MB

Marisa B.

Senior Analyst, Search Marketing

Marketing and Advertising

Enterprise (> 1000 emp.)

12/9/2014

"The Power of Demographics"

4.5/5

What do you like best about Comscore?

ComScore has the ability of define and illustrate a brand's demographics fast and efficiently. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

The time to collect data has a lag in real-time. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/23/2015

"Easy to use, all the baseline information you need"

4/5

What do you like best about Comscore?

The ease of finding what I need within the menus/dashboards Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Limited options within the career - occupation filter for reporting; the inability to manipulate reports (look/feel) within comscore and instead have to use excel Review collected by and hosted on G2.com.

IM

Verified User in Mechanical or Industrial Engineering

Enterprise (> 1000 emp.)

12/8/2014

"Panel Research"

3.5/5

What do you like best about Comscore?

I like the amount of people used in the panels. I also like the ability to segment the populations Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Panels know they are picked, thus taking away the real life feel. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

12/4/2014

"Knowledge is Power with comScore"

4/5

What do you like best about Comscore?

comScore provides me with all of the information I need to perform my job on a regular basis. The company's research and findings assist me in providing knowledge & value for my clients. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

No extreme dislikes about comScore at this time. Review collected by and hosted on G2.com.

Recommendations to others considering Comscore:

Althought my experience with comScore is limited, I do recommend at least a trial for anyone looking for data-driven insights on various digital technologies. Review collected by and hosted on G2.com.

What problems is Comscore solving and how is that benefiting you?

comScore allows us to make data-driven decisions about online marketing strategy that will drive impact and value for client programs. Review collected by and hosted on G2.com.

UN

Verified User in Newspapers

Enterprise (> 1000 emp.)

12/21/2014

"GM of publisher "

2.5/5

What do you like best about Comscore?

Data measurement capabilities are industry standard. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Metrics are often incorrect and policies can be subjective (eg sbnation sports uniques include 10M uniques from Vice food related websites/audiences). Review collected by and hosted on G2.com.