# Concept Reviews **Vendor:** Concept **Category:** [Digital Marketing Services](https://www.g2.com/categories/digital-marketing) **Average Rating:** 4.8/5.0 **Total Reviews:** 17 ## About Concept Concept is a lead generation agency focused on building, developing, and growing our clients’ sales pipelines. Through multi-channel lead generation solutions, such as outbound prospecting and appointment setting, CRM consulting (HubSpot and Salesforce), and digital marketing services, we help our clients grow. ## Concept Pros & Cons **What users like:** - Users find Concept to be **extremely user-friendly** , facilitating a smooth onboarding and effective management of complexities. (2 reviews) - Users value the **efficiency** of Concept, enabling smooth management of complex businesses through flexibility and responsiveness. (2 reviews) - Users value the **flexibility** of Concept, finding it effective for managing complex business operations smoothly. (2 reviews) - Users appreciate the **flexibility and responsiveness** of Concept, allowing effective management of complex business operations. (2 reviews) - Users commend the **high level of professionalism** displayed by the entire team, enhancing the collaboration experience. (2 reviews) - Adaptability (1 reviews) - Efficiency Improvement (1 reviews) - Expertise (1 reviews) - Guidance (1 reviews) - Helpful (1 reviews) **What users dislike:** - Users report **delivery delays** that hinder timely campaign execution, causing frustration when issues arise. (1 reviews) - Users face a **high turnover** that leads to challenges in managing leads effectively. (1 reviews) - Users experience **resource limitations** due to insufficient staff to manage leads generated efficiently by Concept. (1 reviews) - Users experience **staff turnover** , leading to challenges in managing the high volume of leads effectively. (1 reviews) ## Concept Reviews ### 1. Concept is a great addition to our sales team at Standard Forwarding Freight and SAKAEM Logistics **Rating:** 5.0/5.0 stars **Reviewed by:** Tim H. | Chief Commercial Officer at Standard Forwarding Freight, LLC, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2025 **What do you like best about Concept?** Everything that I stated above.......... **What do you dislike about Concept?** I haven't seen any downside at this point **Recommendations to others considering Concept:** If you are looking to grow your business with a limited budget, they are the perfect solution. They may be able to accomplish more than an actual employee of your company at half the cost. That's what they are doing for us. **What problems is Concept solving and how is that benefiting you?** We needed some additional sales power to help us grow our customer base. We have 2 separate companies that we are positioning with our customers. One an asset-based LTL company - Standard Forwarding Freight and the other a non-asset LTL and TL brokerage company - SAKAEM Logistics. I've been using Concept now for the past 6 months and just renewed our agreement with them. They've generated many positive leads for both companies - some very large opportunities. I've also just adjusted our go to market strategy with our local customer base and integrated Concept into that plan. They've been a great partner and touch base with us weekly to make sure we are properly aligned. ### 2. Extension of Our Sales Team **Rating:** 5.0/5.0 stars **Reviewed by:** John G. | Board Of Directors, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Concept?** They do the most difficult part of the sales process - filling the funnel. **What do you dislike about Concept?** There isn't anything that I dislike but like all things we can always run faster and be more efficient. Together we are always trying to figure out better and more effective ways to interact and be successful. **Recommendations to others considering Concept:** Make sure that you are looking to partner with a biz dev team and support the leads and effort that they make. They are only as good as the close rate of the group and effectiveness at handling their opportunities. It is also a long game. You must value fleet data, contact data, pipeline activity, and more. Bottom line is if both parties do their job IT WORKS! **What problems is Concept solving and how is that benefiting you?** Concept Services has been an extension to our sales team for many years. Lead gen, data insights, chat monitoring, CRM design and more. Concept has been a critical part of our growth and Kyle Moles has been the glue holding it all together. I know that may sound scripted but the truth is that this is a relationship business. Our customers appreciate a long term relationship with our Account Managers and the same goes for the Concept team. At all levels we have relationships and are rooting for our mutual success. ### 3. Filling the Pipeline with business opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Robert D. | Vice President Sales Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Concept?** The onboarding process at Concept was thorough which enabled us to hit the ground running. Weekly touchpoints and the ability to picot to focus on certain markets is a very big benefit. **What do you dislike about Concept?** The only issue we have seen is that we were lacking staff to fully handle all the leads generated by the Concept team. A very nice problem to have. **Recommendations to others considering Concept:** Pull the lever with Concept and spend time with the onboarding process. It has been a game-changer for our organization. **What problems is Concept solving and how is that benefiting you?