618 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. ##### Cons - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. #### What Are Recent G2 Reviews of Simpli.fi? **["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) **["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 #### How Do G2 Users Rate Viant Technology? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.4/10 (Category avg: 8.3/10) - **Performance and Reliability:** 7.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.1/10 (Category avg: 8.1/10) #### Who Is the Company Behind Viant Technology? - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** viantinc.com - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant\_tech 2,996 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website) 453 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Medium, 39% Small #### What Do G2 Reviewers Say About Viant Technology? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform. - Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates. - Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform. - Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support. - Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform. ##### Cons - Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms. - Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis. - Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics. - Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features. - Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology. #### What Are Recent G2 Reviews of Viant Technology? **["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)** **Rating:** 4.5/5.0 stars _— Stephanie F._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) **["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/fr/products/adroll-abm-formerly-rollworks/reviews) AdRoll est une plateforme publicitaire connectée conçue pour aider les marketeurs axés sur la croissance à naviguer dans les complexités de la publicité numérique. Cette solution logicielle offre une suite complète d'outils qui permettent aux entreprises de taille moyenne de transformer des défis marketing complexes en stratégies claires qui stimulent l'engagement et la conversion des clients. En exploitant l'intelligence artificielle avancée, AdRoll simplifie le processus publicitaire, permettant aux utilisateurs de se concentrer sur l'atteinte de leurs objectifs commerciaux. Principalement ciblé sur les entreprises de taille moyenne dans divers secteurs tels que le commerce électronique, la technologie, les services financiers et l'éducation, AdRoll s'adresse aux marketeurs cherchant à améliorer l'efficacité de leur publicité. La plateforme est particulièrement bénéfique pour ceux qui cherchent à mettre en œuvre des stratégies publicitaires multicanaux, car elle offre des insights sur le comportement des audiences et l'attribution intercanaux. Cette fonctionnalité permet aux entreprises de mieux comprendre le parcours client et d'optimiser leurs efforts marketing en conséquence. L'une des caractéristiques remarquables d'AdRoll est sa capacité à offrir une performance complète de l'entonnoir. Les marketeurs peuvent créer et gérer des campagnes qui s'étendent sur plusieurs canaux, garantissant que leur message atteint les clients potentiels à divers points de contact. De plus, la plateforme fournit des insights précieux sur les audiences, aidant les utilisateurs à identifier et cibler efficacement les bons segments démographiques. Pour les équipes B2B, les capacités de Marketing Basé sur les Comptes (ABM) d'AdRoll, auparavant connues sous le nom de RollWorks, améliorent ces fonctionnalités en permettant un ciblage spécifique aux comptes et des campagnes multi-touch, soutenues par une intelligence d'achat en temps réel. Les capacités d'intégration d'AdRoll le distinguent davantage dans la catégorie des logiciels publicitaires. La plateforme se connecte de manière transparente avec divers outils et systèmes marketing, permettant aux utilisateurs de consolider leurs efforts publicitaires en un seul endroit. Cette intégration simplifie non seulement la gestion des campagnes, mais améliore également l'analyse des données, permettant aux marketeurs de prendre des décisions éclairées basées sur des métriques de performance complètes. Avec près de deux décennies de données soutenant ses opérations et une réputation de support primé, AdRoll équipe les équipes marketing des ressources dont elles ont besoin pour faire de la publicité plus intelligemment, répondre rapidement aux changements du marché et atteindre leurs objectifs efficacement. