# Top Free Attribution Software Check out our list of free Attribution Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features. If you'd like to see more products and to evaluate additional feature options, compare all [Attribution Software](https://www.g2.com/categories/attribution) to ensure you get the right product. ## View Free Attribution Software G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our [scoring methodologies](https://research.g2.com/g2-scoring-methodologies). **53** Attribution Products Available View all [Attribution Software](https://www.g2.com/categories/attribution) View all [Attribution Software](https://www.g2.com/categories/attribution) ### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) [By HubSpot](https://www.g2.com/sellers/hubspot) [ (14,861)4.4 out of 5 ](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews "Read HubSpot Marketing Hub Reviews") Product Description Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu **Users:** Marketing Manager, Marketing Coordinator · **Industries:** Computer Software, Marketing and Advertising · **Market Segment:** 52% Small-Business, 41% Mid-Market User SentimentHow are these determined? Reviewers like the platform's ease of use, powerful automation, and the ability to streamline marketing campaigns, track results in real time, and keep all customer and marketing data connected. Users experienced issues with the cost, especially when scaling to higher tiers for advanced features, and found that some reporting tools and automation configurations can be complex and have a learning curve. Year Founded 2006 HQ Location Cambridge, Massachusetts, United States Company Website https://hubspot.com Twitter @HubSpot LinkedIn® Page https://www.linkedin.com/company/68529/ Ownership NYSE:HUBS Phone +1.888.482.7768 ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [By ActiveCampaign](https://www.g2.com/sellers/activecampaign) [ (14,718)4.4 out of 5 ](https://www.g2.com/products/activecampaign/reviews#reviews "Read ActiveCampaign Reviews") Product Description ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Health, Wellness and Fitness · **Market Segment:** 92% Small-Business, 7% Mid-Market ![Robert D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert D.") RD Low cost but high on features. The AI feature actually works well for tasking queries.[Read review](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12909722) ![Andrea B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea B.") AB I have been using ActiveCampaign for more than 6 years, and what I like the most about it is how complete it is. You have a very good CRM,...[Read review](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-13079808) Year Founded 2003 HQ Location Chicago, IL Company Website https://www.activecampaign.com Twitter @ActiveCampaign LinkedIn® Page https://www.linkedin.com/company/221390/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) ### [CallRail](https://www.g2.com/products/callrail/reviews) [By CallRail](https://www.g2.com/sellers/callrail) [ (1,816)4.5 out of 5 ](https://www.g2.com/products/callrail/reviews#reviews "Read CallRail Reviews") Product Description CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Real Estate · **Market Segment:** 73% Small-Business, 22% Mid-Market User SentimentHow are these determined? Reviewers appreciate CallRail's simple user interface, quick setup, and unique features such as round robin call distribution, AI-driven insights, and the ability to track calls, texts, and form fills. Users experienced difficulties in finding advanced features, limitations with some integrations, occasional call delays, issues with spam calls, and a complex pricing structure that can get expensive as usage scales. Year Founded 2011 HQ Location Atlanta, GA Company Website https://www.callrail.com Twitter @CallRail LinkedIn® Page https://www.linkedin.com/company/2567008/ ### [Triple Whale](https://www.g2.com/products/triple-whale/reviews) [By Triple Whale](https://www.g2.com/sellers/triple-whale) [ (481)4.5 out of 5 ](https://www.g2.com/products/triple-whale/reviews#reviews "Read Triple Whale Reviews") Product Description Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total **Users:** CEO, Founder · **Industries:** Marketing and Advertising, Retail · **Market Segment:** 88% Small-Business, 12% Mid-Market ![Scott B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott B.") SB Its ability to sync not only with our acquisition channel but also our retention channel. Email, SMS, Facebook, Google, everything in 1 dashboard...