** Concept has been retained to actively engage with the market uncovering revenue generating opportunities for our commercial team to qualify. Uncovering these opportunities is the most time consuming and difficult parts of starting the sales cycle. ### 4. Very Responsive, Flexible and Effective Lead Generation **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce L. | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Concept?** Concept is incredibly flexible, responsive and effective in managing a complex business with many moving parts. **What do you dislike about Concept?** Very minimal downsides; however, they could balance strictly managing client instructions with offering the client more advice. **Recommendations to others considering Concept:** Don't hesitate to have them manage all your lead generation and qualification including, inbound, outbound and digital. **What problems is Concept solving and how is that benefiting you?** Generating qualified B2B Leads for a Transportation Services Company ### 5. Strategic company focused on your business **Rating:** 5.0/5.0 stars **Reviewed by:** Joey H. | Vice President of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Concept?** The strategy behind their decision making, and how professional they are. **What do you dislike about Concept?** Nothing to note- they do a great job for us! **What problems is Concept solving and how is that benefiting you?** For sales/marketing teams, traffic is tough. I have had the pleasure of working with Concept at 2 of my workplaces, helping with our top of the funnel outreach. They have added a ton of growth to our pipeline and are truly an extension to our organization. I love working with them, and really appreciate the hard work they put in to helping us grow our business. ### 6. Outbound marketing campaign **Rating:** 4.0/5.0 stars **Reviewed by:** Mark S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Concept?** Team of professionals. From the account manager, the dialer and the CEO. All great to work with. **What do you dislike about Concept?** Our email campaign was throttled back due to outside issues. It took longer than expected to resolve. **Recommendations to others considering Concept:** If you want a full service firm with professionals involved in every aspect of your campaign who know how to deliver results, Concept is the right choice. **What problems is Concept solving and how is that benefiting you?** Concept professionally designed, initiated and managed our outbound email and calling campaign in 2024. ### 7. The specialists for Industrial and Manuacturing products and technologies **Rating:** 5.0/5.0 stars **Reviewed by:** Amir R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2022 **What do you like best about Concept?** I like their focus, domain expertise, and how the added HubSpot and Salesforce services to help their target audience succeed. **What do you dislike about Concept?** So far nothing, no one is perfect, and I'm sure there are things not to like but from a high level of executing on what they are hired for so far no complaints. **Recommendations to others considering Concept:** Look to play teamwork and follow up with leads, if you're not prepared to treat outbound leads differently from inbound leads concept might not be for you, they require teammates that are in constant communication **What problems is Concept solving and how is that benefiting you?** Finding partners that specialized in helping high ticket Industrial and Manufactures generate qualified meetings and beat sales goals ### 8. If you want an extension of your Sales team, Concept knows what it takes! **Rating:** 5.0/5.0 stars **Reviewed by:** Josh H. | Sales Development/Platform Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2022 **Describe the project or task Concept helped with:** Concept helped us with lead generation as well as CRM support. **What do you like best about Concept?** Concept knows what questions to ask, and knows how to learn your business. They make you feel confident that they are always doing what is best to represent your organization. **What do you dislike about Concept?** Concept does a lot well and there is little I can say I truly dislike. I would like to see a little more proactive approach from them. With all the industry knowledge they hold it would be helpful if they made a bigger effort to push their thoughts and recommendations to me as to how we can improve. **Recommendations to others considering Concept:** I highly recommend Concept to anyone looking to help their sales team focus on better and more qualified leads. **What problems is Concept solving and how is that benefiting you?** Concept made it known that we are missing out on a lot of business. When it comes to lead generation, you only know what you know. Concept helped us understand that there is still a lot of unknowns out there specifically in our industry. ### 9. Concept masterfully offloads the true marketing efforts that many sales leaders are not great at. **Rating:** 4.5/5.0 stars **Reviewed by:** Gary G. | National Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2022 **Describe the project or task Concept helped with:** Concept was directly responsible for our Digital Marketing and e-mail marketing campaigns. Return on investment analysis and attribution of analysis of those efforts to the bottom line. Content creation and editing of a monthly newsletter as part of our e-mail marketing campaign. **What do you like best about Concept?** The staff at Concept was extremely helpful, patient and supportive in our efforts to maintain a consistent digital marekting effort. Having done business with many marketing consulting firms throughout my career, I can say without question, Concept is several steps above the rest. **What do you dislike about Concept?