# Best Automotive Marketing Software

## How Many Automotive Marketing Software Products Does G2 Track?

**Total Products under this Category:** 83

### Category Stats (Aug 2026)

- **Average Rating:** 4.4/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Bluesky Interactive (+2.86%) - Among all products in this category, Bluesky Interactive recorded the largest rating increase compared to last month

_Last updated: August 06, 2026_

## How Does G2 Rank Automotive Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 83+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Automotive Marketing Software
 ![G2 Grid® for Automotive Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/automotive-marketing/grids.png?focus%5B%5D=10366&focus%5B%5D=9690&focus%5B%5D=124278&focus%5B%5D=112560&focus%5B%5D=118647&focus%5B%5D=1174907&focus%5B%5D=78860&focus%5B%5D=46705)

Highlighted products: Podium, DealerSocket, Fullpath, Spyne, Matador, Dabadu XRM, Dealer Inspire, and CDK CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/automotive-marketing/grids.json?focus%5B%5D=podium&focus%5B%5D=dealersocket&focus%5B%5D=fullpath&focus%5B%5D=spyne&focus%5B%5D=matador&focus%5B%5D=dabadu-xrm&focus%5B%5D=dealer-inspire&focus%5B%5D=cdk-crm)

### [Podium](https://www.g2.com/it/products/podium/reviews)

Podium è una piattaforma di comunicazione nativa AI che impiega Dipendenti AI per aiutare le imprese locali a trasformare ogni conversazione—testo, chiamata o chat web— in ricavi. Fidato da oltre 100.000 imprese locali—dai concessionari auto e servizi HVAC ai centri estetici e rivenditori—Podium cattura e converte i lead 24/7, generando nuovi affari e clienti abituali. Oggi, il 78% dei clienti acquista dalla prima azienda che risponde—ma la maggior parte delle aziende impiega un'ora o più per rispondere. Podium colma questo divario istantaneamente con "Jerry", il tuo Dipendente AI sempre attivo. Dal primo giorno, Jerry comprende il tuo inventario, risponde entro due minuti, programma appuntamenti, prenota test drive, invia promozioni mirate, richiede recensioni e risponde persino ai feedback dei clienti su Google. Jerry libera il tuo staff per concentrarsi su compiti di alto valore, garantendo che ogni cliente riceva un servizio di alta qualità. Le aziende che utilizzano i Dipendenti AI di Podium riportano: - Aumento del 30% delle vendite - Tasso di presentazione agli appuntamenti più alto del 56% - 80% in più di appuntamenti fuori orario - Tasso di conversione da lead a vendita più alto del 50% Con strumenti che includono Telefoni, Recensioni, Pagamenti, Webchat, Messaggistica di massa e oltre 200 integrazioni DMS/CRM, Podium offre interazioni rapide e personalizzate che trasformano le conversazioni in vendite—tracciando automaticamente i ricavi con ogni punto di contatto con il cliente. Podium è costruito su oltre un decennio di dati e intuizioni dei clienti, guadagnando riconoscimenti da Forbes Cloud 100, Inc. 5000 e dalle aziende più innovative di Fast Company. Ma è più orgoglioso delle sue valutazioni a cinque stelle del 92%—guadagnate quotidianamente da utenti soddisfatti.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,026

#### How Do G2 Users Rate Podium?

- **Facilità di amministrazione:** 9.2/10 (Category avg: 8.7/10)
- **Messaggistica:** 9.3/10 (Category avg: 8.6/10)
- **Mobilità:** 9.1/10 (Category avg: 8.6/10)
- **Segnalazione:** 8.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Podium?

- **Venditore:** [Podium](https://www.g2.com/it/sellers/podium)
- **Sito web dell'azienda:** www.podium.com
- **Anno di Fondazione:** 2014
- **Sede centrale:** Lehi, UT
- **Twitter:** @PodiumHQ  
4,178 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69a2d95c333ec35bbf2027bf2b49f38aee41da678beec29147a1777113f278c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9203219%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,569 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, General Manager
- **Top Industries:** Automobilistico, Vendita al dettaglio
- **Company Size:** 60% Small, 35% Medium

#### What Do G2 Reviewers Say About Podium?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano Podium per il suo **design intuitivo** , garantendo una facile navigazione e una gestione efficace dei clienti.
- Gli utenti elogiano Podium per il suo **supporto fantastico e le caratteristiche facili da usare** , migliorando in definitiva le operazioni aziendali e il coinvolgimento dei clienti.
- Gli utenti apprezzano le **capacità di comunicazione unificate** di Podium, che integrano senza problemi i messaggi su varie piattaforme in un'unica dashboard intuitiva.
- Gli utenti trovano **facile comunicazione** con Podium vitale per il coinvolgimento dei clienti in tempo reale e l'accesso ai messaggi precedenti.
- Gli utenti elogiano il **eccellente supporto clienti** di Podium, migliorando le operazioni aziendali e aumentando la soddisfazione del cliente senza problemi.

##### Cons

- Gli utenti riscontrano **problemi di messaggistica** in Podium, lottando per gestire grandi volumi e recuperare la corrispondenza passata in modo efficiente.
- Gli utenti notano la **mancanza di funzionalità aggiuntive** in Podium, influenzando le loro offerte di servizi e l'esperienza di interazione con i clienti.
- Gli utenti trovano che Podium abbia **funzionalità limitate** , rendendo difficile gestire grandi volumi di messaggi e mancando di integrazione con Hubspot.
- Gli utenti trovano i prezzi di Podium **eccessivi** , in particolare per le piccole imprese che cercano funzionalità avanzate.
- Gli utenti sono frustrati con **un supporto clienti scadente** , affrontando ritardi e ostacoli inutili durante il processo di cancellazione.

#### What Are Recent G2 Reviews of Podium?

**["Meno come uno strumento di raccolta recensioni e più come una reception digitale"](https://www.g2.com/it/survey_responses/podium-review-12877946)**

**Rating:** 4.0/5.0 stars

_— Neelakshi S._

[Read full review](https://www.g2.com/it/survey_responses/podium-review-12877946)

**["Podium ha trasformato la comunicazione della nostra agenzia con integrazioni senza soluzione di continuità su richiesta"](https://www.g2.com/it/survey_responses/podium-review-12909019)**

**Rating:** 5.0/5.0 stars

_— Kenya A._

[Read full review](https://www.g2.com/it/survey_responses/podium-review-12909019)

#### What Are G2 Users Discussing About Podium?

- [Podium è un CRM?](https://www.g2.com/it/discussions/is-podium-a-crm) - 2 comments
- [Cosa fa l'azienda Podium?](https://www.g2.com/it/discussions/what-does-the-company-podium-do) - 2 comments
- [What is podium app?](https://www.g2.com/it/discussions/what-is-podium-app)

### [DealerSocket](https://www.g2.com/it/products/dealersocket/reviews)

Vivi l'esperienza del leader del settore automobilistico nel CRM. Vendi più veicoli e aumenta la redditività con il set di funzionalità più potente sul mercato. Consolida la tua intelligenza sui clienti in un unico sistema. Sfrutta l'integrazione senza soluzione di continuità delle tue capacità di vendita, marketing, servizio, desking, data mining, sito web e retail digitale. Gestisci un processo di vendita più rapido ed efficace con flussi di lavoro semplificati e sistemi robusti di gestione delle chiamate e dei lead.