[Read review](https://www.g2.com/products/triple-whale/reviews/triple-whale-review-8002953) ![Marcio C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marcio C.") MC Triple Whale is a great platform to consolidate all channels and have a high-level, complete look at the business performance. It allows you to...[Read review](https://www.g2.com/products/triple-whale/reviews/triple-whale-review-8003233) Year Founded 2021 HQ Location Columbus, US Company Website https://triplewhale.com/ Twitter @triplewhale LinkedIn® Page https://www.linkedin.com/company/triple-whale/ ### [Dreamdata](https://www.g2.com/products/dreamdata/reviews) [By dreamdata.io](https://www.g2.com/sellers/dreamdata-io) [ (264)4.7 out of 5 ](https://www.g2.com/products/dreamdata/reviews#reviews "Read Dreamdata Reviews") Product Description Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for **Users:** Head of Marketing, Marketing Manager · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 59% Mid-Market, 33% Small-Business ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") CH Dreamdata is an excellent tool for B2B revenue attribution and customer journey visualization. What stands out the most is how easy it is to...[Read review](https://www.g2.com/products/dreamdata/reviews/dreamdata-review-10848089) ![Brian C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian C.") BC I've used Dreamdata many times to prove the absolute necessity of Marketing if we are to remain competitive and to continue winning business.[Read review](https://www.g2.com/products/dreamdata/reviews/dreamdata-review-10848316) Year Founded 2018 HQ Location Copenhagen, Capital Region Company Website https://dreamdata.io/ Twitter @DreamdataIO LinkedIn® Page https://www.linkedin.com/company/dreamdata-io ### [Invoca](https://www.g2.com/products/invoca/reviews) [By Invoca](https://www.g2.com/sellers/invoca) [ (967)4.5 out of 5 ](https://www.g2.com/products/invoca/reviews#reviews "Read Invoca Reviews") Product Description Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue g **Users:** Digital Marketing Manager, Marketing Manager · **Industries:** Marketing and Advertising, Hospital & Health Care · **Market Segment:** 38% Small-Business, 33% Mid-Market ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC The ability track, transcribe, categorize, and analyze calls is useful for any organization that has a high volume of phone conversation...[Read review](https://www.g2.com/products/invoca/reviews/invoca-review-11644508) ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") AB I like Invoca because I get great customer service from the account managers. I like their traffic reports provide lots of data & their Signal...[Read review](https://www.g2.com/products/invoca/reviews/invoca-review-11644703) Year Founded 2008 HQ Location Santa Barbara, CA Company Website https://www.invoca.com/ Twitter @Invoca LinkedIn® Page https://www.linkedin.com/company/210676/ ### [WhatConverts](https://www.g2.com/products/whatconverts/reviews) [By WhatConverts](https://www.g2.com/sellers/whatconverts) [ (312)4.9 out of 5 ](https://www.g2.com/products/whatconverts/reviews#reviews "Read WhatConverts Reviews") Product Description WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. **Users:** Owner, CEO · **Industries:** Marketing and Advertising, Construction · **Market Segment:** 87% Small-Business, 12% Mid-Market User SentimentHow are these determined? Users like the easy setup, intuitive navigation, and the ability to capture all necessary data, along with the quick response times and professional customer support that resolves issues effectively. Users experienced issues with vague documentation on setup, changes in dashboard overview, and difficulties in setting up conversion tracking, along with occasional problems with form tracking across several websites. Year Founded 2014 HQ Location Charlotte, NC Company Website https://www.whatconverts.com Twitter @whatconverts LinkedIn® Page https://www.linkedin.com/company/9313296/ ### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) [By Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) [ (960)4.4 out of 5 ](https://www.g2.com/products/constant-contact-advanced-automation/reviews#reviews "Read Constant Contact Advanced Automation Reviews") Product Description Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your au **Users:** Owner, Marketing Manager · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 80% Small-Business, 17% Mid-Market User SentimentHow are these determined? Reviewers frequently mention the ease of use, the ability