I approve of the platform and the ease of reporting. Review collected by and hosted on G2.com.

The product came with lots of bugs. For example, the log-in doesn't allow your password to be remembered. Review collected by and hosted on G2.com.

It's an easy interface that allows you to find a significant amount of data for competitors Review collected by and hosted on G2.com.

More options within the program would be great Review collected by and hosted on G2.com.

comScore allows us to see buyer behavior traits from all the visitors that go to our nascar.com website Review collected by and hosted on G2.com.

Data is only released monthly, and typicall 2-3 weeks after that months is over. Review collected by and hosted on G2.com.

Comparisons between different websites for mobile and desktop usage Review collected by and hosted on G2.com.

Interface is inflexible. Can't get basic age demos like 25-39. They still don't have a multiplatform median HHI. Review collected by and hosted on G2.com.

Comscore has all the essentials for step one as building media plans Review collected by and hosted on G2.com.

Nothing really. The platform is very comprehensive and easy to use Review collected by and hosted on G2.com.

Strong digital measurement for industry currency. Review collected by and hosted on G2.com.

Digital Dictionary is hard to understand for new user and can rely on excessive maintenance (for media publishers). Review collected by and hosted on G2.com.

The best part is that comscore offers one of the largest analytics suites available on display, mobile, video and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties. Review collected by and hosted on G2.com.

Due to the large array of products within the comscore platform, it is easy to get lost in the platform. The help section has not been fleshed out very well making it difficult to navigate through the platform and getting the right report. Moreover, it lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry. Review collected by and hosted on G2.com.

Support staff is very helpful and easily accessible Review collected by and hosted on G2.com.

Pulling reports can be very manual and time consuming Review collected by and hosted on G2.com.

I like using comScore to see where competitors are advertising and what creative they are using. I also like using site demographics to determine which sights to run on. Review collected by and hosted on G2.com.

I don't like how all my searches get saved in the tabs. The UI isn't completely user-friendly. Review collected by and hosted on G2.com.

- Trusted source to pull site traffic and as an apples to apples comparison across partners

- Reach / Frequency Tools

- Ability to pull up and print profiles by partner

- Ability to pull media traffic trends over time

- Ability to pull cross duplication across media partners Review collected by and hosted on G2.com.

- Mobile tracking is still somewhat unreliable

- social platforms are not included

- some major networks are not included (e.g. Turn DMP)

- Reach/frequency tool only allows for input of demo uarantee targeting - we always see higher frequencies and reach when our campaign actually runs Review collected by and hosted on G2.com.