**Average Rating:** 3.8/5.0

**Total Reviews:** 62

#### How Do G2 Users Rate DealerSocket?

- **Facilità di amministrazione:** 8.0/10 (Category avg: 8.7/10)
- **Messaggistica:** 8.3/10 (Category avg: 8.6/10)
- **Mobilità:** 10.0/10 (Category avg: 8.6/10)
- **Segnalazione:** 7.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind DealerSocket?

- **Venditore:** [DealerSocket](https://www.g2.com/it/sellers/dealersocket)
- **Anno di Fondazione:** 2001
- **Sede centrale:** Irving, Texas
- **Twitter:** @DealerSocket  
9,402 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bfb16042f8ac32f339894cb47b5e33e832d41c68cef9a7df3faaca09dc6568ee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74360%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,151 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Sales Consultant
- **Top Industries:** Automobilistico
- **Company Size:** 53% Medium, 39% Small

#### What Are Recent G2 Reviews of DealerSocket?

**["Il miglior CRM che abbia mai usato. Vorrei non aver mai cambiato."](https://www.g2.com/it/survey_responses/dealersocket-review-11589166)**

**Rating:** 5.0/5.0 stars

_— Justin G._

[Read full review](https://www.g2.com/it/survey_responses/dealersocket-review-11589166)

**["DealerSocket ha reso il mio lavoro di vendita quotidiano un gioco da ragazzi!"](https://www.g2.com/it/survey_responses/dealersocket-review-12661394)**

**Rating:** 4.0/5.0 stars

_— Patrick C._

[Read full review](https://www.g2.com/it/survey_responses/dealersocket-review-12661394)

#### What Are G2 Users Discussing About DealerSocket?

- [How much does auto/mate cost?](https://www.g2.com/it/discussions/how-much-does-auto-mate-cost)
- [What CRM do car dealers use?](https://www.g2.com/it/discussions/what-crm-do-car-dealers-use)
- [Is DealerSocket a CRM?](https://www.g2.com/it/discussions/is-dealersocket-a-crm)
- [What does DealerSocket do?](https://www.g2.com/it/discussions/what-does-dealersocket-do)

### [Fullpath](https://www.g2.com/products/fullpath/reviews)

Fullpath by Cox Automotive is an AI ecosystem designed to assist dealerships in unifying their first-party data and streamlining customer interactions. By integrating information from fragmented sources such as the Dealer Management System (DMS), Customer Relationship Management (CRM) tools, website traffic, inventory data, OEM data, and more, the platform creates a singular, comprehensive view of each shopper. This unified data layer serves as the foundation for the platform’s AI-driven ecosystem, which is built to replace fragmented manual workflows with automated, data-driven processes. The platform functions by consolidating years of historical data in a secure environment, using identity resolution technology to merge duplicate profiles into a single source of truth. Rather than relying on manual list-pulling or generic outreach, the technology leverages machine learning to identify shopper intent and execute personalized communication across multiple digital channels. To help dealerships scale their operations and maintain consistent customer journeys, Fullpath offers several core capabilities: \* Unified Customer Data: Centralizes fragmented data points into 360-degree shopper profiles, providing dealership teams with a clear understanding of a customer’s entire history, from their first ad click to their most recent service appointment. \*Omnichannel Marketing Automation: Deploys personalized messaging across email, SMS, search, social, and programmatic display. These campaigns are "always-on" and automatically adjust based on real-time inventory levels and specific shopper behavior. \*Agentic CRM Functionality: Utilizes integrated AI agents to handle administrative tasks, qualify leads, and prioritize workflows. This helps assist human teams by surfacing high-priority tasks and managing routine follow-ups. By providing a platform-agnostic infrastructure, the system integrates with existing dealership technology stacks via open APIs. This enables dealers to maintain their preferred software tools while benefiting from advanced data synchronization and AI-powered automation. The platform’s focus on data sovereignty and security is supported by ISO 27001 and ISO 42001 certifications, ensuring that customer information is handled according to international standards for information security and artificial intelligence management. This approach allows dealerships to improve operational efficiency while focusing on building long-term customer loyalty through more relevant, personalized interactions.

**Average Rating:** 4.9/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Fullpath?

- **Ease of Admin:** 9.4/10 (Category avg: 8.7/10)
- **Messaging:** 10.0/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.6/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Fullpath?

- **Seller:** [Fullpath](https://www.g2.com/sellers/fullpath)
- **Company Website:** www.fullpath.com
- **HQ Location:** Miami, Florida, United States
- **Twitter:** @FullpathCDXP  
2,456 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f2cf908e89e2b7d0298ce37c9a6515a1894a99a7430487a420088b04e972a56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffullpathcdxp%2F&secure%5Burl_type%5D=linkedin_company_website)  
283 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 79% Medium, 14% Small

#### What Are Recent G2 Reviews of Fullpath?

**["True Innovators Who Listen and Adapt to End Users"](https://www.g2.com/survey_responses/fullpath-review-12931885)**

**Rating:** 5.0/5.0 stars

_— Robert B._

[Read full review](https://www.g2.com/survey_responses/fullpath-review-12931885)

**["Automotive Marketing Is Becoming a Software Business"](https://www.g2.com/survey_responses/fullpath-review-12965470)**

**Rating:** 4.5/5.0 stars

_— Seth P._

[Read full review](https://www.g2.com/survey_responses/fullpath-review-12965470)

#### What Are G2 Users Discussing About Fullpath?

- [What is AutoLeadStar used for?](https://www.g2.com/discussions/what-is-autoleadstar-used-for)

### [Spyne](https://www.g2.com/it/products/spyne/reviews)

Spyne è un'azienda tecnologica di vendita al dettaglio automobilistica nativa dell'IA che trasforma il modo in cui le concessionarie vendono, forniscono servizi e coinvolgono i clienti. Con sede negli Stati Uniti e in India, potenziamo oltre 3600 concessionarie e OEM in tutto il mondo con vetrine digitali alimentate dall'IA, immagini di auto di qualità da studio e assistenti autonomi che semplificano i flussi di lavoro di vendita e assistenza. Finanziati con oltre 25 milioni di dollari da investitori globali tra cui Vertex Ventures, Accel, Storm Ventures e Alteria Capital, stiamo plasmando il futuro della vendita al dettaglio automobilistica costruendo la concessionaria AI del domani - più veloce, più intelligente e orientata al cliente.

**Average Rating:** 4.6/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Spyne?

- **Facilità di amministrazione:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Spyne?

- **Venditore:** [Spyne](https://www.g2.com/it/sellers/spyne)
- **Anno di Fondazione:** 2018
- **Sede centrale:** Gurgaon, Haryana
- **Twitter:** @spyne  
6 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1d43d36052edf4181bdf17a2ca79464c06d0be407e10c38d699250aeb96c0422&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspyne-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
340 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automobilistico, Fotografia
- **Company Size:** 72% Small, 25% Medium

#### What Do G2 Reviewers Say About Spyne?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano il **supporto clienti dedicato** di Spyne, garantendo che tutto funzioni senza intoppi ed efficacemente.
- Gli utenti elogiano la **facilità d'uso** di Spyne, apprezzando la sua integrazione senza problemi e l'eccezionale supporto clienti.
- Gli utenti apprezzano la **qualità eccezionale** dei prodotti di Spyne e apprezzano il loro team di supporto clienti dedicato.
- Gli utenti elogiano l' **eccellente accuratezza dell'IA** di Spyne e l'eccezionale supporto clienti, migliorando efficacemente la qualità delle immagini.
- Gli utenti evidenziano il **supporto utile e reattivo** di Spyne, migliorando la loro esperienza complessiva con un'ottima comunicazione.