to manage email campaigns without technical support, and the convenience of the automation and follow-up functions. Users mentioned the high cost, the limited customization of layouts, the basic interface, and the less user-friendly nature of the software. Year Founded 1995 HQ Location Waltham, US Company Website https://www.constantcontact.com/home Twitter @ConstantContact LinkedIn® Page https://www.linkedin.com/company/constant-contact/ ### [CTM](https://www.g2.com/products/ctm-ctm/reviews) [By CTM](https://www.g2.com/sellers/ctm) [ (761)4.5 out of 5 ](https://www.g2.com/products/ctm-ctm/reviews#reviews "Read CTM Reviews") Product Description CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, **Users:** Owner, President · **Industries:** Marketing and Advertising, Internet · **Market Segment:** 65% Small-Business, 30% Mid-Market ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM We use CTM to monitor calls coming in from Google Ads. It gives us info down to the keyword level.[Read review](https://www.g2.com/products/ctm-ctm/reviews/ctm-review-5178670) OV I enjoy the flexibility that is offered using CTM's platform. CTM allows you to create custom triggers for almost any situation or activity that...[Read review](https://www.g2.com/products/ctm-ctm/reviews/ctm-review-11838645) Year Founded 2009 HQ Location 231 Najoles Rd Suite 500, Millersville, MD 21108 Company Website https://www.ctm.com/ LinkedIn® Page https://www.linkedin.com/company/5377709/ ### [Everflow](https://www.g2.com/products/everflow/reviews) [By Everflow](https://www.g2.com/sellers/everflow) [ (192)4.7 out of 5 ](https://www.g2.com/products/everflow/reviews#reviews "Read Everflow Reviews") Product Description Everflow is the leading all-in-one Partner Marketing Platform designed for high-growth brands, agencies and ad networks to track, manage, and optimize every performance channel. You can manage your af **Users:** Account Manager · **Industries:** Marketing and Advertising, Financial Services · **Market Segment:** 83% Small-Business, 16% Mid-Market User SentimentHow are these determined? Users like the complete control over performance marketing that Everflow provides, including deep analytics, real-time reporting, flexible offer management, and the ability to track, optimize, and automate nearly everything. Reviewers mentioned that Everflow can be overwhelming at first due to its many configuration options, and that it requires extensive developer assistance in the early days, especially when making changes to postbacks or revenue collection. Year Founded 2016 HQ Location Mountain View, California Company Website https://everflow.io/ LinkedIn® Page https://www.linkedin.com/company/everflowio/ ### [Factors.AI](https://www.g2.com/products/factors-ai/reviews) [By Factors.AI](https://www.g2.com/sellers/factors-ai) [ (203)4.5 out of 5 ](https://www.g2.com/products/factors-ai/reviews#reviews "Read Factors.AI Reviews") Product Description Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and **Users:** Founder · **Industries:** Computer Software, Information Technology and Services · **Market Segment:** 52% Mid-Market, 36% Small-Business ![Nandkumar B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nandkumar B.") NB Very simple to use, no nonsense, just the right stuff[Read review](https://www.g2.com/products/factors-ai/reviews/factors-ai-review-10625864) ![Gokul S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gokul S.") GS Factors.AI is more cost-effective and has a much easier interface compared to other tools like Leadfeeder, which I used for over 2 years. The user...[Read review](https://www.g2.com/products/factors-ai/reviews/factors-ai-review-10637207) Year Founded 2020 HQ Location Stamford, US Company Website https://www.factors.ai/ Twitter @factorsai LinkedIn® Page https://www.linkedin.com/company/factors-ai/ ### [Madgicx](https://www.g2.com/products/madgicx/reviews) [By Madgicx](https://www.g2.com/sellers/madgicx) [ (215)4.6 out of 5 ](https://www.g2.com/products/madgicx/reviews#reviews "Read Madgicx Reviews") Product Description Madgicx is a media-buying and advertising management platform designed to assist users in planning, executing, and analyzing Meta ad campaigns. This solution falls within the campaign management and a **Users:** CEO, Owner · **Industries:** Marketing and Advertising, Apparel & Fashion · **Market Segment:** 79% Small-Business, 18% Mid-Market ![Meital T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meital T.") MT What I like most about Madgicx is its audience targeting and discovery capabilities. For a luxury-focused brand like Eclat Indulge In Luxury,...