** Marketing efforts, in general, are difficult to manage under a sales umbrella and Concept does an exceptional job at taking over that responsibility. I believe Concept is an exceptional example of a marketing partner and would highly recommend them to any organization **What problems is Concept solving and how is that benefiting you?** Expanding our digital marketing efforts, especially during this time of COVID when traditional sales meetings and evangelizing efforts have been hampered, reliance on a high quality digital marketing effort has increased our revenue beyond our expectations. **Official Response from Tiffany Lewis:** > Hey, Gary! Thank you so much for leaving this amazing review for us. We truly appreciate your trust in executing your demand gen campaigns and our team is always looking forward to helping you show return-on-investment to stakeholders within your organization. ### 10. great customer service and highly qualified marketing professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Katy D. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2022 **Describe the project or task Concept helped with:** Salesforce and Pardot implementation. They also helped us customize forms with Conga and will be doing a second phase of integration with NOVO, our manufacturer's CRM. **What do you like best about Concept?** The team we have working for us have all been amazing. Their knowledge of the Salesforce and Pardot platforms have really made our project go smoothly. I especially want to give credit to Joe Stephan. He's amazing, so smart and his ability to keep a project going and to make it pleasant is great. **What do you dislike about Concept?** I can't think of any issues. I have had excellent experiences with everyone I've worked with. **What problems is Concept solving and how is that benefiting you?** We could not have implemented Salesforce or Pardot without Concept. Everyone has been so quick to respond to our questions and work through issues we are dealing with has been worth every dollar we have spent. I feel we are getting the most out of CRM because we had Concept help us customize it for our needs. **Official Response from Tiffany Lewis:** > Thank you for your review, Katy! The concept CRM team really enjoyed working on these projects with you. We were happy to play a part in your CRM running smoothly. ### 11. Transportation & Supply Chain Company Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** April 09, 2022 **Describe the project or task Concept helped with:** Our company utilizes Concept Services to handle all IB leads for qualification and a portion of our OB leads for qualification. These are the two areas that are in scope within the Marketing department. **What do you like best about Concept?** Concept Services is flexible, is able to pivot quickly when change is needed and is very knowledgable in our industry. **What do you dislike about Concept?** Can be challenging to proactively get recommendations to push the envelope. Typically, they are more reactive. **What problems is Concept solving and how is that benefiting you?** Trying to fill the gap with more OB calling (where it's working) as a result of not being able to utilize ABMs as a marketing tactive. Initial results are promising - team has been focused on industry-specific lists (which is new) and is providing valuable feedback that can be used to change, when needed. **Official Response from Tiffany Lewis:** > Hi there! Thank you so much for your review of Concept and the work we do together. We have thoroughly enjoyed our partnership and look forward to our future projects together. ### 12. Concept is communicative, friendly and partner-focused **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Concept?** Concept has been incredibly organized, communicative and sensitive to our internal processes, standards and parameters. **What do you dislike about Concept?** Nothing to dislike. We have had to edit and refocus their crafted materials a few times, but this has been more of a learning process. **Recommendations to others considering Concept:** Concept is very good at their focused services, and they have been continually open to learning our specialties, efforts and vision, so they can have a strategic plan that works with those elements. **What problems is Concept solving and how is that benefiting you?** Concept is helping improve our lead generation efforts for our sales and marketing consulting team. **Official Response from Tiffany Lewis:** > Thank you so much for your review! We definitely strive to keep our client experience top-of-mind, to get up to speed quickly, and to be sensitive to internal needs. We're really excited to keep learning with you as our partnership evolves. ### 13. Concept has been helping us set up our HubSpot account **Rating:** 5.0/5.0 stars **Reviewed by:** Kathy C. | Director of Programs & Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **Describe the project or task Concept helped with:** Concept helped our trade associate evaluate and finally decide on using HubSpot for our CRM. We are now in the process of setting everything up and Concept has been an invaluable partner! They are on-task, on-time, patient with our team and so very knowledgeable! **What do you like best about Concept?** The team is knowledgeable and patience with our team as we work through this new CRM **What do you dislike about Concept?** No downside so far and nothing has been missing from our set up project! **What problems is Concept solving and how is that benefiting you?