##### Cons

- Gli utenti trovano **frustranti i tempi di caricamento lenti** di Spyne, spesso richiedendo più ricaricamenti affinché l'elaborazione delle immagini inizi.
- Gli utenti notano la necessità di migliorare l' **accuratezza dei report** in Spyne, poiché le funzionalità attuali non soddisfano le aspettative.
- Gli utenti trovano le **capacità di modifica limitate** di Spyne inadeguate per le loro esigenze di miglioramento delle foto.
- Gli utenti affrontano problemi con **scarsa qualità** in Spyne, sperimentando bug e necessitando di più ricaricamenti per avviare i processi.
- Gli utenti hanno difficoltà con **problemi di caricamento** , desiderando un'integrazione diretta per eliminare i caricamenti duplicati di foto.

#### What Are Recent G2 Reviews of Spyne?

**["Fantastica IA con un team di supporto ancora migliore"](https://www.g2.com/it/survey_responses/spyne-review-9763665)**

**Rating:** 5.0/5.0 stars

_— John R._

[Read full review](https://www.g2.com/it/survey_responses/spyne-review-9763665)

**["Superato le aspettative - Prodotto e comunicazione superiori"](https://www.g2.com/it/survey_responses/spyne-review-9871872)**

**Rating:** 5.0/5.0 stars

_— Tom E._

[Read full review](https://www.g2.com/it/survey_responses/spyne-review-9871872)

#### What Are G2 Users Discussing About Spyne?

- [What is Spyne used for?](https://www.g2.com/it/discussions/what-is-spyne-used-for)

### [Matador](https://www.g2.com/it/products/matador/reviews)

Benvenuti nel futuro del Marketing e dell'Automazione. Matador aiuta le aziende a creare un'esperienza conversazionale personalizzata e coinvolgente per ogni interazione con il cliente durante tutto il percorso d'acquisto con l'Intelligenza Artificiale e l'Automazione. Scoprite i vantaggi dell'automazione con la potenza aggiunta della personalizzazione che aumenta istantaneamente le vendite, migliora la produttività e fornisce l'esperienza cliente perfetta.

**Average Rating:** 4.8/5.0

**Total Reviews:** 41

#### How Do G2 Users Rate Matador?

- **Facilità di amministrazione:** 9.8/10 (Category avg: 8.7/10)
- **Messaggistica:** 9.6/10 (Category avg: 8.6/10)
- **Mobilità:** 9.3/10 (Category avg: 8.6/10)
- **Segnalazione:** 9.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Matador?

- **Venditore:** [Matador.ai](https://www.g2.com/it/sellers/matador-ai)
- **Sito web dell'azienda:** matador.ai
- **Sede centrale:** Montreal
- **Twitter:** @matador\_ai  
15 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8a076fa095c9206528ab9b1d5e149a8df074f7182a8a6012f6a2b5b16cd197e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28859155%2F&secure%5Burl_type%5D=linkedin_company_website)  
133 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** General Manager
- **Top Industries:** Automobilistico
- **Company Size:** 62% Small, 30% Medium

#### What Are Recent G2 Reviews of Matador?

**["Facile da usare e integrare—Matador si adatta perfettamente"](https://www.g2.com/it/survey_responses/matador-review-12612982)**

**Rating:** 4.5/5.0 stars

_— Jennifer K._

[Read full review](https://www.g2.com/it/survey_responses/matador-review-12612982)

**["L'Assistente AI di Matador Mantiene i Clienti Coinvolti Dopo l'Orario di Lavoro"](https://www.g2.com/it/survey_responses/matador-review-12595211)**

**Rating:** 5.0/5.0 stars

_— Jennifer G._

[Read full review](https://www.g2.com/it/survey_responses/matador-review-12595211)

#### What Are G2 Users Discussing About Matador?

- [A cosa serve Matador?](https://www.g2.com/it/discussions/what-is-matador-used-for)

### [Dabadu XRM](https://www.g2.com/it/products/dabadu-xrm/reviews)

Dabadu XRM è il tuo centro di comando automobilistico tutto-in-uno: CRM, equity mining, vendita al dettaglio digitale e altro ancora, finalmente costruito per funzionare come un unico sistema. Niente più passaggi tra strumenti. Nessun ritardo. Solo trattative più veloci, margini migliori e un sistema che il tuo team non odierà usare. Raddoppia le tue integrazioni. Dimezza il tuo stack tecnologico. Vendi più auto, realizza più profitti e goditi davvero la tua tecnologia per una volta.

**Average Rating:** 5.0/5.0

**Total Reviews:** 129

#### How Do G2 Users Rate Dabadu XRM?

- **Facilità di amministrazione:** 10.0/10 (Category avg: 8.7/10)
- **Messaggistica:** 9.9/10 (Category avg: 8.6/10)
- **Mobilità:** 10.0/10 (Category avg: 8.6/10)
- **Segnalazione:** 9.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dabadu XRM?

- **Venditore:** [Dabadu](https://www.g2.com/it/sellers/dabadu)
- **Anno di Fondazione:** 2020
- **Sede centrale:** Kitchener, Ontario
- **Twitter:** @Dabadu\_ai  
12 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4424ae72162189ede55a5cd811fe0cc41937c8a5da25594e889c6b3d83e9bd37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdabadu-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Finance Manager, Product Specialist
- **Top Industries:** Automobilistico
- **Company Size:** 70% Medium, 24% Small

#### What Are Recent G2 Reviews of Dabadu XRM?

**["Può gestire la concessionaria così facilmente"](https://www.g2.com/it/survey_responses/dabadu-xrm-review-11508507)**

**Rating:** 5.0/5.0 stars

_— abbas a._

[Read full review](https://www.g2.com/it/survey_responses/dabadu-xrm-review-11508507)

**["Ancora di salvezza per le vendite di auto"](https://www.g2.com/it/survey_responses/dabadu-xrm-review-11513279)**

**Rating:** 5.0/5.0 stars

_— Sourabdeep S._

[Read full review](https://www.g2.com/it/survey_responses/dabadu-xrm-review-11513279)

#### What Are G2 Users Discussing About Dabadu XRM?

- [A cosa serve Dabadu XRM?](https://www.g2.com/it/discussions/what-is-dabadu-xrm-used-for)

### [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews)

Dealer Inspire provides responsive design, schema, snippets, conversion rate optimization and ROI tracking.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Dealer Inspire?

- **Ease of Admin:** 9.2/10 (Category avg: 8.7/10)
- **Messaging:** 8.8/10 (Category avg: 8.6/10)
- **Mobility:** 9.0/10 (Category avg: 8.6/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dealer Inspire?

