Amplitude Guides & Surveys Reviews & Product Details

As a Product Marketing Manager, I spend a lot of time building onboarding guides, announcement modals, and other in-app notifications.

In a previous role we used Pendo and my experience with Pendo's UX/UI was really lacking. Simple actions felt challenging to complete, didn't feel natural, and often left me clicking around only to get lost/frustrated.

With Amplitude, my workflow so much more smooth. The flow of building -> launching guides in Amplitude was shorter and easier. The draft setting, testing setting, preview function and ultimately the published settings worked seamlessly. Review collected by and hosted on G2.com.

The only thing I could think of currently is to have more customization features within the content of the guides. The inclusion of different formatting, etc. Review collected by and hosted on G2.com.

As a B2B SaaS marketer, I take various actions to drive user conversions. In this process, I’ve found Amplitude Guides & Surveys particularly helpful — it allows me to quickly create user nudges and see results without having to go through design or development teams. Review collected by and hosted on G2.com.

I don’t have major complaints about the functionality itself. If I had to name one improvement, I’d like to see more flexibility in customizing the guide and survey screens — especially when it comes to using images. Review collected by and hosted on G2.com.

What I truly appreciate is how seamlessly the platform bridges the gap between analytics and action. When I notice a decline in my data, I can immediately launch a contextual survey or guide to investigate the cause and address it, all without having to leave the platform. Review collected by and hosted on G2.com.

This tool assists us in understanding user behavior and streamlining user flows. However, it would be improved by offering a more user-friendly interface, along with more customizable components and editable options within the feature flag section. Review collected by and hosted on G2.com.

What I’ve liked the most about Guides & Surveys is how agile it makes communication requests. In our case, we’ve joined forces with the Product Marketing team to take some workload off the Development team, while also gaining full ownership of the process.

The experience has also shown us that we need to make some adjustments in our instrumentation. And personally, it’s pushed me to learn more about how to segment correctly. We are exploring the feature to have more feedback from our users. Review collected by and hosted on G2.com.

So far, here are some areas where we believe there’s room for improvement:

Displaying a guide on a specific page doesn’t necessarily mean it will only appear there. It simply means it will be triggered on that page, but then you have to manually hide it from a long list of other possible pages, which can be quite tedious, especially for non technical teams.

We're currently waiting for the multi-language support, since duplicating and creating separate guides for each market is not scalable in the long term.

The insights available within each guide are quite basic, and there's no option to open a more detailed chart or add it directly to a dashboard for deeper analysis.

You can’t group guides by title, which would be very helpful for identifying and analyzing them later.

For example: Banner 1 - Spain, Banner 2 - Latam, etc.

When duplicating banners, analyzing by key becomes very confusing and not very readable. Because the key is almost the same.

Sometimes the SDK doesn't connect properly. In our case, we’re using it via GTM (Google Tag Manager), and the connection can be inconsistent. Review collected by and hosted on G2.com.

I really like the ease AI brings to developing connections between guides, surveys, pages, etc. makes it a product that comes all around and fulfills the objective with a very easy to use and advance technolgy perspective you could only get with more sophisticated engineering tools. Review collected by and hosted on G2.com.

Until now I don't believe i've found something I dislike, maybe just an easier way of finding out what updates and new features are being added. Review collected by and hosted on G2.com.

What I like most about Amplitude Guides & Surveys is how seamlessly they integrate into the user journey. The ability to trigger contextual guides or surveys at the right moment helps us gather meaningful feedback and drive engagement without disrupting the experience. It’s also very helpful for onboarding new users, testing new features, and making data-driven decisions faster. Review collected by and hosted on G2.com.

While the tool is very useful, one limitation is the learning curve when it comes to advanced targeting and customization. Setting up more complex surveys or highly tailored guides can take extra time and sometimes requires additional documentation or support. Another downside is that reporting can feel a bit limited if you need deep visualization or segmentation beyond what’s built-in, meaning you may still need to export data for further analysis. Review collected by and hosted on G2.com.

Both guides and surveys are very intuitive to use, both functioning in almost an identical way, so you don't have to really learn how to use 2x new tools.

The interactivity between them is also great, being able to trigger one based on the other.

So far, the responses have also been very good and easy to understand and evaluate. Review collected by and hosted on G2.com.

Although you can have multiple themes (depending on the plan you have), the customisability is quite limited. I would like to be able to maybe make surveys a bit bigger, introduce more elements to make them engaging and exciting for users to want to complete. Review collected by and hosted on G2.com.

Being able to create in-app experiences without the need for our Engineering team to create them anymore. For the most part, building an in-app Guide or Survey is fairly straightforward to create, and I appreciate the amount of options available to select from (banner, announcement, product tour, tooltip, checklist, modal/pin/popover, nps, satisfaction survey, etc.). Review collected by and hosted on G2.com.

Creating Guides & Surveys is not nearly as user-friendly as shown and promised when my company was evaluating this tool with CommandAI (Amplitude bought CommandAI and rebuilt their tool within Amplitude). For example, it's incredibly difficult to ensure proper spacing within the body copy of any in-app Guide or Survey (adding bullet points/sub bullet points further complicates formatting/spacing), you cannot easily underline text without knowing how to use HTML (bold and italics are the only non-code options), you cannot change the font color of certain words/sections of text (it's all or nothing for font color), etc.

My company was told that this product would include a "full Salesforce integration", only to find out during onboarding that integrating with Contact-level fields from Salesforce isn't supported in Amplitude Guides & Surveys (only Account-level fields are supported). Also, we were promised a full integration with Zendesk, but we learned during onboarding that that integration isn't currently available but "will be soon" - we still haven't received word of this integration being available yet and one of the bigger draws to using this tool was being able to integrate with our Knowledge Base in Zendesk to allow customers to surface help articles within the platform directly (which we currently cannot setup due to the lack of integration). We encountered several other unmentioned hiccups during onboarding that made for a lengthy and cumbersome start to using G&S. Review collected by and hosted on G2.com.

Amplitude’s Guides and Surveys feature has been a solid addition to our product toolkit. It provides an intuitive way to engage users directly within the app, helping us drive adoption and gather valuable feedback at key moments in the user journey. Review collected by and hosted on G2.com.

There’s still room to grow — for example, I’d love to see more customization options for branding and logic-based branching in surveys — but overall, Amplitude Guides and Surveys has been a great step toward making our product more user-focused and data-driven. Review collected by and hosted on G2.com.

easy to make some kind of announcement to customers without dev team's help Review collected by and hosted on G2.com.

lacking of design customization on amplitude guides Review collected by and hosted on G2.com.