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **the product a-t-il été un bon partenaire commercial?:** 8.9/10 (Category avg: 8.6/10) - **Capacités cross-canal:** 9.2/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 8.6/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Vendeur:** [NextRoll](https://www.g2.com/fr/sellers/nextroll) - **Site Web de l'entreprise:** www.nextroll.com - **Année de fondation:** 2018 - **Emplacement du siège social:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employés sur LinkedIn® #### Who Uses This Product? - **Who Uses This:** Responsable Marketing Digital, Responsable Marketing - **Top Industries:** Logiciels informatiques, Technologie de l'information et services - **Company Size:** 58% Medium, 27% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs apprécient la **facilité d'utilisation** d'AdRoll ABM, soulignant sa configuration simple et son excellent support client. - Les utilisateurs apprécient le **ciblage précis de l'audience** d'AdRoll ABM, ce qui améliore l'engagement et guide les prospects tout au long de leur parcours. - Les utilisateurs apprécient la **capacité de ciblage précis** d'AdRoll ABM, améliorant ainsi l'efficacité de leur publicité sur plusieurs canaux. - Les utilisateurs apprécient les **données d'intention perspicaces** d'AdRoll ABM, améliorant le ciblage et le suivi du ROI à travers les campagnes. - Les utilisateurs apprécient le **excellent support client** d'AdRoll, facilitant un processus d'intégration et de mise en route fluide. ##### Cons - Les utilisateurs trouvent la **courbe d'apprentissage abrupte** d'AdRoll ABM difficile, surtout avec sa terminologie complexe de gestion de campagne. - Les utilisateurs expriment leur inquiétude concernant **les fonctionnalités manquantes** , telles que des options publicitaires limitées et des outils de reporting inadéquats pour une utilisation efficace. - Les utilisateurs remarquent les **fonctionnalités limitées** d'AdRoll ABM, notamment dans les filtres et les options de publicité native pour la segmentation. - Les utilisateurs expriment leur frustration face aux **problèmes de campagne** avec AdRoll ABM, citant des difficultés à suivre les prospects et des rapports incohérents. - Les utilisateurs sont frustrés par les **limitations de ciblage** d'AdRoll ABM, ce qui rend difficile l'atteinte efficace de prospects spécifiques. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["Lancement rapide d'ABM avec une intégration HubSpot propre et des insights ICP exploitables"](https://www.g2.com/fr/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/fr/survey_responses/adroll-abm-formerly-rollworks-review-13139001) **["Une plateforme précieuse pour le marketing basé sur les comptes et la publicité display"](https://www.g2.com/fr/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/fr/survey_responses/adroll-abm-formerly-rollworks-review-13132710) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [À quoi sert la plateforme basée sur les comptes RollWorks ?](https://www.g2.com/fr/discussions/what-is-rollworks-account-based-platform-used-for) ### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively. **Average Rating:** 4.1/5.0 **Total Reviews:** 278 #### How Do G2 Users Rate Google Marketing Platform? - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.2/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Google Marketing Platform? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 47% Medium, 27% Large #### What Do G2 Reviewers Say About Google Marketing Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns. - Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking. - Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking. - Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management. - Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management. ##### Cons - Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively. - Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech. - Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve. - Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools. - Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features. #### What Are Recent G2 Reviews of Google Marketing Platform? **["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)** **Rating:** 4.0/5.0 stars _— Michele C._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167) **["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)** **Rating:** 4.0/5.0 stars _— Rohit K._ [Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402) #### What Are G2 Users Discussing About Google Marketing Platform? - [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for) ### [NT Technology](https://www.g2.com/fr/products/nt-technology/reviews) NT Technology est une plateforme de publicité programmatique indépendante qui aide les marques et les agences du monde entier à se connecter avec les audiences à travers l'affichage, le mobile, la vidéo, les réseaux sociaux et la recherche. Avec des rapports transparents, un ciblage personnalisé et des capacités créatives alimentées par NT Lab — notre studio interne — vous avez un contrôle total sur la performance. Des médias riches interactifs aux formats publicitaires améliorés par l'IA, NT vous aide à atteindre le bon public, au bon endroit, avec le bon message. Idéal pour : les marques, les agences et les marketeurs à la recherche de solutions programmatiques à fort impact avec une portée mondiale et une flexibilité créative. **Average Rating:** 4.8/5.0 **Total Reviews:** 18 #### How Do G2 Users Rate NT