- **Seller:** [Dealer Inspire](https://www.g2.com/sellers/dealer-inspire)
- **Year Founded:** 2013
- **HQ Location:** Naperville, Illinois
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6cb5bdd9a8df0a603d0848732fc8a99cb0354e41ba12878b73a4c1719f9e2ac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdealer-inspire%2F&secure%5Burl_type%5D=linkedin_company_website)  
306 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 45% Medium, 27% Large

#### What Are Recent G2 Reviews of Dealer Inspire?

**["Experts in Automotive website space"](https://www.g2.com/survey_responses/dealer-inspire-review-9729324)**

**Rating:** 4.5/5.0 stars

_— shubham g._

[Read full review](https://www.g2.com/survey_responses/dealer-inspire-review-9729324)

**["Transforming the Automotive Experience: Dealer Inspire Reviewed"](https://www.g2.com/survey_responses/dealer-inspire-review-10412463)**

**Rating:** 5.0/5.0 stars

_— Verified User in Staffing and Recruiting_

[Read full review](https://www.g2.com/survey_responses/dealer-inspire-review-10412463)

#### What Are G2 Users Discussing About Dealer Inspire?

- [What is Dealer Inspire used for?](https://www.g2.com/discussions/what-is-dealer-inspire-used-for)

### [CDK CRM](https://www.g2.com/it/products/cdk-crm/reviews)

CDK CRM esiste per aiutare i concessionari a convertire i lead in vendite, i potenziali clienti in clienti e i clienti in relazioni fidate, durature e gratificanti. Come pionieri nel CRM automobilistico, offriamo un'operazione sofisticata ma orientata al servizio che comprende una piattaforma tecnologica dinamica, un ampio e reattivo call center e integrazioni con tutti i fornitori di DMS. Scopri perché così tanti concessionari e gruppi di concessionari scelgono di collaborare con CDK.

**Average Rating:** 4.4/5.0

**Total Reviews:** 71

#### How Do G2 Users Rate CDK CRM?

- **Facilità di amministrazione:** 8.7/10 (Category avg: 8.7/10)
- **Messaggistica:** 6.7/10 (Category avg: 8.6/10)
- **Mobilità:** 6.3/10 (Category avg: 8.6/10)
- **Segnalazione:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind CDK CRM?

- **Venditore:** [CDK Global](https://www.g2.com/it/sellers/cdk-global)
- **Anno di Fondazione:** 1972
- **Sede centrale:** 11809 Domain Drive, Austin, Texas 78758, United States
- **Twitter:** @CDKGlobal  
6,413 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=281e885ad7f8cac35ac0d262ebfeaa0c6db9a6c3f4d3278bafa7e51cda0a3813&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcdknorthamerica%2F&secure%5Burl_type%5D=linkedin_company_website)  
8,341 dipendenti su LinkedIn®
- **Proprietà:** NASDAQ:CDK

#### Who Uses This Product?

- **Top Industries:** Automobilistico
- **Company Size:** 57% Medium, 25% Small

#### What Are Recent G2 Reviews of CDK CRM?

**["Tutto liscio!"](https://www.g2.com/it/survey_responses/cdk-crm-review-10349872)**

**Rating:** 5.0/5.0 stars

_— Autum G._

[Read full review](https://www.g2.com/it/survey_responses/cdk-crm-review-10349872)

**["Ottimo CRM Automobilistico"](https://www.g2.com/it/survey_responses/cdk-crm-review-9509167)**

**Rating:** 4.0/5.0 stars

_— Utente verificato in Marketing e pubblicità_

[Read full review](https://www.g2.com/it/survey_responses/cdk-crm-review-9509167)

#### What Are G2 Users Discussing About CDK CRM?

- [How do I add a customer on Eleads?](https://www.g2.com/it/discussions/how-do-i-add-a-customer-on-eleads)
- [What is a CRM tool?](https://www.g2.com/it/discussions/elead-what-is-a-crm-tool)
- [How much does Eleads cost?](https://www.g2.com/it/discussions/how-much-does-eleads-cost)
- [Is Elead good?](https://www.g2.com/it/discussions/is-elead-good)

### [AutoAlert](https://www.g2.com/products/autoalert/reviews)

AutoAlert is a data mining & lead generation software tool for automotive dealerships.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate AutoAlert?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Messaging:** 10.0/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.6/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind AutoAlert?

- **Seller:** [AutoAlert](https://www.g2.com/sellers/autoalert)
- **Year Founded:** 2004
- **HQ Location:** London, GB
- **Twitter:** @AutoAlertcxm  
1,776 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=51f90a6e2bfc01b908d9d1d45b49409b59e29adfa6f41130bf1f230465d5fc67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fautoalert&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 50% Medium, 40% Small

#### What Are Recent G2 Reviews of AutoAlert?

**["Quick alerts that are relevant"](https://www.g2.com/survey_responses/autoalert-review-7106071)**

**Rating:** 4.0/5.0 stars

_— Greta H._

[Read full review](https://www.g2.com/survey_responses/autoalert-review-7106071)

**["Auto Alert is giving customer reminder before any activity he forget."](https://www.g2.com/survey_responses/autoalert-review-7151085)**

**Rating:** 4.5/5.0 stars

_— Umakant P._

[Read full review](https://www.g2.com/survey_responses/autoalert-review-7151085)

#### What Are G2 Users Discussing About AutoAlert?

- [What is AutoAlert used for?](https://www.g2.com/discussions/what-is-autoalert-used-for)

### [PureCars](https://www.g2.com/products/purecars/reviews)

PureCars is a leading Automotive Software and Managed Services Company serving Dealerships, Advertising Associations, and OEMs across the North American retail automotive industry. Our software and services drive unfair competitive advantages to over 2,500 retail operations in the US and Canada, and underpins the operations of over 60 Automotive Agencies. We’re a certified digital provider for 16 OEM Programs and compliant with over 40 Brands.

**Average Rating:** 4.1/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate PureCars?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Messaging:** 9.2/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.6/10)
- **Reporting:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind PureCars?

- **Seller:** [PureCars](https://www.g2.com/sellers/purecars)
- **Year Founded:** 2007
- **HQ Location:** Atlanta, Georgia
- **Twitter:** @PureCars  
1,462 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=415fc281e6252cb6e51c8c9bbaba3c71b1a3b5bba90908da9b0da89e44734da2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1782137&secure%5Burl_type%5D=linkedin_company_website)  
239 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 36% Medium, 36% Small

#### What Are Recent G2 Reviews of PureCars?

**["Best in class PureCars"](https://www.g2.com/survey_responses/purecars-review-7772156)**

**Rating:** 4.0/5.0 stars

_— Shubham A._

[Read full review](https://www.g2.com/survey_responses/purecars-review-7772156)

**["Great platform for the automotive industry using digital marketing"](https://www.g2.com/survey_responses/purecars-review-7142669)**

**Rating:** 4.0/5.0 stars

_— Rupesh K._

[Read full review](https://www.g2.com/survey_responses/purecars-review-7142669)

#### What Are G2 Users Discussing About PureCars?

- [What is PureCars used for?](https://www.g2.com/discussions/what-is-purecars-used-for)

### [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews)

Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution and partner for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement.

