Founded in 2011 in Toronto, Canada by former promotional products distributors, commonsku was created to solve the operational challenges that plague the promo industry. The founding team, which operated RIGHTSLEEVE (now Genumark), experienced firsthand the frustration of managing orders across fragmented systems, chasing supplier information through endless email chains, and losing visibility into profitability. Today, commonsku serves 900+ distributors and 100+ suppliers worldwide, providing a purpose-built solution that addresses the unique complexities of promotional products workflows. commonsku is an all-in-one workflow platform that unifies sales, production, supplier management, and client collaboration in a one unified system. Our key features include the Production Dashboard for real-time order tracking, Presentations for rapid client pitches, margin tracking across projects and reps, Connected+ Search with AI-powered product recommendations, customizable Shops for automated reorders, and Portals that keep approvals and payments in one place. In addition, we offer a PromoStandards integration with our Connected+ suppliers featuring live product data and shipment tracking. Built for distributors by distributors, commonsku addresses the core challenge facing promotional products businesses: workflow fragmentation across disconnected systems. Unlike generic business software that requires extensive customization and still misses industry-specific needs, commonsku delivers functionality purpose-built for promotional products workflows—from supplier integration standards to industry-specific reporting metrics. The result is faster quote-to-close cycles, reduced order errors, improved margin protection, and enhanced client experiences that drive repeat business. The platform also connects users to a community of 1,000+ distributors and suppliers who share industry-specific insights, strategies, and best practices, supporting continuous operational improvement and competitive advantage.