Technology? - **the product a-t-il été un bon partenaire commercial?:** 9.7/10 (Category avg: 8.6/10) - **Capacités cross-canal:** 8.8/10 (Category avg: 8.3/10) - **Performance et fiabilité:** 9.4/10 (Category avg: 8.4/10) - **Capacités multi-appareils:** 8.8/10 (Category avg: 8.1/10) #### Who Is the Company Behind NT Technology? - **Vendeur:** [NT Technology](https://www.g2.com/fr/sellers/nt-technology) - **Année de fondation:** 2012 - **Emplacement du siège social:** Vilnius, Lithuania - **Twitter:** @nt\_programmatic 32 abonnés Twitter - **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website) 163 employés sur LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing et publicité - **Company Size:** 67% Small, 33% Medium #### What Do G2 Reviewers Say About NT Technology? _AI-generated summary from verified user reviews_ ##### Pros - Les utilisateurs louent l' **optimisation algorithmique exceptionnelle** de NT Technology, garantissant un trafic de haute qualité et un avantage concurrentiel sur le marché. - Les utilisateurs apprécient l' **efficacité exceptionnelle de l'optimisation** de la technologie NT, ce qui conduit à un trafic de haute qualité et à des analyses perspicaces. - Les utilisateurs louent la **plateforme intuitive et le support exceptionnel** , améliorant l'efficacité des campagnes et fournissant des informations précieuses sur l'audience. - Les utilisateurs apprécient la **plateforme intuitive** de NT Technology, appréciant sa facilité d'utilisation et son équipe de support exceptionnelle. - Les utilisateurs apprécient l' **innovation exceptionnelle** de NT Technology, qui améliore la stabilité et optimise les performances à travers divers formats. ##### Cons - Les utilisateurs souhaitent plus de **fonctionnalités de visualisation en temps réel** dans le tableau de bord pour améliorer les expériences de reporting. - Les utilisateurs souhaitent une **bibliothèque plus large de modèles automatisés** pour améliorer la visualisation des données et réduire les efforts de reporting manuel. - Les utilisateurs désirent une **bibliothèque plus large de modèles** pour améliorer l'automatisation dans les rapports spécifiques à l'industrie et la visualisation des données. - Les utilisateurs souhaitent avoir accès à une gamme plus large de **modèles de rapports automatisés** pour améliorer la visualisation des données sans effort manuel. - Les utilisateurs notent le **rapport lent** mais se sentent satisfaits des rapports approfondis manuels fournis sur demande. #### What Are Recent G2 Reviews of NT Technology? **["Surveillance de campagne exceptionnelle avec des rapports fluides et une clarté budgétaire inégalée"](https://www.g2.com/fr/survey_responses/nt-technology-review-13186433)** **Rating:** 4.0/5.0 stars _— Umair R._ [Read full review](https://www.g2.com/fr/survey_responses/nt-technology-review-13186433) **["Publicité intelligente multi-canal avec une forte protection de la marque"](https://www.g2.com/fr/survey_responses/nt-technology-review-12952867)** **Rating:** 5.0/5.0 stars _— Habeeb Efiamotu M._ [Read full review](https://www.g2.com/fr/survey_responses/nt-technology-review-12952867) ### [Vistar Media](https://www.g2.com/products/vistar-media/reviews) Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers. **Average Rating:** 4.5/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate Vistar Media? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Vistar Media? - **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media) - **Year Founded:** 2011 - **HQ Location:** New York, NY - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b305b1fbdb4a9db1049fdd2fd1ff410d19e6dcf4b93c96c6af497a7d64c8047&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistar-media&secure%5Burl_type%5D=linkedin_company_website) 349 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 59% Small, 24% Medium #### What Do G2 Reviewers Say About Vistar Media? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Vistar Media, making programmatic DOOH buying seamless and efficient. - Users value the **advanced audience targeting** of Vistar Media, enhancing their ability to reach specific demographics effectively. - Users commend Vistar Media's **exceptional customer support** , consistently providing solutions and assistance whenever needed. - Users value the **extensive network and metrics** of Vistar Media, optimizing their advertising reach and effectiveness. - Users value the **easy implementation** of Vistar Media, appreciating its user-friendly interface and supportive team. ##### Cons - Users experience **lagging performance** with Vistar Media, facing issues like delayed data updates and an unclear UI. - Users find the **layout issues** with Vistar Media's dashboard hinder intuitive use and performance, affecting overall satisfaction. - Users find the **limited creativity options** of Vistar Media hinder effective ad customization and dynamic content creation. - Users find **ad restrictions** challenging, especially when integrating dynamic content from outside companies into Vistar Media. - Users feel there is **limited functionality** in managing creative weights, impacting the software's usability. #### What Are Recent G2 Reviews of Vistar Media? **["Great tool for any company beginning with OOH for their clients and want top class assistance"](https://www.g2.com/survey_responses/vistar-media-review-11796390)** **Rating:** 4.