**Average Rating:** 3.8/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Dealer.com?

- **Ease of Admin:** 8.0/10 (Category avg: 8.7/10)
- **Messaging:** 8.1/10 (Category avg: 8.6/10)
- **Mobility:** 7.8/10 (Category avg: 8.6/10)
- **Reporting:** 8.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Dealer.com?

- **Seller:** [Cox Automotive](https://www.g2.com/sellers/cox-automotive)
- **Year Founded:** 2009
- **HQ Location:** Atlanta, US
- **Twitter:** @CoxAutomotive  
11,495 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48fae97c4592fb0485f460888d9f8bf5401cef67effc9941e658fba973e91b6a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcox-automotive-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
10,433 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 63% Medium, 25% Small

#### What Are Recent G2 Reviews of Dealer.com?

**["Easy-to-Use Dealer.com Backend with Amazing Support"](https://www.g2.com/survey_responses/dealer-com-review-12805435)**

**Rating:** 5.0/5.0 stars

_— Jennifer G._

[Read full review](https://www.g2.com/survey_responses/dealer-com-review-12805435)

**["Dealer.com review"](https://www.g2.com/survey_responses/dealer-com-review-7396571)**

**Rating:** 4.5/5.0 stars

_— BHANU P._

[Read full review](https://www.g2.com/survey_responses/dealer-com-review-7396571)

#### What Are G2 Users Discussing About Dealer.com?

- [How many employees does Dealer com have?](https://www.g2.com/discussions/how-many-employees-does-dealer-com-have)
- [How many websites does Dealer com have?](https://www.g2.com/discussions/how-many-websites-does-dealer-com-have)
- [What is Dealer Info Com?](https://www.g2.com/discussions/what-is-dealer-info-com)

### [Steer](https://www.g2.com/it/products/steer-by-mechanic-advisor-steer/reviews)

Steer offre una gamma completa di strumenti CRM per officine di riparazione indipendenti e con più sedi. Con funzionalità come promemoria via SMS ed email, un pianificatore di appuntamenti online facile da usare e strumenti di gestione della reputazione, le officine automobilistiche hanno tutto ciò di cui hanno bisogno per far crescere il loro business e costruire solide relazioni con i clienti. Eleva le comunicazioni della tua officina con Steer: Messaggistica SMS ed Email Pianificazione Online Prenota con Google Promemoria di Manutenzione Servizi Differiti Gestione della Reputazione Reportistica Avanzata Telematica (in arrivo!)

**Average Rating:** 4.4/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Steer?

- **Facilità di amministrazione:** 8.3/10 (Category avg: 8.7/10)
- **Messaggistica:** 9.4/10 (Category avg: 8.6/10)
- **Mobilità:** 9.2/10 (Category avg: 8.6/10)
- **Segnalazione:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Steer?

- **Venditore:** [Steer](https://www.g2.com/it/sellers/steer)
- **Anno di Fondazione:** 2006
- **Sede centrale:** Boston, MA
- **Twitter:** @mechanicadvisor
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4432f8f3fb1c90455a59ee98ca768b9cfcd7b75148aaba145928e2d0b583089c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1738876&secure%5Burl_type%5D=linkedin_company_website)  
152 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automobilistico
- **Company Size:** 72% Small, 22% Large

#### What Are Recent G2 Reviews of Steer?

**["Le mie recensioni SEO hanno aumentato la mia presenza online."](https://www.g2.com/it/survey_responses/steer-review-8908888)**

**Rating:** 5.0/5.0 stars

_— Jon W._

[Read full review](https://www.g2.com/it/survey_responses/steer-review-8908888)

**["Sistema estremamente vantaggioso che consente un'ottima esperienza per il cliente"](https://www.g2.com/it/survey_responses/steer-review-12714295)**

**Rating:** 5.0/5.0 stars

_— Brett H._

[Read full review](https://www.g2.com/it/survey_responses/steer-review-12714295)

### [Carsforsale.com](https://www.g2.com/it/products/carsforsale-com/reviews)

Con oltre 24 anni di esperienza, Carsforsale.com è un leader nel settore automobilistico online, servendo oltre 22.500 concessionari indipendenti e in franchising negli Stati Uniti. Offriamo una suite di oltre 35 strumenti tecnologici progettati per aumentare l'esposizione, l'efficienza e i risultati. Con 100 milioni di acquirenti annuali, Carsforsale.com ha la generazione di contatti più efficace del settore! Tutto questo è disponibile per un incredibile valore di $99 al mese senza contratti o costi di installazione! Chiamaci per saperne di più: 866-651-6493

**Average Rating:** 4.3/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Carsforsale.com?

- **Facilità di amministrazione:** 9.1/10 (Category avg: 8.7/10)
- **Messaggistica:** 8.2/10 (Category avg: 8.6/10)
- **Mobilità:** 9.2/10 (Category avg: 8.6/10)
- **Segnalazione:** 9.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Carsforsale.com?

- **Venditore:** [Carsforsale.com](https://www.g2.com/it/sellers/carsforsale-com)
- **Anno di Fondazione:** 1999
- **Sede centrale:** Sioux Falls, SD
- **Twitter:** @Carsforsalecom  
9,602 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23742f2583e8780428c3eae33b725bc8c9ff004fccab0c471286a69b7f915772&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2502670%2F&secure%5Burl_type%5D=linkedin_company_website)  
204 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automobilistico
- **Company Size:** 89% Small, 11% Medium

#### What Are Recent G2 Reviews of Carsforsale.com?

**["Recensione di Carsforsale: Trova la tua prossima auto"](https://www.g2.com/it/survey_responses/carsforsale-com-review-5301829)**

**Rating:** 4.5/5.0 stars

_— Ramandeep S._

[Read full review](https://www.g2.com/it/survey_responses/carsforsale-com-review-5301829)

**["Il migliore nel settore"](https://www.g2.com/it/survey_responses/carsforsale-com-review-2993251)**

**Rating:** 5.0/5.0 stars

_— Utente verificato in Automobilistico_

[Read full review](https://www.g2.com/it/survey_responses/carsforsale-com-review-2993251)

#### What Are G2 Users Discussing About Carsforsale.com?

- [A cosa serve Carsforsale.com?](https://www.g2.com/it/discussions/what-is-carsforsale-com-used-for)

### [Craigslist Posting Manager](https://www.g2.com/products/craigslist-posting-manager/reviews)

Craigslist Posting Manager allows you to post your inventory on Craigslist with the ability to have customized posts, repost ads and post when you want.

**Average Rating:** 3.6/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Craigslist Posting Manager?

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Messaging:** 10.0/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Craigslist Posting Manager?

