validated Campaign Essentials (vCE) offers granular insights with a, single-tag implementation. I can see my user demographics and viewability for each publisher and creative unit within the same dashboard. The user interface is clean and user-friendly. Review collected by and hosted on G2.com.

The user interface can be slow to load/process during peak usage times or when pulling large amounts of data. Reporting is only available in three month chunks and due to potential duplication, they are not additive for an aggregate read; however, the data can be trended over time. Review collected by and hosted on G2.com.

I believe Comscore is really easy to work with. Review collected by and hosted on G2.com.

In my experience I have not found anything I dislike. Review collected by and hosted on G2.com.

User interface is extremely intuitive and lends itself well to learning through doing. Reports are easy to pull, schedule and read allowing for greater analysis and cross-sectioning of various data points to ascertain the best mediums to reach your target audience. Review collected by and hosted on G2.com.

I never had an qualms with the product in question. The application was always easy to use and lent itself well to newcomers once basic proficiency was acquired. Review collected by and hosted on G2.com.

The vast selection of demo/behavior targeting allows you to get very granular. Also they appear to be measuring all of the major digital publications. They are also working to diversify their mobile measurements, separating out by Apple/iPad & Android, smartphones & tablets, etc. That is also a very welcome development. Review collected by and hosted on G2.com.

The fact that a lot of that same demo/behavior targeting that is available at the national general market level is not available for local market (Key Measures-Local Market reports) or ethnic audiences (African-American, Hispanic, Asian). I have noticed that they are making improvements in this area but faster, please.

Their reach/frequency tool is also wonky & difficult to use. Review collected by and hosted on G2.com.

Like all measurement services -- Nielsen for radio and TV, others -- there are pros and cons to the comScore platform. It uses an opt-n cookie for online viewers, and a mathematical formula based on metrics of a market size and placed cookies on individual websites. As a manager in mas media, I used comScore to determine unique visitors and where we ranked among our peers offering similar content in the area.

In comScore, there is probably more data than you will need, but it is good for determining reach into a market and who the audience is that is consuming your content. Review collected by and hosted on G2.com.

You can make comparisons to other websites in your market, but it would be a error by the user to measure gains and losses on a short-term basis among peers, or against other industires. Review collected by and hosted on G2.com.

It's crucial for agencies to have access to comScore. It is an industry standard for measuring digital properties (e.g. unique visitors) across multiple media vehicles (e.g. desktop & mobile). It is also a great planning tool to determine best partners/publishers to do business with to meet your clients' goals (e.g. demo & reach/frequency). On top of this, comScore continues to drive ahead with innovation as our industry continues to evolve (e.g. video, social, tablet, wearables, & smart TVs). Review collected by and hosted on G2.com.

There are of course limitations though. Some I've experienced recently include the inability to measure R/F across multiple vehicles and demos plus the inability to extract easily to excel ONLY the site specific data (e.g. ranking # of UV excluding Networks).. Review collected by and hosted on G2.com.

Comscore produces a lot of data that is relevant when checking who your target market is and with what advertisers you can reach them with. Review collected by and hosted on G2.com.

Comscores system doesn't appear the align with itself and seems to make things more complex then they actually are. Review collected by and hosted on G2.com.

I love that no matter what type of statistics I am looking for, I'll find a trusted, informative piece by ComScore. I recently used ComScore to compare a client's data to industry data for Black Friday revenue, and was able to provide great insight. Review collected by and hosted on G2.com.

Sometimes the reports are inconsistent from year to year, making it hard to find the exact stat you need from a previous year. It would be better if they tried to keep all data points from previous years and just add onto it if there's anything else worth discussing. Review collected by and hosted on G2.com.

ComScore provides a wide breadth of surveys for both online and offline campaigns & can augment surveys with online panel of 2MM users. Simple integration and connection between behavior and attitudinal data.

Provides strong database of pharma-specific benchmarks.

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Control group (from panel) may not have the same intent as exposed (hand raisers) and therefore may not be a true read of site impact on intent Review collected by and hosted on G2.com.

I recommended a few of Comscores reports to my colleagues, they provided us with insightful and timely information about Latin American markets as well as growth of Social Media in the area. Review collected by and hosted on G2.com.

Maybe more language support, some of the material or presentations were only available in Spanish or English. Review collected by and hosted on G2.com.