Conklin Media helps other companies grow...period. Typically, this is achieved via the application of Conklin's trademarked approach known as ProfitPaths®. ProfitPaths® generates independent revenue streams from existing products and/or services through the creation of tools and content assets that are developed for and marketed directly to a very specific buyer/avatar. More specifically, this approach hyper-focuses on a specific buyer (a.k.a. avatar) and then designs all marketing activities around him/her. These "activities" include the creation of multiple assets in a variety of forms (e.g., whitepapers, videos, infographics, tools, etc.), and these are then distributed via a variety of channels, including cold email, paid search platforms, paid social media, SEO, etc.