- **Seller:** [AutoFusion](https://www.g2.com/sellers/autofusion)
- **Year Founded:** 1998
- **HQ Location:** San Diego, CA
- **Twitter:** @Autofusion  
312 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72b21cc66e15239800516d3bf38bfd7fd59035d1a38c91a4cc22836f7e984ccd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F88630%2F&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 62% Small, 31% Medium

#### What Are Recent G2 Reviews of Craigslist Posting Manager?

**["easy to use and reaches the masses in your area or beyond"](https://www.g2.com/survey_responses/craigslist-posting-manager-review-6905566)**

**Rating:** 5.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/craigslist-posting-manager-review-6905566)

**["User Friendly"](https://www.g2.com/survey_responses/craigslist-posting-manager-review-6910769)**

**Rating:** 4.0/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/craigslist-posting-manager-review-6910769)

#### What Are G2 Users Discussing About Craigslist Posting Manager?

- [What is Craigslist Posting Manager used for?](https://www.g2.com/discussions/what-is-craigslist-posting-manager-used-for)

### [Driftrock](https://www.g2.com/products/driftrock/reviews)

Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 32 markets, including BMW, OMODA & JAECOO, BYD, Mercedes-Benz, and Hyundai Motor Group. Our platform processes 2M+ leads annually and enables £2.6B+ in vehicle sales globally. The automotive industry is going through its biggest transformation in decades. The EV transition, shifting buyer behaviour, increased competition and pressure to prove marketing ROI mean automotive brands can no longer afford to run disconnected, fragmented and traditional marketing stacks. Driftrock replaces that complexity with a single platform that captures more leads, converts more customers, and closes the loop between ad spend and vehicle sales.

**Average Rating:** 4.6/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Driftrock?

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Driftrock?

- **Seller:** [Driftrock](https://www.g2.com/sellers/driftrock)
- **Year Founded:** 2013
- **HQ Location:** London
- **Twitter:** @driftrock  
3,378 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39d8a8e9747b808fbdd46660d2f90f26394d6fdb11edae09a548b1db5a587463&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdriftrock%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 46% Small, 31% Medium

#### What Are Recent G2 Reviews of Driftrock?

**["Driftrock Are An Expert Paid Media Company"](https://www.g2.com/survey_responses/driftrock-review-5357048)**

**Rating:** 4.5/5.0 stars

_— Simon T._

[Read full review](https://www.g2.com/survey_responses/driftrock-review-5357048)

**["Campaign audiences and forms are so much easier to manage"](https://www.g2.com/survey_responses/driftrock-review-5453054)**

**Rating:** 5.0/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/driftrock-review-5453054)

#### What Are G2 Users Discussing About Driftrock?

- [What is Driftrock used for?](https://www.g2.com/discussions/what-is-driftrock-used-for)

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[Browse Automotive Marketing Themes](/categories/automotive-marketing/themes)

 ![Neya Kumaresan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neya Kumaresan")
NK

Researched and written by [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)

Updated October 3, 2024

Automotive marketing software is designed to help car dealers market their services and improve their customer base. Automotive marketing software enables new and used car dealerships to capture more leads, empowering them with the ability to make more sales. These tools help dealerships create online listings for their cars, create and distribute marketing materials, and capture and retain leads. For dealerships that sell used vehicles, the use of automotive marketing software can improve overall marketing efforts and lead to inventory growth by finding people looking to sell their cars.

Automotive marketing tools function very similarly to horizontal marketing software, with feature similar to [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [lead capture software](https://www.g2.com/categories/lead-capture).

To qualify for inclusion in the Automotive Marketing category, a product must:

- Help dealerships market their business and inventory
- Provide automotive industry-specific features
- Create dealership websites, post pictures, and capture leads

Show More

### Automotive Marketing Topics

- [What is Automotive Marketing Software?](#what-is-automotive-marketing-software)
- [What are the Common Features of Automotive Marketing Software?](#what-are-the-common-features-of-automotive-marketing-software)
- [What are the Benefits of Automotive Marketing Software?](#what-are-the-benefits-of-automotive-marketing-software)
- [Who Uses Automotive Marketing Software?](#who-uses-automotive-marketing-software)
- [What are the Alternatives to Automotive Marketing Software?](#what-are-the-alternatives-to-automotive-marketing-software)
- [How to Buy Automotive Marketing Software](#how-to-buy-automotive-marketing-software)
- [Automotive Marketing Software FAQs](#automotive-marketing-software-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)

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### Automotive Marketing Topics
Expand/Collapse ](#)
- [What is Automotive Marketing Software?](#what-is-automotive-marketing-software)
- [What are the Common Features of Automotive Marketing Software?](#what-are-the-common-features-of-automotive-marketing-software)
- [What are the Benefits of Automotive Marketing Software?](#what-are-the-benefits-of-automotive-marketing-software)
- [Who Uses Automotive Marketing Software?](#who-uses-automotive-marketing-software)
- [What are the Alternatives to Automotive Marketing Software?](#what-are-the-alternatives-to-automotive-marketing-software)
- [How to Buy Automotive Marketing Software](#how-to-buy-automotive-marketing-software)
- [Automotive Marketing Software FAQs](#automotive-marketing-software-faqs)
- [Most Popular FAQs](#most-popular-faqs)
- [Small Business FAQs](#small-business-faqs)

## Learn More About Automotive Marketing Software

### What is Automotive Marketing Software?

Automotive marketing software provides car dealerships the tools they need to market their inventory and services and grow their customer base. These solutions help dealerships build and deploy an omnichannel strategy that delivers personalized experiences to potential customers and increases sales. Users can list inventory (new cars, used cars, or car parts) on their sites, create and distribute marketing materials, automate certain marketing and sales workflows, and track ROI for each campaign.

By properly utilizing automotive marketing software, dealerships can target the right prospect at the right time, offer competitive pricing, and ultimately grow their sales pipeline. While dealerships can also use non-verticalized marketing solutions, specialized automotive marketing products offer industry integrations with other automotive software solutions and can connect data from multiple dealership tools into a centralized system for optimal marketing success. In fact, the highest rated automotive marketing solutions for dealership networks pair that connectivity with integrated optimization and account support that keeps performance improving well after launch.

### What are the Common Features of Automotive Marketing Software?

Based on G2 reviews, dealership marketing and sales teams evaluate automotive marketing software by comparing lead management automation, website and pricing tools, and integration with existing dealership systems. The following are some core features within automotive marketing software that can help users execute lead generation and marketing campaigns:

**Lead management and nurturing automation:** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users can set parameters for what constitutes a qualified lead. This may be when prospective customers visit a product page three times or when they only come once. Users get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. This tool saves sales reps time by focusing on only the most qualified leads.

**Website listings:** Automotive marketing products should offer some degree of dealer website listing support, allowing users to post vehicles and parts inventory online. These listings can also be shared via other channels. With pricing automation, dealerships can automatically drop or raise prices in real time based on interest or repeated product page visits. The best automotive marketing tools go further on dealership website optimization, actively working to convert visitors and give a dealership a competitive positioning edge over nearby stores — [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews) highlights conversion rate optimization as a core capability on its own listing, [PureCars](https://www.g2.com/products/purecars/reviews) positions itself around giving dealers a competitive advantage in their local market, and Dealer Pro Edge is recognized elsewhere in this category for its noticeably faster page loads.

**SMS marketing:** Text messaging allows salespeople to reach customers on their mobile devices and often leads to quicker response times. Reminders and notifications can be automatically sent out, integrating with calendars to lock in event invites. Automotive marketing platforms can also handle bulk messaging, allowing for targeted customer engagement based on selected criteria. 

**Email marketing:** Similar to SMS marketing capabilities, automotive marketing software allows dynamic email marketing campaigns to be designed and executed. For example, once a customer signs up for an auto dealer’s mailing list, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores.

**Social media marketing:** Digital marketing strategies are crucial to success in today’s sales environment. Automotive marketing platforms can reach prospects via multiple social platforms, including Facebook, Instagram, and Twitter. Leads can be captured and fed into the system, with personalized content and ads being pushed out at the right time.