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11796390) **["Smart and Data-Driven Ad Solutions from Vistar Media"](https://www.g2.com/survey_responses/vistar-media-review-11791280)** **Rating:** 4.0/5.0 stars _— Balaji H._ [Read full review](https://www.g2.com/survey_responses/vistar-media-review-11791280) #### What Are G2 Users Discussing About Vistar Media? - [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for) ### [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) Scale your programmatic media buying smarter, faster, and more profitably Independent agencies and marketers in growth-mode use the AdLib platform to deliver premium programmatic performance without the complexity, cost, or overhead of traditional DSPs. The AdLib platform provides the tools, data, and automation to run enterprise-quality campaigns — from CTV and Audio to Geofencing and YouTube — all under one roof, with zero trafficking headaches. We've helped independent agencies grow their client base five times over while keeping costs steady. Wellness brands have tripled their return on ad spend. Gaming apps have cut their user acquisition costs by 40%. Self-Service Buying Platform An easy to use DSP-agnostic platform where campaigns launch in minutes across every channel, screen stype, and stage of the funnel. Managed Service Buying Fully managed trafficking & optimization allows your team to focus on core business functions rather than the complexities of ad placement, bidding, and optimization. Programmatic APIs Build your own applications, workflows, and products on top of the AdLib platform to save time and make more revenue. White Labeled DSP Instantly launch your own branded programmatic offering without investing in development or specialized resources for support and campaign management. Automated Client Billing Improve cash flow and reduce the risk of nonpayment by automatically invoicing and collecting payments on a daily, weekly, or monthly basis via credit card, wire transfer, or ACH payment. Infinitely Customizable Reduce setup time with customized workflows and automated ad operations at a massive scale TEAM: Early & Long Term MediaMath & HudsonMX Employees. Programmatic marketing pioneers, engineers, and thought leaders with decades of experience New York | London | Los Angeles | San Francisco | Scottsdale | Detroit | Berlin | Bengaluru | São Paulo | Buenos Aires | Querétaro **Average Rating:** 4.7/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate AdLib DSP? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 9.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 9.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdLib DSP? - **Seller:** [AdLib Media Group](https://www.g2.com/sellers/adlib-media-group) - **Company Website:** www.getadlib.com - **Year Founded:** 2016 - **HQ Location:** New York, New York - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d528f604d1d03a6e04bae574344c31acd2c82b236d2b3806958d919b8bd56423&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10997713%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 85% Small, 15% Medium #### What Do G2 Reviewers Say About AdLib DSP? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in AdLib DSP, appreciating its simplicity and excellent customer support. - Users appreciate the **ease of campaign management** in AdLib DSP, enabling seamless integration and real-time performance optimization. - Users appreciate the **outstanding and attentive customer support** from AdLib DSP, enhancing their campaign management experience. - Users love the **easy setup** of AdLib DSP, making ad management seamless even for non-tech individuals. - Users highlight the **user-friendly features** of AdLib DSP, praising its ease of use and integration capabilities. ##### Cons - Users find the **lack of clear audience segmentation guidance** challenging, especially for those new to the platform. - Users find the **difficult usability** of AdLib DSP frustrating, especially with reporting and audience building challenges. - Users highlight a **lack of clarity** regarding features and audience segmentation, indicating a need for better guidance. - Users face **upload issues** with bulk assets and custom audience lists, impacting their segmentation capabilities. - Users face **ad approval delays** that can prolong the creative process and impact campaign timelines. #### What Are Recent G2 Reviews of AdLib DSP? **["Straightforward UI, Unmatched Inventory, and Excellent Support"](https://www.g2.com/survey_responses/adlib-dsp-review-12948795)** **Rating:** 4.5/5.0 stars _— Jesse B._ [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12948795) **["Fantastic Platform"](https://www.g2.com/survey_responses/adlib-dsp-review-12962263)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/adlib-dsp-review-12962263) #### What Are G2 Users Discussing About AdLib DSP? - [What is AdLib DSP used for?](https://www.g2.com/discussions/what-is-adlib-dsp-used-for) - 1 comment ### [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 7.7/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.3/10 (Category avg: 8.1/10) #### Who Is the Company Behind AdRoll? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing. - Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting. - Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels. - Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration. - Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability. ##### Cons - Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns. - Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll. - Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs. - Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets. - Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement. #### What Are Recent G2 Reviews of AdRoll? **["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13138681) **["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 #### How Do G2 Users Rate Basis? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.6/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.6/10 (Category avg: 8.1/10) #### Who Is the Company Behind Basis? - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech 4,732 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website) 1,469 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Basis? _AI-generated summary from verified user reviews_ ##### Pros - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. ##### Cons - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. #### What Are Recent G2 Reviews of Basis? **["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)** **Rating:** 5.0/5.0 stars _— Jessica C._ [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) **["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) ### [Opera Ads](https://www.g2.com/products/opera-ads/reviews) Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment. By prioritizing trust, Opera Ads ensures impactful and transparent advertising experiences. Learn more at http://opera.com/ads. **Average Rating:** 4.0/5.0 **Total Reviews:** 16 #### How Do G2 Users Rate Opera Ads? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 8.3/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 7.5/10 (Category avg: 8.1/10) #### Who Is the Company Behind Opera Ads? - **Seller:** [Opera](https://www.g2.com/sellers/opera) - **Year Founded:** 1995 - **HQ Location:** Oslo, Norway - **Twitter:** @opera 570,990 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5119dbc1763105008eb272bf085db659fe139f1dba8a4c805e0b936a35212a97&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7327%2F&secure%5Burl_type%5D=linkedin_company_website) 2,426 employees on LinkedIn® - **Ownership:** Opera Limited (NASDAQ: OPRA) #### Who Uses This Product? - **Company Size:** 63% Small, 25% Medium #### What Do G2 Reviewers Say About Opera Ads? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Opera Ads, enabling quick setup and effective results without complications. - Users appreciate the **effective audience targeting** of Opera Ads, leading to genuine engagement and improved campaign performance. - Users value the **easy audience reach** of Opera Ads, appreciating genuine results and high engagement from the platform. - Users love the **easy setup and simplicity** of Opera Ads, enabling effective campaign management with great results. - Users appreciate the **easy setup** of Opera Ads, finding it straightforward and efficient for managing campaigns. ##### Cons - Users find the **reporting limited** , lacking depth for optimal campaign performance and audience insights on Opera Ads. - Users find the **reporting limited** in Opera Ads, wishing for more detailed insights and analytics for better optimization. - Users find **inefficient targeting** options in Opera Ads, limiting campaign effectiveness and optimization opportunities. - Users find the **limited features** of Opera Ads hinder deeper optimization and customization for advanced campaigns. - Users find the **limited targeting options** in Opera Ads hinder deeper optimization and detailed reporting capabilities. #### What Are Recent G2 Reviews of Opera Ads? **["Excellent 👍"](https://www.g2.com/survey_responses/opera-ads-review-11780714)** **Rating:** 4.5/5.0 stars _— Rahul S._ [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11780714) **["Effortless Ad Management with Reliable Results"](https://www.g2.com/survey_responses/opera-ads-review-11923033)** **Rating:** 4.0/5.0 stars _— Max R._ [Read full review](https://www.g2.com/survey_responses/opera-ads-review-11923033) ### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform. **Average Rating:** 3.8/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate Roku OneView (formerly Dataxu)? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.6/10) - **Cross Channel Capabilities :** 5.0/10 (Category avg: 8.3/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.4/10) - **Cross-Device Capabilities:** 8.0/10 (Category avg: 8.1/10) #### Who Is the Company Behind Roku OneView (formerly Dataxu)? - **Seller:** [Roku](https://www.g2.com/sellers/roku) - **Year Founded:** 2002 - **HQ Location:** San Jose, CA - **Twitter:** @Roku 247,565 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website) 4,365 employees on LinkedIn® - **Ownership:** NASDAQ:ROKU #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Hospital & Health Care - **Company Size:** 41% Medium, 31% Small #### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)? **["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930) **["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)** **Rating:** 5.0/5.0 stars _— Monetia S._ [Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634) #### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)? - [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made) - [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for) - ‹ Prev‹ Prev - 1 - [2](/categories/demand-side-platform-dsp?order=g2_score&page=2#product-list) - [3](/categories/demand-side-platform-dsp?order=g2_score&page=3#product-list) - [4](/categories/demand-side-platform-dsp?order=g2_score&page=4#product-list) - [5](/categories/demand-side-platform-dsp?order=g2_score&page=5#product-list) - … - [10](/categories/demand-side-platform-dsp?order=g2_score&page=10#product-list) - [11](/categories/demand-side-platform-dsp?order=g2_score&page=11#product-list) - [Next ›Next ›](/categories/demand-side-platform-dsp?order=g2_score&page=2#product-list) Spotlight Categories [E-Signature Software](https://www.g2.com/categories/e-signature) [Sales Compensation Software](https://www.g2.com/categories/sales-compensation) [CMMS Software](https://www.g2.com/categories/cmms) [Business Process Management Software](https://www.g2.com/categories/business-process-management) [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) - [Native Advertising](/categories/native-advertising) [Browse Demand Side Platform (DSP) Themes](/categories/demand-side-platform-dsp/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 1, 2025 Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments. DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features. To access inventory, DSPs integrate with ad exchanges or [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI. A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media. To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must: - Enable real-time ad buying through integration with ad exchanges or SSPs - Support impression-level bidding in real-time digital ad auctions - Facilitate media buying across multiple digital advertising channels - Offer reporting and analytics that provide visibility into programmatic campaign performance, including impressions, clicks, conversions, and return on ad spend (ROAS) Top Tools at a Glance | | Omnichannel programmatic buying with white-glove support | User Review "Strong performance with hands-on support for small teams" | | | Omnichannel programmatic buying with buyer-side transparency | User Review "More Control and Real-Time Campaign Adjustments with The Trade Desk" | | | AI-driven programmatic targeting with cookieless audiences | User Review "Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance" | | | Visual full-funnel journey-based programmatic activation | User Review "User-Friendly DSP with Strong Performance Features" | | | Hyperlocal geofencing with cookieless audience targeting | User Review "User-Friendly with Prompt Support" | | | Cookieless CTV activation with household-level attribution | User Review "Intuitive DSP with Stellar UI, Needs Better Planning Tools" | | | Account-level programmatic display with intent targeting | User Review "A Valuable Platform for Account-Based Marketing and Display Advertising" | | | Cross-channel programmatic buying with Google-native attribution | User Review "Essential suite for web marketing" | | | Cross-border programmatic with premium inventory transparency | User Review "Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity" | | | Programmatic DOOH buying with lift measurement | User Review "Smart and Data-Driven Ad Solutions from Vistar Media" | * * * Show More ### Demand Side Platform (DSP) Topics - [What is a Demand Side Platform (DSP)?](#what-is-a-demand-side-platform-dsp) - [What are the Common Features of Demand Side Platform (DSP)?](#what-are-the-common-features-of-demand-side-platform-dsp) - [What are the Benefits of Demand Side Platform (DSP)?](#what-are-the-benefits-of-demand-side-platform-dsp) - [Who Uses Demand Side Platform (DSP)?](#who-uses-demand-side-platform-dsp) - [What’s the best DSP platform for mobile ad campaigns?](#what-s-the-best-dsp-platform-for-mobile-ad-campaigns) - [What’s the most reliable DSP for advertising agencies?](#what-s-the-most-reliable-dsp-for-advertising-agencies) - [What’s the best demand-side platform for e-commerce