Cynthia D.
CD
Cynthia D.
Mid-Market (51-1000 emp.)
"Industry Standard But not always reliable"
3.5/5
What do you like best about Comscore?

The platform is easy to understand and figure out if its your first time using it. I was never taught how to use it but am now a pro and have done many pull.

Although I dont always think the data is accurate, I am pleased with how much data the platform actually has and have never not been able to find exactly what im looking for or at the very least, something that is very similar Review collected by and hosted on G2.com.

What do you dislike about Comscore?

I often find times where I'm looking at the data it provides and it doesn't always seem accurate.

The tool itself is very janky and although it is easy to use, its incredibly frustrating and I feel like I'm working on a platform from the 90's

this could be my computer too but i find that it often freezes and crashes and not just when I click to pull/ add or take away some break outs. Again, this could just be my computer/network but it happens a few people in my office

It would be nice to be able to see a weekly breakout of data instead of only monthly breakouts. this would help discover more trends

It would be nice if you could look back on past pulls from people within your network without freezing. Although this is not always an issue, it would certainly be helpful

I also wish we could get more information on other countries such as Canada and an overall Europe pull. Unsure if this is already a feature I just dont have access to you but if not, it would be really helpful to add Review collected by and hosted on G2.com.

Thabata C.
TC
Thabata C.
Activation Insights Manager
Enterprise (> 1000 emp.)
"Leader in the industry"
5/5
What do you like best about Comscore?

I have enjoyed using special features like audience duplications between two or more websites in order to find audience affinities and common points of interest. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

That there are still markets uncovered in the tool Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Useful for audience data"
4/5
What do you like best about Comscore?

I like that you can pull in many different metrics and get very specific with the reports. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Building the report is somewhat confusing due to the layout. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"comScore review"
3.5/5
What do you like best about Comscore?

I like how comScore provides the Demographic Profile which helped you to pull various metrics. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

comScore don't provide the free trial, you have to pay before using it.. Review collected by and hosted on G2.com.

ET
emilie t.
Senior Media Planner
Small-Business (50 or fewer emp.)
"very helpful"
5/5
What do you like best about Comscore?

comscore is very helpful when planning media campaigns. I like the flexibility and wide range of choices I can measure. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

not every publisher is available unfortunately. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Comscore is useful for some report pulls (such as reach/frequency) but is still lacking"
3.5/5
What do you like best about Comscore?

Comscore is helpful when we have to pull reach/frequency for a marketing campaign or information on specific publishers we are using such as reach and composition against our target audience Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Not all publishers are available within Comscore and when you pull reach/frequency, not all publishers have enough avails for digital video or desktop and mobile display, which is frustrating Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Verified User in Broadcast Media
Enterprise (> 1000 emp.)
"A Reliable Source for TV Ratings"
5/5
What do you like best about Comscore?

The data that ComScore is able to provide to local television stations is much more reliable than the other services that are out there. The data is available much quicker than it's competitor, and in a fast paced industry, this is super helpful. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

I haven't found a whole lot that I dislike at this point. I'm just thankful to have a service like ComScore to be able to teach and educate clients on what we do. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"ComScore - Useful Cross-Platform Measurement"
4/5
What do you like best about Comscore?

Reporting on ComScore is quite seamless. It is very clear and transparent. Gives us great insights to present to our clients. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Speed of reporting can be upped a bit. That would really help. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Good for digital usage data "
3.5/5
What do you like best about Comscore?

As far as digital data goes, comscore is best option out there at the moment. Constantly trying to improve their product. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

The data isn’t always that great. Lots of numbers missing in reports. No OTT as of now. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Great Measurement Tool - Still Evolving to Meet Needs as Technology Changes"
5/5
What do you like best about Comscore?

comScore is a trusted brand and has an excellent user interface. You can run concurrent reports and it's very easy to cherry pick what you need so that you can do your analysis quickly and effectively. Review collected by and hosted on G2.com.

What do you dislike about Comscore?

Product evolution - I wish comScore branched out into providing deeper measurement in mobile, social and SVOD/OTT. Those are business areas where our clients crave more insight and what we currently provide is limited. Review collected by and hosted on G2.com.