**Reputation management:** Once a sale has been made, dealerships can send out surveys and requests for reviews to customers via their preferred channel. Automatic prompts can be generated to direct customers to leave a review on any designated site and can help nurture customer relationships to drive repeat business.

**Workflow automation:** Marketing and sales workflows can be automated to remove a lot of tedious work throughout the customer journey, allowing reminders, special offers, and follow-up messages to be automatically sent out to prospects and customers. For customers leasing cars, renewal reminders can also be set up to trigger at specific times. If integrated with a CRM, automotive marketing software can also assist with scheduling phone calls for added outreach. The strongest automotive marketing tools take that CRM integration further, connecting directly into a dealership's CRM and dealer management system (DMS) so lead, service, and inventory data all stay in sync — [Podium's](https://www.g2.com/products/podium/reviews) own listing highlights more than 200 such DMS/CRM integrations, [Fullpath](https://www.g2.com/products/fullpath/reviews) unifies DMS, CRM, and website data through open APIs, and [CDK CRM](https://www.g2.com/products/cdk-crm/reviews) connects natively to the CDK Drive DMS.

**Marketing analytics:** Conversational and campaign analytics help sales and marketing teams assess the effectiveness of their outreach. This can help determine which channels are most effective with specific demographics, how marketing efforts impact car sales, and how salespeople perform against quotas.

### What are the Benefits of Automotive Marketing Software?

**Maximize engagement:** By utilizing omnichannel marketing tools and having access to various lead signals, dealership salespeople can nurture prospects throughout the pipeline and ensure no engagement opportunities are missed. Automation tools free up sales and marketers to focus on actions that drive higher engagement and promote sales optimization.

**Improve sales:** Campaign analytics and personalization tools enable dealerships to target prospects and customers at the right time to close deals or secure repeat business. Resources can be allocated based on which campaigns are performing better, and sales teams have access to quality data that supports conversations.

### Who Uses Automotive Marketing Software?

**Sales teams:** Automotive marketing software helps sales teams leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Marketing teams:** Marketing teams use automotive marketing software to automate tedious tasks, organize workflows, and collect customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save time and can focus more on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

### What are the Alternatives to Automotive Marketing Software?

While automotive marketing software has the added benefit of specific integrations for dealerships, horizontal alternatives to automotive marketing software can replace this type of software, either partially or completely:

[SMS marketing software](https://www.g2.com/categories/sms-marketing): SMS marketing point solutions can be deployed alongside automotive marketing software if a certain platform does not provide the necessary features. This software supports text campaigns and can deploy personalized texts at the right time to the right people.

[Email marketing software](https://www.g2.com/categories/email-marketing): Some automotive marketing software products specialize in SMS marketing and may not offer comprehensive email marketing tools. Dealerships may choose to use a separate solution specifically for email marketing if they need more functionality.

[Sales engagement software](https://www.g2.com/categories/sales-engagement) **:** Sales engagement software provides a central hub for all communications sales teams send to prospective customers and can provide scripts and templates for different outreach activities. Dealerships may use these tools along with automotive marketing software if greater sales automation and lead nurturing are needed.

#### Software Related to Automotive Marketing Software

Related solutions that can be used together with automotive marketing software include:

[Car dealer software](https://www.g2.com/categories/car-dealer) **:** Car dealer software, also known as dealer management systems (DMS), provide all-in-one business management support for auto dealers. Automotive marketing software integrates with these solutions to drive sales and supplement additional customer data stored in a DMS.

[CRM software](https://www.g2.com/categories/crm) **:** For auto dealerships not using a DMS or related automotive industry tool, a standard CRM may be used alongside automotive marketing software to support lead management and customer relationship management efforts.

[Automotive digital retailing software](https://www.g2.com/categories/automotive-digital-retailing) **:** Automotive digital retailing software allows dealerships to digitize their inventory and allow customers to complete a deal online, from start to finish. While automotive marketing software may integrate with websites and provide general listing features, not all products offer enough functionality to operationalize a dealership’s e-commerce strategy. Automotive marketing should be used alongside this type of platform.

### How to Buy Automotive Marketing Software

#### Requirements Gathering (RFI/RFP) for Automotive Marketing Software

Whether a company is just starting to explore automotive marketing software or is looking for a more appropriate solution for their needs, G2.com can help inform buyers of the market and assist them in selecting the best software product for their business.

Dealerships looking to purchase automotive marketing software, whether for the first time or to replace an existing solution, should first determine that they can use the platform. If they don’t have a dedicated marketing team, for example, or their sales team uses other solutions already, trying to implement an automotive marketing platform may not be successful. Advanced engagement tools and automation may be wasted if the target customer does not make use of certain channels, too.

#### Compare Automotive Marketing Software Products

**Create a long list**

The first step to finding the perfect software solution is to create a preliminary list of products that fit the buyer’s general needs. The next step is to narrow down the list by selecting specific features that are must-haves or requirements for the buyer. G2.com provides information about the best automotive marketing software, allowing buyers to filter options and user reviews to help narrow the product list to a more relevant selection.

**Create a short list**

Creating a short list of software products is an important step in the buying process. While it may be daunting to filter through various products, users can get help by utilizing G2’s compare feature. This feature will take products of choice and display them side by side so the buyer can easily determine which software ticks the important boxes on the list.

**Conduct demos**

Once the buyer has narrowed down the product list, the next step is to conduct a demo. Demos allow buyers to see a product and its features in more detail. To ensure a buyer gets the most out of a demo, it’s important to go in prepared. Buyers should be prepared to thoroughly test each product from a user and customer standpoint. Determine what goes into creating different types of marketing campaigns via each product. Additionally, buyers should inquire about cost, integrations, vendor support, and any concerns they have about the product. Adequate preparation will make it easier for a buyer to compare products after completing the demos.

#### Selection of Automotive Marketing Software

**Choose a selection team**

The selection team will likely include dealership sales and marketing staff, such as account managers and marketing managers. They will represent the interests of their respective teams and understand what features are necessary to support their day-to-day functions.

**Negotiation**

Once the selection team has narrowed down their software picks, it’s time to discuss customization options, pricing, and the type of support needed from the vendor. It’s always important to address pricing options, even when they are listed on a vendor’s website. Many software vendors will provide discounts and custom pricing options based on what the buyer is looking to purchase.

**Final decision**

Once a buyer has made the final decision on a product and is ready to move forward with a purchase, it is recommended to conduct a final demo, inquire about a trial run, and determine the next steps if the product doesn’t ultimately fit their needs. These steps can give a buyer an additional sense of security and confidence when making a final decision.

### Automotive Marketing Software FAQs

### Most Popular FAQs

#### Which automotive marketing software has the best reviews?

Across the[](https://www.g2.com/categories/automotive-marketing)[Automotive Marketing](https://www.g2.com/categories/automotive-marketing) category, the strongest ratings tend to go to platforms that keep dealership teams focused on customers rather than tool maintenance.

- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews): Carries a solid review base at a near-perfect rating, with clear lead notifications and calendar-based task management keeping it easy to run day to day.
- [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): A smaller sample so far, but noticeably faster page loads compared to other dealer website platforms come up consistently.
- [Dealership EV Dashboard](https://www.g2.com/products/dealership-ev-dashboard/reviews): A smaller footprint so far, but it posts a perfect satisfaction score among the reviewers using it.