[Read review](https://www.g2.com/products/madgicx/reviews/madgicx-review-12149589) ![Aaryan J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaryan J.") AJ I like the way it turns the comlex data into simple understandable words.[Read review](https://www.g2.com/products/madgicx/reviews/madgicx-review-12228823) Year Founded 2018 HQ Location Tel Aviv, Tel Aviv District Company Website https://www.madgicx.com Twitter @madgicx LinkedIn® Page https://www.linkedin.com/company/18942953/ ### [Flowcode](https://www.g2.com/products/flowcode/reviews) [By Flowcode](https://www.g2.com/sellers/flowcode) [ (85)4.6 out of 5 ](https://www.g2.com/products/flowcode/reviews#reviews "Read Flowcode Reviews") Product Description Flowcode is a technology platform designed to bridge the gap between the physical and digital realms, enabling brands to connect more effectively with their customers. By facilitating the capture of v **Industries:** Marketing and Advertising · **Market Segment:** 55% Small-Business, 26% Mid-Market ![Ayelet F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ayelet F.") AF Simple, user-friendly ability to create custom QR codes. Can get pretty custom with the design and most importantly, we can redirect codes to other...[Read review](https://www.g2.com/products/flowcode/reviews/flowcode-review-10546252) ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") AH It is very cusotmizeable to fit different needs or areas that you want to target, and is very user friendly to tech users at all levels.[Read review](https://www.g2.com/products/flowcode/reviews/flowcode-review-10546416) Year Founded 2019 HQ Location New York, US Company Website https://www.flowcode.com/ Twitter @Flowcode LinkedIn® Page https://www.linkedin.com/company/flowcode-qr/ ### [ThoughtMetric](https://www.g2.com/products/thoughtmetric/reviews) [By ThoughtMetric Inc.](https://www.g2.com/sellers/thoughtmetric-inc) [ (38)4.7 out of 5 ](https://www.g2.com/products/thoughtmetric/reviews#reviews "Read ThoughtMetric Reviews") Product Description ThoughtMetric is a marketing attribution and analytics platform built specifically for e-commerce brands that want to scale with confidence. Many marketers struggle to understand which channels, campa **Users:** CEO · **Industries:** Consumer Goods, Retail · **Market Segment:** 84% Small-Business, 16% Mid-Market ![Rick S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rick S.") RS That it's usable for woocommerce. If you're using shopify it's probably not as good as Triplewhale. Customer service is insanely fast so that's a...[Read review](https://www.g2.com/products/thoughtmetric/reviews/thoughtmetric-review-9646132) ![Tim C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tim C.") TC I like to intuitive nature of the Tool itself, and the ease of use. The customer service and onboarding experience was above and beyond. If you are...[Read review](https://www.g2.com/products/thoughtmetric/reviews/thoughtmetric-review-10963833) HQ Location Boston, MA Company Website https://www.thoughtmetric.io Twitter @thoughtmetric LinkedIn® Page https://linkedin.com/company/thoughtmetric ### [BL.INK](https://www.g2.com/products/bl-ink/reviews) [By Bl.Ink](https://www.g2.com/sellers/bl-ink) [ (346)4.5 out of 5 ](https://www.g2.com/products/bl-ink/reviews#reviews "Read BL.INK Reviews") Product Description BL.INK powers shortened URLs and QR codes with unlimited data and flexibility, plus a no-code CMS that turns millions of data into dynamic mobile microsites for every single product or experience at s **Users:** CEO, Founder · **Industries:** Marketing and Advertising, Information Technology and Services · **Market Segment:** 63% Small-Business, 19% Mid-Market ![Nell V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nell V.") NV It's like bitly with super power. Rich of features. They can have Qr Codes and URL shorteners all in one place so I can share URL easily to my...[Read review](https://www.g2.com/products/bl-ink/reviews/bl-ink-review-7057840) ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") AE BL.INK offers flexible plans that work extremely well for our company's unique needs. It was also super easy to get up and running. Our sales rep...[Read review](https://www.g2.com/products/bl-ink/reviews/bl-ink-review-8850453) Year Founded 2008 HQ Location Austin, Texas Company Website https://www.bl.ink LinkedIn® Page https://www.linkedin.com/company/10002994/ [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. 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