marketing?](#what-s-the-best-demand-side-platform-for-e-commerce-marketing) - [Challenges with Demand Side Platform (DSP)](#challenges-with-demand-side-platform-dsp) - [How to Buy Demand Side Platform (DSP)](#how-to-buy-demand-side-platform-dsp) - [Implementation of Demand Side Platform (DSP)](#implementation-of-demand-side-platform-dsp) - [Demand Side Platform (DSP) Trends](#demand-side-platform-dsp-trends) [ ### Demand Side Platform (DSP) Topics Expand/Collapse ](#) - [What is a Demand Side Platform (DSP)?](#what-is-a-demand-side-platform-dsp) - [What are the Common Features of Demand Side Platform (DSP)?](#what-are-the-common-features-of-demand-side-platform-dsp) - [What are the Benefits of Demand Side Platform (DSP)?](#what-are-the-benefits-of-demand-side-platform-dsp) - [Who Uses Demand Side Platform (DSP)?](#who-uses-demand-side-platform-dsp) - [What’s the best DSP platform for mobile ad campaigns?](#what-s-the-best-dsp-platform-for-mobile-ad-campaigns) - [What’s the most reliable DSP for advertising agencies?](#what-s-the-most-reliable-dsp-for-advertising-agencies) - [What’s the best demand-side platform for e-commerce marketing?](#what-s-the-best-demand-side-platform-for-e-commerce-marketing) - [Challenges with Demand Side Platform (DSP)](#challenges-with-demand-side-platform-dsp) - [How to Buy Demand Side Platform (DSP)](#how-to-buy-demand-side-platform-dsp) - [Implementation of Demand Side Platform (DSP)](#implementation-of-demand-side-platform-dsp) - [Demand Side Platform (DSP) Trends](#demand-side-platform-dsp-trends) ## Learn More About Demand Side Platform (DSP) ### What is a Demand Side Platform (DSP)? Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals.  DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies.  **What Does DSP Stand For?** DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience.  #### What Types of Demand Side Platform (DSP) Exists? **Mobile DSP** When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying. **Omnichannel DSP** Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms.  **Single-channel or niche DSP** These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy.  ### What are the Common Features of Demand Side Platform (DSP)? The following are some core features within DSPs that can help users in a variety of ways: 1. **Campaign management:** Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels. 2. **Ad retargeting:** Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch.  3. **Buy management:** DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace.  4. **Ad variety:** This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences. 5. **Audience segmentation:** Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.). 6. **Asset management:** Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on. 7. **Bidding:** Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory. 8. **Reporting:** Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). 9. **Brand safety:** The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity.  Other features of demand side platforms: [API / Integrations](https://www.g2.com/categories/demand-side-platform-dsp/f/api-integrations), [Contextual Targeting](https://www.g2.com/categories/demand-side-platform-dsp/f/contextual-targeting), [Creative Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/creative-optimization), [Fraud Protection](https://www.g2.com/categories/demand-side-platform-dsp/f/fraud-protection), [In App Ads](https://www.g2.com/categories/demand-side-platform-dsp/f/in-app-ads), [Machine Learning Optimization](https://www.g2.com/categories/demand-side-platform-dsp/f/machine-learning-optimization), and [User, Role, & Access Management](https://www.g2.com/categories/demand-side-platform-dsp/f/user-role-and-access-management). ### What are the Benefits of Demand Side Platform (DSP)? Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS).  Some of the challenges advertisers face nowadays that can be addressed by DSP software are: **Omnichannel:** Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient. **Real-time tracking:** Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts. **Brand safety:** Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract. ### Who Uses Demand Side Platform (DSP)? DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer. **Marketing departments:** Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance. **Advertising agencies:** Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns. ### What’s the best DSP platform for mobile ad campaigns? For mobile ad campaigns focused on reaching audiences at scale with precise targeting and strong performance, leading DSP platforms include: - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) offers a versatile, user-friendly platform with advanced targeting capabilities. It supports mobile display, video, and in-app ads, enabling advertisers to efficiently run rich, multi-channel campaigns. - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) provides enterprise-grade programmatic buying with granular targeting, cross-device reach, and powerful analytics. It’s a go-to solution for brands aiming to maximize mobile campaign precision and performance. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) makes programmatic buying accessible through an intuitive interface and flexible budget management. It enables mobile advertisers to access premium inventory while optimizing cost and reach. - [Viant](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands that combine mobile ad efforts with broader digital marketing strategies. ### What’s the most reliable DSP for advertising agencies? For advertising agencies managing diverse campaigns and clients, the most reliable DSP platforms combine scalability, precision targeting, and strong analytics. Top solutions include: - [Basis](https://www.g2.com/products/basis/reviews) streamlines the campaign lifecycle by integrating planning, buying, and analytics. Agencies value its automation, reporting, and cross-channel support for running efficient and scalable ad operations. - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) delivers hyperlocal and behavioral targeting, making it ideal for agencies running localized and audience-specific campaigns. Its flexible platform allows precise control over budget and audience segmentation. - [AdLib DSP](https://www.g2.com/products/adlib-dsp/reviews) offers easy-to-use programmatic buying with access to premium inventory. Agencies appreciate its intuitive interface and flexibility in handling campaigns for clients of all sizes. ### What’s the best demand-side platform for e-commerce marketing? For e-commerce brands aiming to scale performance marketing, drive conversions, and reach high-intent shoppers across channels, leading DSP platforms based on G2 reviews include: - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) offers unparalleled access to Amazon’s shopper data, enabling e-commerce brands to target audiences on and off Amazon. Its deep integration with the Amazon ecosystem makes it ideal for product-focused campaigns. - [Criteo](https://www.g2.com/products/criteo-commerce-growth/reviews) specializes in retargeting and dynamic ad personalization, helping e-commerce brands re-engage visitors and drive conversions. Its machine learning algorithms deliver relevant ads across devices. - [MediaMath](https://www.g2.com/products/mediamath-by-infillion/reviews) delivers omnichannel programmatic capabilities with strong mobile, connected TV, and digital audio support. It’s ideal for brands aiming to unify e-commerce ad efforts with broader digital marketing strategies. #### Software Related to Demand Side Platform (DSP) Related solutions that can be used together with DSPs include: [Supply side platform (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **:** SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs. [Ad network software](https://www.g2.com/categories/ad-network) **:** Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks. [Creative management platforms](https://www.g2.com/categories/creative-management-platforms) **:** A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage. ### Challenges with Demand Side Platform (DSP) DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated. **Bid duplication:** DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay. **Data privacy:** As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers.  ### How to Buy Demand Side Platform (DSP) The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved.  #### Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP) When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include: - How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR? - What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.) - How is the data collected for targeting ads? - Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)? - Does the DSP offer artificial intelligence (AI) capabilities for ad bidding? #### Compare Demand Side Platform (DSP) Products When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a [data management platform (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and ad reporting capabilities.  **Conduct demos** When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback.  ### Implementation of Demand Side Platform (DSP) **Who is Responsible for Demand Side Platform (DSP) Implementation?** Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP.  **What Does the Implementation Process Look Like for Demand Side Platform (DSP)?** For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified.  ### Demand Side Platform (DSP) Trends **Unification or omnichannel DSPs** More and more advertisers are opting for DSPs that can buy different types of ads across a variety of channels. This allows advertisers to keep all of their advertising activities in one place.  **Transparency ** Marketers are expecting even more transparency when it comes to media or ad buying, and want more clarity from DSPs and SSPs when it comes to the ad buying process. Because of this, DSPs aim to help marketers understand where their spend and advertising dollars are going to help achieve a better return on investment.