#### What are the best AI-powered marketing software options for the automotive industry?

The platforms that stand out here use AI to do something specific, prioritize leads or respond to customers automatically, rather than just labeling a feature "AI" without changing the workflow.

- [Fullpath](https://www.g2.com/products/fullpath/reviews): AI-driven insights track customer behavior and engagement on a dealership's website, letting the team prioritize intent and buying stage instead of working leads in the order they arrive.
- [Matador](https://www.g2.com/products/matador/reviews): An AI assistant responds to customer messages when the team can't get to them right away, including after hours, so no one feels ignored.
- [Spyne](https://www.g2.com/products/spyne/reviews): Uses AI-powered image processing to handle vehicle photos, holding up well even for dealers in seasonal climates managing changing inventory.

#### Which automotive marketing solutions avoid lengthy implementation timelines that delay dealership competitive advantage?

Fast implementation is one of the most differentiated ratings among automotive marketing solutions, and dealerships looking to avoid a stalled rollout consistently point to one platform above the rest.

- [Podium](https://www.g2.com/products/podium/reviews): The large majority of its reviewers report going live in under a month, with many up and running in under a day, a directly measured advantage over slower rollouts elsewhere in the category.
- [DealerSocket](https://www.g2.com/products/dealersocket/reviews): A smaller sample so far, but the reviewer reporting a go-live time gave the fastest possible rating, alongside day-to-day use for storing customer information and sales reminders.
- [Fullpath](https://www.g2.com/products/fullpath/reviews): A smaller sample specifically on implementation speed, though its perfect setup scores among small business reviewers suggest onboarding doesn't drag on.

#### Which automotive marketing solutions offer the easiest setup for teams with limited marketing resources?

Speed to launch and day-to-day ease aren't quite the same thing, this is about how much ongoing effort a lean team needs to keep the platform running well.

- [Podium](https://www.g2.com/products/podium/reviews): An intuitive UI and seamless integrations eliminated manual data entry entirely for one reviewer's agency, which matters most when there's no dedicated marketing ops person.
- [Kenect](https://www.g2.com/products/kenect/reviews): The UI/UX is genuinely easy to use, with a transition from a previous platform that stayed smooth and straightforward rather than requiring a big relearning curve.
- [One3D](https://www.g2.com/products/eccentric-one3d/reviews): Brings complex automotive visualizations to life in a way that feels effortless, without needing a technical specialist to manage it.

#### What is the best automotive marketing software?

The right answer depends on what a dealership needs most, but a few platforms come up across a wide range of use cases.

- [Podium](https://www.g2.com/products/podium/reviews): The most widely reviewed platform in this category, trusted across thousands of local businesses for turning texts, calls, and web chats into revenue.
- [One3D](https://www.g2.com/products/eccentric-one3d/reviews): Brings 3D vehicle visualization and configuration into the shopping experience, with reviewers noting high performance and no lag even with detailed models.
- [Steer](https://www.g2.com/products/steer-by-mechanic-advisor-steer/reviews): Deferred work and maintenance campaigns come up as standout features for keeping customer communication and follow-up organized.

#### Which automotive marketing platforms offer dedicated account manager support for ongoing optimization?

The strongest ratings in this area go to platforms that pair the software with an actual assigned person, not just a support ticket queue, who stays on the account and keeps performance moving after the initial setup.

- [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews): Reviewers describe an assigned performance manager who joins recurring calls and stays on the account long-term, which reviewers say beats having a rep change every few months.
- [Podium](https://www.g2.com/products/podium/reviews): Users describe an assigned account manager who helps the team get the most value out of the platform once onboarding wraps up.
- [Fullpath](https://www.g2.com/products/fullpath/reviews): A named CSM who shares monthly analytics and takes ownership of advertising performance comes up repeatedly in reviews as a reason accounts stick with the platform.

### Small Business FAQs

#### What is the most affordable automotive marketing software for SMBs?

Within the[](https://www.g2.com/categories/automotive-marketing/small-business)[small business segment of Automotive Marketing](https://www.g2.com/categories/automotive-marketing/small-business), the platforms that come up most often for value are the ones that don't require a big add-on budget to see results.

- [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): Posts some of the strongest price-to-value ratings in this category, alongside consistently fast site performance.
- [Podium](https://www.g2.com/products/podium/reviews): Even with a large review base spanning many pricing tiers, it holds a solid price-to-value score overall.
- [Spyne](https://www.g2.com/products/spyne/reviews): A smaller sample so far, but ease of use and responsive customer service come up as reasons it works well for dealers watching costs.

#### What is the best automotive marketing software for startups?

Startups and newer dealerships evaluating[](https://www.g2.com/categories/automotive-marketing/small-business)[small business automotive marketing](https://www.g2.com/categories/automotive-marketing/small-business) tools tend to prioritize something that a lean team can run without dedicated marketing staff.

- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews): Among startup-sized accounts, it posts a perfect satisfaction score, with lead notifications and calendar-based task management keeping a small team organized.
- [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): Fast site performance and strong design come up repeatedly, which matters when there isn't a dedicated web team to fix a slow site later.
- [Podium](https://www.g2.com/products/podium/reviews): A large share of its reviewers are smaller dealerships, with easy customer interaction cited as a reason it fits a lean team's day-to-day needs.

#### Which automotive marketing platform is the most user-friendly for startups?

Ease of use matters most at this stage, since the person running marketing is often handling several other roles at the dealership too.

- [One3D](https://www.g2.com/products/eccentric-one3d/reviews): Bringing complex automotive models to life feels effortless by most accounts, without a steep learning curve to get there.
- [Kenect](https://www.g2.com/products/kenect/reviews): An easy UI/UX and smooth transition from a previous platform keep it approachable for a small team's first setup.
- [Podium](https://www.g2.com/products/podium/reviews): An intuitive interface and seamless integrations remove the manual data entry that would otherwise eat into a small team's time.

#### Which automotive marketing tool is easiest to set up for small teams?

Setup speed is one of the more differentiated ratings in this category, and small teams generally do best with a platform that's usable well before it needs to prove its worth.

- [Fullpath](https://www.g2.com/products/fullpath/reviews): Posts a perfect setup score among small business reviewers, with a CSM relationship that stays consistently helpful during onboarding.
- [Matador](https://www.g2.com/products/matador/reviews): Easy to use and integrate into other systems, which keeps setup light for a small team without dedicated IT support.
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews): A strong setup score among small business reviewers, backed by clear lead notifications from day one.

#### Which automotive marketing tool is best for single-location independent dealerships?

A single-location dealership tends to need one platform doing several jobs at once, rather than several specialized tools stitched together.

- [Podium](https://www.g2.com/products/podium/reviews): Handles customer communication broadly enough to be the single tool a smaller, single-location dealership relies on for texts, calls, and web chat.
- [Kenect](https://www.g2.com/products/kenect/reviews): Appointment reminders and texting cover a lot of ground for a single-location shop without needing separate scheduling software.
- [Dealer Pro Edge](https://www.g2.com/products/dealer-pro-edge/reviews): A fast, well-designed website gives a single-location dealership a strong online presence without an in-house web team.