** We badly needed a CRM and Concept helped us evaluate several options that would work with our current database, assessed our needs/wants, and made an excellent recommendation. Plus, we love our implementation team - so professional and helpful! **Official Response from Tiffany Lewis:** > Thank you so much for this review, Kathy! We have thoroughly enjoyed working with you on your CRM setup. We think you’re going to LOVE all you can do with HubSpot! ### 14. Salesforce.com Design & Implementation, CRM support and Sales Rep training **Rating:** 5.0/5.0 stars **Reviewed by:** david c. | Branch manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2022 **Describe the project or task Concept helped with:** change of CRM from microsoft product to salesforce.com **What do you like best about Concept?** ease of doing business, level of expertise, response time. **What do you dislike about Concept?** I had no complaints at all. Concept is a valued parter of my organization and their support is critical to our success. **Recommendations to others considering Concept:** They are a great partner, tell them your problems and listen to their expertise. **What problems is Concept solving and how is that benefiting you?** they are a great business partner and have gone above and beyond to help us from beginning to end. **Official Response from Tiffany Lewis:** > Hi, David! Thank you so much for taking the time to send such a favorable review of Concept. We truly enjoy supporting you, your organization, and truly care about your success. We look forward to continuing our partnership and working with you! ### 15. Membership and Advocacy Manger **Rating:** 5.0/5.0 stars **Reviewed by:** Katie R. | M, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2022 **Describe the project or task Concept helped with:** Implementing hubspot CRM **What do you like best about Concept?** Quick replies, helpful attitude, getting us the best price possible, doing some much work on the back end to make it simple for us to understand **What do you dislike about Concept?** Nothing at all! Any time I need help everyone on the team is quick to help **Recommendations to others considering Concept:** Do it **What problems is Concept solving and how is that benefiting you?** Better database management. We have so many opportunities with hubspot CRM that we did not have before. They could help us save so much time once we get workflows going **Official Response from Tiffany Lewis:** > Thank you so much for your review, Katie! We appreciate your favorable comments and appreciate your trust in us for your HubSpot implementation. ### 16. The Concept team has been a great addition to our team, which has allowed us to properly focus. **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew N. | President, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2022 **Describe the project or task Concept helped with:** - Cold calling, lead generation - Marketing, newsletters & email blasts **What do you like best about Concept?** Concept creates processes that can be easily followed and repeated to create success. **What do you dislike about Concept?** Occasionally, there is a communication drop-off between teams. Phone lines always go straight to voicemail. **What problems is Concept solving and how is that benefiting you?** The lead generation has been beneficial to maximize our sales team and to focus their energy on active projects. **Official Response from Tiffany Lewis:** > Thank you so much for your review, Matthew! We're always excited to problem solve with your team to look for ways to optimize processes for continued success. We love working with your organization! Apologies for the communication gap. When technology falls a little short, we are happy to offer up our personal cell phones to keep things moving. ### 17. Thorough and professional support in all aspects. **Rating:** 5.0/5.0 stars **Reviewed by:** Keith J. | Director Of Strategic Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **Describe the project or task Concept helped with:** Salesforce, Pardot, SEO, Website Development **What do you like best about Concept?** Response time, availablity, and professionalism. **What do you dislike about Concept?** There is nothing I dislike. That is all I have to say on that **What problems is Concept solving and how is that benefiting you?** Key thing right now is lead generation from the website. **Official Response from Tiffany Lewis:** > Thank you for your review, Keith! The Concept teams have enjoyed getting to know you more through our continued work. We're excited about the impact we've been able to have together and can't wait to take a deeper dive in the coming months. ## Concept Discussions - [What is Concept Services used for?](https://www.g2.com/discussions/what-is-concept-services-used-for) - [View Concept pricing details and edition comparison](https://www.g2.com/products/concept-concept/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-02+09%3A00%3A32+-0500&secure%5Bsession_id%5D=3d1c3644-871d-4dee-bacf-c5d2e70082ac&secure%5Btoken%5D=e6aef62dcce9632751cfac9d016b58db8e283de1c8b7c790a0d635df67e36b57&format=llm_user) ## Concept Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Capabilities** - B2B Lead Development - Onboarding - Lead Qualifying - Qualified Meetings - Sales Account Management - Virtual Support **Expertise** - Demand Generation - CRM - Analytics Capabilities **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Support** - Go Live Support - Documentation - Training - Metrics - Admin Services **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Concept Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (397 reviews) - [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) - 4.8/5.0 (761 reviews) - [Salesforce Customer Success](https://www.g2.com/products/salesforce-customer-success/reviews) - 4.4/5.0 (365 reviews)